Moilas
- Company typePrivate
- Founded1955
- HeadquartersPieksämäki, Finland
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
Moilas firmographics
Firmographics- Name
- Moilas
- Legal name
- Moilas Oy
- Website
- https://moilas.fi
- Company type
- Private
- Founded year
- 1955
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Moilas industry classification
Industry- Product category
- Gluten-Free Bakery Products
- NAICS
- Commercial Bakeries (311812), Frozen Cakes, Pies, and Other Pastries Manufacturing (311813), Bakeries and Tortilla Manufacturing (3118)
- SIC
- Bakery Products (2050), Food And Kindred Products (2000)
- akta.pro primary industry
- Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused) (AFAKAAAG)
- akta.pro secondary industries
- Gluten-Free & Specialty Grain-Based Foods Manufacturing (GF pasta/cereals, ancient grains) (AFAKABAK), Frozen & Par-Baked Bakery Production (THAFAFAK), Gluten-Free & Allergen-Friendly Bakery Wholesale (AFAIAFAF)
Keywords
Where Moilas is headquartered
LocationHeadquarters
- HQ city
- Pieksämäki
- HQ country
- Finland
- HQ region
- Europe
Offices2 records
Markets served
Moilas business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Branded gluten-free bakery product sales (retail): Moilas sells its own brand products (Moilas Gluten-Free, Moilas Free From, Vaasan Moilas Free From) through retail supermarket chains (K-group, S-group) and export markets across 15 European countries. Products include breads, buns, pastries, pizzas, street food, and pie doughs — sold frozen or ambient.
- Contract manufacturing (B2B): Moilas produces contracted products for other brands/manufacturers for the Finnish market, as well as frozen baked goods for professional kitchens (foodservice).
- Shop/Café on-site retail and dining: Moilas operates a shop/café at its production facility in Naarajärvi (Pieksämäki), serving breakfast buffets (€5–€6.90), lunch buffets (€9.90–€11.90), and selling the full product range. Also handles custom orders.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Breakfast buffet (Mon–Thu) |
| Unit Pricing | Pay-as-you-go | Strengthened breakfast (Friday) |
| Unit Pricing | Pay-as-you-go | Lunch buffet (Mon–Fri) |
| Unit Pricing | Pay-as-you-go | Soup/salad lunch (Mon–Fri) |
| Unit Pricing | Pay-as-you-go | Senior lunch (Mon–Fri) |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Moilas product offering
Product offeringCore offering
Moilas manufactures and sells gluten-free and wheat-free bakery products — including breads, buns, pastries, pizzas, rice pastries, pie doughs, and breadcrumbs — under three brands (Moilas Gluten-Free, Moilas Free From, Vaasan Moilas Free From). The company operates two fully gluten-free production facilities in Pieksämäki, Finland, and distributes products through Finnish retail chains (K-group, S-group), exports to 15 European countries, foodservice customers, contract manufacturing for other brands, and an on-site shop/café.
Product overview
Moilas is a Finnish bakery company specializing in gluten-free and wheat-free bakery products. The company operates two fully gluten-free bakeries in Pieksämäki and offers products under three main brands: Moilas Gluten-Free (the original brand with red packaging for the gluten-free frozen department), Moilas Free From (wheat-free and gluten-free products for mainstream supermarket shelves), and Vaasan Moilas Free From (co-branded products). Product portfolio includes frozen pastries (cocktail pies, rice pastries), breads and buns (hamburger buns, pita bread, soft tortillas), pizzas (snack pizzas and full-size pizzas), specialty breads (oat breads, seed breads, dark breads), and baking ingredients (pie dough, gingerbread dough, breadcrumbs). The company pioneered gluten-free baking in Finland since 1985 and uses frozen production technology to maintain freshness without preservatives.
Differentiator
Problem solved
Functional benefit
Brands
- Moilas Gluten-Free: Primary gluten-free brand featuring frozen bakery products, breads, pies, pizzas and buns. Products bear the Crossed Grain gluten-free certification symbol.
- Moilas Free From
- Vaasan Moilas Free From
Products and services
- Moilas Gluten-Free Cocktailpiirakka Frozen gluten-free cocktail pastries available in ready-to-eat and raw-to-bake formats. Multiple sizes from 12 to 30 pieces per pack. A flagship product of the company.
- Moilas Gluten-Free Riisipiirakka
Quantifiable outcome
- 24.4% reduction in Scope 1 and Scope 2 greenhouse gas emissions in 2025 vs. 2024 baseline
- +3 more outcomes
Companies that use Moilas
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles5 records
Moilas technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Moilas partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- SedexminorMoilas Oy is a member of Sedex (Supplier Ethical Data Exchange), a global collaboration platform and database that promotes transparency and responsible practices in supply chains. It enables companies to share information related to working conditions, ethical business practices, environmental impact, and employee health and safety.
- McDonald's (SQMS Certification)minorMoilas' production of gluten-free hamburger buns and product management has been certified according to McDonald's own SQMS (Supplier Quality Management System) standard. Annual third-party audits are conducted.
- European Union (co-funded investment)coreMoilas' investment project for expanding gas-packed product manufacturing capacity and exports to Europe is co-funded by the European Union. The project aims to strengthen Moilas' export presence and market share in Europe, where demand for gluten-free products is growing strongly.
Scale indicators6 records
Recent moves9 records
Expansion highlights5 records
Moilas competitors and assessment
Company assessmentBroad incumbents
- Dr. Schaer: Dr. Schaer is Europe's largest dedicated gluten-free food manufacturer, headquartered in South Tyrol, Italy, with a broad portfolio spanning breads, pasta, pizza, snacks, and frozen meals. It is the dominant scale competitor in the same European gluten-free category Moilas competes in, exporting widely across Moilas' 15-country footprint.
- Fazer Group: Fazer is Finland's largest bakery and food group with a broad portfolio of breads, pastries, and confectionery sold across the Nordics and Baltics. As a Finnish domestic incumbent, Fazer competes with Moilas on Finnish retail shelves while also operating in overlapping export geographies like the Baltics and Sweden.
- Barilla Group: Barilla is a global pasta and bakery incumbent that has expanded a dedicated gluten-free range (Glutafin, Le Lasagne, breads) across European retailers. While pasta-centric, Barilla competes with Moilas in the gluten-free bread and ambient-packaged categories in shared European markets and brings materially greater scale and trade spend.
Direct peers
- Bfree Foods: Bfree Foods is an Irish gluten-free and wheat-free bakery brand specializing in breads, wraps, bagels, and pizza bases sold across the UK, Ireland, and mainland Europe. It competes most directly with Moilas' gluten-free breads and rolls, particularly in the UK, Irish, and Northern European retail channels Moilas already serves.
- Genius Gluten Free: Genius is a UK-based gluten-free bakery brand offering breads, rolls, pizza bases, and pastry products across UK and European retailers. It is a direct competitor in the gluten-free frozen and ambient bread category and a frequent shelf rival in markets overlapping with Moilas' export footprint.
- Mrs Crimble's: Mrs Crimble's is a UK-based gluten-free baked goods brand offering cakes, wraps, and bread products sold across UK and European retailers. It competes in the same specialty-bakery sub-segment as Moilas' Free From and Gluten-Free lines and serves overlapping FODMAP and celiac consumer segments.
- BiAglut: BiAglut is an Italian gluten-free food brand offering breads, pasta, snacks, and bakery mixes with strong presence in Italy and broader European retail. It is a direct specialty competitor in gluten-free baked goods and overlaps with Moilas' Italian and broader Southern/Central European export presence.
Emerging players
- Orgran: Orgran is an Australia-founded, Italy-manufactured gluten-free brand offering pasta, crispbreads, and bakery mixes sold in health-food and mainstream channels across Europe and globally. It overlaps with Moilas in the broader gluten-free category, particularly in wellness and FODMAP-leaning consumer segments targeted by the Free From brand.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Moilas social profiles
Digital presenceMoilas compliance and trust
Trust signalCompliance10 records
Moilas financial estimates
Financial estimateRevenue estimate
Valuation estimate
Moilas leadership team
Management profileNumber of profiles
Profiles16 records
Moilas subsidiaries and ownership
Company hierarchySubsidiaries3 records
Moilas funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Moilas M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Moilas
What does Moilas do?
Moilas manufactures and sells gluten-free and wheat-free bakery products — including breads, buns, pastries, pizzas, rice pastries, pie doughs, and breadcrumbs — under three brands (Moilas Gluten-Free, Moilas Free From, Vaasan Moilas Free From). The company operates two fully gluten-free production facilities in Pieksämäki, Finland, and distributes products through Finnish retail chains (K-group, S-group), exports to 15 European countries, foodservice customers, contract manufacturing for other brands, and an on-site shop/café.
Is Moilas a public or private company?
Moilas is a private company. It is classified as family owned and is currently operating.
When was Moilas founded?
Moilas was founded in 1955. It employs 101 to 250 people.
Where is Moilas based?
Moilas is headquartered in Pieksämäki, Finland, in the Europe region.
How does Moilas make money?
Three revenue lines are on record. Branded gluten-free bakery product sales (retail) is the primary driver. The others are contract manufacturing (B2B) and shop/Café on-site retail and dining.
Who are Moilas's main competitors?
Broad incumbents on record are Dr. Schaer, Fazer Group and Barilla Group. Direct peers are Bfree Foods, Genius Gluten Free, Mrs Crimble's and BiAglut. Orgran is listed as an emerging player.
Does Moilas have an API?
No public API is recorded for Moilas.
What industry is Moilas in?
Moilas's product category is Gluten-Free Bakery Products. Its primary akta.pro industry code is AFAKAAAG, Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused), with a secondary code of AFAKABAK, Gluten-Free & Specialty Grain-Based Foods Manufacturing (GF pasta/cereals, ancient grains). Its NAICS code is 311812 and its SIC code is 2050.