Excel Homes Group
Excel Homes is a U.S. custom modular home manufacturer operating since 1984 under Champion Home Builders, producing single-family, multi-family, ADU, commercial, and disaster-relief housing from its Liverpool, PA factory, sold through independent retailers, builders, and the Champion Commercial Structures commercial channel.
- Company typePrivate
- Founded1984
- HeadquartersLiverpool, United States
- Headcount251–500
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Excel Homes Group does
Excel Homes is a U.S.-based modular home manufacturer founded in 1984 and operated as a brand under Champion Home Builders, Inc., a privately held Michigan-incorporated corporation. From its primary production facility in Liverpool, Pennsylvania, the company designs and builds custom modular homes using factory-based construction with precision instruments, pre-measured jigs, and just-in-time delivery, enabling construction in as little as six weeks and claimed 5-10% cost savings versus site-built homes. Its product portfolio spans seven collections (Coastal Living, Southern Lifestyle, American Lifestyle, Generation Ranch, Generation Two-Story, Horizons Duplex & Townhouse, and ADU) plus add-on customization modules for exteriors, interiors, and appliances sourced from national suppliers including Andersen, Whirlpool, Kohler, Schlage, and Shaw.
The company's revenue model is centered on hardware sales of factory-built modular homes, sold exclusively through a channel of independent local retailers and an internal sales representative network, with contracts executed at the retailer level rather than directly with Excel. It serves two primary customer segments: individual home buyers (via the retailer channel) and professional builders and developers (via direct outreach and a formalized 12-step Builder Partnership Program). Two secondary segments are commercial and multi-family developers, served through the Champion Commercial Structures subsidiary (including Fortune 500 clients and projects up to four-story hotels), and disaster relief/emergency housing for post-hurricane, earthquake, and wildfire replacement. Go-to-market is multi-channel: website and social media for top-of-funnel awareness, phone and online forms for retailer referral, and dedicated field sales for enterprise commercial accounts.
Excel Homes Group firmographics
Firmographics- Name
- Excel Homes Group
- Legal name
- Champion Home Builders, Inc.
- Website
- https://excelhomes.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Excel Homes is a U.S. custom modular home manufacturer operating since 1984 under Champion Home Builders, producing single-family, multi-family, ADU, commercial, and disaster-relief housing from its Liverpool, PA factory, sold through independent retailers, builders, and the Champion Commercial Structures commercial channel.
- Ownership category
- akta.pro rank
Excel Homes Group industry classification
Industry- Product category
- Modular Home Manufacturing
- NAICS
- Prefabricated Wood Building Manufacturing (321992), Manufactured Home (Mobile Home) Manufacturing (321991)
- SIC
- Mobile Homes (2451)
- akta.pro primary industry
- Residential Modular & Prefabricated Home Construction (IMAFABAF)
- akta.pro secondary industries
- Multi-Family Residential Construction (Apartments, Condos, Townhomes) (IMAFABAB), Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL)
Keywords
Where Excel Homes Group is headquartered
LocationHeadquarters
- HQ city
- Liverpool
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Excel Homes Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Modular Home Manufacturing and Sales: Excel Homes designs and builds custom modular homes sold through independent retailers. Revenue is generated from the sale of factory-built modular home units to consumers via the builder/retailer channel. Customization options and upgrades provide additional revenue opportunities.
- Commercial and Multi-Family Construction: Through Champion Commercial Structures, Excel Homes supports commercial development including temporary accommodations to four-story luxury hotels, targeting Fortune 500 companies and commercial developers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Home-only pricing varies by region |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Excel Homes Group product offering
Product offeringCore offering
Excel Homes Group designs and manufactures factory-built modular homes for the residential market and modular buildings for commercial and multi-family construction. The company produces homes in its Liverpool, Pennsylvania manufacturing facility and distributes them through independent retailers to residential buyers and directly to commercial and multi-family developers.
Product overview
Excel Homes Group is a modular home manufacturer offering a portfolio of distinct product lines and services. The core offering consists of multiple home collections (Coastal Living, Southern Lifestyle, American Lifestyle, Generation Ranch, Generation Two-Story, Horizons Duplex & Townhouse, and ADU) that provide single-family, multi-family, and accessory dwelling unit options. These are complemented by customization add-on modules for exteriors (windows, doors, siding, shutters), interiors (flooring, cabinets, countertops, fixtures), and appliances. The company also provides commercial construction services through Champion Commercial Structures and disaster relief construction solutions. All products are built in factory facilities using a standardized 12-step modular construction process that enables 5-10% cost savings and delivery in as little as six weeks.
Differentiator
Problem solved
Functional benefit
Brands
- Coastal Living Collection: Homes designed specifically for coastal areas with sun-filled interiors and open entertainment space, including ranch, cape and two-story styles.
- Southern Lifestyle Collection
- American Lifestyle Collection
- Generation Ranch Collection
- Generation Two-Story Collection
- Horizons Duplex & Townhouse Collection
- ADU (Accessory Dwelling Unit)
Products and services
- Residential Modular Homes
Quantifiable outcome
- Save 5-10% in overall costs compared to site-built construction
- +4 more outcomes
Companies that use Excel Homes Group
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles2 records
Excel Homes Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Excel Homes Group partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core.
- Silver Line Vinyl Windows & DoorscoreSupplier of vinyl windows and doors for Excel Homes exterior options. Provides quality fenestration products for modular home exteriors.
- Andersen WindowscorePremium window supplier providing high-quality windows for Excel modular homes. Known for energy-efficient window products.
- Jeld WencoreSupplier of exterior entry doors for Excel Homes. Provides a variety of door styles and options for home exteriors.
- SchlagecoreSupplier of locks and hardware for Excel Homes. Provides quality door locks and security hardware.
- IKO ShinglescoreSupplier of roofing shingles for Excel Homes exterior options.
- Merillat CabinetscoreMajor cabinet supplier providing kitchen and bathroom cabinetry options for Excel Homes interior offerings.
- WhirlpoolcoreAppliance supplier providing major home appliances including kitchen appliances for Excel Homes.
- KohlercorePremium faucet and bathroom fixtures supplier for Excel Homes options and upgrades.
- HanStone QuartzcoreSupplier of quartz countertops for Excel Homes interior options, providing premium surfacing materials.
- Formica/WilsonArtcoreSupplier of laminate countertops for Excel Homes interior options, offering a range of styles and finishes.
- Shaw CarpetcoreCarpeting supplier providing floor covering options for Excel Homes interiors.
- CongoleumcoreSupplier of flooring products including vinyl and other resilient flooring options for Excel Homes.
- Champion Commercial StructurescoreRelated entity within Champion Home Builders that handles commercial and multi-family modular construction projects. Provides capabilities ranging from temporary accommodations to four-story luxury hotels, serving Fortune 500 companies.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Excel Homes Group competitors and assessment
Company assessmentDirect peers
- Clayton Homes: Largest U.S. manufactured and modular home builder, owned by Berkshire Hathaway. Clayton directly competes with Excel Homes across factory-built residential housing, offering similar product lines and dealer-based distribution. Most direct comparable by scale and category.
- Cavco Industries: Public manufactured and modular home builder (NASDAQ: CVCO) producing factory-built homes through multiple brands including Fleetwood and Palm Harbor. Directly comparable business model with modular and manufactured housing product lines distributed through independent retailers.
- Palm Harbor Homes: Manufactured and modular home builder offering factory-built single-family and multi-family homes. A division of Cavco Industries, Palm Harbor competes directly with Excel's residential modular offerings through a similar dealer-distributed sales model.
- Fleetwood Homes: Manufactured and modular home producer also owned by Cavco Industries, offering single-section and multi-section factory-built homes. Competes with Excel across price points and geographies, particularly in custom modular residential.
- Ritz-Craft Corporation: Privately held modular home manufacturer producing custom modular homes, multi-family housing, and commercial modular buildings. Directly comparable to Excel in factory-built construction depth, customization options, and commercial/multi-family segment exposure.
Emerging players
- Method Homes: Premium prefab and modular home builder focused on sustainable, architect-designed residential projects. Competes with Excel in the custom modular category but at the higher end of the market, with an emerging presence in custom and ADU segments.
- Plant Prefab: Technology-enabled custom prefab home manufacturer using sustainable materials and factory production. Comparable to Excel in modular construction philosophy but focused on custom single-family residential and ADU markets with design-forward positioning.
- Boxabl: Emerging factory-built housing manufacturer producing foldable modular home units with focus on ADU and affordable housing. Competes with Excel's ADU collection through a different construction format and direct-to-consumer distribution model.
Broad incumbents
- D.R. Horton: Largest U.S. homebuilder by volume (NYSE: DHI), producing site-built single-family homes nationally. While operating in different construction modality, D.R. Horton represents the scale competition Excel faces in the broader residential construction market for end-customer share.
- Lennar Corporation: Top U.S. homebuilder (NYSE: LEN) producing site-built single-family and multifamily homes at national scale. Comparable as a broad residential construction incumbent competing for the same end customers through different construction methodology.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
Excel Homes Group social profiles
Digital presenceExcel Homes Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Excel Homes Group leadership team
Management profileNumber of profiles
Excel Homes Group subsidiaries and ownership
Company hierarchySubsidiaries2 records
Excel Homes Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Excel Homes Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Excel Homes Group
What does Excel Homes Group do?
Excel Homes Group designs and manufactures factory-built modular homes for the residential market and modular buildings for commercial and multi-family construction. The company produces homes in its Liverpool, Pennsylvania manufacturing facility and distributes them through independent retailers to residential buyers and directly to commercial and multi-family developers.
Is Excel Homes Group a public or private company?
Excel Homes Group is a private company. It is classified as corporate owned and is currently operating.
When was Excel Homes Group founded?
Excel Homes Group was founded in 1984. It employs 251 to 500 people.
Where is Excel Homes Group based?
Excel Homes Group is headquartered in Liverpool, United States, in the North America region.
How does Excel Homes Group make money?
Two revenue lines are on record. Modular Home Manufacturing and Sales are the primary driver. The others are commercial and Multi-Family Construction.
Who are Excel Homes Group's main competitors?
Direct peers on record are Clayton Homes, Cavco Industries, Palm Harbor Homes, Fleetwood Homes and Ritz-Craft Corporation. Emerging players are Method Homes, Plant Prefab and Boxabl. Broad incumbents are D.R. Horton and Lennar Corporation.
Does Excel Homes Group have an API?
No public API is recorded for Excel Homes Group.
What industry is Excel Homes Group in?
Excel Homes Group's product category is Modular Home Manufacturing. Its primary akta.pro industry code is IMAFABAF, Residential Modular & Prefabricated Home Construction, with a secondary code of IMAFABAB, Multi-Family Residential Construction (Apartments, Condos, Townhomes). Its NAICS code is 321992 and its SIC code is 2451.