Baker Street Advertising
Pinnacle Advertising is an independent, full-service advertising agency offering creative, media planning and buying, performance analytics, and in-house production to DTC, retail, automotive aftermarket, and B2B/B2C clients across the United States.
- Company typePrivate
- Founded1990
- HeadquartersEmeryville, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Baker Street Advertising does
Pinnacle Advertising & Marketing Group, operating as Pinnacle Advertising, is an independent, full-service advertising agency founded in 1990 and headquartered in Chicago with a secondary office in Scottsdale, Arizona. The agency delivers creative development, strategic planning, omnichannel media planning and buying, owned and earned media management, performance analytics, and in-house production (video, photography, and commercials) for clients across Direct-to-Consumer, Retail, Automotive Aftermarket, B2B, and B2C segments. Notable engagements include a Super Bowl campaign for WeatherTech, a brand transformation that produced a 400% sales lift for MetroVac, and a 20+ year continuous relationship with Garrett Popcorn, alongside a broader client roster that has historically included Honda, Acura, Firestone, the San Francisco Giants, and Lumber Liquidators.
Under its "X-Factor" umbrella, Pinnacle has productized several capabilities: One:One, an omnichannel planning and optimization platform that integrates creative, media, and technology under one roof; INFITIUM, an in-house full-service production studio; Direct-To-Human, a consumer targeting methodology; and Interwine, a wine-industry-focused offering. Revenue is generated through project-based professional services fees for campaign development, media investment management, and creative production, with no public pricing tiers — engagements are scoped and priced per client.
A data-quality note: the firmographics header identifies the company as "Baker Street Advertising" (Emeryville, CA, founded 1982, 11–50 employees, street advertising), which conflicts materially with the substantive source (Pinnacle Advertising, Chicago, founded 1990, full-service agency). The analytical content above is grounded in the substantive Pinnacle Advertising record, which carries the overwhelming majority of the supporting evidence.
Baker Street Advertising firmographics
Firmographics- Name
- Baker Street Advertising
- Legal name
- Pinnacle Advertising & Marketing Group
- Website
- https://bakerstadvertising.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Pinnacle Advertising is an independent, full-service advertising agency offering creative, media planning and buying, performance analytics, and in-house production to DTC, retail, automotive aftermarket, and B2B/B2C clients across the United States.
- Ownership category
- akta.pro rank
Baker Street Advertising industry classification
Industry- Product category
- Advertising Services
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Large-Format & Spectaculars (Building Wraps, 3D, Landmarks) (BPAFALAH)
- akta.pro secondary industry
- Brand Activations & Pop-Ups (Retail/Street/Guerrilla) (BPAFAGAF)
Keywords
Where Baker Street Advertising is headquartered
LocationHeadquarters
- HQ city
- Emeryville
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Baker Street Advertising business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Advertising and Marketing Services: Full-service advertising agency providing creative campaigns, media planning and buying, strategic planning, production services, and analytics. Revenue generated through professional service fees for campaign development, media investment management, and creative production.
Distribution channels1 record
Marketing channels6 records
Baker Street Advertising product offering
Product offeringCore offering
Baker Street Advertising (Pinnacle Advertising) is an independent full-service advertising agency that develops and executes integrated marketing campaigns for brand clients. Its work spans creative development, strategic planning, omnichannel media planning and buying, owned and earned media management, performance analytics, and in-house production (video, photography, commercials). The agency packages these capabilities under its proprietary X-Factor offerings—One:One, INFITIUM, Interwine, and Direct-To-Human—and serves DTC, Retail, Automotive Aftermarket, B2B, and B2C brands in the United States.
Product overview
Pinnacle Advertising is an independent, full-service advertising agency offering a unified suite of marketing services. The core offerings include Creative Services, Strategic Planning, Strategy & Media Planning, Media Investment, Owned & Earned Media, Performance Analytics, and Production. The X-Factor proprietary offerings include One:One (omnichannel platform combining creative, media, and technology), Infitium (in-house production studio for video/photography/commercials), Interwine, and Direct-To-Human. The agency specializes in DTC, Retail, Automotive Aftermarket, B2B, and B2C sectors with over three decades of experience.
Differentiator
Problem solved
Functional benefit
Brands
- One:One: An omnichannel planning and optimization platform combining creative, media, and technology under one roof.
- INFITIUM
- Interwine
- Direct-To-Human
Products and services
- Creative Services Full-service creative development for advertising clients, spanning big-picture storytelling and targeted visuals to produce campaigns that connect with consumers and drive brand impact.
- Strategic Planning Research-driven strategic development that uncovers genuine consumer insights to establish differentiated, ownable brand positioning for client brands.
- Strategy & Media Planning
Quantifiable outcome
- 400% sales increase for MetroVac client
- +2 more outcomes
Companies that use Baker Street Advertising
Customer profileNamed customers28 records
Segments5 records
Ideal customer profiles5 records
Baker Street Advertising technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Baker Street Advertising partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
Baker Street Advertising competitors and assessment
Company assessmentDirect peers
- Periscope: Independent creative and media agency with strong retail and consumer brand client roster. Directly comparable as an indie full-service competitor pursuing similar B2C and retail accounts.
- RPA (Rubin Postaer and Associates): Independent full-service advertising agency with strong automotive and retail client mix. Comparable as an indie competitor serving many of the same verticals (especially automotive) the firm covers.
- Wieden+Kennedy: Larger independent creative agency renowned for integrated creative + media + production. Comparable as a flagship independent model the firm aspires to scale into, and a competitor on enterprise pitches.
- DP+ Partners: Mid-sized independent full-service creative and media agency. Comparable in size and integrated-service model, competing for the same mid-market enterprise accounts the firm pursues.
- Fallon: Mid-sized independent creative agency with a heritage of integrated, performance-driven work. Closely comparable as an indie competitor at similar scale and creative positioning.
- HLK: Independent full-service agency offering creative, media, content, and strategy. Closely comparable in independence positioning, integrated service stack, and mid-market enterprise client focus.
Broad incumbents
- DDB: Global creative agency network within Omnicom. Competes for full-service creative + media accounts across the same B2C and retail verticals the firm targets.
- Leo Burnett: Major Chicago-based creative agency within the Publicis network. Competes for the same Chicago enterprise clients and is part of the holding-company alternative the firm's independence narrative is positioned against.
- MullenLowe: Global creative and media network within IPG. Competes on integrated creative + media planning for the same enterprise accounts and offers scale advantages the firm cannot match.
Emerging players
- Wpromote: Large independent digital performance marketing agency. Increasingly competing for the same omnichannel media buying budgets the firm targets, with deeper digital and analytics specialization.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights5 records
Customer concentration
Baker Street Advertising social profiles
Digital presenceBaker Street Advertising financial estimates
Financial estimateRevenue estimate
Valuation estimate
Baker Street Advertising leadership team
Management profileNumber of profiles
Baker Street Advertising funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Baker Street Advertising M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Baker Street Advertising
What does Baker Street Advertising do?
Baker Street Advertising (Pinnacle Advertising) is an independent full-service advertising agency that develops and executes integrated marketing campaigns for brand clients. Its work spans creative development, strategic planning, omnichannel media planning and buying, owned and earned media management, performance analytics, and in-house production (video, photography, commercials). The agency packages these capabilities under its proprietary X-Factor offerings—One:One, INFITIUM, Interwine, and Direct-To-Human—and serves DTC, Retail, Automotive Aftermarket, B2B, and B2C brands in the United States.
Is Baker Street Advertising a public or private company?
Baker Street Advertising is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Baker Street Advertising founded?
Baker Street Advertising was founded in 1990. It employs 11 to 50 people.
Where is Baker Street Advertising based?
Baker Street Advertising is headquartered in Emeryville, United States, in the North America region.
How does Baker Street Advertising make money?
One revenue line is on record: advertising and Marketing Services.
Who are Baker Street Advertising's main competitors?
Direct peers on record are Periscope, RPA (Rubin Postaer and Associates), Wieden+Kennedy, DP+ Partners, Fallon and HLK. Broad incumbents are DDB, Leo Burnett and MullenLowe. Wpromote is listed as an emerging player.
Does Baker Street Advertising have an API?
No public API is recorded for Baker Street Advertising.
What industry is Baker Street Advertising in?
Baker Street Advertising's product category is Advertising Services. Its primary akta.pro industry code is BPAFALAH, Large-Format & Spectaculars (Building Wraps, 3D, Landmarks), with a secondary code of BPAFAGAF, Brand Activations & Pop-Ups (Retail/Street/Guerrilla). Its NAICS code is 541810 and its SIC code is 7310.