Modern Orthodontics

What Modern Orthodontics does

Modern Orthodontics is a privately held orthodontic practice operating three clinical offices in Central Florida — Clermont (1455 E Highway 50, headquarters), Bushnell (65 CR 542W STE B), and Apopka (515 N Park Ave STE 107) — serving patients across Lake, Sumter, and Orange counties. The practice is independently owned by Dr. Alan Wong and affiliated with the Smile Doctors network of leading orthodontists. Treatment offerings include traditional Modern Braces, the Speed System self-ligating braces, Invisalign aligners, the in-house 3D-printed Clearly Modern Aligners line, orthodontic retainers, and Two Phase Treatment for early childhood intervention. Clinical infrastructure centers on the iTero digital intraoral scanning system for treatment planning and progress monitoring, with Virtual Smile remote consultations used to lower intake friction.

The business model is fee-for-service orthodontic care. Revenue is generated primarily from one-time treatment services — paid through a combination of insurance coverage and flexible monthly financing plans — supplemented by ongoing retainer replacement and emergency repair revenue from existing patients. Pricing is quote-based with free initial in-person and virtual consultations. Distribution is direct-to-consumer via three physical offices, online booking, and text/phone scheduling. Marketing combines an educational blog, social media presence on Facebook, Instagram, X, and Pinterest, SEO targeting Central Florida geographies, prominent display of 813+ patient reviews averaging 5 stars across Google and Facebook, and community engagement with local schools, youth sports, Girl/Boy Scouts, and the Give Kids a Smile charitable program.

Competitive positioning is built on Dr. Wong's credentials (University of Florida DMD, Montefiore Medical Center orthodontic residency as Chief Resident, former U.S. Navy Lieutenant), a broad treatment portfolio spanning traditional, self-ligating, and clear-aligner modalities, in-office 3D aligner printing, and a strong local brand. Constraints include concentration in a single Florida region, reliance on a single lead clinician, and absence of disclosed financial scale or growth metrics.

Name

Modern Orthodontics

Legal name

Modern Orthodontics

Website

https://themodernsmile.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Modern Orthodontics is a privately held orthodontic practice operating three offices in Central Florida, led by Dr. Alan Wong and affiliated with the Smile Doctors network. It provides braces, Invisalign, and in-house 3D-printed clear aligners to families, teens, and adults using iTero digital scanning.

Ownership category

akta.pro rank

Product category

Orthodontic Services

NAICS

Offices of Dentists (62121), Offices of Dentists (6212), Dental Laboratories (339116)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Dental Equipment & Supplies (3843)

akta.pro primary industry

Comprehensive Orthodontic Clinics (HLABABAA)

akta.pro secondary industries

Clear Aligner Orthodontics (HLABABAD), Traditional Braces (Metal/Ceramic/Lingual) Providers (HLABABAE), Early Interceptive Orthodontics (Phase I) (HLABABAF), Adult Orthodontics (HLABABAC), Pediatric Orthodontics (HLABABAB)

Keywords

• Orthodontic treatment
• Clear aligners
• Braces services
• Digital dental imaging
• Retainer therapy

Headquarters

HQ city

Clermont

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Orthodontic Treatment Services: One-time treatment services including braces (modern and self-tightening), clear aligners (Invisalign and Clearly Modern Aligners), and retainers. Services are typically paid through a combination of insurance coverage and financing plans with flexible monthly payments.
2. Ongoing Retainer and Maintenance Services: Post-treatment retainer services and emergency repairs for existing patients generating repeat visits and retainer replacement revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Modern Orthodontics is a specialized orthodontic practice providing teeth-straightening treatments including traditional modern braces, self-ligating (Speed System) braces, Invisalign clear aligners, 3D-printed in-office Clearly Modern Aligners, and post-treatment retainers. The practice serves families, teens, and adults across three Central Florida offices (Clermont, Bushnell, Apopka) and supports treatment planning with iTero digital scanning and remote Virtual Smile consultations.

Product overview

Modern Orthodontics operates as a specialized orthodontic practice offering a comprehensive portfolio of teeth alignment treatments. The core offerings include traditional Modern Braces and Self-Tightening Braces (Speed System) for fixed appliance therapy, alongside clear aligner options including Invisalign® Aligners, Clearly Modern Aligners (3D-printed in-office), and Smile Express® for accelerated treatment. The practice also provides Orthodontic Retainers for post-treatment maintenance, Two Phase Treatment for early childhood intervention, and Virtual Smile for remote consultations. Technology infrastructure centers on the iTero™ Digital Imaging System for precision scanning and treatment planning. The portfolio is unified around the practice philosophy of clinical excellence combined with patient comfort, serving patients across three Florida locations (Clermont, Bushnell, and Apopka).

Differentiator

Problem solved

Functional benefit

Brands

• Clearly Modern Aligners: 3D Printed In-Office clear aligners offered as an alternative to traditional braces and Invisalign.

Products and services

• Modern Braces Traditional orthodontic braces using brackets and wires to align teeth into proper position through gentle continuous force. Available for patients seeking fixed appliance therapy.
• Self-Tightening Braces (The Speed System) Self-ligating braces using an innovative spring clip mechanism that applies gentle, continuous force to align teeth without requiring manual tightening or elastic bands, reducing appointment frequency and treatment time.
• Invisalign Aligners Clear aligner therapy using a series of custom-made transparent aligners to gradually straighten teeth, offered as a discreet alternative to traditional braces. Includes both standard Invisalign and Smile Express options.
• Clearly Modern Aligners 3D-printed in-office clear aligners providing a discreet alternative to traditional braces and Invisalign for teeth straightening.
• Orthodontic Retainers Custom-fitted retainers worn after active treatment to maintain tooth alignment and prevent regression, including post-treatment retainer services and emergency repairs.
• Two Phase Treatment Early orthodontic intervention program combining two treatment phases for developing children to address bite issues and guide jaw growth.
• Virtual Smile Consultation Free remote orthodontic evaluation service where patients submit smile photos via smartphone for initial treatment planning by Dr. Wong without an in-person office visit.

Quantifiable outcome

• 813+ patient reviews with 5-star average rating
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Smile DoctorscoreOthersModern Orthodontics is a member of the Smile Doctors network of leading orthodontists. The practice is independently owned and operated by licensed orthodontists but benefits from the network's brand positioning and referrals. Smile Doctors is described as a 'network of leading orthodontists.'
• Align Technology (Invisalign, iTero)coreTechnology or IntegrationModern Orthodontics is an authorized provider of Invisalign clear aligners and uses iTero digital scanning technology. The practice offers both standard Invisalign and Smile Express options. iTero technology enables precise digital impressions for treatment planning.
• Give Kids a Smile ProgramminorOthersDr. Wong volunteers his services to the Give Kids a Smile program, providing charitable orthodontic care to underserved children.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Others

• Align Technology (Invisalign, iTero): Align Technology is the manufacturer of Invisalign clear aligners and the iTero digital scanner — both core technologies used by Modern Orthodontics. It is an enabling supplier/ecosystem participant rather than a direct competitor, but it shapes the technology platform and pricing dynamics of the orthodontic market.

Emerging players

• SmileDirectClub: SmileDirectClub pioneered the direct-to-consumer clear aligner model. It represents a partial-overlap competitor and a meaningful market shift that pressures traditional in-office orthodontic case volumes — directly relevant to Modern Orthodontics' per-case economics and patient acquisition dynamics.
• Candid (CandidPro): Candid is a clear aligner company that pivoted to a dentist-supervised, in-office channel. Its hybrid model overlaps with Modern Orthodontics' Clearly Modern Aligners and Invisalign offerings and illustrates the competitive pressure on traditional orthodontic practices from digitally enabled aligner brands.

Broad incumbents

• Heartland Dental: Heartland Dental is one of the largest dental support organizations in the U.S., supporting hundreds of affiliated dental offices. Although primarily general dentistry rather than specialty orthodontics, it is a comparable DSO platform with similar multi-site operational, recruitment, and procurement dynamics.
• Pacific Dental Services: Pacific Dental Services is a large dental support organization providing practice management and clinical support to affiliated dental offices. Its broad service portfolio and DSO structure offer a relevant comparable for Modern Orthodontics' affiliated-practice economics.
• Aspen Dental Management: Aspen Dental is a large dental support organization that provides back-office and operational support to affiliated practices. While it is a broader incumbent in dental (not exclusively orthodontic), its DSO model and multi-location footprint make it a relevant benchmark for scale economics in dental group practice.

Direct peers

• Smile Doctors: Smile Doctors is the parent DSO network of which Modern Orthodontics is an independently owned affiliate. It is the most directly comparable entity: same orthodontic services, similar multi-location operating model, and the same affiliation structure that defines Modern Orthodontics' positioning.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/themodernsmile
• Facebookfacebook.com/themodernsmile
• Instagraminstagram.com/themodernsmile
• Pinterestpinterest.com/themodernsmile

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Modern Orthodontics