Eagle Automotive Service

What Eagle Automotive Service does

Eagle Automotive Service, doing business as EAS Tire & Auto, is a family-owned multi-location automotive repair and tire service chain founded in 2004 and headquartered along the Colorado Front Range. The company operates a network of service centers spanning the Denver metropolitan area and surrounding Front Range communities (reported between 21 and 26 locations across sources), offering full-service automotive repair, tire sales and installation, and fleet maintenance services to retail consumers and commercial fleet operators.

The operating model is built on standardized service delivery through ASE-certified technicians, a partnership with the NAPA AutoCare service network for parts procurement and warranty backstop, and retained legacy brand identities acquired over time (including 5th Gear, Elite Auto, Total Automotive, The Garage, Expert 4WD, and RSG Offroad) that have been folded under the EAS Tire & Auto umbrella. Technology infrastructure includes digital vehicle inspection systems used at the shop level and a web-based tire shop application for online appointment scheduling, tire search, and service management.

Revenue is generated predominantly through transactional repair work, tire sales (mounting, balancing, rotation), and recurring fleet service contracts. The customer base is overwhelmingly retail-oriented across the Colorado Front Range market, with a smaller fleet/commercial overlay. The company carries an A+ Better Business Bureau rating and has accumulated approximately 5,875 customer reviews, indicating meaningful consumer trust signals in what remains a fragmented, locally competitive category.

Name

Eagle Automotive Service

Legal name

EAS Tire & Auto

Website

https://eas-tire.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Eagle Automotive Service (EAS Tire & Auto) is a family-owned, multi-location automotive repair and tire retail chain founded in 2004, serving retail consumers and commercial fleet customers across the Colorado Front Range with ASE-certified technicians and NAPA AutoCare-backed service.

Ownership category

akta.pro rank

Product category

Automotive Repair Services

NAICS

General Automotive Repair (811111), Tire Dealers (441340)

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD)

akta.pro secondary industry

Brakes, Steering & Suspension Services (TLAKAAAC)

Keywords

• Automotive repair services
• Tire sales installation
• Vehicle maintenance services
• Fleet maintenance services
• Auto diagnostic services

Headquarters

HQ city

Quebec

HQ country

Canada

HQ region

North America

Offices20 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Auto Repair Services: Labor-based professional services for vehicle maintenance and repair including brake repair, engine repair, transmission service, cooling system, electrical systems, and more. Charged by service performed with upfront pricing provided before work begins.
2. Tire Sales: Sale of tires from trusted tire brands including Bridgestone, Firestone, and Cooper. Tire services include installation, rotation, balancing, and alignment.
3. Fleet and Commercial Services: Contracted maintenance and repair services for commercial fleets, providing regular scheduled service, emergency repairs, and on-site service capabilities for businesses.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Eagle Automotive Service (doing business as EAS Tire & Auto) is a Colorado-based, family-owned automotive service company operating 26 service centers across the Colorado Front Range. The company delivers comprehensive automotive repair, scheduled maintenance, tire sales and installation, and dedicated commercial fleet services, supported by ASE-certified technicians and a 5-year/50,000-mile NAPA AutoCare warranty on parts and labor.

Product overview

EAS Tire & Auto is a family-owned and operated automotive repair service chain operating 21+ locations across Colorado. The company offers a comprehensive portfolio of automotive repair and maintenance services organized around vehicle systems: engine and transmission services (engine repair, transmission service, drivetrain repair), brake and suspension systems (brake repair, suspension repair, steering repair, wheel alignment), electrical and climate control (alternator repair, battery service, electrical system repair, air conditioning repair), and routine maintenance (oil changes, fluid exchanges, tire services, factory scheduled maintenance). The company also operates a tire shop web application for tire sales with integration to third-party tire inventory. Services are delivered by ASE-certified technicians with a 5-year/50,000-mile nationwide warranty through the NAPA AutoCare Center network.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto Repair & Maintenance Services

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• NAPA AutoCare CentercoreStrategic or Co-development PartnerEAS Tire & Auto operates as a NAPA AutoCare Center, providing nationwide warranty on parts and labor for qualifying repairs and services. This partnership offers customers 5-year/50,000-mile warranty coverage backed by NAPA's national network.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Big O Tires: Big O Tires is a national franchised tire and automotive service retailer with stores across the western and central U.S. Comparable as a tire-centric, multi-location repair and service franchise with overlapping service offerings and a Colorado presence.
• Christian Brothers Automotive: Christian Brothers Automotive is a faith-based franchised auto repair franchise offering full-service mechanical repair for light-duty vehicles. Directly comparable as a franchise model emphasizing trust, warranty, and customer experience in the same service categories as EAS.
• Jiffy Lube: Jiffy Lube is the largest North American franchised quick-service automotive chain focused on oil changes and light maintenance. Comparable as a scaled consumer-facing auto service network; though more narrowly focused on preventive maintenance, it competes for the same customer wallet share.
• Grease Monkey: Grease Monkey is a national franchised quick lube and auto service chain offering oil changes and light repairs. Comparable as a franchise-model consumer auto service network with a multi-location regional footprint similar to EAS\u2019s Colorado density.
• Midas: Midas is a national franchised auto repair chain specializing in brakes, tires, exhaust, and general maintenance. Directly comparable to EAS as a multi-service light-duty vehicle repair network targeting consumers and small fleets with similar service offerings and warranty-backed positioning.
• NTB (National Tire & Battery): NTB is a national tire and automotive service chain combining tire sales with undercar repair services. Directly comparable as EAS\u2019s closest format analog: a tire-anchored multi-service auto repair network targeting the same consumer segments.
• AAMCO Transmissions: AAMCO is a national franchised auto repair chain historically specialized in transmissions and now offering broader mechanical services. Comparable as a multi-location franchise network competing in transmission, drivetrain, and general repair categories that overlap with EAS\u2019s service menu.
• Meineke Car Care Centers: Meineke is a national franchised auto repair franchise offering brakes, exhaust, tires, and general maintenance services. Directly comparable as a multi-location, light-duty automotive service provider with similar consumer-facing repair and tire retail model.

Broad incumbents

• Monro Inc. Monro is a publicly traded multi-brand auto service operator (Monro Auto Service, Mr. Tire, Tire Choice, etc.) with 1,300+ locations. Comparable as a larger, capital-rich incumbent in the same category with tire, brake, and general repair services, operating at meaningfully greater scale.
• Pep Boys: Pep Boys is a national auto service chain offering tires, parts, and repair across 900+ locations. Comparable as a larger, broadly positioned incumbent in the same consumer-facing tire and repair category; competes with EAS in overlapping geographies.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/EASTireandAuto
• Facebookfacebook.com/EagleAutomotiveService
• LinkedInlinkedin.com/company/eagle-automotive-service
• Instagraminstagram.com/eagleautomotiveservice

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eagle Automotive Service