Selene
Selene is a Brazilian textile manufacturer founded in 1952 that produces socks, underwear, lingerie, shapewear, fitness wear, and beachwear. It sells exclusively through a CNPJ-gated B2B wholesale platform to Brazilian retailers, and also produces PUMA-branded apparel under a licensing partnership.
- Company typePrivate
- Founded1950
- HeadquartersCerquilho, Brazil
- Headcount1,001–5,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Selene does
Selene (legal name Selene Indústria Têxtil S/A) is a Brazilian textile manufacturer founded in 1952 and headquartered at a single factory site in Cerquilho, São Paulo. The company produces a broad apparel portfolio spanning socks (meias), men's underwear (cuecas), women's lingerie, shapewear (Modeladores / Model UP), fitness activewear, base layers (Segunda Pele), beachwear (Praia), and sport-specific apparel covering cycling, running, football, and trekking, plus dedicated lines for Plus Size, baby, children/youth, and maternity (Gestante). Underlying capabilities include flat-fabric (tecidos planos) manufacturing, seamless (sem costura) construction for intimate apparel and fitness, and UV50+ rated sun-protective fabrics. Selene also produces PUMA-branded apparel (bodywear, legwear, swimwear, performance) under a licensing partnership that spans baby, feminine, children's, and men's categories. The technology stack is industrial (textile manufacturing) rather than digital, with no disclosed AI/ML capabilities or proprietary software platforms.
Selene firmographics
Firmographics- Name
- Selene
- Legal name
- Selene Indústria Têxtil S/A
- Website
- https://selene.com.br
- Company type
- Private
- Founded year
- 1950
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Selene is a Brazilian textile manufacturer founded in 1952 that produces socks, underwear, lingerie, shapewear, fitness wear, and beachwear. It sells exclusively through a CNPJ-gated B2B wholesale platform to Brazilian retailers, and also produces PUMA-branded apparel under a licensing partnership.
- Ownership category
- akta.pro rank
Selene industry classification
Industry- Product category
- Textile Manufacturing
- NAICS
- Cut and Sew Apparel Manufacturing (except Contractors) (31525), Cut and Sew Apparel Manufacturing (3152), Apparel Knitting Mills (31512)
- SIC
- Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Knitting Mills (2250), Wholesale-Apparel, Piece Goods & Notions (5130)
- akta.pro primary industry
- Underwear, Lingerie & Hosiery Cut & Sew (IMAOAEAG)
- akta.pro secondary industries
- Activewear & Athleisure Cut & Sew (IMAOAEAA), Children’s & Infant Apparel Cut & Sew (IMAOAEAJ)
Keywords
Where Selene is headquartered
LocationHeadquarters
- HQ city
- Cerquilho
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Selene business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Wholesale textile sales: B2B wholesale distribution of textile products including socks, underwear, and apparel. Sells exclusively to registered CNPJ (corporate) customers through a wholesale pricing model. Products are sold in bulk to retailers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Boleto payment with 5% discount for purchases above R$ 1,000 |
| One time/ perpetual license | Pay-as-you-go | Invoice billing terms for CNPJ customers |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Selene product offering
Product offeringCore offering
Selene is a Brazilian textile manufacturer that produces and wholesales socks, underwear, lingerie, shapewear, fitness activewear, beachwear, children's apparel, and PUMA-licensed products. Sales are made exclusively to CNPJ-registered business customers (retailers/lojistas) through a login-based B2B e-commerce platform and a factory store, with free nationwide shipping in Brazil.
Product overview
Selene is a Brazilian textile industry company (Indústria Têxtil) that has operated for over 70 years, ranking among Brazil's largest textile manufacturers. The company operates as a B2B e-commerce platform selling exclusively to business entities (CNPJ). Its product portfolio is organized across multiple categories: Meias (socks/hosiery) and Cuecas (men's underwear) form the foundational product lines; Feminine and Masculine clothing divisions encompass fitness activewear, lingerie, shapewear (Model UP/Modeladores), and second skin base layers; beachwear (Praia), sports-specific apparel (cycling, running, football, trekking), and licensed PUMA-branded products round out the offerings. The company also serves specialized segments including plus size consumers, children's/youth, baby, and maternity markets. Selene's products feature technical attributes such as UV50+ sun protection, seamless construction, and moisture-wicking fabrics, primarily sold through their e-commerce platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Socks & Hosiery (Meias) Comprehensive socks and hosiery line including invisível, 3/4, meia-calça, sapatilha, soquete, street, and sports variants for women, men, and children, sold wholesale to Brazilian retailers.
- Men's Underwear (Cuecas) Men's underwear collection including Boxer and Slip styles, available in cotton, microfiber, seamless, and plus size options, sold wholesale to Brazilian retailers.
- Lingerie Women's intimate apparel including soutien (bras), calcinha (panties), and lingerie sets in various styles with and without underwire, sold wholesale to Brazilian retailers.
- Shapewear (Modeladores / Model UP) Shaping and body-smoothing garments including redutor (reducer) shorts, calcinha, and bodysuits designed for body contouring, sold wholesale to Brazilian retailers.
- Fitness Collection Activewear line including leggings, tops, shorts, t-shirts, bermudas, with technical fabrics and UV50+ protection for workout and sports activities, sold wholesale to Brazilian retailers.
- Beachwear (Praia) Swimwear and beach apparel for women, men, and children including maiô natação (racing swimsuits) and beach clothing, sold wholesale to Brazilian retailers.
- UV50 Sun-Protective Clothing Sun-protective apparel with UV50+ rating including t-shirts, long-sleeve shirts, and jackets designed for outdoor activities, sold wholesale to Brazilian retailers.
- Second Skin Base Layers (Segunda Pele) Base layer garments designed for thermal comfort and moisture management, sold wholesale to Brazilian retailers.
- Children & Youth (Infantil-Juvenil) Children's and youth clothing and underwear including socks, lingerie, and activewear for boys and girls, sold wholesale to Brazilian retailers.
- Baby (Bebê) Baby clothing including socks, hosiery, and knee pads for infants and newborns, sold wholesale to Brazilian retailers.
- Maternity (Gestante) Maternity-specific clothing including leggings and bermudas designed for pregnant women, sold wholesale to Brazilian retailers.
- Sports Apparel (Esporte) Sport-specific clothing for cycling, running/cross training, football, health, and trekking activities, sold wholesale to Brazilian retailers.
- PUMA Licensed Products PUMA-branded apparel including bodywear, legwear (socks), swimwear, and performance apparel for baby, children, women, and men, produced under license and sold wholesale to Brazilian retailers.
Companies that use Selene
Customer profileSegments1 record
Ideal customer profiles1 record
Selene technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Selene partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights6 records
Selene competitors and assessment
Company assessmentDirect peers
- Lupo: Brazilian manufacturer of socks, hosiery, and intimate apparel with a B2B wholesale model. Closest direct competitor to Selene across socks, underwear, and fitness categories in the domestic market.
- Hering: Major Brazilian apparel manufacturer selling basic and casual wear via wholesale and franchise. Comparable as a large-scale domestic textile producer with multi-category apparel range.
- DeMillus: Brazilian hosiery and socks manufacturer focused on women's legwear. Directly comparable to Selene's Meias line and shares a similar B2B distribution approach.
- Trifil: Brazilian textile manufacturer specializing in socks, hosiery, and knit apparel. Comparable scale and product mix to Selene's core socks/hosiery business.
- Marisol: Brazilian apparel manufacturer producing children's, infant, and women's clothing with both own-brand and licensed lines. Comparable as a vertically integrated domestic apparel producer with licensing exposure.
Broad incumbents
- C&A Brasil: Large Brazil-based apparel retailer with private-label manufacturing and broad assortment across intimate apparel, basics, and activewear. Overlaps with Selene's product categories but operates at a broader, retail-led scale.
- Hanesbrands: Global intimate apparel and basics manufacturer (Hanes, Champion, Maidenform). Comparable as a large-scale underwear/hosiery manufacturer with global brand portfolio and licensing expertise.
- Calzedonia: International hosiery, swimwear, and intimates manufacturer/retailer. Comparable product overlap in socks, hosiery, and beachwear categories though operating primarily through owned retail rather than B2B wholesale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Selene social profiles
Digital presenceSelene financial estimates
Financial estimateRevenue estimate
Valuation estimate
Selene leadership team
Management profileNumber of profiles
Selene subsidiaries and ownership
Company hierarchySubsidiaries1 record
Selene funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Selene M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Selene
What does Selene do?
Selene is a Brazilian textile manufacturer that produces and wholesales socks, underwear, lingerie, shapewear, fitness activewear, beachwear, children's apparel, and PUMA-licensed products. Sales are made exclusively to CNPJ-registered business customers (retailers/lojistas) through a login-based B2B e-commerce platform and a factory store, with free nationwide shipping in Brazil.
Is Selene a public or private company?
Selene is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Selene founded?
Selene was founded in 1950. It employs 1,001 to 5,000 people.
Where is Selene based?
Selene is headquartered in Cerquilho, Brazil, in the Latin America region.
How does Selene make money?
One revenue line is on record: wholesale textile sales.
Who are Selene's main competitors?
Direct peers on record are Lupo, Hering, DeMillus, Trifil and Marisol. Broad incumbents are C&A Brasil, Hanesbrands and Calzedonia.
Does Selene have an API?
No public API is recorded for Selene.
What industry is Selene in?
Selene's product category is Textile Manufacturing. Its primary akta.pro industry code is IMAOAEAG, Underwear, Lingerie & Hosiery Cut & Sew, with a secondary code of IMAOAEAA, Activewear & Athleisure Cut & Sew. Its NAICS code is 31525 and its SIC code is 2300.