What Allstate Floral does

Allstate Floral, Inc. is a privately held, California-incorporated wholesale distributor of silk and artificial florals, greenery, plants, trees, and home décor accessories, founded in 1980 and headquartered in Cerritos, California. The company sources and stocks more than 30,000 SKUs across categories including Spring & Everyday floral, Greenery, Succulents, Christmas (with a PVC sub-line), Easter, Halloween, Fall décor, and decorative Accessories such as vases, containers, pillows, and signs. Its exclusive trade sub-brand, Allstate Living, is shown only at dedicated showrooms in High Point and Las Vegas.

The business operates on a B2B wholesale model exclusively. Customers must apply for trade accounts and provide resale certificates and credit applications; domestic opening orders start at $500 with $250 re-order minimums and international opening orders at $2,500. Pricing is negotiated through account login and is not publicly disclosed. The company maintains five permanent showrooms — Cerritos (corporate HQ), AmericasMart Atlanta, Dallas Market Center, High Point IHFC, and Las Vegas WMC — and attends each market on a published multi-show-per-year cadence through 2027. A statewide network of independent sales representatives covers all U.S. states, and a dedicated customer care line handles international accounts with worldwide drop-ship capability.

Revenue is generated from one-time wholesale product sales to retailers, wholesalers, and manufacturers in furniture, garden center, and home décor channels; the company does not sell direct to consumers. No public revenue, funding, ownership, or M&A information is disclosed in available sources. Leadership in the data set comprises a Chief Product Officer (Annie Young), CMO (Tony Joven), and CFO (Wenqin Zhao).

Name

Allstate Floral

Legal name

Allstate Floral, Inc.

Website

https://allstatefloral.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

101–250 employees

Short description

Allstate Floral is a privately held, California-based wholesale importer stocking 30,000+ SKUs of artificial florals, greenery, and home décor sold exclusively to registered trade accounts across U.S. retail channels via five showrooms and a nationwide independent sales rep network.

Ownership category

akta.pro rank

Headquarters

HQ city

Cerritos

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Infrastructure, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Wholesale Product Sales: Allstate Floral generates revenue through wholesale sales of artificial flowers, silk flowers, greenery, plants, trees, Christmas décor, and home accessories to registered trade accounts. They sell to retailers, wholesalers, and manufacturers. Products are available in every color, style, and price point with over 30,000 items. The company operates exclusively B2B and does not sell directly to consumers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Allstate Floral is a wholesale importer and distributor of silk and artificial flowers, greenery, plants, trees, succulents, and seasonal home décor accessories, offering over 30,000 SKUs across everyday, spring, Christmas, Easter, Halloween, and fall collections. The company sells exclusively through registered B2B trade accounts via an online catalog, independent sales representatives, and trade showrooms, with worldwide drop-ship fulfillment capability.

Product overview

Allstate Floral is a wholesale B2B supplier of silk and artificial flowers, greenery, plants, trees, and home décor accessories with a portfolio exceeding 30,000 products. The company operates as a single unified offering with multiple product categories spanning Spring & Everyday floral, Greenery, Succulents, Christmas (including Christmas PVC sub-line), Easter, Halloween, and Fall seasonal décor, plus Containers and Accessories. The Allstate Living sub-brand represents an exclusive home furnishings line shown at dedicated showrooms. The core product is the extensive catalog of decorative floral and greenery items available exclusively to registered trade buyers with 24/7 online access, supplemented by drop shipping services worldwide.

Differentiator

Problem solved

Functional benefit

Brands

• Allstate Living: Exclusive sub-brand featured at High Point and Las Vegas showrooms, offering home furnishings and décor product lines.

Products and services

• Artificial Floral Silk and artificial flowers including dahlias, peonies, roses, sunflowers, cosmos, and ranunculus offered in various colors and styles for trade buyers to assemble everyday and seasonal home décor assortments.
• Greenery Artificial greenery including monstera, eucalyptus, ferns, palms, and polyscias leaves and sprays used by trade buyers to build floral arrangements and home décor compositions.
• Christmas Decor Holiday decorative items including angels, ornaments, wreaths, garlands, pillows, candles, and figurines assembled for retail Christmas season assortments.
• Succulents Artificial succulents including cacti, echeveria, agave, and tillandsia plants and picks offered in various colors and sizes to complement modern and rustic home décor assortments.
• Accessories Decorative accessories including containers, vases, planters, feathers, signs, pillows, and accent pieces designed to complement and complete artificial floral arrangements and home décor vignettes.
• Spring & Everyday Collection Year-round floral and greenery collection offering a complete line of decorative items for everyday home décor and spring merchandising to trade buyers.
• Easter Decor Seasonal Easter-themed decorative items including florals, arrangements, and accessories designed for spring holiday retail merchandising.
• Halloween Decor Seasonal Halloween decorative items curated for retail display and home styling during the fall Halloween selling season.
• Fall Decor Autumn seasonal decorations including harvest-themed items, fall florals, and accessories for the September through November selling season.
• Worldwide Drop Ship Services Wholesale drop-ship fulfillment service that allows registered trade customers (including international accounts) to ship orders directly to their end consumers anywhere in the world.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Nearly Natural: Direct competitor in wholesale and retail of artificial flowers, plants, trees, and home décor. Nearly Natural offers a comparable catalog of silk florals sold to both trade buyers and consumers, overlapping directly with Allstate Floral's product range.
• Sullivans: Wholesale distributor of artificial floral arrangements, greenery, and home accents sold exclusively to independent retail accounts. Same trade-only B2B motion and product categories as Allstate Floral, with comparable seasonal collections.
• National Tree Company: Major importer and wholesaler of artificial Christmas trees, wreaths, garlands, and seasonal décor. Overlaps with Allstate Floral's Christmas PVC sub-line and broader seasonal holiday category.
• Winward Home: Wholesale supplier of silk floral stems, greenery, trees, and decorative home accessories to trade buyers. Catalog breadth and B2B trade model closely mirror Allstate Floral.
• Knud Nielsen Company: Wholesale distributor of florist supplies, dried and silk florals, and decorative accessories serving retail florists and home décor buyers. Closely comparable in customer base (florists, retailers) and product mix.
• Ashland Floral: Wholesale florist supplies and artificial floral products sold to retail florists and trade accounts. Direct overlap in florist supply wholesale, the same core customer base Allstate Floral serves.

Broad incumbents

• Smithers-Oasis: Established global supplier of floral foam, postharvest products, and floral industry supplies, with growing presence in floral design accessories. Adjacent to Allstate Floral's category with overlap on florist supply distribution.
• Teleflora: Floral industry services and products company serving florists and consumers. While primarily focused on fresh flowers and wire services, it represents a broader incumbent in the floral wholesale ecosystem where Allstate Floral also operates.

Regional players

• BloomNet: Floral industry services platform connecting florists with suppliers and consumers in North America. Comparable in serving the florist and trade buyer base, though focused more on wire services and fresh flowers than artificial décor.

Emerging players

• Afloral: Online retailer and wholesaler of artificial flowers, greenery, and wedding/event décor. While primarily DTC, it competes with Allstate Floral's buyers on the artificial floral category and represents the digital-native direction the trade category is moving.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AllstateFloral
• Xx.com/allstatefloral
• LinkedInlinkedin.com/company/allstate-floral-inc-

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Allstate Floral