What Nearly Natural does

Nearly Natural is a privately held, US-based e-commerce retailer specializing in artificial plants, trees, flowers, and seasonal décor. The company sells direct-to-consumer through its flagship nearlynatural.com storefront and operates parallel wholesale and dropshipping distribution channels. Product design is led by horticulturists with 75+ years of combined industry experience, and the company has commercialized a proprietary "Real Touch™" manufacturing technology that produces botanically inspired faux foliage with lifelike texture. Select SKUs are constructed from UV-resistant materials rated for outdoor use, extending the addressable surface from interior décor into patio, hospitality, and outdoor retail settings.

The catalog spans indoor and outdoor faux botanicals across multiple categories — plants, trees, flowers, and seasonal merchandise — with retail prices ranging from approximately $28 to $435+. Distribution runs through three channels: the DTC e-commerce site, a wholesale program serving trade buyers, and a dropshipping program that lets third-party merchants fulfill inventory without warehousing. The site publishes customer testimonials and a content property (The Greenery Edit blog), and runs email marketing, influencer partnerships, and SEO programs. A careers page indicates ongoing hiring, and the storefront is maintained at WCAG 2.1 Level AA accessibility compliance.

The revenue model is multi-channel and transactional: unit sales to consumers via DTC, bulk orders through wholesale, and per-order fulfillment via dropship. Real Touch™ functions as a brand-protected technology differentiator, while the horticulturist-led design pipeline and broad SKU base act as the principal moats. No funding rounds, acquisitions, leadership changes, or revenue figures were disclosed in the available input.

Name

Nearly Natural

Website

https://nearlynatural.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

51–100 employees

Short description

Nearly Natural is a US-based e-commerce retailer of artificial plants, trees, and seasonal décor sold direct-to-consumer, through wholesale, and via dropshipping, featuring proprietary Real Touch™ technology and horticulturist-led design.

Ownership category

akta.pro rank

Product category

Artificial Plants and Home Décor

NAICS

Florists (45931), Nursery, Garden Center, and Farm Supply Retailers (44424), Plastics and Rubber Products Manufacturing (326)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Indoor Plants, Faux Florals & Botanical Décor Retail (CRAIACAG)

akta.pro secondary industry

Artificial Flowers, Silk Florals & Faux Greenery Decor (HSACAOAK)

Keywords

• Artificial plants retail
• Faux greenery decor
• Silk flowers wholesale
• UV-resistant outdoor plants
• Artificial trees home decor

Headquarters

HQ city

Hialeah

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Primary revenue stream through own website storefront selling artificial plants, trees, flowers, and decor directly to consumers. One-time purchase model with prices ranging from approximately $30 to $500+ per item.
2. Wholesale Program: B2B wholesale channel allowing retailers and businesses to purchase artificial plants and trees for resale
3. Dropshipping Program: Partner dropshipping program enabling third-party sellers to fulfill orders

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Nearly Natural manufactures and retails lifelike artificial plants, trees, flowers, outdoor greenery, wreaths, seasonal décor, planters, and DIY kits through its direct-to-consumer e-commerce site. Products feature Real Touch™ materials for realistic texture and UV-resistant formulations for outdoor durability, designed by a horticulturist team with 75+ years of combined experience. The company also runs wholesale and dropshipping programs to reach interior designers, commercial buyers, and third-party retailers.

Product overview

Nearly Natural is an e-commerce platform specializing in high-quality artificial plants, trees, flowers, and seasonal décor. The product portfolio centers on three core categories: Artificial Trees (including Olive, Fiddle Leaf Fig, Palm, Ficus, Cedar, Cypress, Topiary, Bamboo, Cherry Blossom, Banana, and Bonsai varieties), Artificial Plants (Bushes, Ferns, Cactus, Succulents, Hedges, Hanging Plants, and Flowering Plants), and Artificial Flowers (Orchids, Roses, Tulips, Lilies, Peonies, Hydrangeas). The offering is complemented by specialized collections like Outdoor Plants with UV-Resistant technology, the premium Real Touch™ line for enhanced realism, Integrated Ground Stakes for outdoor stability, LED-lit decorative trees, Handmade Talavera Ceramic Planters, Wreaths, and Seasonal Decor for holidays. Products range from individual plants and trees to arrangements, DIY kits, and accessories, serving both consumer and professional interior design markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Artificial Trees Lifelike artificial trees including Olive Trees, Fiddle Leaf Fig Trees, Palm Trees, Ficus Trees, Cedar Trees, Cypress Trees, Topiary Trees, Bamboo Trees, Cherry Blossom Trees, Banana Trees, Bonsai Trees, Real Touch Trees, Statement Trees, Flowering Trees, LED Everyday Trees, and Christmas Trees, sold to homeowners, designers, and commercial buyers for indoor and outdoor décor.
• Artificial Plants Diverse collection of artificial plants including Bushes, Ferns, Bougainvilleas, Grass, Geraniums, Snake Plants (Sansevieria), Zamioculcas, Cactus, Pothos, Succulents, Hedges, Hanging Plants, Floor Plants, Desk and Tabletop Plants, Wall Mats, and Flowering Plants for residential and commercial décor.
• Artificial Flowers Extensive range of artificial and silk flowers including Faux Stems, Orchids, Roses, Tulips, Lilies, Peonies, Mums, Hydrangeas, and Poinsettias, plus silk flower arrangements in small, medium, large, seasonal, tropical, and traditional styles for vases, centerpieces, and candelabrums.
• Outdoor Plants UV-resistant artificial outdoor greenery including Outdoor Trees, Outdoor Plants, Outdoor Bushes and Hanging Plants, Outdoor Flowering Plants, Outdoor-Safe Palms, Outdoor-Safe Ferns, Outdoor Boxwood Plants, Outdoor Topiaries, Outdoor LED Plants, and Outdoor Wall Mats designed for patios, gardens, and commercial exteriors.
• Wreaths Seasonal artificial wreaths for Summer, Halloween, Fall, Christmas, Valentine's Day, and Spring, available in multiple styles and designs for doors, walls, and interior décor.
• Seasonal Décor Holiday and seasonal decorations including Artificial Wreaths, Garlands, Swags, Furniture, Planters and Baskets, Spheres, Fruit, and Statues for Christmas, Halloween, Thanksgiving, Valentine's Day, Easter, Mother's Day, Summer, Fall, Winter, and Spring.
• Planters and Pots Decorative planters, vases, and baskets including Handmade Talavera Ceramic Planters and other container options sized to fit Nearly Natural artificial plants and trees.
• DIY Kits Do-it-yourself artificial plant kits including Hanging Basket DIY Kits that allow customers to customize and assemble their own artificial plant arrangements.
• LED-lit Trees Artificial trees and topiaries equipped with integrated LED lights for decorative illumination, combining artificial greenery with ambient lighting for everyday and seasonal display.
• Handmade Talavera Ceramic Planters Artisan-crafted Mexican Talavera ceramic planters featuring traditional hand-painted designs, available for orchids and other artificial plants as a premium decorative accessory line.

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Afloral: Specialty online retailer of artificial flowers, plants, and wedding/event décor. Direct competitor to Nearly Natural in the silk/floral and faux plant category, serving a similar residential and event-decor customer with comparable product breadth and price points.
• Balsam Hill: Premium artificial Christmas trees, wreaths, garlands, and seasonal greenery retailer. Direct competitor in the higher-end artificial tree and holiday décor niche, with comparable horticulturist-inspired design positioning and a strong DTC e-commerce model.
• Artificial Plants Unlimited: Specialist in artificial plants, trees, and floral arrangements for commercial, hospitality, and large-scale residential projects. Direct peer in faux greenery with overlapping B2B and commercial customer base and similar product format.
• Silk Plants Direct: Direct-to-consumer retailer of silk/artificial plants, trees, and flowers for home and office décor. Direct competitor with comparable product categories, target customers, and price positioning to Nearly Natural.
• Frontgate: Premium home décor, outdoor living, and seasonal greenery retailer. Direct competitor in the higher-end faux plants, outdoor greenery, and seasonal décor category, with overlapping design-conscious residential customer base.

Broad incumbents

• Wayfair: Large online home goods marketplace with a substantial artificial plants, trees, and seasonal décor assortment. Broad incumbent competing on price, selection, and logistics rather than specialty expertise, but a meaningful share of search and demand for this category flows through its platform.
• Pottery Barn: National home furnishings and décor retailer with artificial plants, trees, and seasonal greenery in its assortment. Broad incumbent that overlaps in design-led residential décor and seasonal categories but does not specialize in faux greenery.
• West Elm: Modern home furnishings retailer with an artificial plants and planters assortment. Broad incumbent competing for the same design-conscious residential customer but as part of a much wider furniture and décor catalog.
• Crate & Barrel: National home décor and housewares retailer with seasonal greenery and artificial plant offerings. Broad incumbent with overlapping residential and gift-giving customer, but with much wider category breadth.

Emerging players

• Terrain: Garden-inspired home and outdoor living retailer (Anthropologie group) with an artificial and live greenery assortment, including outdoor-safe plants and seasonal décor. Compares as a design-led, lifestyle-positioned adjacent player in faux and live botanical retail.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nearly Natural