Preminger Plastic Surgery

What Preminger Plastic Surgery does

Preminger Plastic Surgery (legal name Aviva Preminger MD Aesthetic Plastic Surgery; DBA Aviva Preminger, MD) is a private, solo-physician aesthetic and reconstructive plastic surgery practice located at 969 Park Avenue, Suite 1E, on Manhattan's Upper East Side. Founded and wholly owned by Dr. B. Aviva Preminger — a Harvard magna cum laude and Cornell Medical College graduate with 20+ years of clinical experience — the practice delivers elective cosmetic procedures (breast augmentation, lift, reduction, revision and reconstruction; facelift, rhinoplasty, necklift; tummy tuck, liposuction including Lipo 360, Brazilian Butt Lift, mommy makeover; male procedures under the 'Daddy Do-Over' banner) and non-surgical treatments (Botox, dermal fillers, Kybella, CoolSculpting, laser resurfacing, Fractora microneedling, Lumecca IPL, FaceTite/BodyTite/Forma radiofrequency, Votiva vaginal rejuvenation, Latisse) from a single AAAASF-accredited in-office surgical suite. The Vectra 3D imaging system is used as a pre-operative visualization tool, and a small medical-grade skincare retail shop is offered via the website.

The firm operates a direct-to-consumer, consultation-led business model. Patients self-refer or are referred by other physicians, first encountering the practice through the premingermd.com website (a 100-plus-article blog, before/after galleries, video content, and SEO-optimized procedure landing pages), phone ((212) 706-1900), or walk-in visits to the Manhattan office, which is open Monday through Friday 9:00am-5:00pm. Pricing is quote-based and delivered in-person during consultation; surgical revenue is one-time per procedure with no recurring component, while medical-grade skincare sales provide a small ancillary retail stream. Revenue mix spans cash-pay cosmetic procedures, insurance-covered reconstructive surgery (predominantly post-mastectomy), and skincare retail.

The practice has no external equity, no parent company, no subsidiary entities, and no disclosed funding rounds. Commercial risk is concentrated in a single practitioner, a single location, and a single regulatory jurisdiction (New York). Brand equity, however, is substantial: Dr. Preminger is a Castle Connolly Top Doctor for twelve consecutive years, a New York Super Doctor for ten consecutive years with Hall of Fame induction, past president of both the New York State and Greater New York Societies of Plastic Surgeons, and Chair-designate of the ASPS Breast Aesthetic Committee for the 2026 Annual Meeting.

Name

Preminger Plastic Surgery

Legal name

Aviva Preminger MD Aesthetic Plastic Surgery

Website

https://premingermd.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Preminger Plastic Surgery is a private, solo-physician aesthetic and reconstructive plastic surgery boutique on Manhattan's Upper East Side, founded and led by Dr. B. Aviva Preminger, serving self-referred and physician-referred patients in the NYC metro area with surgical and non-surgical cosmetic procedures.

Ownership category

akta.pro rank

Product category

Aesthetic Plastic Surgery Services

NAICS

Other Personal Care Services (81219)

akta.pro primary industry

Plastics / Cosmetic & Dermatologic Surgery Centers (HLAFAIAK)

akta.pro secondary industries

Cosmetic Dermatology (Aesthetic Injectables) (HLAKACAE), Facial Plastic & Reconstructive Surgery (ENT) (HLAKAMAG)

Keywords

• Aesthetic plastic surgery
• Cosmetic surgical procedures
• Breast augmentation surgery
• Body contouring services
• Facial rejuvenation surgery

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Cosmetic Surgery Procedures: Direct patient payments for elective aesthetic procedures including breast augmentation, body contouring, facial plastic surgery, and skin treatments. Revenue is one-time per procedure with no recurring component.
2. Reconstructive Surgery: Breast reconstruction and other reconstructive procedures, often covered by insurance, serving patients post-mastectomy and after traumatic injury
3. Skincare Products: Medical-grade skincare products including sunscreen, supplements, and cosmetic skincare sold directly to patients

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Preminger Plastic Surgery is a boutique aesthetic and reconstructive plastic surgery practice in Manhattan delivering elective cosmetic procedures (breast augmentation/lift/reduction/revision, facelift, rhinoplasty, tummy tuck, liposuction, mommy makeover, BBL) and non-surgical treatments (Botox, dermal fillers, CoolSculpting, Kybella, laser/IPL, RF microneedling). Surgical cases are performed in an AAAASF-accredited in-office surgical suite, with pre-operative planning supported by Vectra 3D imaging. The practice also sells medical-grade skincare products directly to patients.

Product overview

Aviva Preminger MD Aesthetic Plastic Surgery is a boutique medical practice offering a comprehensive portfolio of surgical and non-surgical cosmetic procedures for face, breast, and body. The practice operates as a single-practice model with surgical procedures performed in an AAAASF-accredited surgical suite. Core surgical offerings include breast procedures (augmentation, lifts, reductions, reconstruction, revision), facial procedures (facelift, rhinoplasty, necklift, lip procedures), body contouring (liposuction, tummy tuck, mommy makeover, Brazilian butt lift), and reconstructive surgery. Non-surgical offerings include injectables (Botox, dermal fillers, Kybella), body contouring (CoolSculpting), skin rejuvenation (laser resurfacing, Fractora microneedling, Lumecca IPL, Forma skin tightening), vaginal rejuvenation (Votiva), and Latisse for eyelash enhancement. Additional services include Vectra 3D pre-operative imaging and a medical-grade skincare retail shop. The practice serves both female and male patients with gender-specific procedures.

Differentiator

Problem solved

Functional benefit

Products and services

• Breast Surgery / Augmentation Comprehensive surgical breast enhancement including breast augmentation, breast lift, breast reduction, fat transfer breast augmentation, and implant revision/replacement procedures. Indicated for patients seeking breast size or shape changes, post-pregnancy restoration, correction of asymmetry, or revision of prior augmentation; also includes male breast reduction for gynecomastia.
• Breast Reconstruction Reconstructive surgery to restore breast appearance following mastectomy, trauma, or to correct congenital deformities (tuberous breast deformity, breast asymmetry, accessory breast tissue, inverted nipple repair). Often insurance-covered; serves breast cancer survivors and patients with developmental breast abnormalities.
• Facelift and Facial Rejuvenation Surgery Facial rejuvenation surgical procedures to address signs of aging, restore youthful contours, and reduce wrinkles and sagging. Includes facelift, necklift, FaceTite RF facial tightening, eyelid/brow surgery, ear surgery, chin augmentation, and lip procedures. Indicated for patients seeking surgical correction of facial aging.
• Rhinoplasty Nasal reshaping surgery for cosmetic and functional improvement of the nose, including adolescent/teen rhinoplasty and nasal fracture repair. Indicated for patients dissatisfied with nasal shape/size or with breathing-related structural issues.
• Tummy Tuck (Abdominoplasty) Surgical removal of excess abdominal skin and fat with tightening of underlying abdominal muscles, including diastasis recti repair. Indicated for patients with post-pregnancy abdominal laxity, significant weight loss, or age-related abdominal changes.
• Liposuction and Body Contouring Surgical body contouring to remove stubborn fat deposits, offered as Lipo 360, Smart Lipo/Laser Lipo, and BodyTite radiofrequency-assisted liposuction. Indicated for patients with localized fat resistant to diet and exercise seeking body sculpting.
• Mommy Makeover Customized combination surgical package designed to restore post-pregnancy body, typically combining breast procedures (augmentation, lift, reduction) with abdominal procedures (tummy tuck, liposuction). Indicated for women seeking comprehensive post-pregnancy body restoration.
• Brazilian Butt Lift (BBL) and Skinny BBL Fat transfer procedures to enhance and contour the buttocks using the patient's own fat harvested via liposuction (traditional BBL and Skinny BBL variants). Indicated for patients seeking buttock volume and shape enhancement.
• Male Plastic Surgery (Daddy Do-Over) Cosmetic procedures tailored for men including male breast reduction (gynecomastia), male tummy tuck, male liposuction/Smart Lipo, BodyTite/Smart Lipo for Men, CoolSculpting for Men, male facelift/necklift, and double chin treatment. Indicated for men seeking aesthetic enhancement of body and face, often framed as post-weight or post-fatherhood rejuvenation.
• Injectables: Botox / Neurotoxins and Dermal Fillers Non-surgical injectable treatments including Botox and other neurotoxins (for frown lines, crow's feet, bunny lines) and dermal fillers (Juvederm, Voluma, Belotero, Radiesse) for facial volume restoration, lip augmentation, under-eye filler, and wrinkle treatment. Indicated for patients seeking non-surgical facial rejuvenation.
• CoolSculpting Non-Invasive Fat Reduction Non-invasive fat reduction treatment using cryolipolysis technology to freeze and eliminate stubborn fat cells without surgery. Indicated for patients seeking non-surgical body contouring of pinchable fat bulges.
• Kybella Double Chin Treatment FDA-approved injectable treatment using deoxycholic acid to dissolve submental fat (double chin) without surgery. Indicated for patients bothered by submental fullness.
• Laser Skin Resurfacing and Lumecca IPL Laser and intense pulsed light (IPL) treatments to improve skin texture, reduce wrinkles, and address pigmentation issues, sun damage, and skin rejuvenation. Indicated for patients seeking non-surgical skin quality improvement.
• Fractora Radiofrequency Microneedling Radiofrequency microneedling treatment to improve skin tone and texture, reduce scarring, and address signs of aging. Indicated for patients seeking non-surgical skin resurfacing and remodeling.
• Forma Skin Tightening Non-invasive radiofrequency skin tightening treatment for face and body. Indicated for patients seeking non-surgical skin laxity improvement.
• Votiva Vaginal Rejuvenation Non-surgical radiofrequency vaginal rejuvenation treatment for functional and cosmetic improvement. Indicated for women seeking non-surgical intimate area rejuvenation.
• Vectra 3D Pre-Operative Imaging Pre-operative 3D imaging technology that allows patients to visualize expected surgical outcomes before undergoing a procedure, supporting consultation and surgical planning. Used as part of the consultation and surgical planning service for patients considering aesthetic procedures.
• Medical-Grade Skincare Products Retail line of medical-grade skincare products, sunscreen, supplements, and cosmetic skincare sold directly to patients via the in-office and online shop at premingermd.com/shop/. Includes adjunctive products such as Latisse for eyelash growth. Indicated for patients seeking physician-recommended at-home skincare.
• Labiaplasty Surgical procedure to reduce or reshape the labia for cosmetic or functional reasons. Indicated for women seeking reduction of labial tissue for comfort or aesthetic reasons.

Quantifiable outcome

• Castle Connolly Top Doctor recognition - awarded to fewer than 7% of licensed U.S. physicians
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Lara Devgan Plastic Surgery: Dr. Lara Devgan operates a high-end NYC plastic surgery practice with parallel Ivy League credentials, board certification, and a focus on natural aesthetic results, social-media-driven marketing, and a similar affluent female patient demographic.
• SSK Plastic Surgery: Kevin Tehrani, MD operates a boutique NYC practice specializing in breast, body, and facial procedures with concierge-style patient care, directly competing for the same affluent Manhattan patient base.
• Rapaport Plastic Surgery: David Rapaport, MD runs a boutique Manhattan plastic surgery practice offering breast, body, and facial procedures on the Upper East Side with a similar luxury positioning and solo-surgeon model, making it the closest comparable peer in NYC.
• Matthew Schulman Plastic Surgery: Dr. Matthew Schulman runs a Manhattan private practice with strong brand recognition in body contouring, BBL, and mommy makeover procedures — directly overlapping Preminger's core service mix in the same geographic market.
• David Cangello Plastic Surgery: Dr. David Cangello runs an Upper East Side NYC plastic surgery practice emphasizing aesthetic breast surgery, rhinoplasty, and body contouring with a similar solo-surgeon boutique model.
• Adam Kolker Plastic Surgery: Dr. Adam Kolker maintains a Park Avenue aesthetic surgery practice with strong reputation in breast and facial procedures, paralleling Preminger's premium positioning and Manhattan-based affluent clientele.

Others

• American Society of Plastic Surgeons: The largest national professional society for board-certified plastic surgeons; relevant as the credentialing and peer-recognition body cited throughout Preminger's awards and leadership roles, and as the ecosystem in which the practice operates.

Regional players

• Quintessa Aesthetic Center: A multi-location aesthetic surgery and medspa practice in Wisconsin offering comparable surgical and non-surgical cosmetic services under a multi-provider model; comparable in service mix but operates in a different geography.

Broad incumbents

• New York Plastic Surgical Group: A multi-surgeon, multi-location plastic surgery practice in the NYC metro area offering a comprehensive range of cosmetic and reconstructive procedures; broader incumbent model with overlapping service portfolio but greater scale and surgeon depth.

Emerging players

• Skinney Medspa: NYC-based medspa offering injectables, body contouring, laser treatments, and skincare, directly competing for the non-surgical portion of Preminger's patient base and representing the broader medspa competitive trend.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/preminger_md
• Facebookfacebook.com/PremingerPlasticSurgery
• LinkedInlinkedin.com/company/beth-aviva-preminger-md-pllc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Preminger Plastic Surgery