Total Health Nutrition Center

What Total Health Nutrition Center does

Total Health Nutrition Center is a privately held, founder-led integrative medicine clinic and natural health retailer headquartered in Menomonee Falls, Wisconsin, operating a second site in New Berlin. Founded in 1990 as a 1,000 sq ft retail store and expanded into a full clinic in 2001, the company runs a dual retail-clinic model at both locations (5,500 sq ft and 2,000 sq ft respectively) where clinical practitioners (acupuncturists, physical therapists, clinical nutritionists, holistic counselors, certified thermographers) staff the sales floor alongside the supplement store, providing point-of-purchase guidance. Its core technology stack is a non-invasive diagnostic platform combining Metatron/Blue Opal Biofeedback Therapy, NES Bioenergetic Scanning, OligoScan tissue mineral and heavy metal testing, and Thermography, used to identify root causes of chronic conditions rather than manage symptoms.

The business generates revenue from two streams: (1) retail sales of third-party professional-grade supplements (Standard Process, Source Naturals, Garden of Life, Enzymedica, Ancient Nutrition, Nordic Naturals, etc.), CBD products, essential oils, test kits, and one own-brand SKU, sold through both physical stores and a nationwide e-commerce site shipping to the contiguous U.S., with unit prices from $9.99 to $425; and (2) fee-for-service clinical offerings including acupuncture, biofeedback, red light therapy, physical therapy with fascial counterstrain, psychotherapy, health coaching, the Rapid Reset 23 weight loss program, and HOCATT. Customer acquisition is direct-to-consumer, driven by an education-led content engine comprising a 50+ episode podcast hosted by founder Martin Johnson, DHM, 40+ blog articles, 30+ recipes, free community seminars, and email/newsletter marketing, with free initial phone consultations as the primary conversion mechanism.

The target customer is a self-pay individual in the Southeast Wisconsin region (and online nationwide) with chronic, unresolved conditions such as thyroid dysfunction, autoimmune disease, chronic fatigue, weight loss resistance, food sensitivities, and heavy metal toxicity, who is dissatisfied with conventional symptom management and willing to invest in long-duration natural protocols. The company is independently owned with no disclosed external capital, no M&A activity, and no institutional or payer relationships.

Name

Total Health Nutrition Center

Legal name

Total Health Nutrition Center

Website

https://totalhealthinc.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Total Health Nutrition Center is a privately held, founder-owned integrative medicine clinic and natural supplement retailer operating two co-located clinic-and-store sites in Southeast Wisconsin (Menomonee Falls and New Berlin), serving self-pay individual consumers with chronic conditions through non-invasive diagnostic testing, holistic clinical services, and a nationwide e-commerce supplement catalog.

Ownership category

akta.pro rank

Product category

Holistic Health & Naturopathic Clinic Services

NAICS

Food (Health) Supplement Retailers (456191), Offices of Other Health Practitioners (6213), Diet and Weight Reducing Centers (812191)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Health Food & Supplement Stores (CRAHAEAC)

akta.pro secondary industries

Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE), Probiotics & Digestive Health Supplements (CRADAGAF), Weight Management & Metabolic Supplements (CRADAGAG), General Nutrition Coaching (HSADAFAA), Medical Nutrition Therapy (Registered Dietitian) (HSADAFAE), Food Allergy/Intolerance & Specialized Diets (Gluten-Free, Low-FODMAP, etc.) (HSADAFAI)

Keywords

• Holistic health services
• Natural supplements retail
• Naturopathic clinic services
• Bioenergetic diagnostic testing
• Complementary alternative medicine

Headquarters

HQ city

Menomonee Falls

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail supplement and health product sales: Retail sales of vitamins, supplements, essential oils, CBD products, and health foods through two physical store locations and an online e-commerce platform. Products range from $9.99 to $425 for test kits, with typical supplement prices between $14-$80. Both locations feature adjacent retail stores with independent lab-tested, non-GMO product lines.
2. Clinical services: Fee-for-service clinical offerings including acupuncture, biofeedback therapy, red light therapy, physical therapy, NES bioenergetic scanning, OligoScan testing, thermography, psychotherapy, health coaching, and wellness programs such as Rapid Reset 23 for weight loss resistance. Practitioners spend time on the sales floor providing guidance.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Total Health Nutrition Center operates a co-located natural health store and holistic clinic at two Wisconsin locations, selling third-party lab-tested vitamins, supplements, CBD, essential oils, and health foods while delivering fee-for-service clinical care such as acupuncture, biofeedback therapy, NES bioenergetic scanning, OligoScan heavy-metal testing, thermography, red light therapy, physical therapy, psychotherapy, and natural health coaching. Practitioners are available on the sales floor to guide supplement selection, and an online store ships nationwide. The company targets root-cause resolution of chronic conditions through non-invasive diagnostics and whole-food supplementation rather than symptom management with pharmaceuticals.

Product overview

Total Health Nutrition Center is a holistic clinic and natural health store offering a unified platform combining clinical services and retail products. The company operates two locations (Menomonee Falls and New Berlin, Wisconsin) with adjoining retail stores and clinics. Clinical services include Blue Opal Biofeedback/MetaTherapy, NES Bioenergetic Scanning, OligoScan, Red Light Therapy (Contour), Thermography, Physical Therapy with Fascial Counterstrain, Acupuncture, Psychotherapy, Natural Health Coaching, Rapid Reset 23 weight loss program, HOCATT, and Wellness for Kids. The retail product portfolio includes Vitamins & Supplements, CBD Products, Immune Health, Essential Oils, Energy Boost, Weight Loss, Fatigue, Stress & Anxiety, Thyroid Health, Inflammation, Food Sensitivity, Autoimmune, and Pain Relief supplements. The company carries professional-grade third-party brands including Source Naturals, Systemic Formulas, Garden of Life, Enzymedica, New Chapter, Solaray, Nature's Plus, Terry Naturally, Ancient Nutrition, and their own Total Health branded supplements, along with diagnostic test kits for food intolerance, omega-3 levels, hormone panels, and blood sugar.

Differentiator

Problem solved

Functional benefit

Products and services

• Vitamins & Supplements Professional-grade whole-food vitamins and nutritional supplements across categories such as immune health, stress and sleep, digestive balance, heart and joint health, and fitness and recovery, sold to health-conscious individual consumers.
• CBD Products CBD-infused oils, tinctures, capsules, gummies, and topicals sold to individual consumers for stress, sleep, relaxation, and general wellness support.
• Immune Health Products Supplements designed to build the body's natural resistance and support healthy immune function, sold to individual consumers.
• Essential Oils High-quality essential oils for aromatherapy, topical application, and natural remedies including lavender, peppermint, citrus blends, and eucalyptus, sold to individual consumers.
• Energy Boost Supplements Natural B-vitamin, adaptogen, and herbal energy blends designed to enhance stamina and mental clarity, sold to individual consumers.
• Weight Loss Products Natural weight management solutions including appetite control, fat-burning formulas, metabolism support, and detox products for individual consumers.
• Fatigue Supplements Adaptogens, B-vitamins, and herbal energy formulas targeting physical exhaustion and mental burnout for individual consumers.
• Stress & Anxiety Supplements Herbal supplements, GABA, CBD, passionflower, L-theanine, and adaptogenic blends sold to individual consumers for stress and anxiety relief.
• Thyroid Health Supplements Natural thyroid support products including iodine, selenium, herbal thyroid blends, L-tyrosine, and adrenal support formulas for individual consumers.
• Inflammation Supplements Natural anti-inflammatory products including turmeric, omega-3s, and herbal blends sold to individual consumers.
• Food Sensitivity Products Digestive enzymes, probiotics, gut-healing formulas, and allergy-friendly supplements sold to individual consumers.
• Autoimmune Health Products Anti-inflammatory ingredients, immune-modulating herbs, and gut-supporting probiotics targeted at individuals with autoimmune conditions.
• Pain Relief Supplements Natural pain relief supplements and topical treatments including turmeric, omega-3s, magnesium, and joint support formulas sold to individual consumers.
• Test Kits Home testing kits including Food Intolerance Test, Omega-3 Index Blood Test, Dutch Complete Hormone Kit, Hemoglobin A1c Test, and Eldon Blood Typing Kit sold to individual consumers. Prices range from $50 to $425.
• Is CBD a Good Option for Me? Book Educational book authored by founder Martin Johnson, DHM covering CBD oil benefits and usage, sold through the company's retail channels.
• Acupuncture Integrative acupuncture services delivered by a Licensed Acupuncturist at the Menomonee Falls and New Berlin clinic locations for individual patients.
• Blue Opal Biofeedback Therapy (Metatron/MetaTherapy) Non-invasive bioenergetic scanning and diagnostic testing service using Metatron/MetaTherapy technology to identify imbalances and guide treatment protocols for individual patients.
• NES Bioenergetic Scanning Bioenergetic scanning technology used to assess the body's energetic field and body-field information for individual patients.
• OligoScan Non-invasive tissue mineral and heavy metal testing using spectrophotometry for individual patients.
• Thermography Non-invasive thermal imaging diagnostic service for health assessment of individual patients.
• Physical Therapy (Fascial Counterstrain) Physical therapy services including fascial counterstrain for pain relief and mobility improvement, delivered by a Doctor of Physical Therapy to individual patients.
• Red Light Therapy (Contour) Contour Red Light Therapy offered at both clinic locations for cellular detox, fat loss, skin rejuvenation, inflammation reduction, and increased circulation for individual patients.
• Psychotherapy & Nutrition Counseling Holistic psychotherapy and nutrition counseling delivered by a Licensed Professional Counselor for individual patients.
• Natural Health Coaching Holistic health coaching delivered by a Clinical Nutritionist and Certified Health Coach to help individual clients achieve wellness goals through personalized guidance.
• Rapid Reset 23 Weight loss resistance program designed to restart the body's fat-burning system by addressing neurological blocks for individual patients.
• HOCATT Hyperthermic Ozone and Carbonic Acid Transdermal Technology for holistic detoxification and wellness delivered to individual patients.
• Wellness for Kids Holistic wellness services designed for children delivered at the clinic locations.

Quantifiable outcome

• Patient testimonial reports resolution of diabetes, blood clot, and fatty liver through natural health protocols
• +1 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Standard ProcesscoreChannel Partner/ Reseller/ DistributorStandard Process partners with qualified healthcare professionals to distribute supplements, test kits, and natural health products. They are committed to providing nutrients as found in nature to maximize effectiveness. Total Health is an authorized Standard Process partner, prominently featuring Standard Process products in their stores and directing customers to their Standard Process product page. This is a flagship brand partnership for the clinic.

Scale indicators3 records

Recent moves10 records

Expansion highlights4 records

Market position

Strengths4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/TotalHealthNut2
• Facebookfacebook.com/TotalHealthWisconsin
• LinkedInlinkedin.com/company/total-health-nutrition-center

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Total Health Nutrition Center