What DeJapan does

DeJapan, operated by JABLE Co., Ltd., is an Osaka-headquartered online proxy shopping service founded in 2003 that enables consumers outside Japan to purchase items from domestic Japanese retailers and marketplaces. The service is delivered exclusively through dejapan.com on a self-serve basis: customers browse or submit URLs from integrated marketplaces — JDirectItems Auction, JDirectItems Shopping, Rakuten, Rakuten Rakuma, Suruga-ya, and Mercari — and the company executes the purchase on their behalf, receives the item at its Higashi-Sumiyoshi-ku warehouse, then consolidates, stores (60-day free window), packs, and ships internationally via Japan Post, DHL, or UPS. Specialist features include a 24/7 auction auto-bidding bot with snipe-bid support, price negotiation on flea-market platforms (up to 20% discount), kuji lottery entry, digital item handling (10% fee, 100 JPY minimum), and a Nendoroid Face Maker order intake workflow. Dedicated personas served are anime and otaku collectors (primary), fashion enthusiasts seeking second-hand and vintage Japanese goods (primary), J-pop and idol fans (secondary), and gaming/hobby collectors (secondary); the site explicitly excludes shipments to Cuba, Iran, North Korea, Russia, Singapore, Sudan, Syria, and Crimea-region Ukraine.

Revenue is generated entirely through transactional fees: 300 JPY per item URL for standard proxy purchases, a 500 JPY surcharge per URL on flea-market listings (Mercari, Rakuma, JDirectItems Fleamarket, JDirectItems Auction), per-parcel shipping at carrier rates (Japan Post, DHL, UPS), packing fees (0 JPY standard, 1,000 JPY protective), storage fees at 100 JPY per day after the 60-day free window, and ancillary fees for photo requests (300 JPY), questions to sellers (100 JPY), price negotiation (100 JPY), and digital items (10%). Supporting mechanics include a DEJ Points loyalty program (1 point = 1 JPY, one-year expiry) and a promotional DEJ COUPONS system. Go-to-market is direct-to-consumer combined with content-led acquisition through a blog, Twitter, Facebook, Instagram, and YouTube channels targeting anime, J-fashion, and idol-merchandise enthusiasts globally. Ownership is private and founder/management-led under President & CEO Yea Chang Min, with no disclosed venture funding and a registered capital of JPY 10,000,000.

Name

DeJapan

Legal name

JABLE Co., Ltd.

Website

https://dejapan.com

Company type

Private

Founded year

2003

Operating status

Operating

Short description

DeJapan, operated by JABLE Co., Ltd., is an Osaka-based online proxy shopping service founded in 2003 that lets international consumers bid on, purchase, and receive items from Japanese marketplaces such as Rakuten, Yahoo! Auctions, Mercari, and Suruga-ya, with consolidated international shipping from its Osaka warehouse.

Ownership category

akta.pro rank

Product category

Cross-border Proxy Shopping Services

NAICS

Couriers and Express Delivery Services (492110)

SIC

Retail-Catalog & Mail-Order Houses (5961)

akta.pro primary industry

Cross-border Fulfillment, Customs Brokerage & Duties Management (CRAFAMAI)

akta.pro secondary industries

Cross-Border E-commerce & De Minimis Clearance (DDP/DDU, Marketplace Compliance) (TLACAFAG), Dropshipping & Supplier Fulfillment Services (CRAFAMAJ)

Keywords

• Proxy shopping service
• Japan auction bidding
• Cross-border shipping
• Package forwarding Japan
• Japanese marketplace access

Headquarters

HQ city

Osaka

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Proxy Shopping Service Fees: DeJapan charges a flat 300 JPY per item URL for their proxy shopping service. Additional fees apply for flea market items (500 JPY per URL for Mercari, Rakuten Rakuma, JDirectItems Fleamarket, JDirectItems Auction). Payment processing fees are charged as a percentage based on payment method. This is the primary revenue stream.
2. Shipping and Logistics Fees: Revenue from international shipping fees charged to customers. Domestic shipping from seller to warehouse, plus international shipping to customer. Weight-based pricing for Japan Post methods, dimensional weight for DHL/UPS.
3. Warehouse Services: Storage fees (100 JPY per day after 60-day free period), packing fees (0-1,000 JPY depending on option), and optional services like photo requests (300 JPY per order).
4. Special Request Services: Fees for special services including price negotiation (100 JPY), question service (100 JPY per question), digital item handling (10% of item price), and non-standard order handling (500 JPY per order).

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

DeJapan operates as a cross-border proxy shopping service that bids on, purchases, and ships items from Japanese online retailers and auctions (including Rakuten, Yahoo! Auctions, Mercari, Suruga-ya, and JDirectItems) on behalf of international customers. The company receives purchased items at its Osaka warehouse, where it inspects, stores (60 days free), consolidates, and packs them before forwarding internationally via Japan Post, DHL, or UPS. Optional add-on services include automated auction snipe bidding, price negotiation, kuji lottery entries, photo requests, and protective packing.

Product overview

DeJapan is a Japanese proxy shopping service operated by JABLE Co., Ltd., acting as a middleman between international customers and Japanese online retailers. The core product is the DEJAPAN Proxy Shopping Service, which enables customers worldwide to bid on and purchase items from Japanese marketplaces including JDirectItems Auction, JDirectItems Shopping, Rakuten, Rakuten Rakuma, Suruga-ya, and Mercari. The service also includes an Item Request Service for ordering from virtually any other Japanese online retailer. Once items are purchased, DeJapan receives them at its Osaka warehouse, where optional services such as consolidation, protective packing, photo requests, price negotiation, and kuji (lottery) purchases are available. International shipping is facilitated through Japan Post (EMS, Air Mail, Surface Mail), DHL Express Worldwide, and UPS Worldwide Economy. A loyalty program (DEJ Points) and promotional coupon system (DEJ COUPONS) are also offered. Fees include a flat 300 JPY service fee per item URL, Flea Market Handling Fees of 500 JPY per URL for Mercari/Rakuma/JDirectItems, packing fees (0–1,000 JPY), and storage fees of 100 JPY per calendar day after a 60-day free period.

Differentiator

Problem solved

Functional benefit

Products and services

• DEJAPAN Proxy Shopping Service

Quantifiable outcome

• 60 days free storage at warehouse before any fees apply
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature3 records

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Jauce: Proxy bidding service specialized in Yahoo! Japan Auctions for international buyers, with warehouse reception and international shipping. A narrower but directly overlapping competitor.
• Buyee: Operated by BEENOS Inc., Buyee is the largest Japan proxy shopping service for international customers, offering direct integration with Yahoo! Auctions, Mercari, Rakuten, and other Japanese marketplaces. Most directly comparable competitor to DeJapan.
• White Rabbit Express: US-based Japan proxy buying and shipping service for anime, J-fashion, and hobby items. Closely comparable target segments and value proposition, especially for North American customers.
• ZenMarket: Japan-based proxy shopping platform providing access to Yahoo Auctions, Mercari, Rakuten, and Amazon Japan for international buyers. Directly comparable service offering.
• J-Subculture: UK-based Japanese proxy shopping service focused on anime figures, manga, CDs, and hobby goods. Same proxy-shopping business model serving international collectors.
• Tenso: Japanese forwarding/proxy service offering Buy&Ship and consolidated international shipping. Closely comparable business model and target customer base (international shoppers of Japanese goods).
• FromJapan: Japan-based proxy shopping and parcel forwarding service targeting international consumers wanting access to Japanese retailers and auctions. Directly competes with DeJapan on Yahoo Auctions bidding, Mercari, and Rakuten.

Broad incumbents

• Rakuten Global Express: Rakuten's own cross-border shipping service for international customers of Rakuten Ichiba — a much larger incumbent that overlaps with DeJapan's Rakuten proxy capability but from inside the marketplace.
• Amazon Global / Amazon Japan: Amazon's Japan storefront ships internationally and accepts foreign payment methods, serving as the broad incumbent that already disintermediates simple Japan-to-world purchases — defines the ceiling of DeJapan's addressable demand.

Others

• Suruga-ya: Major Japanese second-hand hobby/media retailer that DeJapan integrates as a marketplace partner. While not a direct competitor, Suruga-ya's own moves toward international shipping or restrictions on proxy buyers would directly impact DeJapan's catalog.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/DEJAPAN_Globa
• YouTubeyoutube.com/@DEJAPAN_Global
• Facebookfacebook.com/DEJAPANGLOBAL
• Instagraminstagram.com/dejapan_global

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DeJapan