ALC

What ALC does

ALC Corporation (legal name: Cong ty Co phan Thuong mai Dich vu Dat Moi / Công ty Cổ phần Thương mại Dịch vụ Đất Mới) is a Vietnamese diversified trading and manufacturing enterprise founded in 1994 in Hanoi and 1995 in Ho Chi Minh City, operating three business pillars from headquarters in Cat Lai Industrial Park, Ho Chi Minh City. The original logistics pillar provides import-export freight forwarding, customs clearance, and transportation using a modern GPS-tracked fleet across four Vietnamese branches (Ho Chi Minh City, Hanoi, Hai Phong, Dong Nai). Under the Casta sub-brand, established in 2002, ALC manufactures kitchen cabinets, bathroom vanities, and wardrobes at an 80,000 m² automated plant in Long Khanh Industrial Park, Dong Nai, equipped with Schuler-designed production lines using Homag, SCM, Biesse, and Cefla machinery at stated capacity above 10,000 cabinets per month. The third pillar is exclusive Vietnam distribution of three premium European kitchen appliance brands — Teka (Spain, since 2001), Cata (Spain, since 2012), and Kuppersbusch (Germany) — sold through dedicated showrooms in Ho Chi Minh City and Hanoi and at Vietbuild trade exhibitions.

Revenue is generated through transaction-based freight forwarding fees, unit-pricing of Casta cabinetry sold through both B2B real estate project contracts and B2C retail showrooms, distribution take-rates on Teka/Cata/Kuppersbusch appliances, and interior fit-out services for real estate developers. Go-to-market is multi-channel: direct enterprise sales teams serve logistics customers and real estate developers (e.g., Vietcomreal's Viva Riverside partnership, Phố Đông Village co-sponsorship), while branded showroom retail and Vietbuild-driven event sales drive Casta consumer demand. Back-office operations run on SAP S4HANA (deployed 2019 via FPT IS) and the company holds ISO 9001:2015 certification and a 2016 GOLD Trusted Quality Supplier recognition. Customer concentration is spread across import-export companies (primary, B2B), real estate developers and project contractors (primary, B2B), individual homeowners (B2C through showrooms), and kitchen appliance retailers/project specifiers.

The business is privately held as a Vietnamese joint-stock company with charter capital raised progressively to 600 billion VND by 2014, no public listing, no disclosed external venture or private equity backing, and no published financial statements. The headcount is ambiguous between the firmographic band of 1,001–5,000 employees and the company's own prominent homepage claim of "300+ employees," reflecting the diversified nature of operations across manufacturing, distribution, and logistics.

Name

ALC

Legal name

Công ty Cổ phần Thương mại Dịch vụ Đất Mới

Website

https://alcvietnam.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

ALC Corporation is a Vietnamese diversified enterprise operating three integrated pillars: import-export freight forwarding (since 1994), Casta kitchen cabinet manufacturing from an 80,000 m² Long Khanh plant, and exclusive Vietnam distribution of Teka, Cata, and Kuppersbusch kitchen appliances, serving logistics customers, real estate developers, and retail homeowners.

Ownership category

akta.pro rank

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Freight Forwarding & Logistics Services: Import-export logistics management including customs clearance, transportation, and freight forwarding services. Core business since founding in 1994, serving both small shipments and large-scale operations with modern transportation fleet.
2. Kitchen Cabinet Manufacturing & Sales: Manufacturing and sale of Casta brand kitchen cabinets, bathroom vanities, and wardrobes. Casta is a leading kitchen cabinet brand in Vietnam, supplying furniture for high-end real estate projects. Revenue from both B2B project contracts and B2C retail showroom sales.
3. Exclusive Distribution of Kitchen Appliances: Exclusive distributor of Teka (Spain), Cata (Spain), and Kuppersbusch kitchen appliances in Vietnam. Revenue generated from distribution margins and sales to retail customers, real estate developers, and project contractors.
4. Interior Installation Services: Interior installation and fit-out services for real estate projects including cabinet installation, furniture installation at apartment projects.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

ALC Corporation operates three integrated business segments: (1) logistics and freight forwarding services including import-export management, customs clearance, and transportation for import-export companies; (2) manufacturing of Casta brand kitchen cabinets, bathroom vanities, and wardrobes at automated facilities in Cat Lai and Long Khanh industrial zones; and (3) exclusive distribution of premium European kitchen appliance brands Teka (Spain), Cata (Spain), and Kuppersbusch (Germany) in Vietnam. The company serves both B2B project markets (real estate developers, contractors) and B2C retail customers through its own showroom network.

Product overview

ALC Corporation operates three core business segments: (1) Logistics and Freight Forwarding – the original core business since 1994, providing freight forwarding, transportation, and import-export management services; (2) Kitchen Cabinet Manufacturing – under the Casta sub-brand established in 2002, producing kitchen cabinets, bathroom vanities, and wardrobes at two manufacturing plants; (3) Trading and Distribution – exclusive distributor of high-end kitchen appliance brands including Teka and Cata (Spain) and Kuppersbusch (Germany) since 2001. The company functions as a diversified trading and manufacturing enterprise, not a software platform.

Differentiator

Problem solved

Functional benefit

Brands

• Casta: Kitchen cabinet brand established in 2002, producing kitchen cabinets, bathroom vanities, wardrobes, and other cabinetry products. Manufactured at facilities in Cat Lai and Long Khanh industrial zones.
• Casta Cabinetry

Products and services

• Casta Kitchen Cabinets (Tủ bếp Casta) Kitchen cabinets manufactured under the Casta brand, produced at two automated facilities in Cat Lai and Long Khanh industrial zones with combined capacity of over 10,000 cabinets per month. Sold to real estate developers, project contractors, interior designers, and individual consumers through branded showrooms.
• Casta Bathroom Vanities and Wardrobes Bathroom vanities and wardrobes manufactured under the Casta brand at the same automated production facilities as Casta kitchen cabinets. Targeted at real estate projects and individual consumers for residential interior fit-out.
• Teka Kitchen Appliances (Distribution) Distribution of Teka brand premium kitchen appliances (Spain) in Vietnam. ALC holds exclusive distribution rights and supplies retailers, project specifiers, and end consumers through its own showrooms.
• Cata Kitchen Appliances (Distribution) Distribution of Cata brand kitchen appliances (Spain, including kitchen hoods, cookers, and built-in appliances) in Vietnam under exclusive distribution rights.
• Kuppersbusch Kitchen Appliances (Distribution) Distribution of Kuppersbusch brand premium kitchen appliances (Germany) in Vietnam. Products are displayed alongside Casta cabinets and Teka appliances at ALC showrooms and trade exhibitions.
• Logistics and Freight Forwarding Services (Giao nhận vận tải & Quản lý xuất - nhập khẩu) Import-export logistics management, customs clearance, and transportation services for import-export companies, manufacturers, and traders. Operated continuously since the company's founding in 1994, with a modern GPS-tracked transportation fleet handling both small and large-scale shipments.
• Interior Installation and Fit-Out Services Interior installation and fit-out services for real estate projects, including kitchen cabinet installation, bathroom vanity installation, and built-in furniture installation at apartment and villa projects.

Quantifiable outcome

• Successfully implemented SAP S4HANA ERP for wood industry management in 2019, marking digital transformation milestone
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Phố Đông VillageminorGTM or Marketing Partner · 31 July 2022ALC co-sponsored the 3S event series of Phố Đông Village, with Casta kitchen cabinets and Teka kitchen appliances featured at the event. Events held on 31/07, 14/08, 28/08, 11/09, and 25/09 at the Phố Đông Village project on Đồng Văn Cống, Cat Lai, District 2.
• FPT Information System (FPT IS)coreTechnology or Integration · 1 January 2019FPT IS was selected as the implementation partner for ALC Corporation's SAP S4HANA ERP system deployment in 2019. This digital transformation initiative covered management operations in the wood industry division, enabling integrated business management across ALC's manufacturing and logistics operations.
• VietcomrealcoreStrategic or Co-development Partner · 21 April 2018Casta (ALC's cabinet brand) participated in a strategic partnership signing ceremony with Vietcomreal on 21 April 2018 at Adora Ngô Gia Tự, District 5. The partnership focused on co-developing the Viva Riverside project. The event attracted over 350 customers.
• SchulercoreTechnology or Integration · 1 January 2018Schuler (Germany) served as the design and consulting partner for ALC's Long Khanh manufacturing facility. Schuler provided expertise in designing the layout and production processes of what ALC claims is the most modern kitchen cabinet factory in Southeast Asia.
• Homag, SCM, Biesse, CeflacoreTechnology or Integration · 1 January 2018ALC's Long Khanh plant is equipped with production lines from world-renowned machinery manufacturers: Homag (Germany), SCM (Italy), Biesse (Italy), and Cefla (Italy). These European equipment suppliers enable fully automated, high-precision cabinet manufacturing at scale.
• CatacoreChannel Partner/ Reseller/ Distributor · 1 January 2012ALC Corporation became the exclusive distributor of Cata kitchen appliances from Spain starting in 2012. Cata is a Spanish brand known for kitchen hoods, cookers, and built-in appliances.
• TekacoreChannel Partner/ Reseller/ Distributor · 1 January 2001ALC Corporation became the exclusive distributor of Teka kitchen appliances from Spain starting in 2001. Teka is a premium Spanish kitchen appliance brand. ALC opened its first Teka showroom in Ho Chi Minh City in 2001.
• KuppersbuschminorChannel Partner/ Reseller/ Distributor · 1 January 2001ALC Corporation is a distribution partner for Kuppersbusch kitchen appliances (German premium brand). Kuppersbusch products are displayed alongside Casta cabinets and Teka appliances at ALC showrooms and Vietbuild exhibitions.

Scale indicators6 records

Recent moves13 records

Expansion highlights4 records

Broad incumbents

• Ariston Group: Italian global kitchen and water heating appliance brand with established Southeast Asia distribution. Competes in the same premium built-in kitchen category as Teka, Cata, and Bosch.
• Teka Group: Spanish global kitchen appliance manufacturer whose Vietnam business ALC distributes under exclusive rights. As a broad incumbent, Teka competes globally with Bosch, Franke, and others in the same premium kitchen appliance category that ALC serves.
• BSH Hausgeräte (Bosch Home Appliances): Global kitchen appliance leader with strong Southeast Asia presence. Competes with the Teka and Cata brands ALC distributes in the same premium built-in kitchen appliance category.
• LG Electronics (Home Appliance): Global appliance manufacturer with established Vietnam sales and distribution. Overlaps with ALC's appliance distribution business and competes for premium built-in kitchen specifiers at the high-end of Vietnam's residential market.
• Franke Group: Swiss-headquartered premium kitchen systems provider (sinks, hoods, built-in appliances). Competes with ALC's distribution portfolio at the upper end of the kitchen appliance specification market.

Direct peers

• An Cường Wood Manufacturing JSC: One of Vietnam's largest wood and MDF-based furniture and cabinet manufacturers, supplying project developers and retail customers. Closest direct competitor to Casta in the Vietnamese kitchen cabinet manufacturing space.
• Malloca Vietnam: Vietnamese-origin kitchen appliance brand and distributor with showrooms across HCMC and Hanoi. Competes directly with ALC's Teka/Cata/Kuppersbusch distribution business for the same premium kitchen appliance specifiers and end consumers.
• Hafele Vietnam: German-headquartered premium kitchen hardware, fittings, and appliance distributor operating in Vietnam. Closely comparable to ALC's exclusive appliance distribution model and shares the same project-developer and showroom-driven GTM.
• Eurowindow JSC: Listed Vietnamese building products manufacturer serving real estate developers with windows, doors, and interior systems. Competes with ALC for premium developer fit-out specifications and project channel relationships in Vietnam.

Regional players

• Modena Indonesia: Indonesia-headquartered home appliance brand with a Southeast Asia distribution footprint. Comparable as a regional appliance peer serving the same mid-to-premium kitchen appliance buyer across ASEAN.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/alccorporation

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ALC