Nhà Đất Phố Đông

What Nhà Đất Phố Đông does

Nhà Đất Phố Đông (legal entity Công ty TNHH Dịch vụ Nhà Đất Phố Đông) is a privately held Vietnamese real estate brokerage and listing platform founded on April 23, 2015 and headquartered in Ho Chi Minh City's Binh An Ward, District 2. The company operates a self-described "sàn giao dịch bất động sản" (real estate trading floor) that connects individual buyers, sellers, renters, and tenants of residential and commercial property through an agent-mediated sales motion supplemented by a public listing website at nhadatphodong.com. Coverage is concentrated in HCMC's eastern districts — particularly Districts 2, 9, and Thu Duc — and has been extended to additional HCMC districts (1, 3, 4, 7, Binh Thanh, Phu Nhuan, Tan Binh) and surrounding provinces (Khanh Hoa, Ba Ria Vung Tau, Kien Giang, Dong Nai, Da Nang, Quang Binh).

The platform's product surface includes a core trading platform with searchable listings for sale (apartments, townhouses, villas, land, officetel, condotel, shophouses), rental listings (apartments, serviced apartments, rooms, offices, commercial premises), a curated project catalog tracking construction status of major developments, an SEO-oriented blog (Nhà Đất Blog) covering market commentary, legal procedures, and feng shui, a mortgage calculator and bank-rate comparison tool (Hỗ trợ Vay Vốn), and an email-based property alert subscription service. No mobile app, public API, or AI/ML components are documented. Marketing is multi-channel across the website, blog, Facebook, LinkedIn, YouTube, Pinterest, and Google+, with a separate representative sales office at 48 Cao Đức Lân in An Phú Ward, District 2.

The business model is transaction-fee brokerage: commission rates are negotiated per deal and are not publicly disclosed, with revenue tied to completed buy/sell and rental transactions. Customer segments are horizontal, comprising individual homebuyers, real estate investors, and businesses seeking commercial space. The firm operates with 11-50 employees, no disclosed institutional capital or venture funding, no parent company, and no subsidiaries, indicating a bootstrapped, founder-controlled regional operator rather than a venture-backed scale play. A minor reciprocal cross-marketing partnership with interior design platform flexhouse.vn is the only documented external alliance.

Name

Nhà Đất Phố Đông

Legal name

Công ty TNHH Dịch vụ Nhà Đất Phố Đông

Website

https://nhadatphodong.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Nhà Đất Phố Đông is a privately held, bootstrapped Vietnamese real estate brokerage and listing platform founded in 2015, headquartered in HCMC's District 2. It serves individual buyers, sellers, renters, and investors across eastern HCMC and surrounding provinces via an agent-led sales motion and a property-listing website.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage Services

NAICS

Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

akta.pro secondary industry

Land & Development Site Brokerage (BPAJABAG)

Keywords

• Real estate brokerage
• Property listings
• Residential rentals
• Commercial property
• Property valuation

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Brokerage Services: Commission-based brokerage fees from facilitating property buy/sell and rental transactions between buyers and sellers. The company acts as an intermediary providing property listings, consultation, valuation, and transaction support services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Nhà Đất Phố Đông operates a real estate trading platform (sàn giao dịch bất động sản) and brokerage service connecting buyers, sellers, and renters of residential and commercial properties in Ho Chi Minh City and surrounding provinces. The offering combines an online property listing and search platform with a direct sales team of agents providing consultation, property valuation, legal documentation support, and loan assistance to facilitate transactions.

Product overview

Nhà Đất Phố Đông operates as a comprehensive real estate trading platform (sàn giao dịch bất động sản) for the Ho Chi Minh City market. The platform's core offering consists of its main trading platform connecting property buyers, sellers, and renters, supported by property listings for sale (Nhà Đất Bán) including apartments, townhouses, villas, and land, and properties for rent (Nhà Đất Thuê) covering apartments, serviced apartments, offices, and commercial spaces. Additional services include a real estate projects section (Dự án), a blog with market insights (Nhà Đất Blog), loan support tools (Hỗ trợ Vay Vốn), email-based property alert subscriptions, and property listing registration services (Ký gửi Nhà Đất). The platform focuses on properties in eastern Ho Chi Minh City and major urban districts.

Differentiator

Problem solved

Functional benefit

Brands

• Nhà Đất Phố Đông: Primary brand name for the company's real estate exchange and brokerage services platform.

Products and services

• Sàn giao dịch Bất động sản (Real Estate Trading Platform) A real estate exchange and brokerage platform that connects buyers, sellers, and renters of properties including apartments, townhouses, villas, and land parcels in Ho Chi Minh City and surrounding areas.
• Nhà Đất Bán (Properties for Sale) Property listings for sale including apartments (căn hộ chung cư), townhouses (nhà phố), villas (biệt thự), land (đất), officetel, condotel, and shophouse units in Ho Chi Minh City and surrounding provinces.
• Nhà Đất Thuê (Properties for Rent) Rental property listings including apartments, townhouses, villas, serviced apartments, rooms, office spaces, and commercial spaces in Ho Chi Minh City.
• Dự án Bất động sản (Real Estate Projects) Listing of real estate development projects including apartment complexes, townhouse projects, villa projects, residential land plots, resettlement projects, urban residential areas, and resort villas.
• Văn phòng cho thuê (Office Space for Rent) Office space listings categorized by grade (Class A, B, C), including fully furnished offices and budget options in Ho Chi Minh City.
• Ký gửi Nhà Đất (Property Listing/Consignment Service) Service allowing property owners to register their properties for sale or rent through the platform, with agent follow-up to broker the transaction.
• Nhà Đất Blog (Real Estate Blog) Blog section providing market news, real estate advice, home design tips, feng shui guidance, planning regulations, and expert analysis for property buyers and sellers.

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• flexhouse.vnminorOthersRelated website platform for interior design and furniture accessories, potentially serving as a complementary service for property buyers looking to furnish or renovate their new homes. The partnership appears to be cross-marketing rather than deep integration.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• 123nhadat.vn: Vietnamese real estate portal aggregating listings across regions. Comparable online classifieds business serving property buyers, sellers, and renters in the same domestic market as Nhà Đất Phố Đông.
• Rever: Tech-enabled real estate brokerage in Vietnam focused on primary-market new home sales and resale transactions. Comparable to Nhà Đất Phố Đong's brokerage business, particularly around developer project sales, but with stronger technology backing and broader geographic coverage.
• MuaBanNhaDat.vn: Vietnamese real estate classifieds portal focused on property buy, sell, and rent listings. Similar listings-and-brokerage hybrid business to Nhà Đất Phố Đông, primarily serving the domestic Vietnamese market.
• Alo Nhà Đất (alonhadat.com): Vietnamese real estate classifieds site covering buy, sell, and rent listings across major cities including HCMC. Directly comparable listings business model targeting the same Vietnamese residential property buyer persona.
• Propzy: Vietnamese proptech startup offering standardized brokerage services with a technology platform for property transactions. Comparable business model combining digital listings with agent-led brokerage, but with venture funding enabling faster product development.

Others

• Flexhouse.vn: Vietnamese interior design and furniture accessories platform that has an existing partnership with Nhà Đất Phố Đông. Adjacent ecosystem participant — not a direct competitor, but a complementary service targeting the same property-buyer customer base.

Emerging players

• Meeyland: Vietnamese proptech platform offering property listing, auction, and transaction support services. Comparable to Nhà Đất Phố Đông in serving Vietnamese property buyers and sellers, but with a broader technology-enabled product suite.
• HousingVN: Smaller Vietnamese real estate listing and brokerage platform. Comparable horizontal residential brokerage model, though at a smaller scale and with less East HCMC specialization.

Broad incumbents

• Chotot (Chợ Tốt): Major Vietnamese horizontal classifieds platform with a sizable real estate vertical. Comparable because it offers property listings and lead generation in the same HCMC market, but operates across multiple categories and benefits from significantly greater traffic.
• Batdongsan.com.vn: Vietnam's largest online real estate classifieds portal, aggregating listings nationwide across residential and commercial segments. Directly comparable to Nhà Đất Phố Đông's listings business but operates at vastly greater scale and with a broader geographic footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/PhoDongRealEsta
• YouTubeyoutube.com/channel/UCgW-usP4rEHjZBXMPJUpFug
• Facebookfacebook.com/phodonglandcom
• LinkedInlinkedin.com/company/nh%C3%A0-%C4%91%E1%BA%A5t-ph%E1%BB%91-%C4%91%C3%B4ng?trk=biz-companies-cym
• Pinterestpinterest.com/nhadatphodong

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nhà Đất Phố Đông