Matrix USA
- Company typePrivate
- Founded1989
- HeadquartersNewton, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
Matrix USA firmographics
Firmographics- Name
- Matrix USA
- Legal name
- Matrix USA
- Website
- https://matrixusa.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Matrix USA industry classification
Industry- Product category
- Cross-Border IT Consulting Services
- NAICS
- Other Scientific and Technical Consulting Services (54169)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Data, Analytics & AI Consulting (BPAHACAI)
- akta.pro secondary industry
- Data, Analytics & AI Consulting (BPAHAEAF)
Keywords
Where Matrix USA is headquartered
LocationHeadquarters
- HQ city
- Newton
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Matrix USA business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Consulting Services: Matrix USA generates revenue through consulting services including marketing consulting, partner identification, software localization, technical support in Japan, and market presence services. They also offer customized market research and investment advisory services on a selective basis. Revenue is derived from professional service fees, likely on a project or retainer basis.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Matrix USA product offering
Product offeringCore offering
Matrix USA provides consulting services that help US software and hardware companies enter the Japanese market and help Japanese companies understand the US information-technology market. Services include marketing consulting, partner identification, software localization, technical support in Japan, market management, retained search, hunting license partner seeking, custom market research, and investment consulting. In 2026 the firm expanded into AI and digital transformation services through the new Matrix USA Data Services practice.
Product overview
Matrix USA is a consulting and market research firm established in 1989 that bridges information technology markets between the U.S. and Japan. The company offers a portfolio of professional services including custom market research, partner identification, software localization, and investment consulting for IT companies entering Japan or Japanese companies seeking U.S. technology insights. In March 2026, the company expanded into AI services through the formation of Matrix USA Data Services, a new practice unifying data, AI, and digital transformation expertise to deliver end-to-end AI solutions to enterprise clients across multiple industries including financial services, insurance, and healthcare.
Differentiator
Problem solved
Functional benefit
Products and services
- Market Research Services
- Partner Identification
- Software Localization
- Market Management
- Retained Search
- Hunting License
- Investment Consulting
- Matrix USA Data Services
Companies that use Matrix USA
Customer profileSegments3 records
Ideal customer profiles3 records
Matrix USA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Matrix USA partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- ThetaRaycoreThetaRay and Matrix USA formed a strategic partnership to help financial institutions modernize anti-money laundering (AML) programs by overlaying AI capabilities onto existing legacy rules-based systems. The partnership addresses mounting regulatory pressure from FinCEN in the US and the EU's new AMLR and AMLA frameworks. ThetaRay provides its Cognitive AI detection engine and agentic AI suite, while Matrix USA leads integration and deployment, offering a turnkey AI overlay that preserves prior infrastructure investments while improving detection, reducing false positives, and accelerating regulatory readiness. The combined solution addresses the 'last-mile' problem in AML compliance.
- FeedzaicoreFeedzai and Matrix USA launched a global partnership to help banks and financial institutions combat fraud and money laundering using AI-based solutions. The companies jointly operate a Center of Excellence that provides a standardized approach to deploying fraud and anti-money laundering technology across multiple markets. The collaboration combines Feedzai's AI-native financial crime prevention technology with Matrix USA's implementation and advisory expertise. Research cited indicates that over 50% of fraudsters now use AI tools, creating urgency for financial institutions to modernize outdated fraud defenses. The partnership targets banks looking to modernize their fraud and AML defenses at scale.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
Matrix USA competitors and assessment
Company assessmentDirect peers
- IDC: Global IT market intelligence and advisory firm. Closely comparable to Matrix USA's US-IT-market research services for Japanese clients and analogous US-Japan cross-border IT research/forecasting capabilities.
- Forrester Research: Research and advisory firm focused on technology's impact on business, offering custom research, consulting, and advisory services. Closely comparable to Matrix USA's market research and consulting offerings for IT buyers.
- The Asia Group: Strategic advisory firm focused on US-Asia (including Japan) business, advisory, and capital deployment. Directly comparable boutique cross-border advisory model serving US clients engaging Asian markets.
Broad incumbents
- Gartner: Large-scale IT research and advisory firm providing market research, trend analysis, and consulting to enterprise and government clients. Operates in a similar space to Matrix USA's research services but at vastly greater scale and geographic breadth.
- McKinsey & Company: Global management consulting firm serving enterprises across industries including technology, financial services, and digital transformation. Overlaps with Matrix USA's advisory work but operates at a vastly larger scale with broad industry focus.
- Boston Consulting Group: Global management consulting firm with deep technology, financial services, and digital/AI practices. Comparable to Matrix USA's enterprise digital transformation and AML/financial-services advisory work at much greater scale.
- Bain & Company: Global management consulting firm with technology, financial services, and AI/digital transformation practices. Adjacent comparison to Matrix USA's advisory work for enterprise clients in financial services and other verticals.
- Accenture: Global professional services firm with deep technology consulting, AI, and financial services practices. Operates as a much larger implementation partner for AML/fraud AI deployments than Matrix USA, but in the same competitive arena.
- Deloitte Consulting: Global professional services firm with consulting, financial services regulatory, and AI/digital transformation practices. Competes with Matrix USA in financial services AI/AML advisory and broader digital transformation engagements.
Others
- ThetaRay: AI-native AML and fraud detection vendor and Matrix USA's strategic partner. Not a direct competitor but adjacent ecosystem participant—Matrix USA serves as its implementation partner in the US-Japan corridor and together they jointly pursue financial-institution engagements.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Matrix USA social profiles
Digital presenceMatrix USA financial estimates
Financial estimateRevenue estimate
Valuation estimate
Matrix USA leadership team
Management profileNumber of profiles
Profiles2 records
Matrix USA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Matrix USA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Matrix USA
What does Matrix USA do?
Matrix USA provides consulting services that help US software and hardware companies enter the Japanese market and help Japanese companies understand the US information-technology market. Services include marketing consulting, partner identification, software localization, technical support in Japan, market management, retained search, hunting license partner seeking, custom market research, and investment consulting. In 2026 the firm expanded into AI and digital transformation services through the new Matrix USA Data Services practice.
Is Matrix USA a public or private company?
Matrix USA is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Matrix USA founded?
Matrix USA was founded in 1989. It employs 11 to 50 people.
Where is Matrix USA based?
Matrix USA is headquartered in Newton, United States, in the North America region.
How does Matrix USA make money?
One revenue line is on record: consulting Services.
Who are Matrix USA's main competitors?
Direct peers on record are IDC, Forrester Research and The Asia Group. Broad incumbents are Gartner, McKinsey & Company, Boston Consulting Group, Bain & Company, Accenture and Deloitte Consulting. ThetaRay is listed as an others.
Does Matrix USA have an API?
No public API is recorded for Matrix USA.
What industry is Matrix USA in?
Matrix USA's product category is Cross-Border IT Consulting Services. Its primary akta.pro industry code is BPAHACAI, Data, Analytics & AI Consulting, with a secondary code of BPAHAEAF, Data, Analytics & AI Consulting. Its NAICS code is 54169 and its SIC code is 8742.