Legit Check By Ch

What Legit Check By Ch does

Legit Check By Ch (LCBC) is a privately held, bootstrapped authentication services company founded in 2017 by co-CEOs Daniel Ch and David Ch, headquartered in the United States and operating globally. The company verifies luxury, sneaker, hype-streetwear, watch, and bag items for individual buyers, collectors, and professional resellers through a digital self-serve platform accessible via web (authenticate.legitcheck.app) and native iOS/Android apps. Core technology is exclusively human expert verification, with every item reviewed by two independent authentication teams before a verdict is issued, backed by a proprietary Library of 1,000+ free authentication guides totaling more than 1 million words.

The company monetizes through three mechanisms: per-item authentication fees ranging from $10 (hype/streetwear) to $50 (watches), with luxury and bag services starting at $25; a tiered subscription service called Legit Check Club priced $9.99–$49.99 per month that bundles free monthly authentications, 20% discounts, and priority turnaround; and an optional $60 Certificate of Authenticity that serves as a refund-recovery instrument, backed by a 100% refund guarantee and a 99.99% dispute success rate. Distribution is digital-only, with no physical retail, and customer acquisition is driven primarily by content-led organic SEO through the public Library and a presence across Instagram, YouTube, TikTok, Facebook, Pinterest, and X, supplemented by an email list of 10,000+ subscribers and a 50% MRR referral program.

Name

Legit Check By Ch

Legal name

Legit Check By Ch

Website

https://legitcheck.app

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Legit Check By Ch is a bootstrapped U.S.-based authentication platform that uses 100% human dual-team verification to authenticate luxury goods, sneakers, watches, bags, and streetwear for individual buyers and resellers, monetizing via per-item fees, subscriptions, and refund-recovery certificates.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Authentication Service Fees: One-time per-item authentication fees ranging from $10 (Hype) to $50 (Watch), with additional revenue from Certificate of Authenticity upgrades at $60. Customers pay per authentication with option for subscription Club membership.
2. Legit Check Club Subscriptions: Monthly subscription plans ($9.99-$49.99/mo) providing free monthly authentications, 20% discount on additional services, priority turnaround, and access to member-only offers. Yearly plans with 2 months free discount.
3. Certificate of Authenticity: Optional $60 digital certificate providing documentation for refund claims or proof of authenticity. Club members receive 20% discount. 100% refund guarantee if certificate fails to secure refund.
4. Business Club Plans: High-volume pricing for businesses and resellers with free certificates on all authentications, dedicated support, and bulk pricing.
5. Referral Program: 50% monthly recurring commission for each referred customer who signs up for services

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels12 records

Core offering

Legit Check By Ch provides paid human-expert authentication services for luxury goods, sneakers, streetwear, watches, and designer bags, with each item reviewed by two independent authentication teams that return a verdict within 48 hours alongside 4–5 annotated reasons. The company also sells an optional Certificate of Authenticity add-on to support refund claims, and operates subscription-based Legit Check Club memberships for recurring customers and high-volume resellers.

Product overview

Legit Check By Ch operates as a multi-service authentication platform consisting of five specialized authentication services (Sneaker, Hype, Luxury, Watch, and Bag), a core general Authentication Service, an optional Certificate of Authenticity add-on, a subscription-based Legit Check Club, and a Library of 1,000+ free authentication guides. The platform also includes mobile apps for iOS and Android. All authentication is performed by human experts (100% Human, 0% AI), with two independent teams verifying each item. The company offers tiered pricing from $10 to $50+ per authentication, with subscription plans starting at $9.99/month. The Certificate of Authenticity ($60 add-on) enables refund recovery from major marketplaces and payment providers.

Differentiator

Problem solved

Functional benefit

Brands

• Legit Check App: Mobile application for iOS and Android providing access to authentication guides and service ordering
• Legit Check Club
• LCBC Library
• Certificate of Authenticity

Quantifiable outcome

• 99.99% refund success rate when item is authenticated as fake
• +6 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators11 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• The RealReal: The RealReal is a leading luxury consignment marketplace with an in-house team of expert authenticators covering bags, watches, jewelry, and apparel. It serves overlapping customer segments (luxury buyers, resellers) but couples authentication with consignment sales rather than selling it as a standalone SKU.
• StockX: StockX is a large sneaker and streetwear resale marketplace that performs authentication on every transaction as part of its 'StockX Verified' process. It competes with LCBC for the same sneaker collector/reseller segment but bundles authentication with trading, making it a broad incumbent rather than a pure-play authenticator.
• GOAT: GOAT is a major sneaker and apparel resale platform with a dedicated authentication facility and team that verifies every item before shipping. It serves the same sneaker buyer/reseller base as LCBC and absorbs much of the standalone authentication demand into its marketplace flow.

Direct peers

• Sneaker Con: Sneaker Con operates authentication services for sneakers, streetwear, and collectibles via events and digital submissions, with a comparable 'fake vs real' content/education layer. The audiences and core offering (verdict + documentation for resale) overlap heavily with LCBC's sneaker authentication service.
• PSA (Professional Sports Authenticator): PSA is a leading third-party authentication and grading service for trading cards and collectibles, monetizing per-item verification and providing certificates that support resale value. It is a directly comparable business model—paid expert verification plus tamper-resistant documentation—even though the asset class (cards) differs from luxury goods.
• CheckCheck: CheckCheck provides authentication for sneakers and streetwear with rapid turnaround and a learn-to-authenticate content library, mirroring LCBC's dual model of paid verdicts plus educational guides. It serves the same sneakerheads, resellers, and hype buyers with similar pricing points.
• Real Authentication: Real Authentication is a direct competitor offering expert human authentication services for luxury handbags, sneakers, watches, and apparel with similar per-item pricing and verdicts. It targets the same primary customer segments—buyers, collectors, and resellers—and uses a comparable subscription/club model for frequent users.
• Authenticate First: Authenticate First provides authentication services for luxury designer handbags, shoes, and accessories with human expert reviews and certificates. It is a direct competitor in the same SKU categories and serves similar reseller and buyer personas.

Emerging players

• Provenance (Provenance.org): Provenance uses blockchain and digital product passports to verify the authenticity and supply-chain history of luxury and consumer goods. It tackles the same counterfeit problem as LCBC but via provenance infrastructure rather than expert visual review, making it an emerging, technology-led entrant in adjacent use cases.
• Entrupy: Entrupy provides AI- and image-based luxury goods authentication for handbags, sneakers, watches, and accessories, targeting enterprises and resellers. It overlaps with LCBC's core offering but uses a technology-driven (rather than human-expert) approach, making it an emerging competitor in adjacent segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/legitcheckbych
• YouTubeyoutube.com/LegitCheckByCh
• Facebookfacebook.com/legitcheckbych
• Instagraminstagram.com/legitcheckbych
• TikToktiktok.com/@legitcheckbych
• Pinterestpinterest.com/legitcheckbych

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Legit Check By Ch