Walbusch
- Company typePrivate
- Founded1934
- HeadquartersSolingen, Germany
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
Walbusch firmographics
Firmographics- Name
- Walbusch
- Legal name
- Walbusch Walter Busch GmbH & Co. KG
- Website
- https://walbusch.de
- Company type
- Private
- Founded year
- 1934
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Walbusch industry classification
Industry- Product category
- Apparel Retail
- NAICS
- Clothing and Clothing Accessories Retailers (458110), Clothing and Clothing Accessories Retailers (45811)
- SIC
- Retail-Family Clothing Stores (5651), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- General Apparel Retail (Specialty & Mass) (CRAAABAA)
- akta.pro secondary industry
- Men’s Apparel Retail (CRAAABAC)
Keywords
Where Walbusch is headquartered
LocationHeadquarters
- HQ city
- Solingen
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Walbusch business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Retail Product Sales: Walbusch generates revenue through direct retail sales of apparel and accessories via its e-commerce website, physical stores, and telephone orders. Products include business shirts, casual shirts, trousers, jackets, blazers, dresses, blouses, shoes, and accessories for men and women.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing for apparel and accessories |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Walbusch product offering
Product offeringCore offering
Walbusch is a German fashion retailer that sells men's and women's clothing — with a core focus on shirts and blouses for business and casual wear — directly to consumers through its e-commerce website walbusch.de, physical retail stores across Germany, telephone ordering, and an online catalog. The assortment extends beyond shirts to trousers, jackets, blazers, suits, dresses, shoes, and accessories, differentiated by proprietary features such as the Relax-Kragen collar, Extraglatt wrinkle-free finishing, Naturstretch natural elasticity, and a Maßhemd custom-shirt configurator.
Product overview
Walbusch is a German fashion retailer specializing in men's and women's clothing, with a core focus on high-quality shirts (Hemden) for both business and casual wear. The product portfolio centers on the shirt category with multiple sub-categories including Business-Hemden and Freizeit-Hemden, available in Comfort-Fit and Regular-Fit silhouettes. Key differentiators include proprietary collar designs (Relax-Kragen, Kent-Kragen), easy-care Extraglatt non-iron technology, and a Maßhemd (custom-made) shirt configurator. STYLETEC represents functional feature technology integrated into garments. Beyond shirts, the offering extends to complete men's (Herren-Mode) and women's (Damen-Mode) collections including blouses, pants, jeans, jackets, shoes, and accessories. The company emphasizes quality with a 5-year warranty and offers an online catalog viewing experience.
Differentiator
Problem solved
Functional benefit
Brands
- Styletec: A functional technology feature line for everyday use, as referenced on the Walbusch website under their themed collections.
Products and services
- Business-Hemden (Business Shirts)
Quantifiable outcome
- 5-year warranty on all products demonstrating quality confidence
- +2 more outcomes
Companies that use Walbusch
Customer profileSegments4 records
Ideal customer profiles3 records
Walbusch technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Walbusch partnerships and signals
Strategic signalScale indicators3 records
Recent moves1 record
Expansion highlights6 records
Walbusch competitors and assessment
Company assessmentBroad incumbents
- Zalando: Europe's largest online fashion platform, headquartered in Berlin. Competes with Walbusch across the entire apparel assortment but with vastly greater scale, data, and logistics capabilities.
- C&A: German-Dutch fashion retailer with physical stores across Germany and a broad e-commerce presence. Overlaps in family apparel, basics, and promotional pricing across men's and women's segments.
- s.Oliver: German lifestyle fashion brand with broad men's, women's, and children's apparel lines sold through own retail, wholesale, and e-commerce. Competes for the same mid-market German casual and business-casual shopper.
- Engelhorn: Long-established German fashion and sporting goods retailer with physical stores in Mannheim and a multi-category e-commerce site. Overlaps with Walbusch in men's and women's premium casual and business apparel but operates at broader scale across multiple categories.
- Hugo Boss: Premium German fashion house specializing in business attire, suits, and shirts. Competes in the upper end of the business-shirt and tailored-apparel segments that Walbusch's Anzug nach Maß and high-end shirts target.
Direct peers
- Peter Hahn: German multi-channel fashion retailer headquartered in Winterbach with a near-identical model: quality shirts and apparel for men and women sold via catalog, e-commerce, and phone ordering. Both target the 50+ German customer seeking reliable basics with strong service guarantees.
- Witt Weiden: German catalog and online fashion retailer (Otto Group subsidiary) selling mid-market apparel to a similar demographic. Operates the same catalog-plus-online-plus-phone order infrastructure and competes head-to-head in quality women's and men's basics.
- Bonprix: Hamburg-based fashion retailer (Otto Group) selling apparel via online and catalog channels to value-oriented German and European consumers. Competes in the same mid-market apparel band with overlapping catalog and e-commerce distribution.
Emerging players
- Marc O'Polo: Premium casual lifestyle brand with German roots, selling modern, natural-material apparel through own stores, wholesale, and online. Competes in the smart-casual and premium-casual segments where Walbusch's Freizeit-Hemden and linen collections operate.
- Brax: German premium trouser and casualwear specialist (Leineweber GmbH) sold through own retail, wholesale, and e-commerce. Overlaps in mid-premium men's and women's casual apparel targeting a similar 45+ German demographic.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Walbusch social profiles
Digital presenceWalbusch financial estimates
Financial estimateRevenue estimate
Valuation estimate
Walbusch leadership team
Management profileNumber of profiles
Walbusch funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Walbusch M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Walbusch
What does Walbusch do?
Walbusch is a German fashion retailer that sells men's and women's clothing — with a core focus on shirts and blouses for business and casual wear — directly to consumers through its e-commerce website walbusch.de, physical retail stores across Germany, telephone ordering, and an online catalog. The assortment extends beyond shirts to trousers, jackets, blazers, suits, dresses, shoes, and accessories, differentiated by proprietary features such as the Relax-Kragen collar, Extraglatt wrinkle-free finishing, Naturstretch natural elasticity, and a Maßhemd custom-shirt configurator.
Is Walbusch a public or private company?
Walbusch is a private company. It is classified as family owned and is currently operating.
When was Walbusch founded?
Walbusch was founded in 1934. It employs 501 to 1,000 people.
Where is Walbusch based?
Walbusch is headquartered in Solingen, Germany, in the Europe region.
How does Walbusch make money?
One revenue line is on record: retail Product Sales.
Who are Walbusch's main competitors?
Broad incumbents on record are Zalando, C&A, s.Oliver, Engelhorn and Hugo Boss. Direct peers are Peter Hahn, Witt Weiden and Bonprix. Emerging players are Marc O'Polo and Brax.
Does Walbusch have an API?
No public API is recorded for Walbusch.
What industry is Walbusch in?
Walbusch's product category is Apparel Retail. Its primary akta.pro industry code is CRAAABAA, General Apparel Retail (Specialty & Mass), with a secondary code of CRAAABAC, Men’s Apparel Retail. Its NAICS code is 458110 and its SIC code is 5651.