Pro Web Consulting

What Pro Web Consulting does

Pro Web Digital Consulting (operating as Pro Web Consulting) is an Italian digital marketing consultancy headquartered in Nocera Inferiore, with operations tied to parent Cerved Group S.p.A. in San Donato Milanese. Founded in 2009, the firm employs 51–100 people and serves enterprise and mid-market B2B clients across Italy, offering an end-to-end portfolio of seven services: SEO, Online Advertising, CRO & UX, Digital Analytics, Content Marketing, Project Management, and Innovation. Named clients include Sky, TeamSystem, Generali, Campari, Facile.it, Fatto Quotidiano, Pirelli, and A2A, spanning media, insurance, energy, financial services, automotive, and consumer goods.

The company's core technology is a data-driven consulting methodology that combines analytics, consulting, and third-party platforms to optimize digital user journeys, channel efficiency, and conversion performance. It holds Google Partner Premier, SEMrush Agency Partner, Google Analytics, and Nielsen Norman Group certifications, which underpin its credibility on paid search, SEO, analytics, and UX engagements. The firm does not appear to develop proprietary software; instead, services are delivered through bespoke consulting engagements leveraging external tools and in-house expertise.

Commercially, Pro Web operates a sales-led, professional services model with quote-based pricing and multi-year contracts. Lead generation combines a content magazine hub, LinkedIn presence, and a free digital analysis offer routed through website contact forms. As a wholly-owned subsidiary of Cerved Group, it is positioned within the parent's consulting portfolio alongside MBS Consulting and Cerved Finanza Agevolata, giving it cross-sell access to Cerved's enterprise base but limiting its standalone distribution and revenue disclosure.

Name

Pro Web Consulting

Legal name

Pro Web Digital Consulting

Website

https://prowebconsulting.net

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Short description

Pro Web Digital Consulting is an Italian B2B digital marketing consultancy and wholly-owned subsidiary of Cerved Group, offering SEO, online advertising, CRO/UX, analytics, content, project management, and innovation services to enterprise and mid-market clients in Italy.

Ownership category

akta.pro rank

Product category

Digital Marketing Consulting

NAICS

Management Consulting Services (54161), Marketing Consulting Services (541613), Advertising Agencies (541810)

SIC

Services-Management Consulting Services (8742), Services-Advertising Agencies (7311)

akta.pro primary industry

Customer, Marketing & Sales Consulting (BPAHACAG)

akta.pro secondary industries

Customer Experience (CX) & Digital Experience (BPAHAEAC), Data, Analytics & AI Consulting (BPAHAEAF), Digital & Technology Transformation Consulting (BPAHACAH)

Keywords

• Search engine optimization
• Digital marketing consulting
• Conversion rate optimization
• Online advertising services
• Content marketing strategy

Headquarters

HQ city

Nocera Inferiore

HQ country

Italy

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Digital Consulting Services: Professional consulting services for digital transformation, including SEO, online advertising, CRO & UX optimization, digital analytics, content marketing, project management, and innovation services. Revenue generated through consulting engagements and project-based work for enterprise clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Pro Web Digital Consulting is an Italian international agency that delivers end-to-end digital marketing consulting services across SEO, online advertising, CRO and UX, digital analytics, content marketing, project management, and innovation. Engagements combine consulting, data analysis, and platform technology to optimize digital user journeys and channel efficiency for enterprise B2B clients. The firm operates as a wholly-owned subsidiary of Cerved Group S.p.A. and is accessed primarily through bespoke consulting engagements initiated via its website.

Product overview

Pro Web Digital Consulting is a digital marketing consultancy offering an end-to-end suite of seven distinct service offerings: SEO, Online Advertising, CRO & UX, Digital Analytics, Content Marketing, Project Management, and Innovation. These services are designed to work together as an integrated portfolio — data analysis and technology combine to create personalized strategies that maximize the value of every digital interaction, optimize digital user journeys, and drive measurable business growth for clients.

Differentiator

Problem solved

Functional benefit

Products and services

• SEO Improves online visibility and search engine rankings to attract qualified traffic to clients' digital properties; delivered as a consulting service to enterprise B2B clients.
• Online Advertising Sets media strategies to achieve visibility, lead generation, and revenue objectives through paid digital channels; consulting service for enterprise B2B clients.
• CRO & UX Optimizes user experience and conversion rates to maximize measurable business results; consulting service for enterprise B2B clients.
• Digital Analytics Monitors and analyzes digital data to optimize performance and inform business decisions; consulting service for enterprise B2B clients.
• Content Marketing Creates relevant content to attract, engage, and convert the target audience through digital channels; consulting service for enterprise B2B clients.
• Project Management Manages complex digital projects efficiently, respecting timelines, budgets, and objectives; consulting service for enterprise B2B clients.
• Innovation Develops innovative solutions to improve client processes and respond to market needs; consulting service for enterprise B2B clients.

Quantifiable outcome

• Sustainable growth process and future-oriented results
• +1 more outcomes

Named customers8 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Regional players

• Websolute: Italian digital agency delivering web marketing, SEO, content, and digital analytics primarily to SMEs and mid-market Italian companies. Comparable in core SEO/analytics offering but typically serves smaller clients than Pro Web's enterprise focus.

Direct peers

• Neodata Group: Milan-based digital consultancy delivering data-driven marketing, advanced analytics, SEO and content strategy to enterprise clients. Comparable to Pro Web's data-driven digital transformation positioning and Italian enterprise client base.
• Conversion (E3): Italian agency focused on performance marketing, SEO, analytics, and conversion optimization for enterprise clients. Similar service mix and target buyer (Italian enterprise CMOs) make it a close operational and competitive analog.
• ByTek: Milan-based digital marketing agency specializing in SEO, content, paid media, and analytics for enterprise Italian brands. Closely matches Pro Web in service portfolio, enterprise client focus, and channel (semrush/google partner), and is one of the most directly comparable mid-market Italian players.
• DOING (Doing Group): Italian digital transformation consultancy offering marketing technology, SEO, data and analytics, and CRO services to enterprise clients in Italy. Directly competing with Pro Web for enterprise digital mandates and the same Italian mid-market buyer persona.
• WebRanking: Italian digital marketing agency headquartered in Brescia that offers SEO, content marketing, online advertising, and digital analytics to mid-market and enterprise Italian clients. Directly comparable to Pro Web in service mix, customer profile (Italian enterprise), and geographic focus.

Broad incumbents

• Publicis Sapient / Leo Burnett Italy: Global advertising holding group with Italian operations spanning creative, media, digital transformation, and data services. Broader portfolio than Pro Web but competes on SEO, content, paid media, and analytics engagements for Italian enterprise buyers.
• Accenture Song (Italy): Global digital transformation arm of Accenture operating in Italy with end-to-end marketing, commerce, and analytics consulting. Overlaps with Pro Web on CRO/UX, analytics, and digital strategy for enterprise clients but operates at a vastly larger scale and broader portfolio.
• Deloitte Digital (Italy): Big Four digital consultancy serving Italian enterprise clients with strategy, creative, martech, and analytics offerings. Competes for the same enterprise digital mandates but as part of a much wider advisory portfolio.

Emerging players

• MPM (Marketing & Procurement Management): Italian digital marketing and consulting firm with overlapping SEO, paid media, and analytics capabilities, focused on mid-market Italian clients. Niche overlap with Pro Web but typically smaller deal sizes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/pro-web-consulting
• Xx.com/ProWebCH
• Facebookfacebook.com/prowebconsulting

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pro Web Consulting