SowieSo

What SowieSo does

SowieSo GmbH & Co. KG is a full-service creative and marketing agency headquartered in Matzelsdorf, Bad Kötzting, in the Bavarian Forest (Landkreis Cham) of Germany. Founded in 2003 and led by co-founders Stefan Bergbauer and Marina Bergbauer, the firm operates with a multidisciplinary team of 32+ staff across ten service categories: Konzept (brand strategy and corporate identity), Grafik (graphic design), Online (WordPress-based web and e-commerce), Social Media Marketing, Werbetechnik (foil and digital printing), Fahrzeugbeklebung (vehicle wrapping), Werbeanlagen (illuminated signage), Interieur (brand-aligned interior design), Textil (corporate fashion finishing), and Fotografie (advertising photography and film). A customer-facing collaboration tool, the SowieSo Kundenportal, supplements the core agency work. Positioning centers on being a single source for end-to-end marketing, underpinned by in-house production capabilities (large-format digital printing, foil cutting, textile finishing, vehicle wrapping) at the Matzelsdorf facility, in a region where such integrated capacity is unusual.

The business model is professional-services, project-based, and entirely custom-quoted: each engagement is individually priced with hourly rates disclosed inside the offer, and a 50% advance payment is required for projects above €500 net. No public price list, no SaaS subscriptions, and no recurring managed-service contracts are disclosed, although the Kundenportal operates on a paid premium-membership basis. Go-to-market is sales-led and direct: prospective clients reach the agency via website contact form, phone, or email, and ongoing relationships are managed through the customer portal. The technology stack is conventional (WordPress, Adobe Creative Suite, Google Analytics, Meta Pixel, CleverReach); no proprietary platform, API, SDK, mobile app, patent, or AI/ML capability is disclosed, and no external investors, funding rounds, or ownership changes are referenced.

The customer base is horizontal and predominantly regional, spanning hospitality (Der Böhmerwald hotel, Waldschlössel), food and beverage (Milchmädl/Milchhof Irrgang, Maurer Lucki), healthcare (Zellertal Apotheke), agriculture (Vivera Fleischmann), professional services (Move, a division of Tremmel Aufzüge), and fire safety (filiqux). The agency explicitly claims to serve both 'Unternehmensgründer' (startups) and 'Weltkonzerne' (global corporations), and operating geographies are Germany in general with a concentration in Bavaria/Bayerischer Wald. The firm is privately held under a German GmbH & Co. KG structure with SowieSo Verwaltungs-GmbH as the personally liable general partner, registered at Amtsgericht Regensburg (HRA 10083), with no parent company and no disclosed external investment.

Name

SowieSo

Legal name

SowieSo GmbH & Co. KG

Website

https://sowieso.team

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

SowieSo is a full-service creative and marketing agency based in the Bavarian Forest region of Germany, serving clients from startups to large corporations across brand strategy, graphic design, web, social media, signage, vehicle wrapping, textile, interior design, and photography.

Ownership category

akta.pro rank

Product category

Advertising Services

NAICS

Graphic Design Services (541430), Indoor and Outdoor Display Advertising (541850), Sign Manufacturing (33995)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Advertising (7310)

akta.pro primary industry

Graphic Design & Visual Content Production (BPAFAIAC)

akta.pro secondary industries

OOH Production, Printing & Installation Services (BPAFALAL), Wayfinding, Signage & Environmental Graphic Design (BPAHAKAN)

Keywords

• Full-service advertising agency
• Graphic design services
• Vehicle wrapping services
• Brand identity design
• Custom textile printing

Headquarters

HQ city

Kötzting

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Creative and marketing services: SowieSo generates revenue by providing a comprehensive range of marketing and advertising services on a project fee basis. Fees are quoted per project (individually priced), with an option for a 50% advance payment on projects exceeding €500 net. Hourly rates are disclosed in individual quotes. Services include concept development, graphic design, print production, web development, social media management, signage installation, vehicle wrapping, textile decoration, interior design, photography, and video production.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

SowieSo is a full-service creative and marketing agency providing end-to-end brand, design, and production services for businesses. Offerings span concept development, graphic design, online/web services, social media management, advertising technology (signage and large-format printing), vehicle wrapping, advertising installations, interior design, textile decoration/printing, and professional photography and film.

Product overview

SowieSo is a full-service marketing agency providing holistic marketing solutions from a single source. The company operates a platform-plus-services model combining strategic consulting with creative production capabilities. Core offerings span Konzept (brand strategy and corporate identity), Grafik (graphic design for print and digital), Online (WordPress-based website and e-commerce development), Social Media Marketing, Werbetechnik (signage, foil printing, and digital printing), Fahrzeugbeklebung (vehicle wrapping), Werbeanlagen (custom signage), Interieur (brand-aligned interior design), Textil (corporate fashion finishing), and Fotografie (advertising photography/film). The SowieSo Kundenportal provides a client-facing collaboration platform for content exchange and project management. All services are delivered in-house from their Bavaria location with over 32 team members, serving clients from startups to international corporations.

Differentiator

Problem solved

Functional benefit

Brands

• SowieSo Ideenwerkstatt: Full-service marketing agency and ideas workshop from Bayerischer Wald
• SowieSocial
• SowieSo Kundenportal

Products and services

• Concept Development (Konzept)

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• kempertrautmann: Hamburg-based creative agency providing branding, design, digital and campaign work; comparable as an independent German creative shop competing for similar SMB and corporate clients.
• Strichpunkt: German design and brand agency headquartered in Stuttgart/Karlsruhe offering branding, graphic design, digital and editorial design — directly comparable in creative-agency scope and German-market positioning to SowieSo.
• Grabarz & Partner: Independent Hamburg-based full-service creative agency covering concept, design, campaign and content work for German SMEs and enterprises; comparable in mid-size independent agency positioning to SowieSo.
• Kollektiv (formerly Kolle Rebbe): Hamburg full-service creative agency offering strategy, branding, design, content and production; overlaps with SowieSo's full-service creative-agency value proposition for German clients.

Broad incumbents

• Denkwerk: Cologne-based full-service digital and creative agency covering design, web, content and campaigns for German and international clients; comparable in integrated service breadth to SowieSo at greater scale.
• Serviceplan Group: Europe's largest independent agency group, headquartered in Munich, offering the full marketing-services stack SowieSo provides but with many specialised houses and international reach.
• DDB Germany: Network-affiliated creative agency in Germany delivering advertising, brand and digital services; broader footprint and deeper client roster than SowieSo but overlapping service portfolio.
• Scholz & Friends: Major German full-service advertising agency group with offices across Germany offering the same spectrum of services as SowieSo but at much greater scale and with national accounts.
• Jung von Matt: Large independent German creative agency network offering branding, campaigns, design and digital; competes with SowieSo on creative breadth but operates at significantly larger scale and more international roster.
• Heimat (TBWA): Berlin-based creative agency within the TBWA global network providing brand strategy, creative, digital and content — comparable offering to SowieSo at substantially larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sowieso.ideenwerkstatt
• Instagraminstagram.com/sowieso.technik
• LinkedInlinkedin.com/company/sowieso-ideenwerkstatt

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SowieSo