Myray
MyRay is a dental imaging brand of Italy's Cefla S.C. cooperative, selling intraoral sensors and radiography, extraoral CBCT/panoramic systems, intraoral scanners, and AI-enabled radiology software to dental practices, specialists, and laboratories through a 70+ country dealer network.
- Company typePrivate
- Founded1932
- HeadquartersImola, Italy
- Headcount1,001–5,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Myray does
MyRay is a dental imaging brand of Cefla S.C., an Italian cooperative headquartered in Imola, Italy. The company specializes in digital dental radiographic and imaging solutions, organized into three product lines: intraoral imaging (RX DC series of digital radiography units, Zen-X and Hy-Scan digital sensors, MyScan WL/WR wireless intraoral scanners, and the C-U2 HD intraoral camera), extraoral imaging (Hyperion X9 Pro FullView, Hyperion X9 Pro, Hyperion X5, and ProXIma X6 panoramic/CBCT/cephalometric systems), and radiology software (Neowise intelligent AI-enabled data management platform, iRYS image acquisition software, Di.V.A. analysis software, exocad CAD/CAM integration, and CephX cloud-based AI cephalometric tracing with 3D segmentation and airway volume analysis).
Myray firmographics
Firmographics- Name
- Myray
- Legal name
- Cefla S.C.
- Website
- https://myray.it
- Company type
- Private
- Founded year
- 1932
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- MyRay is a dental imaging brand of Italy's Cefla S.C. cooperative, selling intraoral sensors and radiography, extraoral CBCT/panoramic systems, intraoral scanners, and AI-enabled radiology software to dental practices, specialists, and laboratories through a 70+ country dealer network.
- Ownership category
- akta.pro rank
Myray industry classification
Industry- Product category
- Dental Imaging Equipment
- NAICS
- Dental Equipment and Supplies Manufacturing (339114), Surgical and Medical Instrument Manufacturing (339112), Software Publishers (5132)
- SIC
- Dental Equipment & Supplies (3843), Surgical & Medical Instruments & Apparatus (3841)
- akta.pro primary industry
- Dental Imaging Equipment Service, Calibration & QA Providers (HLABAIAL)
Keywords
Where Myray is headquartered
LocationHeadquarters
- HQ city
- Imola
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Myray business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Hardware Sales - Intraoral: Sale of intraoral radiographic equipment including sensors (Zen-X DCiS, Zen-X E, Hy-Scan), radiographics (RX DC HyperSphere, RX DC eXTend, RX DC), scanners (MyScan WL, MyScan WR), and cameras (C-U2 HD).
- Hardware Sales - Extraoral: Sale of extraoral imaging systems including CBCT/panoramic/cephalometric units (Hyperion X9 Pro FullView, Hyperion X9 Pro, Hyperion X5, ProXIma X6).
- Software Licenses: Sale of software solutions including Neowise, iRYS, Di.V.A., exocad, and CephX for image management, analysis, and dental workflow integration.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Myray product offering
Product offeringCore offering
MyRay manufactures and sells digital dental imaging hardware — including intraoral sensors, radiographic systems, intraoral scanners, intraoral cameras, and extraoral CBCT/panoramic/cephalometric units — complemented by a proprietary software suite (Neowise, iRYS, Di.V.A., CephX) for image acquisition, AI-assisted analysis, and diagnostic workflow management. Products are sold to dental practices, dental specialists, and dental laboratories exclusively through a global network of authorized dealers and distributors in more than 70 countries.
Product overview
MyRay is a comprehensive dental imaging company offering a multi-category portfolio organized into three main product lines: intraoral imaging (digital radiography systems RX DC, sensors Zen-X and Hy-Scan, wireless scanners MyScan, and intraoral cameras), extraoral imaging (panoramic/CBCT/cephalometric systems Hyperion X9 Pro, Hyperion X5, and ProXIma X6), and radiology software (Neowise AI-powered management platform, iRYS acquisition software, Di.V.A., exocad, and CephX cloud AI cephalometry). The portfolio spans from image capture devices to advanced AI-driven analysis software, creating an integrated digital workflow that connects intraoral and extraoral imaging with intelligent data management.
Differentiator
Problem solved
Functional benefit
Brands
- Neowise: AI-powered software platform for advanced data management and diagnostics in dental imaging
- iRYS
- Di.V.A.
- CephX
- Hyperion X9 Pro
- Hyperion X5
- ProXIma X6
- RX DC HyperSphere
- MyScan
Products and services
- RX DC HyperSphere High-resolution digital intraoral radiography system combining ergonomics and advanced technology for precise diagnostic images with patient comfort and safety, used by general dental practices.
- RX DC eXTend Wireless intraoral radiography system offering precise imaging with full control and extended wireless connectivity for dental practices.
- RX DC Digital intraoral radiography system delivering higher quality images with reduced patient radiation exposure for diagnostic precision.
- MyScan WL Wireless intraoral scanner designed for ergonomic digital dental impressions, enabling modern practice workflows with wireless convenience.
- MyScan WR Wireless intraoral scanner delivering high-precision digital impressions for accurate diagnostics and treatment planning.
- Zen-X DCiS Wireless intraoral digital sensor combining ergonomic design with advanced technology for accurate and reliable diagnoses.
- Zen-X E Intraoral digital sensor featuring ergonomic design and advanced technology for precise diagnostic imaging and patient comfort.
- Hy-Scan Digital intraoral sensor delivering reliable digital diagnostics with maximum comfort and consistent imaging performance.
- C-U2 HD High-definition intraoral camera providing HD vision and ease of use for detailed patient documentation and case presentation.
- Hyperion X9 Pro FullView Advanced 3-in-1 extraoral imaging system featuring expanded field-of-view for panoramic, CBCT, and cephalometric imaging designed for future-ready dental practices.
- Hyperion X9 Pro
- Hyperion X5
- ProXIma X6
- Neowise
- iRYS
- Di.V.A.
- exocad
- CephX Cloud-based AI cephalometric software providing automated 2D cephalometric tracing from radiographs or CBCT, 3D dental segmentation, and airway volume analysis for diagnostic productivity enhancement.
Companies that use Myray
Customer profileSegments3 records
Ideal customer profiles3 records
Myray technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature5 records
Myray partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
Myray competitors and assessment
Company assessmentDirect peers
- Align Technology (iTero): Global clear-aligner leader whose iTero intraoral scanner business competes directly with MyRay's MyScan scanner line for orthodontic and restorative scanning, particularly in high-volume orthodontic practices.
- J. Morita:
- Carestream Dental: Major dental imaging manufacturer offering CS 3D imaging systems, intraoral sensors (RVG), panoramic/cephalometric units, and imaging software. Closest direct peer to MyRay's full imaging portfolio across intraoral and extraoral modalities.
- Planmeca: Finnish dental equipment manufacturer offering Viso CBCT systems, ProSensor intraoral sensors, ProX panoramic units, and Romexis imaging software. Directly competes with MyRay across CBCT, intraoral imaging, and software platforms.
- 3Shape: Danish dental technology company offering TRIOS intraoral scanners and dental CAD/CAM software. Directly competes with MyRay's MyScan intraoral scanners and exocad-based design workflows.
- Vatech: South Korean dental imaging specialist with strong CBCT, panoramic, and intraoral sensor portfolio. Direct competitor to MyRay's Hyperion extraoral line and intraoral sensors with strong price-performance positioning.
Broad incumbents
- Dentsply Sirona: Global dental equipment leader offering intraoral sensors, CBCT systems, CAD/CAM, and treatment planning software. Direct competitor to MyRay across imaging hardware with broader portfolio across the full dental workflow.
- Envista Holdings (KaVo Kerr): Large dental equipment conglomerate owning KaVo, Kerr, and DEXIS imaging brands. DEXIS offers intraoral sensors and imaging software directly competitive with MyRay's intraoral portfolio and iRYS-style platforms.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Myray social profiles
Digital presenceMyray financial estimates
Financial estimateRevenue estimate
Valuation estimate
Myray leadership team
Management profileNumber of profiles
Myray funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Myray M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Myray
What does Myray do?
MyRay manufactures and sells digital dental imaging hardware — including intraoral sensors, radiographic systems, intraoral scanners, intraoral cameras, and extraoral CBCT/panoramic/cephalometric units — complemented by a proprietary software suite (Neowise, iRYS, Di.V.A., CephX) for image acquisition, AI-assisted analysis, and diagnostic workflow management. Products are sold to dental practices, dental specialists, and dental laboratories exclusively through a global network of authorized dealers and distributors in more than 70 countries.
Is Myray a public or private company?
Myray is a private company. It is classified as corporate owned and is currently operating.
When was Myray founded?
Myray was founded in 1932. It employs 1,001 to 5,000 people.
Where is Myray based?
Myray is headquartered in Imola, Italy, in the Europe region.
How does Myray make money?
Three revenue lines are on record. Hardware Sales - Intraoral is the primary driver. The others are hardware Sales - Extraoral and software Licenses.
Who are Myray's main competitors?
Direct peers on record are Align Technology (iTero), J. Morita, Carestream Dental, Planmeca, 3Shape and Vatech. Broad incumbents are Dentsply Sirona and Envista Holdings (KaVo Kerr).
Does Myray have an API?
No public API is recorded for Myray.
What industry is Myray in?
Myray's product category is Dental Imaging Equipment. Its primary akta.pro industry code is HLABAIAL, Dental Imaging Equipment Service, Calibration & QA Providers. Its NAICS code is 339114 and its SIC code is 3843.