Decathlon Experience
Decathlon Travel is a digital marketplace, launched in 2021 as a Decathlon subsidiary, that aggregates sports travel packages from vetted local expert agencies and sells them directly to consumers across 80+ countries. It serves active sports enthusiasts, families, couples, and solo travelers seeking guided or independent trips.
- Company typePrivate
- Founded2021
- HeadquartersAnnecy-le-vieux, France
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Decathlon Experience does
Decathlon Travel is a digital travel marketplace launched in September 2021 as a wholly-owned subsidiary of Decathlon, the privately held French sporting goods retailer. Headquartered in Annecy, France with a team of approximately 30 people, the platform aggregates sports and adventure travel packages from a network of vetted local expert agencies and sells them directly to consumers through decathlontravel.com. The catalog spans over 40 sport categories (including hiking, trekking, mountaineering, surfing, kitesurfing, diving, sailing, yoga, cycling, skiing, snowshoeing, and trail running) across 80+ countries and six continents, with destinations ranging from French regional trips to Kilimanjaro ascents and multi-week expeditions in Cambodia.
The platform operates as a B2C marketplace without a dedicated mobile app, public API, or SDK. Its core product surface is a web storefront with destination- and sport-specific landing pages, a content blog, an email newsletter program, and gift card sales. Customer-facing features include a best-price guarantee (2x the difference if a lower price is found), free cancellation more than 30 days before departure, 2-installment payment (30% deposit plus 70% balance), and a subscriber discount of 5% capped at €50. The company holds Atout France certification as a licensed French tour operator and reports a 4.8/5 customer rating across 612+ verified reviews.
Decathlon Travel generates revenue primarily through transaction fees (margins) on bookings facilitated through the platform, with pricing on individual trips ranging from approximately €174 (short regional stays) to over €3,500 (multi-week expeditions). The company does not disclose revenue, has not raised external capital, and is funded entirely by parent Decathlon. Distribution is digital-only via the owned website, supplemented by seasonal promotional events (such as 'Soldes d'été' with up to -35% discounts), SEO, content marketing, and word-of-mouth from verified reviews. Customer segments include active sports enthusiasts (primary), families, couples, solo travelers, and friend groups.
Decathlon Experience firmographics
Firmographics- Name
- Decathlon Experience
- Legal name
- Decathlon Travel
- Website
- https://decathlontravel.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Decathlon Travel is a digital marketplace, launched in 2021 as a Decathlon subsidiary, that aggregates sports travel packages from vetted local expert agencies and sells them directly to consumers across 80+ countries. It serves active sports enthusiasts, families, couples, and solo travelers seeking guided or independent trips.
- Ownership category
- akta.pro rank
Decathlon Experience industry classification
Industry- Product category
- Sports and Adventure Travel Marketplace
- NAICS
- Tour Operators (561520)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Sports & Active Travel Agencies (e.g., ski, golf, dive) (THAKAFAJ)
- akta.pro secondary industries
- Multi-Activity & Expedition Packages (Guided Adventure Trips) (THAJABAL), Winter Adventure Experiences (Ski Touring, Snowshoeing, Dog Sledding) (THAJABAH)
Keywords
Where Decathlon Experience is headquartered
LocationHeadquarters
- HQ city
- Annecy-le-vieux
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Decathlon Experience business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Travel Package Sales: Decathlon Travel generates revenue by curating and selling sports travel packages from local partner agencies through its digital platform. The platform aggregates offerings across destinations and sports, taking a margin on bookings made through decathlontravel.com.
- Subscriber Benefits Program: Newsletter subscribers receive a 5% discount on bookings (up to 50 euros), creating customer retention and repeat purchase incentives while generating email marketing opt-ins.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard trip packages with base pricing |
| Subscription | Monthly | Subscriber discount program |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels4 records
Decathlon Experience product offering
Product offeringCore offering
Decathlon Experience (Decathlon Travel) operates a digital marketplace that curates and sells sports-focused travel packages sourced from vetted local expert agencies. Travelers book guided or independent trips across 50+ sport categories and global destinations directly via the decathlontravel.com platform, with the company taking a margin on each booking. The offering is supported by subscriber discounts, best-price guarantee, free cancellation, and installment payment features.
Product overview
Decathlon Travel is a digital travel marketplace launched in September 2021 as a subsidiary of Decathlon, headquartered in Annecy with a team of approximately 30 people. The platform aggregates sporting and adventure travel offers from vetted local expert agencies, offering trips for all skill levels (beginner to advanced), all budgets (short weekend getaways to multi-week expeditions), and all traveler types (groups, families, friends, solo). The portfolio covers over 40 sports categories including hiking/trekking, cycling, mountaineering, water sports (surf, kitesurf, diving, sailing), winter sports (skiing, snowshoeing, ski touring), yoga, and more. Destinations span France, Europe, Africa, Asia, Americas, and Oceania. The platform provides customer value-added services including a subscriber discount program (-5%), best price guarantee, free cancellation policy, and flexible 2-installment payment options.
Differentiator
Problem solved
Functional benefit
Products and services
- Decathlon Travel Platform Digital marketplace aggregating sports-focused travel packages from vetted local expert agencies, enabling consumers to browse, compare, and book guided or independent ('in liberty') sports trips across hiking, trekking, mountaineering, water sports, winter sports, cycling, yoga and more, across global destinations.
- Travel Gift Cards (Carte cadeau) Gift cards available for purchase on decathlontravel.com, enabling gifting of sports travel experiences to other consumers.
Quantifiable outcome
- Customer satisfaction rating of 4.8/5 based on 612+ verified reviews
- +1 more outcomes
Companies that use Decathlon Experience
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles5 records
Decathlon Experience technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Decathlon Experience partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Local Expert Travel AgenciescoreDecathlon Travel partners with carefully selected local agencies that are experts in their specific destination and sport. These agencies create and deliver the actual sports travel experiences while Decathlon provides the digital marketplace, customer access, and brand credibility. No specific agency names are publicly disclosed.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Decathlon Experience competitors and assessment
Company assessmentBroad incumbents
- GetYourGuide: Global marketplace for tours, activities, and experiences including many sports and adventure offerings. Significantly larger incumbent competing for the same activity-booking wallet, particularly in destination-led discovery.
- Viator (Tripadvisor): Global tours and activities marketplace owned by Tripadvisor, with substantial adventure and sports activity inventory. Overlaps on sport-themed tours, diving, hiking, and water sports bookings.
- Voyageurs du Monde: French specialty travel operator offering customized adventure, cultural, and off-the-beaten-path trips. Larger, more established incumbent in the same French specialty-travel market with overlapping adventure-trip offerings and similar high-end active-traveler target customer.
Direct peers
- Terres d'Aventure: French adventure travel specialist (subsidiary of Voyageurs du Monde) offering guided trekking, hiking, and outdoor trips worldwide. Directly competes in the guided adventure-travel category with similar destinations (Morocco, Nepal, Alps, Kilimanjaro).
- Much Better Adventures: UK-based digital marketplace curating guided adventure trips from vetted local operators across hiking, cycling, surfing, and mountaineering. Directly comparable business model (marketplace + local agency aggregation + verified reviews) and target customer (active sports travelers seeking guided experiences).
- Allibert Trekking: French adventure travel company specializing in guided trekking and mountaineering expeditions worldwide. Overlapping product (high-altitude treks, Kilimanjaro, Alps, Nepal) and overlapping French-outbound customer base.
- Huwans: French adventure travel club offering guided outdoor trips (hiking, trekking, rafting, mountaineering) for active travelers. Comparable in product breadth, French market focus, and beginner-to-advanced customer segmentation.
- Evaneos: French-founded marketplace connecting travelers with local travel agencies for customized trips worldwide. Closely comparable curated-marketplace model, French market origin, and emphasis on local-expert-led authentic travel experiences.
Others
- Salomon Experiences: Sports equipment brand (part of Amer Sports) running branded trail-running, hiking, and ski touring events and trips. Comparable as a sports-brand-led experiential travel extension, representing an alternative model of sports-equipment-to-experience vertical integration.
Emerging players
- TravelLocal: UK-based marketplace connecting travelers with local travel agencies for bespoke trips. Comparable curated-marketplace model and local-agency aggregation strategy, though broader than purely sports-themed travel.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Decathlon Experience social profiles
Digital presenceDecathlon Experience financial estimates
Financial estimateRevenue estimate
Valuation estimate
Decathlon Experience leadership team
Management profileNumber of profiles
Decathlon Experience funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Decathlon Experience M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Decathlon Experience
What does Decathlon Experience do?
Decathlon Experience (Decathlon Travel) operates a digital marketplace that curates and sells sports-focused travel packages sourced from vetted local expert agencies. Travelers book guided or independent trips across 50+ sport categories and global destinations directly via the decathlontravel.com platform, with the company taking a margin on each booking. The offering is supported by subscriber discounts, best-price guarantee, free cancellation, and installment payment features.
Is Decathlon Experience a public or private company?
Decathlon Experience is a private company. It is classified as corporate owned and is currently operating.
When was Decathlon Experience founded?
Decathlon Experience was founded in 2021. It employs 1,001 to 5,000 people.
Where is Decathlon Experience based?
Decathlon Experience is headquartered in Annecy-le-vieux, France, in the Europe region.
How does Decathlon Experience make money?
Two revenue lines are on record. Travel Package Sales are the primary driver. The others are subscriber Benefits Program.
Who are Decathlon Experience's main competitors?
Broad incumbents on record are GetYourGuide, Viator (Tripadvisor) and Voyageurs du Monde. Direct peers are Terres d'Aventure, Much Better Adventures, Allibert Trekking, Huwans and Evaneos. Salomon Experiences is listed as an others. TravelLocal is listed as an emerging player.
Does Decathlon Experience have an API?
No public API is recorded for Decathlon Experience.
What industry is Decathlon Experience in?
Decathlon Experience's product category is Sports and Adventure Travel Marketplace. Its primary akta.pro industry code is THAKAFAJ, Sports & Active Travel Agencies (e.g., ski, golf, dive), with a secondary code of THAJABAL, Multi-Activity & Expedition Packages (Guided Adventure Trips). Its NAICS code is 561520 and its SIC code is 7900.