GrandBay Group
GrandBay Group is a privately held Panama-headquartered manufacturer of personal and home care tissue products (toilet paper, paper towels, napkins, diapers, feminine and incontinence care) serving ~180 million consumers across 25+ Latin American and Caribbean countries through 20+ owned brands and a private-label manufacturing business.
- Company typePrivate
- Founded1953
- HeadquartersCiudad De Panamá, Panama
- Headcount1,001–5,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What GrandBay Group does
GrandBay Group, operating as Grand Bay Paper & Care Products Corp., is a privately held Latin American manufacturer, converter, and marketer of personal and home care tissue products headquartered in Panama City, Panama. The group operates five regional production hubs in Guatemala (two plants, including the PM7 mill — the largest toilet paper mill in Central America), Colombia (Pereira/Cartago), Venezuela (Guacara, Carabobo), Trinidad & Tobago (Trinidad Tissue Limited, the largest tissue producer in CARICOM), and Panama (Papelera Istmeña), with annual capacities of 189,490 tonnes of deinked pulp and 317,292 tonnes of paper conversion. Its 20+ brand portfolio spans consumer tissue (Suave Gold, Rosal, Nube Blanca, Unico, White Cloud, Soft'n Pretty, Soft Weave, Favorita, Delux, Nature Soft), institutional hygiene (Sanitisu Professional, Serviclass, White Cloud Professional, So Soft Professional), absorbent personal care (Baby Dreams, Rely, Suave Active Care), and private-label manufacturing for retailers and distributors.
GrandBay sells across 25+ countries in Central America, the Caribbean, Colombia, and Venezuela, serving roughly 180 million consumers through approximately 200,000 points of sale — 5,000 of which are covered directly by its commercial teams, with the balance reached through regional distributors and retail channels. The business model is B2C/B2B manufacturing-led: revenue derives from branded consumer products, institutional hygiene contracts, absorbent personal care products, and contract manufacturing for private-label customers (Member Selection, Super Max, Suli, Rendy, Justo y Bueno, Value 507, Carlton, HiDee, Econo). Pricing is not publicly disclosed; products are sold one-time (non-subscription) through traditional wholesale, distributor, and direct-sales channels.
Manufacturing technology centers on vertically integrated pulp-to-finished-product conversion, with proprietary hygiene systems (Rosal Total Hygiene: 400°C vapor, controlled pH fibers, UV exposure), 80% water recycling with DCS-controlled treatment, 9 MW of dedicated solar generation at Zacapa (Guatemala) via partnership with Zacapa Solar, FSC chain-of-custody fiber sourcing, and 8,200 hectares of plantation forest in Venezuela. The group has expanded through serial acquisitions (Papelera Internacional 2007, Trinidad Tissues 2009, Papelera Istmeña 2011/2021) and is executing a cross-border expansion into Mexico via the 2026 acquisition of Blue Tissue, financed by US$75 million in acquisition debt and a MX$90 million revolving credit facility from Banco Multiva and Fondeo Horizonte. Governance is led by CEO César Augusto Solano Velandia and COO Alexander Schuler; ultimate beneficial ownership is not publicly disclosed.
GrandBay Group firmographics
Firmographics- Name
- GrandBay Group
- Legal name
- Grand Bay Paper & Care Products Corp.
- Website
- https://grandbaygroup.com
- Company type
- Private
- Founded year
- 1953
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- GrandBay Group is a privately held Panama-headquartered manufacturer of personal and home care tissue products (toilet paper, paper towels, napkins, diapers, feminine and incontinence care) serving ~180 million consumers across 25+ Latin American and Caribbean countries through 20+ owned brands and a private-label manufacturing business.
- Ownership category
- akta.pro rank
GrandBay Group industry classification
Industry- Product category
- Tissue and Personal Care Products Manufacturing
- akta.pro primary industry
- Napkins, Tableware & Foodservice Disposables (Plates, Cups, Cutlery) (CRADALAD)
Keywords
Where GrandBay Group is headquartered
LocationHeadquarters
- HQ city
- Ciudad De Panamá
- HQ country
- Panama
- HQ region
- Latin America
Offices6 records
Markets served
GrandBay Group business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Branded Consumer Tissue Products: Manufacturing, conversion, and sale of branded personal and home care tissue products (toilet paper, paper towels, napkins, facial tissue) under owned brands such as Suave Gold, Rosal, Nube Blanca, Unico, White Cloud, Soft Weave, and others. Products sold through distributors, direct sales, and retail channels across Latin America.
- Institutional / B2B Tissue Products: Sale of tissue products and hygiene solutions to businesses, companies, and institutions under brands such as Sanitisu Professional and Serviclass, serving over 15 countries in Central America, South America, and the Caribbean.
- Absorbent Products: Production and sale of baby diapers (Baby Dreams), feminine protection (Suave Active Care), and incontinence care (Rely) products across Latin American markets.
- Private-Label Manufacturing: Manufacturing of private-label tissue and hygiene products for retail chains and distributors under brand names such as Member Selection, Super Max, Suli, Rendy, Justo y Bueno, Value 507, Carlton, HiDee, Econo, and others across the Caribbean, Central America, and Colombia.
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
GrandBay Group product offering
Product offeringCore offering
GrandBay Group is a Latin American vertically integrated manufacturer, converter, and seller of personal and home care tissue products. Its portfolio spans branded consumer tissue (toilet paper, paper towels, napkins, facial tissues), institutional hygiene solutions for businesses, absorbent products (baby diapers, feminine protection, incontinence care), and private-label/contract manufacturing for retail chains, distributed across Central America, South America, and the Caribbean. The company operates manufacturing facilities in Guatemala, Panama, Colombia, Venezuela, and Trinidad & Tobago, selling under 20+ owned brands including Suave Gold, Rosal, Nube Blanca, Unico, White Cloud, Nature Soft, Sanitisu Professional, Serviclass, Baby Dreams, Rely, and Suave Active Care.
Product overview
GrandBay Group is a Latin American manufacturer, converter and seller of personal and home care products. The company operates as a multi-latina enterprise offering a diversified portfolio organized into four main product categories: Consumer Tissue (bathroom tissue, paper towels, napkins, facial tissues), Institutional (professional hygiene solutions for businesses), Absorbents (baby diapers, incontinence care, feminine protection), and Private Labels. The product portfolio includes regional brands such as Suave Gold®, Rosal®, Nube Blanca®, Unico®, Favorita®, White Cloud®, Soft'n Pretty®, Soft Weave®, Nature Soft®, Sanitisu Professional®, Serviclass®, Baby Dreams®, Rely®, and Suave Active Care®, alongside private label brands. The company has manufacturing presence in Central America (Guatemala, Panama), the Andean region (Colombia, Venezuela), and the Caribbean (Trinidad & Tobago), serving over 25 countries with state-of-the-art manufacturing facilities.
Differentiator
Problem solved
Functional benefit
Brands
- Suave Gold: Premium brand representing maximum expression of smoothness and skin care. Regional brand present in South America, Central America and the Caribbean.
- Rosal
- Nube Blanca
- Unico
- Favorita
- Delux
- Don Toallin
- Zeta
- Household
- Spring Soft
- Suave Ultra
- Soft'n Pretty
- White Cloud
- Soft Weave
- Nature Soft
- Sanitisu Professional
- Serviclass
- Baby Dreams
- Rely
- Suave Active Care
- Sensacion
Products and services
- Suave Gold® Premium consumer tissue brand (toilet paper, paper towels, facial tissue) representing the maximum expression of smoothness and skin care; regional brand across South America, Central America and the Caribbean.
- Rosal® Consumer tissue brand with superior-quality balance of strength, softness, and performance; present in 10+ countries. Product range includes Rosal bathroom tissue, towels, napkins, Rosal Antibacterial (silver ions, eliminates 99.9% of bacteria), Rosal Ultra Confort, and Rosal Eco.
- Nube Blanca® Emblematic consumer tissue brand in Central America offering hygienic paper, napkins, and kitchen towels for everyday home use; ranked #1 brand in Guatemala and #5 in Central America (Kantar Brand Footprint 2022).
- Unico® Leading and emblematic consumer tissue brand in Panama, with the best performance and softness in the market; ranked #2 brand in Panama Home Care (Kantar Brand Footprint 2022).
- White Cloud® Premium consumer tissue brand of Trinidad, positioned as the maximum expression of softness and skin care for the Anglo-Caribbean market.
- Soft'n Pretty® Traditional and favorite consumer tissue brand in Anglo Caribbean homes for more than 25 years.
- Soft Weave® Complete, high-quality consumer tissue portfolio meeting the care and hygiene needs of Caribbean homes.
- Suave Ultra® Optimistic and contemporary consumer tissue brand offering a balance between softness and resistance, with significant presence in the Caribbean.
- Nature Soft® Eco-friendly consumer tissue brand made from 100% recycled paper, offering soft, absorbent and affordable tissue products.
- Favorita® Consumer tissue brand for table, kitchen and B2B use, providing quality tissue products with varied presentations at good prices.
- Delux® Leading consumer tissue brand in Panama offering resistance and absorption for multiple uses in the home.
- Sensación® Consumer tissue brand for household use in the Panama market.
- Spring Soft® / Don Toallín® / Zeta® / Household® (Venezuela tissue portfolio) Multi-brand Venezuela consumer tissue portfolio including bathroom tissue (Spring Soft), paper towels (Don Toallín), and household paper (Zeta, Household napkins), all distributed in the Venezuelan market by PAVECA (Papeles Venezolanos C.A.).
- Baby Dreams® Absorbent baby diaper brand that accompanies families in the baby care routine, designed to provide care, comfort and protection for infants.
- Rely® Personal care brand for incontinence offering comfort and safety for adult users.
- Suave Active Care® Feminine protection brand with a complete portfolio of superior quality: daily pads, night pads and daily protectors with an absorption-channel system, anatomical design, and Aloe Vera for skin protection.
- Sanitisu Professional® Specialized institutional brand offering comprehensive hygiene solutions — tissue, liquid soap, spray soap, gel soap, antibacterial gel, and spray alcohol — for businesses and companies; present in 15+ countries across Central, South America and the Caribbean.
- Serviclass® Institutional brand for out-of-home consumption, offering quality and performance tissue paper for hygiene in companies and shops.
- White Cloud Professional® / So Soft Professional® Specialized institutional tissue brands offering premium-quality tissue paper for B2B hygiene in commercial environments: White Cloud Professional in Central America and Colombia, and So Soft Professional in the Caribbean.
- Private-Label Tissue & Hygiene Manufacturing (Member Selection, Super Max, Suli, Rendy, Justo y Bueno, Value 507, Super Carnes, Xtra Value, Carlton, HiDee, Econo) Contract manufacturing service producing private-label tissue and hygiene products for retail chains and distributors under brands including Member Selection (Caribbean, Central America, Colombia), Super Max (Central America), Suli, Rendy, Justo y Bueno, Value 507, Super Carnes, Xtra Value, Carlton, HiDee, and Econo.
Quantifiable outcome
- 180 million+ consumers served across Latin America
- +6 more outcomes
Companies that use GrandBay Group
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
GrandBay Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
GrandBay Group partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Cementos ProgresocoreCementos Progreso is a strategic alliance partner in Guatemala that helps GrandBay process and eliminate paper contaminants from industrial waste, supporting GrandBay's responsible production and consumption sustainability pillar. This partnership enables GrandBay to divert industrial waste from landfills through the cement manufacturing process.
- Zacapa SolarcoreZacapa Solar operates a solar energy plant in Zacapa, Guatemala, generating 9 megawatts of clean electricity dedicated to GrandBay Papelera Internacional's manufacturing facility. This partnership enables GrandBay to power its production with renewable energy, reducing reliance on petroleum and lowering its carbon footprint.
Scale indicators14 records
Recent moves13 records
Expansion highlights6 records
GrandBay Group competitors and assessment
Company assessmentDirect peers
- Kimberly-Clark: US-based global tissue and personal care major (Kleenex, Cottonelle, Huggies, Kotex) with substantial Latin American operations across Mexico, Central America, South America, and the Caribbean. Competes head-on with GrandBay across consumer tissue, diapers, and feminine care categories in overlapping geographies.
- Essity: Swedish global hygiene and tissue company (formerly SCA Hygiene), one of the world's largest tissue producers, with a meaningful presence in Latin America across consumer and professional tissue categories. Closely comparable to GrandBay on portfolio breadth, B2B/retail split, and Latin American footprint.
- CMPC (Empresas CMPC): Chilean pulp-and-paper conglomerate with a major tissue division operating across Latin America (Chile, Argentina, Mexico, Peru, Brazil, Uruguay). The closest regional comparator to GrandBay, given its vertically integrated pulp-to-tissue model, multi-country LatAm presence, and broad B2C/B2B portfolio.
- Bio Pappel: Mexico-based vertically integrated tissue and paper producer (Petalo, Regio, Bio Grande, BioNola brands) with strong presence across Mexico and selected LatAm markets. Highly relevant as a regional tissue peer and as a benchmark for GrandBay's newly acquired Blue Tissue operation in Mexico.
Broad incumbents
- Procter & Gamble: US multinational with a relevant tissue/personal care slate in Latin America (Charmin, Pampers, Always). While P&G operates as a broad CPG incumbent rather than a tissue specialist, it competes against GrandBay in retail tissue and adjacent diaper/feminine care categories.
- Cascades: Canadian tissue and packaging manufacturer with North American and select international operations. Comparable on tissue production technology (parent of tissue brands) and B2B away-from-home hygiene, though GrandBay's geographic focus is distinct (Latin America).
- Sofidel: Italian tissue manufacturer and one of Europe's largest integrated tissue producers (Regina, Nicky brands). Comparable on production technology, sustainability positioning, and B2B/private-label capabilities, although Sofidel's geographic footprint is primarily Europe and the U.S.
Emerging players
- Unicharm: Japanese personal care and hygiene major (diapers, feminine care, adult incontinence) with growing exposure in Asia, the Middle East, and selected Latin American markets. Partial overlap with GrandBay in absorbent products (Baby Dreams, Suave Active Care, Rely) where Unicharm is scaling.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
GrandBay Group social profiles
Digital presenceGrandBay Group compliance and trust
Trust signalCompliance4 records
GrandBay Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
GrandBay Group leadership team
Management profileNumber of profiles
Profiles2 records
GrandBay Group subsidiaries and ownership
Company hierarchySubsidiaries5 records
GrandBay Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GrandBay Group M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GrandBay Group
What does GrandBay Group do?
GrandBay Group is a Latin American vertically integrated manufacturer, converter, and seller of personal and home care tissue products. Its portfolio spans branded consumer tissue (toilet paper, paper towels, napkins, facial tissues), institutional hygiene solutions for businesses, absorbent products (baby diapers, feminine protection, incontinence care), and private-label/contract manufacturing for retail chains, distributed across Central America, South America, and the Caribbean. The company operates manufacturing facilities in Guatemala, Panama, Colombia, Venezuela, and Trinidad & Tobago, selling under 20+ owned brands including Suave Gold, Rosal, Nube Blanca, Unico, White Cloud, Nature Soft, Sanitisu Professional, Serviclass, Baby Dreams, Rely, and Suave Active Care.
Is GrandBay Group a public or private company?
GrandBay Group is a private company. It is classified as unknown and is currently operating.
When was GrandBay Group founded?
GrandBay Group was founded in 1953. It employs 1,001 to 5,000 people.
Where is GrandBay Group based?
GrandBay Group is headquartered in Ciudad De Panamá, Panama, in the Latin America region.
How does GrandBay Group make money?
Four revenue lines are on record. Branded Consumer Tissue Products are the primary driver. The others are institutional / B2B Tissue Products, absorbent Products and private-Label Manufacturing.
Who are GrandBay Group's main competitors?
Direct peers on record are Kimberly-Clark, Essity, CMPC (Empresas CMPC) and Bio Pappel. Broad incumbents are Procter & Gamble, Cascades and Sofidel. Unicharm is listed as an emerging player.
Does GrandBay Group have an API?
No public API is recorded for GrandBay Group.
What industry is GrandBay Group in?
GrandBay Group's product category is Tissue and Personal Care Products Manufacturing. Its primary akta.pro industry code is CRADALAD, Napkins, Tableware & Foodservice Disposables (Plates, Cups, Cutlery).