GranataPet
GranataPet is a German direct-to-consumer pet food brand selling natural, grain-free dog and cat food formulated with patented pomegranate kernel recipes. Operating from Dietmannsried since around 2004, it serves pet owners through an online shop, subscription model, and 18+ international distribution partners.
- Company typePrivate
- Founded2004
- HeadquartersKempten, Germany
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
GranataPet firmographics
Firmographics- Name
- GranataPet
- Legal name
- Fox4Pets GmbH & Co. KG
- Website
- https://granatapet.de
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- GranataPet is a German direct-to-consumer pet food brand selling natural, grain-free dog and cat food formulated with patented pomegranate kernel recipes. Operating from Dietmannsried since around 2004, it serves pet owners through an online shop, subscription model, and 18+ international distribution partners.
- Ownership category
- akta.pro rank
GranataPet industry classification
Industry- Product category
- Pet Food
- NAICS
- Dog and Cat Food Manufacturing (311111), Animal Food Manufacturing (3111), Grocery and Related Product Merchant Wholesalers (4244)
- akta.pro primary industry
- Natural/Organic & Limited-Ingredient Diets (CRADAFAH)
- akta.pro secondary industries
- Dry Kibble (Dog & Cat) (CRADAFAA), Dry Pet Food (Kibble) (AFADAFAA)
Keywords
Where GranataPet is headquartered
LocationHeadquarters
- HQ city
- Kempten
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
GranataPet business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Direct E-Commerce Sales (B2C): The primary revenue stream is direct online sales through the granatapet.de e-commerce store to end consumers (pet owners). Products include wet food, dry food, snacks, soups, and oils for dogs and cats. The company also sells sample packs (Kostproben) as a customer acquisition tool. They offer a subscription model (Abo) for recurring revenue.
- Wholesale / International Distribution: Revenue generated through international distribution partners who resell GranataPet products in their respective countries (Canada, Australia, Hong Kong, Japan, Switzerland, and 12+ other nations). Products are shipped from Germany via DPD to these partners.
- B2B Breeder Program: GranataPet targets professional dog and cat breeders (Züchter) as a B2B customer segment, offering bulk pricing and dedicated breeder accounts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing with free shipping threshold |
| Subscription | Monthly | Subscription model (Abo) |
| Subscription | Monthly | Student discount |
| Subscription | Monthly | Senior discount |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
GranataPet product offering
Product offeringCore offering
GranataPet manufactures and sells natural, grain-free pet food for dogs and cats under its own brand and multiple sub-brands (Liebling's Mahlzeit, Natural Taste, Mini Royal, Symphonie, DeliCATessen, etc.). All products are built on a proprietary, patented pomegranate-kernel formulation and manufactured exclusively in Germany, Austria, and Switzerland. The company distributes primarily through its own granatapet.de e-commerce shop with a subscription option, complemented by a network of 18+ international distribution partners and a dedicated B2B breeder program.
Product overview
GranataPet is a German pet food manufacturer offering a comprehensive portfolio of dog and cat food products unified by their proprietary pomegranate kernel formula. The product lineup includes wet food (Nassfutter), dry food (Trockenfutter), snacks, soups, and oils. Dog products are organized under sub-brands such as Liebling's Mahlzeit (including City-Tour city editions and Mini Royal for small breeds), Liebling's Mahlzeit PUR, Natural Taste, Snack' Attack, Suppenkasper, and oleum canis. Cat products include Symphonie, DeliCATessen, Filet à la carte, Feinis, and Suppenkasper. All products feature pomegranate kernels as a key ingredient for cellular protection and immune support, are grain-free, and are manufactured exclusively in Germany, Austria, and Switzerland.
Differentiator
Problem solved
Functional benefit
Brands
- Liebling's Mahlzeit: Wet food product line for dogs featuring various meat varieties including Angus beef with pumpkin, duck and goose, and city-themed varieties like Barcelona, London, Munich, Paris, Rome, and Stockholm.
- Liebling's Mahlzeit PUR
- Natural Taste
- Mini Royal
- Snack' Attack
- Suppenkasper
- oleum canis
- Symphonie
- DeliCATessen
- Filet à la carte
- Feinis
Products and services
- Liebling's Mahlzeit Premium wet food line for dogs featuring high meat content with pomegranate kernels, available in protein varieties such as Angus beef with pumpkin and City-Tour special editions (Barcelona, London, München, Paris, Rom, Stockholm).
- Liebling's Mahlzeit PUR Pure wet food line for dogs emphasizing simplified recipes with high-quality ingredients and pomegranate kernels.
- Natural Taste Dry food line for dogs with high meat content, designed for natural and species-appropriate nutrition and featuring pomegranate kernels.
- Mini Royal Specialized wet food formula for small dog breeds under 10 kilograms, featuring tender textures, pomegranate kernels, and a high meat content.
- Snack' Attack Snack product line for dogs offering various treat options including softsnacks, chewing items, and dental-care sticks.
- Suppenkasper Soup product line for both dogs and cats providing hydration and nutrition in liquid form, with pomegranate-kernel formulations.
- oleum canis Oil product line for dogs containing omega-3 fatty acids to support skin and coat health.
- Symphonie Premium cat food product line with pomegranate kernels, featuring various protein sources for daily feline nutrition.
- DeliCATessen Premium cat food product line known for high meat content and quality ingredients, including feline-specific urinary tract support.
- Filet à la carte Cat food line featuring fish-based recipes including tuna, with pomegranate kernels and high meat content.
- Feinis Cat snack product line offering bite-sized treats such as softsnacks and crunch pillows with pomegranate-kernel formulations.
- Kostproben (Sample Packs) Sample packs of GranataPet dog and cat food products sold as a customer-acquisition tool, paired with a €10 Kennenlern-Angebot welcome offer for new buyers.
- Abo (Subscription Delivery Service) Subscription service providing recurring automatic delivery of GranataPet dog and cat food products on a monthly cadence.
- Züchter (Breeder Program) Dedicated B2B program for professional dog and cat breeders offering bulk pricing, dedicated accounts, and consistent supply of GranataPet nutrition for breeding animals and litters.
Quantifiable outcome
- Over 100,000 happy pets and owners have confirmed the quality of GranataPet products.
Companies that use GranataPet
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
GranataPet technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
GranataPet partnerships and signals
Strategic signalPartnerships
26 partnerships are on record, tiered minor.
- OHMOPUPminorOHMOPUP is a Canadian distribution partner for GranataPet products, located at 285 Taunton Rd EMB 78, Oshawa, ON L1G 3V2, Canada.
- SINO-CANADA INTERNATIONAL COURIER (N.A.) GROUP LTD.minorA Canadian distribution partner for GranataPet products, located at 168-4351 NO.3Rd, Richmond, BC, V6X 3A7, Canada.
- PetFood Supply Pty LtdminorAustralian distribution partner for GranataPet products, based at Level 2, 1 University Avenue, Canberra ACT Australia 2601.
- One Round Trading Co., LimitedminorHong Kong distribution partner for GranataPet products, located at Flat 2002A-C 20/F, Multifield Commercial Centre, 426 Shanghai Street, Mongkok, Kowloon.
- Earthmirai CO.,LTDminorJapanese distribution partner for GranataPet products, based at 2-3-54 Imagawa, Chuo-Ku, Fukuoka-Shi, Fukuoka 810-0054. Website: granatapet.jp.
- Futterbox GmbHminorSwiss distribution partner for GranataPet products, based at Rodung, 5027 Herznach, Switzerland.
- Garten- & Zoobedarf Schrepfer GmbHminorSwiss distribution partner for GranataPet products, based at Mühletal, 8874 Mühlehorn, Switzerland.
- Palmar OÜminorEstonian distribution partner for GranataPet products, located at Kangru, Saula küla, Kose vald, 75117 Harjumaa, Estonia.
- Petzer/ TassucatminorFinnish distribution partner for GranataPet products, based at Maalaiskunnantie 2A, 28760 Pori, Finland.
- Chosen Petfood and ProductsminorGreek distribution partner for GranataPet products, located at 19is Iouniou 70, 57018 Melissochori, Greece.
- SIA PETAFFINITEminorLatvian distribution partner for GranataPet products, located at Krisjana Barona street 78A-2, LV-1010 Riga, Latvia.
- MB PetLove LTminorLithuanian distribution partner for GranataPet products, based at Skala 5, Avizieniai, 14186 VILNIAUS RAJONAS, Lithuania.
- TRCI PET FOOD CYPRUSminorCyprus distribution partner for GranataPet products, located at 122 Limassol Avenue, Strovolos, P.O.Box 24371, Nicosia, Cyprus.
- Wundy Kft.minorHungarian distribution partner for GranataPet products, based at Gólya utca 5, 2085 Pilisvörösvár, Hungary. Website: granatapetshop.hu.
- Liancheng Pets Co., Ltd.minorTaiwan distribution partner for GranataPet products, located at NO. 89-1, SEC.2, XIN STH RD., WUGU DIST, 24872 New Taipei City, Taiwan.
- KRMIM KVALITNE s.r.ominorCzech Republic distribution partner for GranataPet products, based at Podvihovska 374/12 A Komarov, 74770 Opava, Czech Republic.
- Farmox SpzoominorPolish distribution partner for GranataPet products, located at Ul. Dolnych Mlynow 3/1, 31-124 KRAKOW, Poland.
- Groomershop so. z o.o.minorPolish distribution partner for GranataPet products, based at Pianowo 38, 64-000 KOŚCIAN, Poland.
- SJ International co., ltd. / Cozy TailsminorKorean distribution partner for GranataPet products, based at 135 Misagangbyeonhangang-ro, Hanam-si, Gyeonggi-do, Republic of Korea. Sales via Naver Smart Store.
- Trusted Shops GmbHminorTrusted Shops provides a trustbadge, buyer protection, and review/reminder email services for the granatapet.de online shop. GranataPet adheres to Trusted Shops quality criteria.
- PayPalminorPayPal is offered as a primary payment method in the GranataPet online shop, including PayPal Express, PayPal Plus (multiple PayPal payment methods), PayPal Credit Card, and PayPal Direct Debit.
- Klarna ABminorKlarna provides multiple payment services including Klarna PayNow Credit Card, Klarna PayNow Direct Debit, Sofort by Klarna, and purchase on account (Rechnung) for GranataPet customers.
- DPD Deutschland GmbHminorDPD is the primary shipping carrier for GranataPet domestic German deliveries. Free shipping on orders over €69 via DPD.
- DHL Express Germany GmbHminorDHL is an alternative shipping carrier for GranataPet domestic German deliveries, available for €9.90 (or €2.90 on orders over €69).
- Apple Inc.minorApple Pay is offered as a payment option for GranataPet online shop customers using Safari browser on Apple devices.
- DACHSER SEminorDACHSER provides freight shipping services for large/heavy GranataPet orders to end customers.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
GranataPet competitors and assessment
Company assessmentDirect peers
- Josera petfood GmbH & Co. KG: Josera is a German premium pet food manufacturer based in the same Allgäu/Upper Swabia region as GranataPet, producing dry food, wet food, and treats for dogs and cats. Comparable DACH-manufactured premium positioning, similar product mix, and overlapping target customer base (health-conscious pet owners).
- Belcando (Interquell): Belcando is a German premium natural pet food brand (Interquell) producing dog and cat food with high meat content and grain-free formulations. Directly comparable to GranataPet in product philosophy, DACH manufacturing origin, and specialty retail distribution.
- Platinum (PLATINUM GmbH & Co. KG): Platinum is a German premium manufacturer of dry and wet food for dogs and cats using cold-pressed and fresh-meat processes. Comparable premium price point, DACH-origin manufacturing, and natural/functional ingredient positioning.
- Wolfsblut (Healthfood24): Wolfsblut is a German natural/ancestral grain-free pet food brand emphasizing high meat content and exotic proteins. Directly comparable on grain-free, high-meat, natural positioning targeting allergy-prone and health-conscious pet owners.
- Herrmann's Manufaktur: Herrmann's Manufaktur is a German premium manufacturer of wet food and barf-style products for dogs and cats, focused on natural ingredients and mono-protein recipes. Comparable premium-natural philosophy, DACH manufacturing, and dog/cat wet food portfolio overlap with GranataPet's Liebling's Mahlzeit and Symphonie lines.
- animonda (Petfood annuity): animonda is a German pet food brand offering wet and dry food for dogs and cats across multiple sub-brands (e.g., GranCarno, Carny). Comparable product breadth across cat and dog wet food, German manufacturing heritage, and specialty/premium retail presence.
Broad incumbents
- Orijen / Acana (Champion Petfoods): Champion Petfoods' Orijen and Acana are globally distributed premium pet food brands built on regional meat inclusions and "biologically appropriate" formulations. Comparable premium-natural philosophy and global specialty retail footprint; broader brand scale than GranataPet.
- Wellness Pet Company: Wellness Pet Company is a US-based premium natural pet food brand (owned by Clearlake Capital) offering dry, wet, and treats for dogs and cats. Comparable natural/grain-free positioning but with significantly broader distribution scale.
- Mars Petcare (Royal Canin / Pedigree): Mars Petcare is the world's largest pet food company with brands including Royal Canin, Pedigree, and Whiskas. Competes with GranataPet across multiple premium and mass-market tiers, providing the scale and R&D backdrop against which niche DTC brands must differentiate.
Emerging players
- Canagan (Symington Ltd): Canagan is a UK premium natural grain-free pet food brand with a similar high-meat, functional ingredient approach. Comparable positioning as a smaller premium challenger expanding internationally through distribution partners.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks2 records
Key highlights7 records
Customer concentration
GranataPet social profiles
Digital presenceGranataPet financial estimates
Financial estimateRevenue estimate
Valuation estimate
GranataPet leadership team
Management profileNumber of profiles
Profiles2 records
GranataPet funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GranataPet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GranataPet
What does GranataPet do?
GranataPet manufactures and sells natural, grain-free pet food for dogs and cats under its own brand and multiple sub-brands (Liebling's Mahlzeit, Natural Taste, Mini Royal, Symphonie, DeliCATessen, etc.). All products are built on a proprietary, patented pomegranate-kernel formulation and manufactured exclusively in Germany, Austria, and Switzerland. The company distributes primarily through its own granatapet.de e-commerce shop with a subscription option, complemented by a network of 18+ international distribution partners and a dedicated B2B breeder program.
Is GranataPet a public or private company?
GranataPet is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GranataPet founded?
GranataPet was founded in 2004. It employs 11 to 50 people.
Where is GranataPet based?
GranataPet is headquartered in Kempten, Germany, in the Europe region.
How does GranataPet make money?
Three revenue lines are on record. Direct E-Commerce Sales (B2C) is the primary driver. The others are wholesale / International Distribution and B2B Breeder Program.
Who are GranataPet's main competitors?
Direct peers on record are Josera petfood GmbH & Co. KG, Belcando (Interquell), Platinum (PLATINUM GmbH & Co. KG), Wolfsblut (Healthfood24), Herrmann's Manufaktur and animonda (Petfood annuity). Broad incumbents are Orijen / Acana (Champion Petfoods), Wellness Pet Company and Mars Petcare (Royal Canin / Pedigree). Canagan (Symington Ltd) is listed as an emerging player.
Does GranataPet have an API?
No public API is recorded for GranataPet.
What industry is GranataPet in?
GranataPet's product category is Pet Food. Its primary akta.pro industry code is CRADAFAH, Natural/Organic & Limited-Ingredient Diets, with a secondary code of CRADAFAA, Dry Kibble (Dog & Cat). Its NAICS code is 311111.