Loom Creative
Loom Creative is a Sydney-based boutique video production studio that creates brand films, documentaries, and branded content for enterprise clients such as Qantas, Stockland, Zurich, and Spain Tourism, delivered via direct engagement and agency partnerships.
- Company typePrivate
- Founded2014
- HeadquartersCurl Curl, Australia
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Loom Creative does
Loom Creative (legal entity: Loom Creative Studios) is a Sydney-based, founder-led boutique video production company founded in 2014, operating with a headcount band of 1–10 from Curl Curl, New South Wales. The company produces cinematic brand films, documentaries, branded content, event coverage, recruiting videos, and commercials for enterprise and government clients including Qantas, Zurich Insurance, Stockland, Spain Tourism, Sandvik, La Mer, OnDeck, Factory One, Everyday Independence, Australian Wildlife Sanctuary, Sunset Cinema, and Tropfest. Its core technology stack is built on industry-standard non-linear editing platforms (DaVinci Resolve, Avid Media Composer, Premiere Pro, Final Cut Pro) and a hybrid stills/video capture workflow using Canon R1, supported by gimbal-stabilized cinematography, professional color grading, and integrated sound design.
The business operates as a project-based B2B professional services firm, pricing on custom quotes rather than disclosed rate cards. Go-to-market is sales-led through direct client engagement (website contact form, email [email protected], phone +61 447 356 007) augmented by agency partnerships — notably Hopscotch Digital (channel partner for Spain Tourism, 2025) and Unified Thinking (channel partner for Stockland, 2023 onward) — which route briefs from larger marketing campaigns. Marketing channels are limited to a portfolio website, Instagram, Facebook, and a 'Stories from Set' blog; no paid acquisition or sales-development infrastructure is documented.
Geographic footprint is concentrated in Australia (New South Wales, Victoria, Western Australia) with one documented international engagement in Singapore (Sunset Cinema, 2024). Ownership is private and founder-led by Jason Knight, who serves as Director, Editor, and Director of Photography across documented projects. There is no disclosed institutional investment, parent entity, subsidiary structure, or external funding. Revenue, headcount specifics, pricing, and financial performance are not publicly disclosed.
Loom Creative firmographics
Firmographics- Name
- Loom Creative
- Legal name
- Loom Creative Studios
- Website
- https://loomcreative.com.au
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Loom Creative is a Sydney-based boutique video production studio that creates brand films, documentaries, and branded content for enterprise clients such as Qantas, Stockland, Zurich, and Spain Tourism, delivered via direct engagement and agency partnerships.
- Ownership category
- akta.pro rank
Loom Creative industry classification
Industry- Product category
- Video Production Services
- NAICS
- Motion Picture and Video Industries (5121)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Graphic Design & Visual Content Production (BPAFAIAC)
Keywords
Where Loom Creative is headquartered
LocationHeadquarters
- HQ city
- Curl Curl
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Loom Creative business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Video Production Services: Project-based professional services revenue from creating brand films, documentaries, branded content, event coverage, recruiting videos, and commercial content for enterprise clients and agencies. Services include creative development, production, editing, colour grading, sound design, and finishing.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Loom Creative product offering
Product offeringCore offering
Loom Creative is a Sydney-based, end-to-end video production company that creates cinematic brand films, documentaries, branded content, event coverage, recruiting videos, and commercials for enterprise clients and creative agencies. Its offering spans creative development, on-location filming, hybrid stills/video capture, editing, colour grading, sound design, and finishing, delivering platform-optimised assets for web, digital, and social use.
Product overview
Loom Creative is a Sydney-based video production company offering a unified suite of creative services centered on brand storytelling. The portfolio consists of Brand Films, Documentaries, Branded Content, Events Coverage, Recruiting Content, and Commercials—each delivered as a distinct service offering within a full-service production model. The company handles end-to-end production from creative development through editing, color grading, sound design, and finishing, using industry-standard tools including Davinci Resolve, Avid Media Composer, Premiere Pro, and Final Cut Pro.
Differentiator
Problem solved
Functional benefit
Products and services
- Brand Films Cinematic brand films designed to tell compelling stories that connect audiences emotionally with brands, delivered as a stand-alone creative service for enterprise marketing teams.
- Documentaries Documentary-style video production that captures real stories, events, and subjects with cinematic quality and narrative depth for brands and institutions.
- Branded Content Strategic branded video content for marketing campaigns that promotes a brand while delivering value to audiences through engaging storytelling, deployed across web, digital, and social channels.
- Events Coverage Professional video coverage of live events, capturing key moments, atmosphere, and highlights using gimbal-stabilised cinematography for post-event content and promotional use.
- Recruiting Content Recruitment-focused video content that helps organisations attract and engage potential talent through authentic employee stories and workplace showcases, designed for use on careers pages, social, and job platforms.
- Commercials Professional commercial video production for television, digital, and social media advertising campaigns, leveraging cinematic craft and the studio's hybrid capture workflow.
Quantifiable outcome
- Sunset Cinema achieved sold-out events following promotional video campaign with high organic reach and shareability
- +2 more outcomes
Companies that use Loom Creative
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles4 records
Loom Creative technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Loom Creative partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Hopscotch DigitalcoreEngaged by Hopscotch Digital (acting as agency for Spain Tourism) to capture the 2025 Spain Tourism Summit across multiple Australian cities. Hopscotch serves as the agency intermediary connecting Loom Creative with end client Spain Tourism. The partnership involved delivering both high-end video and still photography through a hybrid workflow.
- Unified ThinkingcoreAgency partner for Stockland projects including Ask Elara and NW Corridor video series. Unified Thinking serves as the creative agency that engaged Loom Creative for production services. The partnership has resulted in multiple successful campaigns for Stockland's community development projects.
Recent moves5 records
Expansion highlights5 records
Loom Creative competitors and assessment
Company assessmentDirect peers
- Sweetshop: Australian boutique commercial and branded content production company with a comparable enterprise client mix and similar boutique-scale operating model, competing for the same enterprise marketing budgets.
- Scoundrel: Sydney boutique production company producing commercials and branded video for major brands — closely aligned craft, client tier, and operating geography to Loom Creative.
- The Glue Society: Australian creative direction and production collective producing commercials and branded content for global brands — comparable in craft positioning, geographic base, and enterprise client focus.
- Biscuit Filmworks: Globally recognized commercial and branded content production company operating at larger scale in the same craft category — comparable in offering (cinematic commercials, branded content) though broader geographic reach and bigger headcount.
- Collider: Australian creative content and branded video production company competing in the same Sydney enterprise market with overlapping service lines across brand films and commercial content.
- Savage: Sydney-based commercial film production house producing branded content and commercials for enterprise brands — directly comparable offering, customer base, and regional footprint to Loom Creative.
- He Said She Said: Australian boutique commercial production company producing branded content and advertising for major brands — comparable boutique scale, craft focus, and enterprise client profile.
Broad incumbents
- Radical Media: Global production company specializing in branded content, documentaries, and commercials for major brands — overlapping offering and customer base at a substantially larger scale than Loom Creative.
- Anonymous Content: Established global production company with a commercial and branded content division serving Fortune 500 brands — comparable offering as a much larger incumbent with film, TV, and advertising divisions.
- Finch: Australian content production company (now part of Accenture Song) producing branded video and campaigns for enterprise brands — directly overlapping offering and customer base at greater scale and with agency parent resources.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Loom Creative social profiles
Digital presenceLoom Creative financial estimates
Financial estimateRevenue estimate
Valuation estimate
Loom Creative leadership team
Management profileNumber of profiles
Profiles1 record
Loom Creative funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Loom Creative M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Loom Creative
What does Loom Creative do?
Loom Creative is a Sydney-based, end-to-end video production company that creates cinematic brand films, documentaries, branded content, event coverage, recruiting videos, and commercials for enterprise clients and creative agencies. Its offering spans creative development, on-location filming, hybrid stills/video capture, editing, colour grading, sound design, and finishing, delivering platform-optimised assets for web, digital, and social use.
Is Loom Creative a public or private company?
Loom Creative is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Loom Creative founded?
Loom Creative was founded in 2014. It employs 1 to 10 people.
Where is Loom Creative based?
Loom Creative is headquartered in Curl Curl, Australia, in the Oceania region.
How does Loom Creative make money?
One revenue line is on record: video Production Services.
Who are Loom Creative's main competitors?
Direct peers on record are Sweetshop, Scoundrel, The Glue Society, Biscuit Filmworks, Collider, Savage and He Said She Said. Broad incumbents are Radical Media, Anonymous Content and Finch.
Does Loom Creative have an API?
No public API is recorded for Loom Creative.
What industry is Loom Creative in?
Loom Creative's product category is Video Production Services. Its primary akta.pro industry code is BPAFAIAC, Graphic Design & Visual Content Production. Its NAICS code is 5121 and its SIC code is 7812.