Think Music
Think Music is a Chennai-based music label under SPI Music Private Limited, founded in 2007, specializing in South Indian film soundtracks across Tamil, Telugu, Malayalam, Kannada, and Hindi. It distributes music via its website, YouTube channel, and an e-commerce shop, serving South Indian cinema producers and regional music consumers.
- Company typePrivate
- Founded2007
- HeadquartersChennai, India
- Headcount1–10
- GTM typeB2B
- OfferingDigital Commerce or Content
What Think Music does
Think Music is a Chennai-based music label, operated by SPI Music Private Limited, that has specialized in South Indian film soundtracks since 2007. The label owns rights to a deep catalog of Tamil cinema albums — including some of the industry's biggest titles such as Enthiran, Kabali, Theri, and 96 — and has expanded into multilingual releases across Tamil, Telugu, Malayalam, Kannada, and Hindi. Its core platform (thinkmusic.in) hosts video songs, trailers, teasers, and audio content, supported by an established YouTube channel (thinkmusicindia), social media presence on Facebook, Twitter, and Instagram, and an e-commerce storefront selling physical merchandise such as CDs and cassettes.
The company's product portfolio includes the core Think Music platform for film soundtracks, plus two sub-brands: Think Indie, which hosts independent, non-film music (with artist SaiAbhyankkar as a featured partner), and Think Divine, a spiritual and devotional music series including works by composer Ghibran. Supporting features include curated sections (Now Trending, Fresh Arrivals, Latest Trailers). The technology stack is a content distribution and e-commerce platform with no disclosed AI, API, or SDK layers; the protected 'Think Music' trademark is registered under SPI Music Pvt Ltd.
Revenue is generated primarily through licensing and royalty arrangements with film producers (enterprise B2B) and direct-to-consumer sales through the website and YouTube. Think Music has secured partnerships with multiple South Indian production houses including Dream Warrior Pictures (for 'Karuppu'), JVJ Productions (for 'Haal'), and Peter Film Production (for 'Peter'). The company is privately held with no disclosed funding rounds, no parent company, and no headcount data — a bootstrapped, founder-led operation that has sustained itself for 17+ years through recurring film soundtrack rights deals.
Think Music firmographics
Firmographics- Name
- Think Music
- Legal name
- SPI Music Private Limited
- Website
- https://thinkmusic.in
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Think Music is a Chennai-based music label under SPI Music Private Limited, founded in 2007, specializing in South Indian film soundtracks across Tamil, Telugu, Malayalam, Kannada, and Hindi. It distributes music via its website, YouTube channel, and an e-commerce shop, serving South Indian cinema producers and regional music consumers.
- Ownership category
- akta.pro rank
Think Music industry classification
Industry- Product category
- Music Label / Film Soundtracks
- NAICS
- Record Production and Distribution (51225)
- SIC
- Phonograph Records & Prerecorded Audio Tapes & Disks (3652)
- akta.pro primary industry
- Music Discovery & Curation Platforms (Recommendations, Playlists) (MPAIACAH)
Keywords
Where Think Music is headquartered
LocationHeadquarters
- HQ city
- Chennai
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Think Music business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain
Revenue model
- Music Licensing and Distribution: Think Music acquires rights to South Indian film soundtracks and distributes them through digital platforms, their website, and e-commerce store. Revenue comes from licensing deals with film producers and direct sales to consumers.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Think Music product offering
Product offeringCore offering
Think Music is a South Indian film music label that acquires rights to soundtracks for Tamil, Telugu, Malayalam, Kannada, and Hindi cinema and distributes them through digital platforms (YouTube, its own website) and physical merchandise. The company also operates the Think Divine devotional music sub-brand and the Think Indie label for independent artists, offering curated multi-language soundtrack content to South Indian cinema audiences.
Product overview
Think Music is a South Indian film music label operated by SPI Music Private Limited, founded in 2007 and headquartered in Chennai. The company operates a digital music distribution and streaming platform offering video songs, trailers, teasers, and audio content. The portfolio consists of the core Think Music Platform for South Indian film soundtracks (featuring major albums like Enthiran, Kabali, Theri, and 96), complemented by Think Divine for spiritual/devotional music content and Think Indie for independent music. Supporting features include Now Trending (curated trending content), Fresh Arrivals (latest releases), Latest Trailers (upcoming film trailers), and a Shop for physical merchandise. The platform primarily serves Tamil cinema audiences with content spanning multiple languages including Malayalam, Hindi, Telugu, and Kannada.
Differentiator
Problem solved
Functional benefit
Brands
- Think Divine: Spiritual music series featuring devotional content including moola mantras, Navagraha moola mantras, and Thiruppavai compositions by Ghibran.
Products and services
- Think Music Platform A digital music distribution platform specializing in South Indian film soundtracks, offering video songs, trailers, teasers, and audio content for Tamil cinema and other South Indian language films.
- Think Divine A sub-brand of Think Music focused on spiritual and devotional music content, featuring religious mantras, devotional songs, and sacred music series including works by composer Ghibran.
- Think Indie A sub-label showcasing independent music content and non-film songs by indie artists, supporting emerging talent beyond mainstream Bollywood and Tamil cinema.
- Think Music Shop An e-commerce store selling physical music merchandise including CDs and cassettes, with support for net-banking, credit card, debit card, and mobile payment options.
Companies that use Think Music
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Think Music technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Think Music partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- Peter Film Production (Kannada)minorThink Music serves as music partner for the Kannada film 'Peter' directed by Sukesh Shetty. The film is set around Bhagamandala in the Kodagu region and features a soundtrack with multiple language versions. Hindi singer Ajay Gogavale makes his Kannada debut with the song 'Josh Jawani'.
- Dream Warrior PicturescoreThink Music distributes soundtracks for Dream Warrior Pictures' films including 'Karuppu' starring Suriya. The film collected Rs 161.04 crore globally and became the highest-grossing Tamil film of 2026.
- JVJ ProductionsminorThink Music acts as music partner for JVJ Productions' film 'Haal' starring Shane Nigam. The film released in multiple languages including Malayalam, Hindi, Telugu, Tamil, and Kannada.
- SaiAbhyankkarminorThink Music partners with independent artist SaiAbhyankkar through the 'Think Indie' label, featuring music videos and songs on their platform.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Think Music competitors and assessment
Company assessmentDirect peers
- Aditya Music: Hyderabad-based music label acquiring rights to Telugu and Tamil film soundtracks and distributing them digitally. Closely comparable in business model (film-music rights acquisition + digital platform) and regional language focus.
- Manorama Music: Malayalam-focused music label tied to a major South Indian media group, handling film soundtracks in that language. Directly comparable in regional-language film soundtrack licensing and digital release strategy.
- Lahari Music: Kannada and Telugu film music label with a long catalog and YouTube-led distribution strategy. Mirrors Think Music's regional-language film soundtrack licensing and D2C streaming model.
- Sun Music: Music arm of Sun TV Network focused on Tamil and other South Indian language film soundtracks. Closely comparable in regional Tamil/South Indian music focus and film-producer relationships.
Broad incumbents
- Zee Music Company: Music label arm of Zee Entertainment acquiring rights to Hindi and regional film soundtracks and monetizing them via YouTube and streaming platforms. Comparable in film-music licensing and digital distribution model.
- T-Series: One of India's largest music labels and film production houses, with growing presence in South Indian soundtracks. Comparable in film-music rights acquisition and YouTube-driven distribution, though predominantly Bollywood-focused.
- Saregama India: Listed Indian music major with a deep film-music catalog spanning decades and languages, including South Indian titles. Comparable as a film soundtrack rights holder and digital distributor; broader in geographic and genre coverage.
- Sony Music Entertainment India: Indian arm of a global major with deep pockets competing for premium South Indian film soundtrack rights. Comparable in that it licenses and distributes film music in the same regional markets, but operates at vastly greater scale across multiple genres and languages.
- Tips Music: Long-standing Indian music label with film-music rights and a substantial catalog distributed digitally. Comparable in film soundtrack licensing and streaming distribution, though with broader multi-language and pop catalog reach.
Emerging players
- Divo Music: Indian digital music distribution and label services company working with independent and regional artists across South Indian languages. Comparable in South Indian indie/film music distribution focus, though smaller and more service-oriented.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Think Music social profiles
Digital presenceThink Music financial estimates
Financial estimateRevenue estimate
Valuation estimate
Think Music leadership team
Management profileNumber of profiles
Think Music funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Think Music M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Think Music
What does Think Music do?
Think Music is a South Indian film music label that acquires rights to soundtracks for Tamil, Telugu, Malayalam, Kannada, and Hindi cinema and distributes them through digital platforms (YouTube, its own website) and physical merchandise. The company also operates the Think Divine devotional music sub-brand and the Think Indie label for independent artists, offering curated multi-language soundtrack content to South Indian cinema audiences.
Is Think Music a public or private company?
Think Music is a private company. It is classified as unknown and is currently operating.
When was Think Music founded?
Think Music was founded in 2007. It employs 1 to 10 people.
Where is Think Music based?
Think Music is headquartered in Chennai, India, in the Asia region.
How does Think Music make money?
One revenue line is on record: music Licensing and Distribution.
Who are Think Music's main competitors?
Direct peers on record are Aditya Music, Manorama Music, Lahari Music and Sun Music. Broad incumbents are Zee Music Company, T-Series, Saregama India, Sony Music Entertainment India and Tips Music. Divo Music is listed as an emerging player.
Does Think Music have an API?
No public API is recorded for Think Music.
What industry is Think Music in?
Think Music's product category is Music Label / Film Soundtracks. Its primary akta.pro industry code is MPAIACAH, Music Discovery & Curation Platforms (Recommendations, Playlists). Its NAICS code is 51225 and its SIC code is 3652.