KRIEG

What KRIEG does

KRIEG Industriegeräte GmbH is a family-owned German manufacturer founded in 1956 and headquartered in Heimsheim, with a second production site in Allgäu for wood processing. The company designs and produces ergonomic workplace systems for industrial and office environments, including modular workstation platforms (MULTIPLAN, UNIVERSAL, E-LINE, CANTOLAB, ALU, PACKPOOL, BASIS), workbench systems (PROFIPLAN, PROFI, COMBI, SIMPLE), ESD-protected equipment, height-adjustable desks (TOPFIT), shelving (PLANAFIX), steel cabinets, transport equipment, hygienic stations, and the proprietary HEPASAFE air purifier. Core technology centers on tool-free, plug-in modular assembly with own powder-coating and wood-processing capabilities, supporting up to 10-year warranties and load capacities up to 2,000 kg on heavy benches.

The commercial platform is a long-tail B2B e-commerce operation at krieg-online.de offering 100,000+ SKUs across operations, storage/environment, transport, social spaces, office, and hygiene categories, augmented by E-Procurement integration for enterprise buyers and a field-sales project team for custom installations. Multi-brand architecture spans KRIEG WORKFLEX (ergonomic workstations), KRIEG PRO4WORK (broad professional equipment), MANUFLEX (dealer channel with 48-hour express), and the Geramöbel subsidiary (office furniture, acquired 1993). Pricing is unit-based, ranging from approximately €25 to over €3,000 per item, with free shipping above €100.

KRIEG serves industrial manufacturers, logistics operators, laboratories/clean rooms, offices, and social-space facility buyers, with documented enterprise customers including Makita Werkzeug, Allmendinger Elektromechanik, Breuninger, and bb-net media. Distribution is concentrated in Germany with German-language marketing, complemented by trade-fair participation, an ergonomic-content "Ratgeber" hub, and a separate WORKFLEX brand site. The company is led by Managing Director Florian Becker, holds DIN ISO 9001/14001 (via MANUFLEX) and IGR certifications, and celebrated its 70th anniversary in 2026.

Name

KRIEG

Legal name

KRIEG Industriegeräte GmbH

Website

https://krieg-online.de

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

51–100 employees

Short description

KRIEG Industriegeräte GmbH is a German family-owned manufacturer of ergonomic workplace systems, modular workstations, workbenches, ESD equipment, and office furniture, selling a 100,000+ SKU catalog to industrial, logistics, laboratory, and office buyers across Germany via e-commerce and enterprise project sales.

Ownership category

akta.pro rank

Product category

Industrial Workplace Equipment and Furniture

NAICS

Showcase, Partition, Shelving, and Locker Manufacturing (337215), Office Furniture (including Fixtures) Manufacturing (33721)

SIC

Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540), Office Furniture (2520)

akta.pro primary industry

Garage, Basement & Utility Storage Retail (Workbenches, Cabinets, Heavy-Duty Storage) (CRAIAJAH)

akta.pro secondary industry

Storage, Ladders & Material Handling Retail (Ladders, Carts, Shop Storage) (CRAIADAM)

Keywords

• Industrial workstation systems
• Modular furniture manufacturing
• Ergonomic workplace equipment
• ESD protected workstations
• Office furniture solutions

Headquarters

HQ city

Heimsheim

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Product Sales (Equipment & Furniture): Primary revenue from one-time sale of workplace equipment, furniture, and industrial products including workstations, storage systems, transport equipment, and office furniture. Products sold through e-commerce with prices ranging from approximately €50 to over €3,000 per item.
2. Custom/Project Solutions: Revenue from customized workplace solutions including planning, configuration, and installation services for large-scale projects. Consultation and CAD visualization services support project sales.
3. Trade Brand Products: Revenue from resale of third-party branded products from over 130 partner brands including office furniture, industrial equipment, and accessories.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

KRIEG designs, manufactures, and sells workplace systems for production, assembly, logistics, and office environments. The portfolio includes modular workstation systems (MULTIPLAN, UNIVERSAL, E-LINE, CANTOLAB, ALU, PACKPOOL, BASIS), workbench systems (PROFIPLAN), ESD-protected workstations, shelving systems (PLANAFIX), height-adjustable desks (TOPFIT), steel cabinets, transport equipment, and proprietary items such as the HEPASAFE air purifier. Products are sold primarily via the company's own e-commerce shop krieg-online.de and through project-based field sales with on-site consultation.

Product overview

KRIEG is a family-owned German company since 1956 offering a comprehensive portfolio of workplace systems, office furniture, and industrial equipment. The product offering consists of multiple branded series organized as a platform-plus-modules architecture: The core own-manufactured systems include the KRIEG WORKFLEX ergonomic workstation brand (MULTIPLAN, UNIVERSAL, E-LINE, CANTOLAB, ALU, PACKPOOL, BASIS series for workplaces) and PROFIPLAN workbench systems, complemented by the KRIEG PRO4WORK brand covering 100,000+ products across operation, storage, transport, social spaces, office and hygiene categories. Additional own brands include MANUFLEX (dealer-focused with 48-hour delivery) and Geramöbel (subsidiary producing office furniture). Products are offered both as pre-configured complete packages and modular building-block systems allowing custom configurations.

Differentiator

Problem solved

Functional benefit

Brands

• WORKFLEX: Brand focused on ergonomic workplace systems for manufacturing, logistics, testing, assembly, and ESD environments with individually tailored workspace solutions
• PRO4WORK
• MANUFLEX
• Geramöbel

Products and services

• MULTIPLAN Workstation System Modular workstation system with flexible adaptation to multiple applications. Tool-free plug-in components allow quick reconfiguration and ergonomic adjustment. Available in standard and ESD variants.
• UNIVERSAL Workstation System Versatile workstation system suitable for all applications with high stability steel frame and practical add-on table system.
• E-LINE Workstation System Electric height-adjustable workstation system with extra stable table frame. Available as assembly table, test table, or CAD workstation.
• CANTOLAB Test Table System Test table system designed for easy cleaning with closed square tube frame. Suitable for testing and laboratory applications, including ESD variants.
• ALU Assembly Table System Assembly table system with modern aluminum look and visibility panels beneath the tabletop. Designed for fine assembly and testing.
• PACKPOOL Pack Table System Pack table system offering maximum flexibility and efficiency for all packaging and shipping areas with tool-free plug-in accessories.
• BASIS Work Table System Basic work table system with strong price-performance ratio, available as light work table or practical side table.
• PROFIPLAN Workbench System Robust workbench system for manufacturing, assembly, and repair. High stability with load capacity up to 2,000 kg.
• TOPFIT Height-Adjustable Desks Height-adjustable desks including TOPFIT Basic (electric) and TOPFIT Smart models for modern offices and home offices.
• PLANAFIX Shelving System Heavy-duty shelving systems available in Budget (wooden shelves) and Premium (steel shelves) variants for various storage applications.
• HEPASAFE Air Purifier Proprietary air purifier ensuring virus-free and clean room air, developed in collaboration with leading experts in fluid physics and filtration technology.
• ESD Workplace Systems Electrostatic Discharge (ESD) protected area systems including workstations, chairs, floor mats, shelving, containers, and packaging for electronics assembly.
• Steel Cabinets Steel cabinets including universal cabinets, multi-function cabinets, wing door cabinets, sliding door cabinets, roller shutter cabinets, and tool cabinets.
• Transport Equipment Transport devices including tiered wagons, platform carts, table carts, transport carts, and rollers for internal material handling.
• Hygienic Stations Sanitary and hygiene stations from own production in various sizes and versions, tailored to application requirements in social and hygiene-critical areas.

Quantifiable outcome

• Up to 10-year warranty on products
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• GeramöbelcoreStrategic or Co-development PartnerGerman office furniture manufacturer acquired in 1993 as a subsidiary of KRIEG. Specializes in functional office furniture including desk systems, storage cabinets, and office chairs. Production takes place in Geramöbel's German facility.
• MANUFLEXcoreStrategic or Co-development PartnerBrand dedicated to dealer products, specializing in ergonomic workplace systems, shelving, and transport equipment. Over 68 years of experience in development and production. Certified to DIN ISO 9001 and DIN ISO 14001 with 5-year warranty. Features 48-hour express delivery program.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• LISTA AG: Swiss manufacturer of modular workstations, storage systems, and industrial equipment. Direct competitor in workstation and workshop outfitting across European industrial markets, with similar product breadth including tool-free modular systems.
• Bott GmbH & Co. KG: German manufacturer of vehicle equipment, workstations, and industrial storage systems. Direct competitor in European industrial workstation and workshop outfitting with comparable focus on modular systems and enterprise customers.
• SCHÄFER Werkzeug- und Sondermaschinenbau GmbH: German manufacturer of industrial workstations, shelving systems, and tool storage solutions. Direct competitor to KRIEG in the German industrial workstation market, particularly in heavy-duty shelving and workshop equipment.
• Treston Oy: Finnish manufacturer of modular industrial workstations, ESD-protected workstations, and packing tables. Direct competitor with overlapping modular workstation systems and a strong European ESD electronics-assembly focus similar to KRIEG's EPA portfolio.
• C+P Möbel GmbH & Co. KG: German manufacturer of steel furniture, lockers, and industrial workplace equipment. Direct competitor in steel cabinets, lockers, and industrial storage systems — segments where KRIEG also competes via its steel cabinet portfolio.
• Bedrunka + Hirth GmbH: German manufacturer of industrial workstations, ESD workbenches, and assembly tables. Direct regional competitor with comparable ESD workstation, assembly table, and modular system offerings.
• Greno GmbH & Co. KG: German manufacturer of ESD workstations, industrial workbenches, and cleanroom furniture. Direct competitor with particular overlap in ESD-protected workplace systems and electronics-assembly equipment.

Broad incumbents

• Elfa Distrelec (Hoffmann Group): European broad-line industrial equipment distributor and storage solutions provider. Competes with KRIEG across storage, material handling, and industrial equipment categories but operates at significantly larger scale and broader catalog breadth.

Regional players

• RAU GmbH (RAUWERK): German regional manufacturer of industrial workstations and assembly systems. Comparable in product offering to KRIEG but operates primarily in southern Germany with a smaller geographic footprint.
• Wassermann Büro- und Betriebseinrichtungen: German regional office and industrial furniture supplier. Comparable in office furniture and basic industrial workstation offerings but primarily serves a regional southern German market.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/KRIEGworkflex
• Facebookfacebook.com/kriegworkflex

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KRIEG