Rau Arbeitsplatzeinrichtungen

What Rau Arbeitsplatzeinrichtungen does

RAU GmbH (Rau Arbeitsplatzeinrichtungen) is a German family-owned manufacturer of professional workbenches, workstations, and workplace equipment, headquartered in Balingen-Frommern, with approximately 80 years of operating history. The company produces a modular product system of more than 10,000 articles, organized around core ranges that include frame-construction workbenches (Serie 8000), modular-construction workbenches (Serie 7000), group workbenches (Serie 4000), heavy-duty workbenches, electric height-adjustable workstations (adlatus 100/150/300/600), mobile workstations, packing tables, computer workstations, drawer cabinets, and a system of aluminum-profile accessories. Manufacturing is vertically integrated from raw timber to finished product, using PEFC-certified beech wood from regional sustainable forestry alongside C-profile steel and aluminum profile construction, with 14 RAL colors offered at no surcharge.

The business model is hardware-led: one-time sales of workbenches and accessories with price points ranging from roughly €309 for basic entry models to over €6,000 for fully configured group workbenches, augmented by optional express delivery (€26-€75) and assembly services (€65-€75 per unit). Distribution runs through two parallel channels: a network of specialist dealers (Fachhändler) across Germany, the wider EU, and Switzerland, including major industrial distributors such as Jungheinrich, Kaiserkraft, Schäfer Shop, Contorion, BERGER, UDO BAER + RAJA, and werkbank360, alongside a direct-to-consumer e-commerce storefront on rau-gmbh.de. Target customers are industry, trade, and craft businesses for industrial and assembly use cases, logistics operations requiring mobile workstations, and office and home-office buyers seeking ergonomic sit-stand desks, with a secondary refurbished line (B-Ware) addressing cost-conscious buyers.

Operational signals indicate an active manufacturer: a single named executive (Irmgard Feuerstein, Head of Internal Sales), six named staff contacts, no disclosed parent company, no venture capital backing, and no funding rounds recorded. The company positions itself around Made-in-Germany quality, sustainability, customization, and fast delivery (2-3 working days within Germany), with no disclosed AI/ML, software, or app offerings.

Name

Rau Arbeitsplatzeinrichtungen

Legal name

RAU GmbH

Website

https://rau-gmbh.de

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

51–100 employees

Short description

RAU GmbH is a German family-owned manufacturer of professional workbenches, workstations, and workplace equipment, serving industrial, trade, logistics, and office customers across Germany, the EU, and Switzerland via specialist dealers and a direct e-commerce storefront. The company produces over 10,000 modular articles in-house.

Ownership category

akta.pro rank

Headquarters

HQ city

Balingen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Workbench and Workplace Equipment Sales: One-time hardware sales of workbenches, work tables, tool carts, drawer cabinets, computer workstations, and accessories. Products range from basic models (€309) to complex custom configurations (€6,000+).
2. Express Delivery Services: Optional express delivery services including next-day delivery (€26), next-day until 12:00 (€42), and next-day until 10:00 (€75).
3. Assembly Services: Optional assembly service for certain product series (Jerry, Tom tables at €65 per unit; Serie E at €75 per unit).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

RAU GmbH manufactures and sells a modular system of workbenches (Werkbänke), workstations, work tables, mobile workstations, electric height-adjustable workstations, computer workstations, packing tables, drawer cabinets, and workplace accessories under the RAU brand. Production is carried out in-house at the Balingen-Frommern facility using PEFC-certified beech solid wood, C-profile steel, and aluminum profile components, with the product system spanning more than 10,000 articles.

Product overview

RAU GmbH is a German manufacturer of workplace equipment offering a comprehensive product system with over 10,000 articles. The portfolio centers on workbenches (Werkbänke) available in frame construction (Series 8000) and modular construction (Series 7000) styles, complemented by group workbenches (Series 4000) for collaborative settings. Mobile solutions include mobile workbenches and tool trolleys, while height-adjustable electric workstations (adlatus series) address ergonomic needs. Supporting products include work tables (Tom, Jerry, E series), computer workstations, assembly workstations, drawer cabinets, and a complete range of system accessories and modular add-ons. The product range is organized into the premium Exklusivsortiment, the value-oriented Aktionssortiment Basic, and B-Ware (refurbished items). Products are manufactured in-house from sustainably sourced wood with 14 available RAL colors for customization.

Differentiator

Problem solved

Functional benefit

Products and services

• Werkbänke Serie 8000 (Gestellbauweise)

Quantifiable outcome

• Up to 60% savings on B-Ware (refurbished) products
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered core.

• BERGERcoreChannel Partner/ Reseller/ DistributorBERGER is a specialist dealer (Fachhändler) partner for RAU workplace equipment, reselling RAU products to end customers through their distribution network.
• ContorioncoreChannel Partner/ Reseller/ DistributorContorion is an online specialist dealer partner for professional tools and equipment, offering RAU workplace solutions alongside their broader product range.
• JungheinrichcoreChannel Partner/ Reseller/ DistributorJungheinrich is a material handling and intralogistics company that partners with RAU for workplace equipment solutions.
• KaiserkraftcoreChannel Partner/ Reseller/ DistributorKaiserkraft is a specialist dealer for business equipment and workplace solutions, distributing RAU products.
• Schäfer ShopcoreChannel Partner/ Reseller/ DistributorSchäfer Shop is a specialist dealer for professional equipment, offering RAU workplace solutions with tagline 'einfach. erstklassig. arbeiten.'
• UDO BAER + RAJA GroupcoreChannel Partner/ Reseller/ DistributorUDO BAER + RAJA Group is a European packaging and storage solutions company that partners with RAU for workplace equipment.
• werkbank360coreChannel Partner/ Reseller/ Distributorwerkbank360 is a specialist online platform for workbenches, partnering with RAU with the slogan 'RUNDUM DAS MAXIMUM' (Everything for maximum).

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Assmann Büromöbel: German office furniture manufacturer producing desks, storage, and workplace systems with comparable B2B dealer-channel distribution and Made-in-Germany manufacturing — direct overlap in workstation and cabinet categories.
• Bott: Germany/UK-based manufacturer of vehicle racking, workbenches, and industrial workplace equipment with a comparable system-modular approach and strong DACH distribution — overlapping directly with RAU's industrial and craft customer base.
• Treston: Finnish manufacturer of modular industrial workstations, workbenches, and ESD-protected workstations — directly comparable in product category, modular system approach, and target customer base across European industry and electronics assembly.
• Lista AG: Swiss manufacturer of workbenches, drawer cabinets, and industrial workplace systems, headquartered near RAU's core Swiss market — highly comparable product offering and DACH-centric distribution footprint.
• Sedus Stoll: German office and workplace furniture manufacturer with ergonomic seating, tables, and height-adjustable desks — overlapping with RAU's adlatus sit-stand offering and Made-in-Germany positioning for B2B procurement.

Broad incumbents

• Haworth: Large office and workspace furniture manufacturer with height-adjustable desks and architectural interiors — competes with RAU on office and IT workspace budgets but is significantly larger and more globally diversified.
• Steelcase: Global office furniture incumbent with extensive ergonomic height-adjustable workstation lines and broad B2B reach — competes with RAU's adlatus Series for large enterprise sit-stand contracts, but with a far broader product portfolio.

Others

• Hettich: German manufacturer of furniture fittings and hardware including drawer systems and storage solutions — supplies components adjacent to RAU's drawer cabinet and storage portfolio, enabling ecosystem partnership rather than direct substitution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/%40Rau.Arbeitsplatzeinrichtungen
• Facebookfacebook.com/rau.werkbank
• LinkedInlinkedin.com/company/rau-gmbh-arbeitsplatzeinrichtungen
• Instagraminstagram.com/rau_gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rau Arbeitsplatzeinrichtungen