embou Nuevas Tecnologías

What embou Nuevas Tecnologías does

Embou Nuevas Tecnologías, S.L.U. is a regional telecommunications operator headquartered in Zaragoza that delivers broadband, fixed telephony, mobile, and television services across Aragon and, since 2019, Navarra in Spain. Founded in 2003/2004 and registered as a CMT operator in February 2004, the company was acquired in December 2014 by MásMóvil Group, under which it operates as a regional sub-brand alongside the Ebesis Sistemas cloud-infrastructure subsidiary acquired in the same transaction. The company serves residential (Particulares), SMB (Empresas), and large enterprise (Grandes Empresas) segments, with a structural focus on rural and underserved territories where national operators have limited infrastructure.

The technical platform is a multi-access network combining a proprietary Wimax wireless broadband footprint of 1,110+ radio emplacements and ~4,000 km of radio links (including 600+ km of licensed high-capacity links), an FTTH fiber optic network covering more than 300 localities across Zaragoza, Huesca, and Teruel, 5G mobile services leveraging the MásMóvil/Orange national footprint with roaming in non-covered areas, and KA-SAT satellite broadband for population centers unreachable by any terrestrial technology. Supporting consumer features include Agile TV Premium (IPTV with 4K, 7-day replay, 80–100+ channels), Filmin streaming add-on, VoWiFi, and a Mi Embou self-service app. A €4.5 million 2018 covenant with the Diputación Provincial de Huesca funds rural fiber rollout in 321 small localities.

Embou's revenue model is subscription-recurring on monthly contracts, with convergent bundles priced from approximately €28 to €64/month and a €17/month seasonal second-residence product; supplementary streams include mobile device hardware sales and energy retail. Go-to-market is multi-channel: a website with coverage checker and tariff configurator, direct telephone sales (976 363 800), physical stores and authorized distributors across Aragon, event sponsorships and community marketing (Pirineos Sur, Calata Fest, Poborina Folk), and a referral program (Promoción Amigo). The operator self-reports #1 regional customer satisfaction, an NPS of 22.89% (2019), 84% quality satisfaction, and 99% customer-service satisfaction, with 80%+ one-year customer retention — supported by limited competition in the rural Aragonese territories it has built out over 20+ years.

Name

embou Nuevas Tecnologías

Legal name

Embou Nuevas Tecnologías, S.L.U.

Website

https://embou.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Embou Nuevas Tecnologías is a Zaragoza-based regional telecom operator and MásMóvil subsidiary delivering broadband, fixed, mobile, and TV services across Aragon and Navarra using proprietary Wimax, FTTH, 5G, and satellite networks, with a structural focus on rural and underserved households and SMBs.

Ownership category

akta.pro rank

Product category

Regional Telecommunications Services

NAICS

Wired and Wireless Telecommunications Carriers (except Satellite) (51711), Wireless Telecommunications Carriers (except Satellite) (517112), Wired and Wireless Telecommunications (except Satellite) (5171), Satellite Telecommunications (517410)

SIC

Telephone Communications (No Radiotelephone) (4813), Radiotelephone Communications (4812), Communications Services, Nec (4899)

akta.pro primary industry

Incumbent Local Exchange Carriers (ILECs) (HDAIABAA)

Keywords

• Rural broadband connectivity
• Regional telecom services
• Fiber optic internet
• Mobile telephony services
• Convergent telecom packages

Headquarters

HQ city

Zaragoza

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Operations, Technology or R&D, Marketing or Sales, Personnel

Revenue model

1. Residential Telecom Services: Monthly subscription fees for bundled and standalone telecom services including Wimax internet, fiber optic internet, 5G mobile, fixed line telephony, and IPTV television. Customers can customize packages combining multiple services on a single invoice. Services are offered at various price points from approximately €28-64/month depending on technology and bundled services.
2. Satellite Internet Services: Monthly subscription for satellite broadband internet with data plans ranging from 30GB to 120GB, priced from €27.90/month, offered for areas where no other technology is available. Includes unlimited night-time browsing (1:00-6:00).
3. Mobile Device Sales: Sale of mobile phones and devices through the Embou terminal store, with options to purchase devices outright or bundled with mobile tariff contracts.
4. Secondary Residence Internet: Internet service for second residences with seasonal activation/deactivation, allowing customers to activate service during vacation periods and deactivate when not needed, priced from €17/month.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Embou Nuevas Tecnologías is a regional telecommunications operator based in Aragon, Spain, providing convergent internet, fixed-line telephony, mobile, and television services to residential and business customers. The company combines multiple access technologies — Wimax wireless broadband for rural areas, FTTH fiber optic for urban centers, 5G mobile, and satellite internet — to deliver connectivity across 95% of Aragonese territory, including underserved rural populations where major national operators do not invest.

Product overview

Embou Nuevas Tecnologías is a regional telecommunications operator based in Aragon, Spain, offering a converged portfolio of internet, fixed telephony, mobile telephony, and television services. The company operates multiple connectivity technologies including fiber optic (Fibra Óptica) for urban areas and major cities, WiMAX wireless broadband for rural and underserved areas, and satellite internet for locations with no other coverage options. Service tiers range from basic internet-only plans (from €28.99/month) to fully converged packages combining fiber (up to 1Gb), unlimited mobile lines, fixed telephony, and television (Agile TV with 100+ channels plus optional Filmin). The company targets both residential (Particulares) and business (Empresas, Grandes Empresas) segments, with a focus on rural connectivity where major operators do not reach. Key digital tools include the Mi Embou customer app and an online tariff configurator. The operator is part of the MásMóvil Group following acquisition in 2014-2015.

Differentiator

Problem solved

Functional benefit

Products and services

• WiMAX Wireless Broadband Wireless broadband internet service providing connectivity via radio wave transmission from 1,110+ relay emplacements across Aragon. Delivers speeds up to 100 Mbps with no download limits, designed for rural, dispersed populations, and locations where fiber or ADSL cannot reach. Free installation and router included.
• Fiber Optic Internet (Fibra Óptica) FTTH fiber optic internet service covering Zaragoza, Huesca, and Teruel cities and over 300 localities across Aragon. Provides symmetrical speeds up to 1 Gbps with greater quality and stability than wireless alternatives. The 2018 DPH agreement committed €4.5 million to fiberize 321 rural Huesca population centers over two years.
• Satellite Internet (Internet Satélite) Satellite broadband internet service via KA-SAT, offered as part of MásMóvil Group's commitment to 100% Spanish population coverage. Targets areas where no other connectivity technology is available, with tariffs from €27.90/month for 30GB, 50GB, and 120GB data plans and unlimited night browsing from 1:00-6:00 AM. Installation is subsidized by Red.es and FEDER funds.
• Mobile Telephony (Telefonía Móvil) Mobile voice and data service with 5G coverage nationwide, leveraging Embou's own network in major cities and Orange roaming for the rest of the territory. Includes cumulative/rollover data plans, convergent bundles with fixed-line and mobile lines, and EU roaming (Zone 1) at no extra charge since 2017.
• Television (Agile TV) IPTV television service delivered via 4K set-top box with 80+ entertainment channels (cinema, series, documentaries, sports), 7-day replay, recording capabilities, and integration with Filmin streaming. Available as part of convergent fiber and mobile bundles.
• Second Residence Internet Internet service for vacation or seasonal homes that can be activated during stay periods and deactivated when the residence is unoccupied. Priced at €17/month including VAT, designed for part-time rural property owners in Aragon.

Quantifiable outcome

• Customers can save 300-500 euros per year by bundling internet, fixed line, and mobile services with Embou compared to other operators
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Grupo MásMóvil (Masmovil Ibercom)coreStrategic or Co-development Partner · 15 December 2014In December 2014, MasMovil Ibercom reached a principle of agreement to acquire 100% of Embou Nuevas Tecnologías, S.L., making it part of the MasMovil Group. The transaction also included 100% of Ebesis Sistemas, S.L. (cloud infrastructure/data center provider). The acquisition aimed to make MasMovil the second largest operator in Aragon with a comprehensive offering of broadband, fiber, ADSL, Wimax, fixed, and mobile services.
• Ebesis Sistemas, S.L.coreTechnology or Integration · 15 December 2014Acquired alongside Embou as part of the same transaction, Ebesis Sistemas, S.L. is a cloud infrastructure provider for businesses in Aragon, operating the data center that was providing services to Embou and other Aragonese clients.
• Xtra Telecom, S.A.U.minorStrategic or Co-development Partner · 15 December 2014Xtra Telecom was a Wimax operator that MasMovil integrated prior to the Embou acquisition, contributing to the group's wireless broadband capabilities.
• The Phone House Móvil, S.L.U.minorChannel Partner/ Reseller/ Distributor · 15 December 2014Mobile virtual network operator (MVNO) that MasMovil integrated as part of its expansion, complementing the group's mobile service portfolio.
• Red.es / FEDER FundsminorStrategic or Co-development PartnerSatellite internet installation costs (router, sign-up, and installation) are subsidized by Red.es and FEDER European funds, making satellite service free for customers in eligible areas.
• Grupo Empresarial MasMovilcoreStrategic or Co-development PartnerEmbou is a wholly-owned subsidiary (S.L.U.) of the MasMovil Group (grupomasmovil.com). Data may be shared with other group companies for commercial purposes with customer consent. The group's fiber network serves as Embou's backbone infrastructure in urban areas.

Scale indicators14 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Orange Spain: Second-largest Spanish mobile operator and fiber provider, now merged with MásMóvil. Provides roaming-based mobile coverage to Embou customers outside its own footprint and competes directly in converged services across Spain.
• MásMóvil Group: Parent company and fourth-largest Spanish telco operating multiple regional brands nationwide. Provides backbone infrastructure, mobile network access, and strategic direction to Embou; broader portfolio of national competitive services.
• Telefónica (Movistar): Incumbent Spanish telecom operator with national fiber and 5G footprint. Largest competitor across Embou's geographies and the dominant ILEC whose underserved-territory gaps Embou was built to fill.

Direct peers

• Avatel Telecom: Spanish regional telecom operator focused on rural and small-town fiber deployment across multiple autonomous communities. Closely comparable rural-connectivity playbook to Embou with similar Wimax-to-fiber transition strategy.
• Aire Networks: Spanish regional telecommunications operator providing fixed broadband, mobile, and data center services primarily along the Mediterranean coast. Comparable regional-operator model with own infrastructure and business/residential convergent offering.
• Adamo Telecom: Swedish-origin operator aggressively deploying fiber in rural and underserved areas of Spain. Highly comparable go-to-market targeting the same digital-divide customer base Embou serves in Aragon.
• R Cable y Telecomunicaciones Galicia: Galician regional telecom operator offering convergent internet, mobile, and TV services within a defined Spanish autonomous community. Same autonomous-community-anchored regional operator model as Embou.
• Euskaltel: Basque Country regional operator with strong local brand and convergent offerings, now integrated into the MásMóvil/Orange group. Direct sister-brand comparable given shared ownership with Embou and similar regional positioning.
• Telecable (Asturias): Asturian regional cable/telecom operator also integrated into the MásMóvil group. Closely comparable regional-brand model serving a single autonomous community with convergent services.

Emerging players

• Digi Spain: Low-cost Romanian-origin operator rapidly expanding fiber and mobile across Spain. Disrupts incumbent pricing in second-tier cities and rural towns that overlap with Embou's traditional coverage areas.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/embou_masmovil
• YouTubeyoutube.com/user/Embou03
• Facebookfacebook.com/embou.masmovil
• Instagraminstagram.com/embou_com
• TikToktiktok.com/discover/embou?lang=es
• LinkedInlinkedin.com/company/embou-nuevas-tecnolog-as-s.l

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about embou Nuevas Tecnologías