eInforma

What eInforma does

eInforma is the consumer-facing digital brand of INFORMA D&B S.A.U. (S.M.E.), Spain's largest private business information database provider, founded in 1992 and headquartered in Alcobendas (Madrid). The company operates a multi-module business intelligence platform serving Spanish enterprises and SMEs, self-employed professionals (autónomos), financial institutions (with claimed trust from over 95% of Spanish banks), and marketing/sales teams. Its proprietary database aggregates official sources (Mercantile Registry, official gazettes), direct company interviews, and international data via the Dun & Bradstreet Worldwide Network, covering 5M+ Spanish companies and sole traders, 22M Spanish balance sheets, 19M administrator/executive records, and 600M+ companies globally across 200+ countries. The legal parent INFORMA D&B sits within the Cesce group (Compañía Española de Seguros de Crédito a la Exportación), for which eInforma acts as an exclusive credit insurance distribution agent.

The platform is built around a daily-updated data pipeline processing 150,000+ data points per day by a team of more than 200 data professionals, plus 5,000+ online procedures and 375 million new data records processed daily. Core technology components include the API Empresas gateway for ERP/CRM integration, the SABI INFORMA financial and marketing analysis platform covering 3M+ Spanish and 1M+ Portuguese companies, the inAtlas geomarketing and Big Data module, CiberScoring cybersecurity vulnerability scoring, and ESG supply-chain sustainability tooling. Exclusive data relationships include direct access to Spain's RAI (Registro de Aceptaciones Impagadas), ASNEF, and BADEXCUG debtor/solvency registries via agreement with Centro de Cooperación Interbancaria. The company also holds multiple first-mover certifications: ISO 9001 (first in Europe, 2000), ISO 14001 (first in Spain, 2012), ISO 27001 (first in Spanish sector, 2019), ENS 2022, AENOR data quality, and CeroCO2 carbon-neutral status since 2015.

eInforma monetizes through a hybrid revenue model. Recurring subscription plans (Plan Clásico €20/month, Plan Plata €30/month, Plan Oro €40/month) provide bundled quotas with savings exceeding 80–90% versus pay-per-report pricing. Usage-based on-demand report consumption, bonus credit bundles (€60/€150/€300 with top-up credits valid for 2 years), and monthly direct-debit billing handle transactional demand. Bespoke marketing databases (8.2M+ economic agents with 50+ segmentation criteria), enterprise API contracts, and online gestoría transaction fees (Mercantile Registry, Property Registry, Burofax, vehicle reports, credit insurance) round out the revenue mix. Distribution combines 14 owned regional sales offices across Spain, inside sales via a toll-free 900 10 30 20 line, a self-serve web portal and mobile app with free registration and 5 complimentary reports, and the API channel for enterprise integration.

Name

eInforma

Legal name

INFORMA D&B S.A.U. (S.M.E.)

Website

https://einforma.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

251–500 employees

Short description

eInforma, the digital brand of INFORMA D&B S.A.U., operates Spain's largest private business information database, serving Spanish SMEs, autónomos, banks (over 95% market trust), and marketing/sales teams with company reports, debtor registries, marketing lists, and an API for ERP/CRM integration.

Ownership category

akta.pro rank

Product category

Business Information Services

NAICS

Credit Bureaus (56145)

SIC

Services-Consumer Credit Reporting, Collection Agencies (7320)

akta.pro primary industry

Data Entry & Form Processing (Manual Keying, Validation) (BPAAAKAC)

Keywords

• Commercial business information
• Credit risk reports
• Company credit reports
• Marketing databases
• Business intelligence services

Headquarters

HQ city

Alcobendas

HQ country

Spain

HQ region

Europe

Offices15 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. On-demand Report Consumption: Pay-per-report model where customers purchase individual company reports (risk, financial, commercial, executive, sector) as needed. Reports charged at published tariff prices per consumption event.
2. Subscription Plans (Planes Descuento): Fixed semi-annual subscription plans (Plan Clásico at €20/month, Plan Plata at €30/month, Plan Oro at €40/month) providing bundled quotas of company profiles, advanced cards, risk reports, and financial reports at discounts exceeding 80-90% vs. pay-per-report pricing.
3. Bonus Credit System: Pre-purchased credit bundles (€60, €150, €300) with promotional top-up credits, deducting against any information product. Valid for up to two years from purchase date.
4. Monthly Consumption Billing: Monthly direct debit for accumulated consumption during the prior month, charged to customer's bank account within the first 10 natural days of each month.
5. Marketing Database Sales: Custom marketing lists and micro-databases of companies, households, executives, international prospects, and sector-specific segments sold as bespoke data products.
6. API Access: Remote API access to the company database for enterprise ERP/CRM integration, charged per contracted API plan.
7. Online Gestoría Services: Online filing and administrative services including Mercantile Registry filings, Property Registry notes, Burofax, certified communications, and vehicle reports.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

eInforma provides commercial, financial, and credit-risk information on Spanish companies and individuals through its online platform, delivering detailed reports on company profiles, balance sheets, risk assessments, marketing lists, and sector studies. The platform aggregates official registry data, debtor files (RAI, ASNEF, BADEXCUG), and direct company interviews into searchable reports consumable via web, mobile, or API. It also offers online administrative services including Mercantile and Property Registry filings, certified communications, vehicle reports, and credit insurance.

Product overview

eInforma is a comprehensive business information platform operated by INFORMA D&B S.A.U., offering a multi-module ecosystem of products organized into three core pillars: Company Information (Informes de Empresas), Personal Information (Informes de Personas), and Marketing & Sales (Marketing y Ventas). The platform is complemented by Gestoría Online for administrative services, Solutions & Tools (Soluciones y Herramientas) featuring specialized platforms like SABI INFORMA for financial analysis, Hoovers for international sales, and inAtlas for geomarketing, as well as an API for system integration. The product portfolio includes over 20 distinct offerings spanning business reports, registries, credit/bad debt databases (RAI, ASNEF, BADEXCUG), valuation services, market analysis, ESG management, cybersecurity scoring, and certified communications. The platform serves over 600 million companies worldwide with data on 22 million Spanish company balance sheets, updated daily by over 200 technicians processing 150,000 data points per day.

Differentiator

Problem solved

Functional benefit

Brands

• Informa: Main brand of INFORMA D&B for commercial, financial, sectoral and marketing information.
• DBK

Products and services

• Informes de Empresas (Company Reports)
• Informes de Personas (Individual Reports)
• Marketing y Ventas (Marketing & Sales Databases)
• Análisis de Mercado (Market Analysis)
• Gestoría y Trámites Online (Online Administrative Services)
• Valoración de Empresas (Company Valuation)
• API Empresas (Business Data API)
• SABI INFORMA (Financial Analysis Platform)
• Hoovers (Global Sales Intelligence)
• inAtlas (Geomarketing Platform)
• ESG - Sostenibilidad (ESG & Sustainability Platform)
• CiberScoring (Cybersecurity Scoring)
• One Rate Consulting (Risk Consulting Services)
• Inbonis Rating (Credit Rating)
• Canal de Denuncias EQS (Whistleblowing Channel)
• Subvenciones a Empresas (Business Subsidy Search)
• Reclamación de Impagos Online (Online Debt Recovery)
• Informes de Vehículos (Vehicle Reports)
• Tasación y Valoración de Inmuebles (Property Valuation)
• Burofax (Certified Communications)
• Seguro de Crédito (Credit Insurance)
• Registro Mercantil (Commercial Registry Services)
• Registro de la Propiedad (Property Registry Services)

Quantifiable outcome

• 150,000 data points updated daily across the business database
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• Cesce (Compañía Española de Seguros de Crédito a la Exportación)coreOthersCesce is the parent company/holding of INFORMA D&B. INFORMA acts as an exclusive insurance agent for Cesce credit insurance products. When customers express interest in credit insurance, their data is shared with Cesce for product provision. INFORMA was founded as part of the Cesce group and operates as its business information subsidiary.
• Dun & Bradstreet (Worldwide Network)coreStrategic or Co-development PartnerINFORMA D&B is a member of the Dun & Bradstreet Worldwide Network, enabling access to D&B data on 600M+ companies across 200+ countries. This partnership provides international coverage for eInforma's global company reports and enables cross-border business intelligence services. Also enables DUNS number issuance and management.

Scale indicators15 records

Recent moves6 records

Broad incumbents

• Dun & Bradstreet: Global business information and credit bureau operator; eInforma is a member of the D&B Worldwide Network and resells/accesses D&B's 600M+ company records, competing with D&B itself for cross-border intelligence work.
• Experian: Global credit bureau and information services group operating in Spain with consumer and business credit data; competes directly with eInforma on credit reporting, marketing data, and analytics for Spanish banks and corporates.
• Equifax: Global credit information and analytics provider with operations in Iberia; competes with eInforma in business credit reporting, debt recovery data, and marketing list services for financial institutions and large enterprises.

Direct peers

• Bureau van Dijk (Moody's): Provider of detailed company information and corporate finance databases (Orbis, Moody's); explicitly named data partner within the Worldwide Network and directly competes for enterprise cross-border business intelligence.
• CRIF: Italian-headquartered credit bureau and business information group with strong European footprint; competes with eInforma on company reports, credit scores, and integrated risk/marketing platforms across Iberia and Southern Europe.
• Creditsafe: Provider of business credit reports and company information across Europe with significant presence in Spain; directly comparable pay-per-report and subscription model competing for SMB and mid-market customers.
• Axesor: Spanish business information and credit risk provider (part of the Allvista/Grupo Allaria ecosystem historically); competes head-to-head with eInforma for Spanish credit reports, marketing databases, and B2B prospecting tools.
• Iberinform: Spanish business information, credit risk, and marketing database provider targeting the same Spanish SME and mid-market segments; direct local competitor for company reports, prospect lists, and registry-based services.

Emerging players

• Coface: Credit insurance and business information provider with proprietary company risk data; competes with eInforma and its Cesce insurance relationship on credit-risk intelligence and debtor assessment for B2B customers.

Regional players

• Bisnode (Dun & Bradstreet): European business information provider (now part of D&B) active in Northern Europe; relevant comparable for company reports, marketing databases, and D&B-network distribution model outside Spain.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks4 records

Key highlights7 records

Customer concentration

• Xx.com/eInforma

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about eInforma