Elle Design
Elle Design is a private Italian manufacturer of artisanal upholstered furniture, founded 2003 in Modugno, serving hospitality contract clients and residential customers through bespoke projects and named collections from a 2000 sqm production facility.
- Company typePrivate
- Founded2003
- HeadquartersModugno, Italy
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Elle Design does
Elle Design is an Italian designer and manufacturer of upholstered furniture (imbottiti) founded in 2003 and headquartered in Modugno (Bari), Italy, operating from a 2000 sqm in-house production facility. The company employs between 11 and 50 people and combines traditional artisanal craftsmanship with in-house carpentry, upholstery, and quality control to deliver fully bespoke contract projects as well as a standardized catalog of collections (including Teide, Capri, Firenze, Dana, Demetra, Laki, Pantelleria, Pico, Sofia, Mochi, Taormina, and Teddi). The core technology is conventional Made-in-Italy furniture manufacturing — there are no disclosed digital platforms, APIs, or AI components.
The company's commercial offering splits into two streams: custom upholstered furniture for hospitality and residential contract projects (priced on a per-project quote basis) and ready-made collections sold to retail and design customers. The go-to-market is direct enterprise engagement with architects, interior designers, hotels, restaurants, and private clients; channels include a corporate website (elledesignitalia.it), Instagram, and direct phone/email contact. Customer segments are split between Hospitality & Contract (primary) and Residential & Interior Design, with named Italian references such as Dom Hotel, Riva Club, Masseria San Rà, Bahia Porto Cesareo, Al Pescatore, Acquamarea, Casa LL, and Casa BP.
Elle Design is privately held with no disclosed funding rounds, parent company, or external investment, and no public revenue figures. The company positions itself on sustainability commitments aligned with the UN 2030 Agenda and on 20+ years of accumulated artisanal expertise, which is reflected in its "Maestri artigiani" branding. International reach is claimed through architect and designer collaborations, though formal operating geographies are limited to Italy and Europe.
Elle Design firmographics
Firmographics- Name
- Elle Design
- Legal name
- Elle Design
- Website
- https://elledesignitalia.it
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Elle Design is a private Italian manufacturer of artisanal upholstered furniture, founded 2003 in Modugno, serving hospitality contract clients and residential customers through bespoke projects and named collections from a 2000 sqm production facility.
- Ownership category
- akta.pro rank
Elle Design industry classification
Industry- Product category
- Upholstered Furniture Manufacturing
- NAICS
- Upholstered Household Furniture Manufacturing (337121), Household and Institutional Furniture Manufacturing (33712), Institutional Furniture Manufacturing (337127)
- SIC
- Household Furniture (2510), Public Bldg & Related Furniture (2531), Miscellaneous Furniture & Fixtures (2590)
- akta.pro primary industry
- Industrial/Product & Furniture Design (BPAHAKAM)
Keywords
Where Elle Design is headquartered
LocationHeadquarters
- HQ city
- Modugno
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Elle Design business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Custom Upholstered Furniture: Bespoke upholstered furniture manufacturing for contract projects including hotels, restaurants, and private residences. Products include sofas, armchairs, poufs designed and produced to client specifications with artisanal craftsmanship.
- Product Collections: Standardized upholstered furniture collections (Teide, Capri, Firenze, Dana, Demetra, Laki, Pantelleria, Pico, Sofia, Mochi, Taormina, Teddi) sold to customers seeking ready-made design pieces with the same artisanal quality.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom contract projects priced based on specifications |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Elle Design product offering
Product offeringCore offering
Elle Design designs and manufactures bespoke and standardized upholstered furniture (imbottiti) including sofas, armchairs, and poufs at its 2000 sqm production facility in Modugno, Italy. The company offers both individual design collections (Teide, Capri, Firenze, Dana, Demetra, Laki, Pantelleria, Pico, Sofia, Mochi, Taormina, Teddi) for residential and hospitality customers, and custom contract projects for hotels, restaurants, and private residences, combining traditional Italian artisanal craftsmanship with in-house carpentry and quality control.
Product overview
Elle Design is an Italian furniture company specializing in upholstered furniture (imbottiti) with over two decades of experience. The company offers a collection of upholstered seating products including Pouff, Poltroncine (armchairs), and Divani (sofas). The product line includes individual pieces such as Teide, Capri, Firenze, Dana, Demetra, Laki, Pantelleria, Pico, Sofia, Mochi, Taormina, and Teddi, each embodying elegance, comfort, and artisanal craftsmanship with distinctive design features. Additionally, Elle Design provides contract services for hospitality and residential projects, featuring completed projects such as Riva Club, Dom Hotel, Bahia Porto Cesareo, Al pescatore, Acquamarea, Casa BP, Casa LL, and Masseria San Ra. The company operates from a 2000 square meter production facility in Modugno (Bari), Italy, and collaborates with architects and interior designers for custom contract projects.
Differentiator
Problem solved
Functional benefit
Products and services
- Teide Upholstered seating with precise lines and soft effect, featuring a contemporary base raised from the ground, suitable for domestic environments and hospitality spaces.
- Capri Armchair featuring a contrast between softly angular volumes of padded parts and lightness of the metal base structure, with contemporary design.
- Firenze Upholstered seating distinguished by the contrast between important softly rounded padded volumes and lightness of the seat, designed for timeless appeal and diverse environments.
- Dana Design sofa combining the rigorous geometry of volumes with a haute couture approach in precise and meticulous tailoring, expressing Elle Design's authentic artisanal attitude.
- Demetra Seating system combining the sophisticated aesthetics of cushions with the lightness of a contemporary base raised from the ground, suitable for domestic and hospitality spaces.
- Laki Seating system combining the charm of sophisticated undulating cushion aesthetics with the lightness of a contemporary raised base, suitable for smaller domestic environments and hospitality spaces.
- Pantelleria Armchair characterized by softly rounded padded volumes and lightness of structure resting on the ground, with curves evoking the sky; contemporary design object.
- Pico Seating combining the rigorous geometry of volumes with comfort transformation, expressing Elle Design's most authentic artisanal attitude through design appeal.
- Sofia Individual furnishing with refined tailoring characteristic of Italian style, constructing living space with curves and softness, expressing the comfort of traditional modular systems.
- Mochi Upholstered seating characterized by softly rounded padded volumes and lightness of seat, emphasizing eternal quality with craftsmanship suitable for different environments.
- Taormina Timeless armchair with an essential and compact volume softened by enveloping upholstery; wooden structure matures over time acquiring warm tones, capable of aging outdoors.
- Teddi Armchair distinguished by the contrast between important softly rounded padded volumes and lightness of the ground-rested structure, with curves and roundness evoking the sky.
- Custom Contract Furniture Projects Bespoke upholstered furniture manufacturing for contract projects including hotels, restaurants, and private residences, designed and produced to client specifications with artisanal craftsmanship and project-based collaboration from vision to completion.
Quantifiable outcome
- 2000 sqm production facility supporting complete in-house manufacturing capabilities
- +1 more outcomes
Companies that use Elle Design
Customer profileNamed customers8 records
Segments2 records
Ideal customer profiles2 records
Elle Design technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Elle Design partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
Elle Design competitors and assessment
Company assessmentDirect peers
- Potocco: Italian family-owned furniture maker producing upholstered and wood seating for residential and hospitality/contract projects — comparable scale, craftsmanship-led identity, and bespoke contract capability.
- Calligaris: Italian furniture manufacturer with broad seating, table, and storage ranges serving residential and contract customers through an international dealer network — comparable product scope and Made in Italy contract capability.
- Flexform: Italian maker of upholstered seating and sofas for residential and hospitality interiors, with a strong international dealer network — directly comparable in artisanal upholstered craft focus and target customer segments.
- Cassina: Iconic Italian designer furniture manufacturer (now part of Haworth) producing upholstered seating for residential and contract projects globally — directly comparable product mix and premium Italian positioning.
- Moroso: Italian upholstered furniture specialist partnering with leading designers to produce sofas, armchairs, and seating for residential and hospitality interiors — comparable artisanal craft positioning and contract customer base.
- Minotti: Italian premium upholstered furniture brand known for contemporary sofas and seating systems supplied to residential and luxury hospitality projects worldwide — closely comparable product portfolio and Made in Italy contract positioning.
- B&B Italia: High-end Italian upholstered furniture maker serving residential and contract/hospitality interiors with designer-led sofas, armchairs, and seating systems — directly comparable in product mix, Italian craftsmanship branding, and contract project orientation.
- Poltrona Frau: Italian luxury upholstered furniture manufacturer with deep heritage in artisanal leather and fabric seating for residential and contract (hospitality, offices, automotive) markets — directly comparable in product category, customer mix, and craftsmanship-led positioning.
- Natuzzi: Italian upholstered furniture manufacturer with both residential and contract/hospitality offerings and global retail and project distribution — comparable core product (sofas, armchairs) and Italian heritage.
- Edra: Italian designer furniture manufacturer focused on sculptural upholstered seating for residential and luxury hospitality projects — comparable in bespoke production ethos and premium contract positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Elle Design social profiles
Digital presenceElle Design financial estimates
Financial estimateRevenue estimate
Valuation estimate
Elle Design leadership team
Management profileNumber of profiles
Elle Design funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Elle Design M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Elle Design
What does Elle Design do?
Elle Design designs and manufactures bespoke and standardized upholstered furniture (imbottiti) including sofas, armchairs, and poufs at its 2000 sqm production facility in Modugno, Italy. The company offers both individual design collections (Teide, Capri, Firenze, Dana, Demetra, Laki, Pantelleria, Pico, Sofia, Mochi, Taormina, Teddi) for residential and hospitality customers, and custom contract projects for hotels, restaurants, and private residences, combining traditional Italian artisanal craftsmanship with in-house carpentry and quality control.
Is Elle Design a public or private company?
Elle Design is a private company. It is classified as unknown and is currently operating.
When was Elle Design founded?
Elle Design was founded in 2003. It employs 11 to 50 people.
Where is Elle Design based?
Elle Design is headquartered in Modugno, Italy, in the Europe region.
How does Elle Design make money?
Two revenue lines are on record. Custom Upholstered Furniture is the primary driver. The others are product Collections.
Who are Elle Design's main competitors?
Direct peers on record are Potocco, Calligaris, Flexform, Cassina, Moroso, Minotti, B&B Italia, Poltrona Frau, Natuzzi and Edra.
Does Elle Design have an API?
No public API is recorded for Elle Design.
What industry is Elle Design in?
Elle Design's product category is Upholstered Furniture Manufacturing. Its primary akta.pro industry code is BPAHAKAM, Industrial/Product & Furniture Design. Its NAICS code is 337121 and its SIC code is 2510.