Noise New Media

Name

Noise New Media

Legal name

Noise New Media LLC

Website

https://noisenewmedia.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Nashville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Per-Ticket Performance Fees: The primary revenue model where Noise New Media earns fees based on tickets sold. The company explicitly prefers this model over retainers: 'We don't like to charge retainers unless we have to. We prefer to get paid when you do with our per-ticket model.' This aligns company incentives directly with client success and ticket sales outcomes.
2. Creative Services & Video Production: Visual storytelling and video production services including brand awareness campaigns, mission-based storytelling, and event promotional content
3. Full-Service Digital Marketing Management: Comprehensive digital advertising campaigns across Google, Facebook, Instagram, YouTube, TikTok, Twitter, Snapchat, and programmatic display, with optional DOOH integration

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

Noise New Media is a Nashville-based digital marketing agency that helps live event organizers (state and county fairs, rodeos, comedy venues, concerts/tours, consumer shows, and seasonal attractions) drive ticket sales. It combines AI-powered audience targeting, programmatic omni-channel advertising across social/search/display, creative video production, CRM-based email/SMS marketing, and digital out-of-home (DOOH) advertising, charging clients on a per-ticket performance basis rather than a flat retainer.

Product overview

Noise New Media operates as a digital marketing agency with a per-ticket pricing model for event ticket sales. The product portfolio centers on Omni-Channel Ads (programmatic campaigns across major digital platforms plus DOOH), Creative Services & Video (visual storytelling and video production), Email Marketing (CRM-based automation via Hive and Activity Stream), and Analytics & Reporting (real-time dashboards). These services integrate through AI-powered buyer data analysis connecting ticketing platforms to ad measurement, enabling targeted audience segmentation and personalized messaging across email, SMS, and digital advertising channels. The company also offers landing page optimization as an add-on service.

Differentiator

Problem solved

Functional benefit

Products and services

• Omni-Channel Ads Multi-platform programmatic digital advertising service running campaigns across Google Search, Facebook, Instagram, YouTube, TikTok, Twitter, Snapchat, and programmatic display, integrated with Digital Out-of-Home (DOOH) inventory for live event ticket promotion.
• Creative Services & Video

Quantifiable outcome

• 80% vendor re-sign rate achieved (increased from 67%)
• +3 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability6 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and notable.

• HivecoreTechnology or IntegrationMarketing automation platform used by Noise for real-time data tracking on ticket purchases, audience behavior, and event trends. Enables personalized offers through email, SMS, and digital ads with real-time adjustment capabilities.
• Activity StreamcoreTechnology or IntegrationMarketing analytics platform integrated into Noise's service offerings for tracking real-time data on ticket purchases, audience behavior, and event trends to drive personalized marketing campaigns.
• Dark To Light ProductionsnotableStrategic or Co-development PartnerCreative production partner collaborated with for Indiana State Fair marketing campaign. Partnered on top-of-funnel content approach including video production showing fair-goers how they spend their time vs. attending the fair.
• International Association of Fairs & Expositions (IAFE)coreGTM or Marketing PartnerPrimary industry association featuring Noise co-founders as regular speakers. IAFE provides platform for reaching thousands of fair industry professionals annually. 20+ speaking appearances over 15 years.
• International Entertainment Buyers Association (IEBA)notableGTM or Marketing PartnerIndustry association featuring Noise on prestigious Power Panel, bringing digital marketing perspective to entertainment buyers and professionals.
• Social Media Platforms (Facebook, Instagram, Google, YouTube, TikTok, Snapchat, Twitter)coreTechnology or IntegrationMulti-platform ad network partnerships enabling programmatic campaign execution across major digital channels for audience targeting and retargeting.
• Digital Out-of-Home (DOOH) NetworksnotableTechnology or IntegrationPartnerships with DOOH ad networks providing access to inventory across airports, malls, transit stations, gas stations, bars, and billboards with programmatic buying capabilities.

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Community Brands (formerly Patron Technology): Community Brands (formed from Patron Technology and related event-tech brands) provides CRM, ticketing, and digital marketing tools to fairs, festivals, performing arts centers, and live event organizers. It directly overlaps Noise's domain by bundling marketing automation and analytics alongside ticketing — a stack comparable to Noise's Hive/Activity Stream integrations.
• AudienceView: AudienceView is a ticketing, CRM, and marketing platform serving live-event venues and organizers, including performing arts, sports, and fairs. It competes with Noise on the marketing-automation and audience-targeting side while owning the ticketing integration that Noise builds its per-ticket pricing around.
• Aloompa: Aloompa provides mobile apps, websites, and digital marketing tools for festivals, fairs, and live events. It targets the same event-organizer buyer segment as Noise and overlaps on email marketing, analytics, and ad-driven campaign management features.
• Tessitura Network: Tessitura is a CRM platform built for arts and cultural organizations, combining ticketing, fundraising, and marketing automation. It serves many of the same performing-arts and live-event clients as Noise and increasingly competes for the marketing-automation portion of an organizer's technology stack.
• Cogs & Marvel: Cogs & Marvel is a digital marketing agency focused exclusively on entertainment and live events, including tours, festivals, and attractions. It is a direct agency-side competitor to Noise, offering similar paid-media, content, and digital strategy services to event organizers and tour operators.
• Goldstar: Goldstar operates a live-events marketplace and ticketing platform with marketing tools that drive ticket sales for comedy, concerts, theater, and other live events. It overlaps with Noise by combining discovery, targeting, and ticket conversion — competing for the same organizer wallet share on the marketing side.
• Front Gate Tickets: Front Gate Tickets (a Live Nation company) is a ticketing and marketing services provider for festivals, tours, and live music events. It competes with Noise by bundling ticketing with audience acquisition and campaign management across the same end-to-end ticket-sales workflow.
• Splash: Splash provides an event-marketing platform with audience targeting, email automation, and analytics that helps organizers drive registration, attendance, and ticket sales. While broader than Noise's live-event focus, it overlaps directly on event-organizer marketing workflows targeting attendance-driven outcomes.

Broad incumbents

• Eventbrite: Eventbrite is a large incumbent self-service ticketing platform with built-in marketing tools (email, social ads, discovery) for event organizers of all sizes. It overlaps with Noise on small-to-mid-market event marketing but lacks Noise's vertical specialization in fairs, rodeos, and consumer shows.
• Live Nation (Media & Sponsorship): Live Nation is the largest live entertainment company in the world, operating venues, festivals, and ticketing infrastructure, and providing marketing and sponsorship services at scale. While not a direct competitor for fair/rodeo clients, it overlaps with Noise's concert and tour promotional services and competes for share of live-event marketing budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/noisenewmedia
• LinkedInlinkedin.com/company/noise-new-media
• Instagraminstagram.com/noisenewmedia
• Xx.com/noisenewmedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Noise New Media