Activity Stream

What Activity Stream does

Activity Stream is an Icelandic-headquartered SaaS company that operates in the live entertainment technology market under the Encore Pro platform. The company builds marketing, analytics, and venue management software for theatres, concert venues, festivals, and event marketers, offering a unified platform that integrates with 20+ ticketing systems to consolidate audience data, campaign execution, and operational workflows. The product portfolio comprises four modules: Campaigns (multi-channel email, SMS, and programmatic display execution), Experience (mobile ticketing, upsells, and post-event feedback), Analytics (real-time audience intelligence with AI-powered recommendations), and Venue Operations (scheduling, staffing, and resource management). Acquired subsidiaries Yesplan and crowdEngage extend the platform into event planning and audience engagement, retained as distinct brands after the May 2022 acquisitions.

The platform's AI capabilities include predictive analytics for real-time sales channel analysis and generative AI for campaign content such as newsletter sign-ups and pre-sale offer messaging. Activity Stream applies domain specialization in live entertainment, framing audiences as groups of people rather than transactions. Customer logos include The Old Vic, Sadler's Wells, Roundabout Theatre Company, Nationaltheatret, Chicester Festival Theatre, Uppsala Konsert & Kongress, PieTix, Shubert Organization, DMT, and 42nd Street.

The business model is enterprise SaaS subscription sold through direct field sales with a "Request a Demo" motion and quote-based pricing. The company reports 250% revenue growth since early 2021 and has raised approximately $24.4M across 11 funding rounds from 2014 through January 2024, with primary investors including Eyrir Invest, Frumtak Ventures, Eyrir Venture Management, the Technology Development Fund, and customer-investor Shubert Organization. Activity Stream serves global markets with no disclosed geographic restrictions.

Name

Activity Stream

Legal name

Encore Pro

Website

https://activitystream.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Activity Stream, headquartered in Reykjavík, Iceland, provides an AI-powered SaaS platform (Encore Pro) for marketing, analytics, and venue management aimed at enterprise theatres, concert venues, festivals, and event marketers in the global live entertainment industry.

Ownership category

akta.pro rank

Product category

Live Entertainment Marketing & Analytics Software

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Promoters of Performing Arts, Sports, and Similar Events without Facilities (71132)

SIC

Services-Advertising Agencies (7311), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Event Marketing & Audience Development Services (MPAGAJAD)

akta.pro secondary industries

Fan Engagement & Onsite Technology (RFID, Cashless, Apps) (MPAGAAAL), Customer Support, CRM & Fan Engagement for Ticketing (MPAGAJAI)

Keywords

• Live entertainment software
• Venue marketing platform
• Audience analytics software
• Ticketing integration platform
• Event operations management

Headquarters

HQ city

Reykjavík

HQ country

Iceland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Platform Subscription: SaaS platform subscription model providing marketing, analytics, and venue management capabilities for live entertainment organizations

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Activity Stream sells Encore Pro, a unified B2B SaaS platform for live entertainment organizations that combines marketing campaign execution, audience analytics, visitor experience management, and venue operations in a single solution. The platform integrates with 20+ ticketing systems to centralize audience data, deliver AI-powered campaign generation and real-time performance insights, and manage event operations such as scheduling, staffing, and resource allocation. It is sold on a subscription basis to theatres, concert venues, festivals, and event marketers globally.

Product overview

Activity Stream offers a unified marketing, analytics, and venue management platform for live entertainment, centered on Encore Pro. The product portfolio comprises Campaigns (multi-channel campaign execution), Experience (customer journey and mobile ticketing), Analytics (audience intelligence with AI-powered insights), and Venue Operations (scheduling and resource management). In May 2022, Activity Stream expanded its offerings by acquiring Yesplan (event planning and management) and crowdEngage (audience engagement tools), broadening its presence across the live events and entertainment industry.

Differentiator

Problem solved

Functional benefit

Brands

• Encore Pro: Marketing, Analytics & Venue Management platform for live entertainment, offering campaigns, visitor experience, analytics, and venue operations products.

Products and services

• Encore Pro Unified marketing, analytics, and venue management platform for live entertainment organizations that enables campaign execution across all touchpoints, audience engagement tracking, data-driven insights, and operational coordination from a single platform.
• Campaigns Multi-channel campaign execution module enabling targeted email, SMS, and programmatic display advertising to drive ticket sales and audience acquisition.
• Experience Customer journey enhancement module providing mobile ticketing, upsells, merchandise integration, and post-event feedback collection tools to maximize audience engagement.
• Analytics Audience intelligence and performance analytics module delivering real-time sales data, channel analysis, and AI-powered recommendations to understand audience behavior and optimize demand.
• Venue Operations Event operations management module offering integrated scheduling, staffing, workflows, and resource management to keep live events on track from start to finish.
• Yesplan Event planning and management solution for the entertainment industry, providing scheduling, resource allocation, and team coordination capabilities for venues and event organizers.
• crowdEngage Audience engagement platform for live events, providing tools to enhance attendee experiences and interaction at entertainment venues.

Quantifiable outcome

• 250% growth since early 2021
• +2 more outcomes

Named customers10 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• YesplancoreStrategic or Co-development Partner · 19 May 2022Acquired Yesplan in May 2022 to expand Activity Stream's presence and product offerings in the events and entertainment industry across multiple countries. The acquisition emphasized maintaining existing pricing and team stability.
• crowdEngagecoreStrategic or Co-development Partner · 19 May 2022Acquired crowdEngage in May 2022 alongside Yesplan to strengthen Activity Stream's offerings and address key challenges in the live entertainment sector.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• PatronManager: Ticketing and CRM platform built natively on Salesforce for arts and cultural organizations. Competes directly with Encore Pro in the arts-and-culture vertical, particularly with organizations already standardized on the Salesforce ecosystem.
• AudienceView: Provider of ticketing, CRM, and audience engagement software for live entertainment venues, sports teams, and performing arts organizations. Overlaps with Activity Stream in unified ticketing + marketing functionality for entertainment venues.
• Spektrix: Cloud-based ticketing, CRM, and marketing platform focused on arts and entertainment organizations in the UK and US. Spektrix competes head-to-head with Encore Pro for theatre and concert venue marketing and audience analytics budgets.
• Tessitura Network: The leading CRM, ticketing, and audience engagement platform purpose-built for performing arts and cultural organizations. Tessitura is the most direct competitor to Activity Stream's Encore Pro in the live entertainment / performing arts vertical, with overlapping customer base at major US and UK venues.
• ArtsVision: Long-standing ticketing and CRM platform for performing arts centers and cultural venues. Directly comparable to Encore Pro for the live entertainment venue operations and audience management use case.

Broad incumbents

• Cvent: Enterprise event management platform covering registration, attendee engagement, and event marketing. Competes with Activity Stream in the broader event-marketing-and-engagement space, particularly for conferences, exhibitions, and large-scale live events.
• Eventbrite: Self-service ticketing and event marketing platform with broad reach across concerts, festivals, and live experiences. While Eventbrite is primarily SMB-focused, it overlaps with Encore Pro's ticketing-adjacent marketing functionality at smaller venues and event organizers.
• Blackbaud: Large incumbent provider of fundraising, CRM, ticketing (Tessitura-adjacent products), and financial management software to non-profits and cultural organizations. Competes broadly with Activity Stream across arts, culture, and non-profit customer segments with a much wider product portfolio.

Emerging players

• Bizzabo: Event experience platform offering registration, marketing, and attendee engagement tools for B2B events and conferences. While more focused on corporate events than arts/entertainment, it overlaps with Encore Pro's Campaigns and Experience modules in the event-marketing tooling stack.
• Galaxy Digital (by VBO Tickets): Provider of ticketing and CRM solutions for entertainment venues, often replacing or complementing legacy systems at performing arts centers. Overlaps with Activity Stream's ticketing-integration and venue-operations offerings for mid-market venues.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/activitystream
• Xx.com/2activitystream
• Facebookfacebook.com/Activitystream

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds11 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Activity Stream