Sorenson Law Firm

What Sorenson Law Firm does

The Sorenson Law Firm, LLC is a privately held Arizona law firm headquartered at 950 West Elliot Road, Suite 226, Tempe, serving the Phoenix metropolitan area including Phoenix, Mesa, Scottsdale, Chandler, Gilbert, Glendale, Peoria, Surprise, and Avondale. The firm operates as an AV-rated (Martindale-Hubbell) general practice with a core focus on personal injury and wrongful death representation, encompassing car, truck, motorcycle, bicycle, pedestrian, dog bite, premises liability, and rideshare accident matters. Secondary practice areas include business and commercial litigation, construction and real estate disputes, contract and partnership disputes, civil trial work and appeals, first and third-party insurance defense, insurance coverage opinions, bad faith disputes, and arbitration/mediation services, plus ancillary business consulting, formation, and transaction work.

The firm is staffed by 4 attorneys (Johnny J. Sorenson, James D. Nolan, Michael J. Plati, Gregory Williams) and 6 counsel support team members, with 100+ to 130+ years of combined legal experience and over 40 years of civil trial experience. The technology footprint is minimal: a WordPress website (sorensonlaw.net) with practice area pages, attorney profiles, a 50+ article educational blog, and contact/intake forms; there is no proprietary legal technology platform, no disclosed API integrations, and no AI tooling.

The business model mixes contingency fee billing for personal injury cases (no fee unless the firm wins, with free initial consultations) and traditional hourly or fixed-fee billing for commercial litigation, insurance defense, and transactional services. Go-to-market is community-led and sales-led: prospects arrive via the website, Google Business Profile (34 Google reviews), referrals from friends and Nextdoor-style community networks, free consultations, and educational blog content; the firm also accepts out-of-state visitors injured in Arizona. The firm is privately held, has no institutional investors, no parent company, and no disclosed funding rounds.

Name

Sorenson Law Firm

Legal name

The Sorenson Law Firm, LLC

Website

https://sorensonlaw.net

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Sorenson Law Firm is a privately held, AV-rated Arizona law firm in Tempe serving the Phoenix metro area, specializing in personal injury and wrongful death representation on contingency fee, with secondary commercial litigation, insurance defense, and ADR services.

Ownership category

akta.pro rank

Product category

Legal Services

NAICS

Offices of Lawyers (541110)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Personal Injury & Insurance Defense (BPAHAAAM)

Keywords

• Personal injury law
• Commercial litigation
• Wrongful death claims
• Insurance defense counsel
• Civil trial advocacy

Headquarters

HQ city

Tempe

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Personal Injury Legal Services: Contingency fee arrangements where the firm receives a percentage of the settlement or verdict only if the client wins. No upfront costs to clients. The firm offers free initial consultations.
2. Commercial Litigation and Insurance Defense: Traditional hourly or fixed-fee billing for business litigation, contract disputes, construction disputes, insurance defense, and civil trial work.
3. Business Consulting Services: Services in business consulting, business formation, and business transactions mentioned on the website.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

The Sorenson Law Firm is a full-service Arizona law firm providing legal representation in personal injury and wrongful death cases (car, truck, motorcycle, bicycle, dog bite, rideshare, premises liability), business and commercial litigation (contract disputes, construction and real estate disputes), civil trial work and appeals, alternative dispute resolution (arbitrations and mediations), and insurance defense and bad faith coverage matters. Personal injury matters are handled on a contingency fee basis with free initial consultations, while commercial litigation and insurance defense are billed on traditional hourly or fixed-fee arrangements.

Product overview

The Sorenson Law Firm is a full-service Arizona law firm offering legal services primarily focused on personal injury and wrongful death cases, commercial litigation, and insurance disputes. The firm operates as a unified practice rather than a platform with modules. Core service areas include Personal Injury representation (covering auto accidents, truck accidents, motorcycle accidents, bicycle accidents, dog bites, wrongful death, and premises liability), Alternative Dispute Resolution (arbitrations and mediations), Business and Commercial Litigation (including construction and real estate disputes, contract disputes), Civil Trial Work and Appeals, Insurance Defense representation, and Bad Faith Disputes. The firm also provides free consultations and operates on a contingency fee basis for personal injury cases.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Injury Legal Services Comprehensive legal representation for individuals injured due to others' negligence, covering car accidents, truck accidents, motorcycle accidents, bicycle accidents, dog bites, and premises liability cases. Handled on a contingency fee basis with no upfront costs to the client.
• Wrongful Death Legal Services Legal representation for families pursuing wrongful death claims under A.R.S. § 12-611, seeking compensation for funeral expenses, medical costs, lost support, and loss of companionship.
• Rideshare Accident Legal Services Specialized legal representation for Uber and Lyft accident victims, navigating the complex insurance policies and liability questions specific to rideshare companies.
• Arbitrations, Mediations, and ADR Alternative dispute resolution services providing cost-effective and private methods to resolve legal conflicts outside of court proceedings, supplementing the firm's trial practice.
• Business and Commercial Litigation Legal representation for businesses in contract disputes, construction law matters, and real estate disputes, positioning the firm as a strategic partner for commercial legal challenges.
• Civil Trial Work & Appeals Full-service civil litigation with over 40 years of experience representing clients in all types of civil cases, including appeals, with a focus on open client communication, evidence gathering, and efficient case defense.
• First & Third Party Insurance Defense Legal representation for insurance companies in first and third party cases, including underinsured and uninsured motorist claims and other insurance defense matters.
• Insurance Coverage & Bad Faith Disputes Legal services addressing insurance coverage opinions and bad faith disputes, representing clients in coverage and bad faith matters before courts and in negotiations.
• Business Consulting, Formation & Transactions Advisory services for businesses in business consulting, business formation, and business transactions, complementing the firm's commercial litigation practice.

Quantifiable outcome

• Millions recovered for injury victims
• +2 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Goldberg & Osborne: Long-standing Arizona personal injury firm with deep Phoenix metro presence. Directly comparable in core services (auto, truck, motorcycle, premises liability) and bilingual outreach to the regional consumer injury market.
• Phillips Law Group: Tempe/Arizona-based personal injury and wrongful death firm that overlaps directly with Sorenson's primary service mix. Comparable in size and target customer (Phoenix metro accident victims), with a similar contingency fee structure.
• Lerner and Rowe Injury Attorneys: One of Arizona's largest personal injury firms, with offices across the Phoenix metro and statewide. Directly comparable in practice area mix (auto, truck, motorcycle, premises liability) and contingency fee model, but at meaningfully larger scale.
• Burg Simpson Eldredge Hersh & Jardine: Multi-state personal injury and commercial litigation firm with an Arizona presence. Comparable in practice mix (PI, commercial litigation, insurance disputes) but at a larger scale and broader geographic footprint.
• Wagner & Wagner Injury Lawyers: Tempe-based family-law branded personal injury firm operating in the same Phoenix metro market. Closely comparable in service line, customer demographic, and law firm size band.
• Harris Powers & Cunningham: Tempe-based personal injury and insurance defense firm with overlapping practice area coverage including uninsured motorist claims and commercial litigation. Comparable in both claimant-side PI and insurance defense work.
• Cellino Law Firm: Personal injury firm with a similar contingency fee model and target customer (auto accident victims). Comparable in service specialization on personal injury, particularly transportation-related accidents.

Broad incumbents

• Snell & Wilmer: Long-established Arizona-based full-service law firm with deep commercial litigation, construction, real estate, and insurance practice areas. Comparable in commercial litigation and insurance defense work, but operates at materially larger scale and full-service breadth.
• Gallagher & Kennedy: Arizona-based full-service law firm with overlapping commercial litigation, construction, real estate, and insurance coverage practices. Comparable in B2B legal service offerings, though larger and more diversified across practice areas.
• Morgan & Morgan: Nation's largest personal injury firm with offices in dozens of states. Competes in the same PI practice area and targets the same consumer accident victim segment, but operates at vastly larger scale and marketing spend.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sorenson Law Firm