Advanta IRA
Advanta IRA is a privately held self-directed retirement plan administrator that enables US individuals and investment professionals to hold alternative assets such as real estate, private equity, and cryptocurrency inside tax-advantaged IRA, 401(k), HSA, and ESA accounts.
- Company typePrivate
- Founded2003
- HeadquartersLargo, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Advanta IRA does
Advanta IRA is a privately held self-directed retirement plan administrator founded in 2003 and headquartered in Largo, Florida, operating as Advanta IRA Services, LLC. The company enables individuals and investment professionals to hold alternative assets — including real estate, private lending, private placements, cryptocurrency, precious metals, syndications, foreign investments, and LLC/checkbook structures — within tax-advantaged retirement accounts that traditional custodians typically restrict to stocks, bonds, and mutual funds. It serves individual investors alongside a professional partner ecosystem of capital raisers, real estate brokers, financial advisors, CPAs, attorneys, and third-party administrators, with roughly 80% of new business originating from client and professional referrals.
The firm's product surface spans nine account types — Traditional, Roth, Inherited, Solo 401(k), SEP, SIMPLE, Qualified Recordkeeping, HSA, and ESA — backed by a Salesforce-based client portal, a DocuSign-integrated document workflow, and a branded landing-page system for investment providers. Custody and recordkeeping are delivered through a high-touch model in which each client is paired with a dedicated account manager, supported by weekly educational webinars and the Alternative Investing Advantage podcast (200+ episodes). In 2026 the company launched the wholly-owned Advanta Trust Company to extend trust services, and reports $4 billion in assets under custody.
Advanta IRA monetizes via two recurring annual fee schedules (asset-based and value-based, with the value-based tier capped at $750,000 of account value) supplemented by transaction-based fees such as a $150 rush fee, wire charges, and expedited delivery fees. Distribution is a hybrid of dedicated inside-sales support, self-serve account opening through the Salesforce portal, and a referral-driven partner channel, all positioned at the US individual-investor and professional-advisor market.
Advanta IRA firmographics
Firmographics- Name
- Advanta IRA
- Legal name
- Advanta IRA Services, LLC
- Website
- https://advantaira.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Advanta IRA is a privately held self-directed retirement plan administrator that enables US individuals and investment professionals to hold alternative assets such as real estate, private equity, and cryptocurrency inside tax-advantaged IRA, 401(k), HSA, and ESA accounts.
- Ownership category
- akta.pro rank
Advanta IRA industry classification
Industry- Product category
- Self-Directed IRA Custody & Administration
- NAICS
- Pension Funds (525110), Pension Funds (52511), Finance and Insurance (52), Trusts, Estates, and Agency Accounts (52592)
- SIC
- Investment Advice (6282), Finance Services (6199)
- akta.pro primary industry
- Retirement & Pension Wealth (401(k)/IRA/SIPP/Superannuation Retail) (FSAAAAAJ)
- akta.pro secondary industries
- Retirement Plan Participant Advice & Managed Accounts (FSAEABAF), Managed Accounts & Unified Managed Accounts (UMAs) — Multi-Asset (FSAAAJAE)
Keywords
Where Advanta IRA is headquartered
LocationHeadquarters
- HQ city
- Largo
- HQ country
- United States
- HQ region
- North America
Markets served
Advanta IRA business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Account Administration Fees: Fees based on either asset-based (type and number of assets) or value-based (total account value capped at $750,000) models. The company charges flat fees rather than percentage of asset value for investors.
- Transaction Fees: Additional transaction-related fees including $150 rush fee for expedited purchase and sale of assets, wire transfer fees, and other processing charges.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Asset-based pricing model |
| Subscription | Annual | Value-based pricing model |
| Transaction based/ take rate | Pay-as-you-go | Expedited service fee |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Advanta IRA product offering
Product offeringCore offering
Advanta IRA administers self-directed retirement accounts (IRAs, Solo 401(k)s, SEPs, SIMPLEs, HSAs, ESAs) that enable account holders to invest retirement funds in alternative assets such as real estate, private lending, private placements, cryptocurrency, precious metals, syndications, foreign investments, and LLCs/checkbook IRA structures. The firm provides custody, document processing (via DocuSign), fair market value reporting, and IRS compliance support for these alternative-asset retirement accounts, with each client assigned a dedicated account manager.
Product overview
Advanta IRA is a self-directed retirement plan administrator offering a comprehensive suite of account types for alternative investing. The core product is the Self-Directed IRA, available in Traditional, Roth, Inherited, Solo 401(k), SEP IRA, SIMPLE IRA, Qualified Recordkeeping, HSA, and ESA variants. The company facilitates investment in alternative assets including Real Estate, Private Lending, Private Placements, Cryptocurrency, Precious Metals, Syndications, Foreign Investments, and LLCs/Checkbook IRA structures. Additional services include Client Portal access, the Alternative Investing Advantage Podcast (200+ episodes), and weekly educational webinars. The company reports over $4 billion in assets under custody and serves clients through dedicated account managers.
Differentiator
Problem solved
Functional benefit
Products and services
- Self-Directed IRA Core retirement account administration service that allows account owners to invest in alternative assets such as real estate, private equity, cryptocurrency, and precious metals instead of traditional stocks, bonds, and mutual funds.
- Traditional IRA
Quantifiable outcome
- $4 billion in assets under custody milestone achieved, demonstrating scale and trust
- +3 more outcomes
Companies that use Advanta IRA
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles3 records
Advanta IRA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Advanta IRA partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- Ari Rastegar / Rastegar CapitalminorAri Rastegar, founder and CEO of Rastegar Capital, was featured as a guest on the 200th episode of Advanta IRA's Alternative Investing Advantage podcast, discussing real estate development and housing opportunities.
- DocuSigncoreDocuSign integration enables streamlined document processing for investment paperwork, subscription documents, and contracts, differentiating Advanta IRA from custodians that perform lengthy legal reviews.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
Advanta IRA competitors and assessment
Company assessmentDirect peers
- IRA Financial Group: Self-directed IRA custodian and checkbook IRA LLC facilitator. Competes head-to-head with Advanta IRA on alternative-asset retirement administration, LLC/checkbook structures, and crypto IRAs.
- Equity Trust: One of the largest self-directed IRA custodians in the U.S., offering the same suite of alternative-asset retirement accounts (real estate, private equity, crypto, notes). Directly comparable business model and target customer base to Advanta IRA.
- Strata Trust Company: Specialized self-directed IRA custodian for alternative assets including real estate, notes, and private placements. Directly comparable service offering and customer segment to Advanta IRA.
- uDirect IRA Services: Self-directed IRA administrator providing real estate, private equity, and private lending retirement investing. Directly comparable offerings and small/mid-sized custodian profile.
- Rocket Dollar: Tech-forward self-directed IRA platform offering Solo 401(k) and IRA accounts for alternative investments. Comparable target market (individual investors seeking alternatives) with a more self-serve/digital UX than Advanta's high-touch model.
- Millennium Trust: Specialized custodian offering self-directed IRAs for alternative investments, with institutional scale. Comparable alternative-asset retirement focus, but with broader institutional client base than Advanta.
- Kingdom Trust: Self-directed retirement custodian specializing in alternative assets, including a notable focus on digital-asset retirement accounts. Comparable niche positioning to Advanta IRA, especially in crypto IRA custody.
- American IRA: Self-directed IRA administration firm offering traditional, Roth, SEP, and SIMPLE IRAs with alternative-asset investment support. Closely comparable service mix and education-led GTM.
- Alto (Alto IRA): Self-directed IRA platform initially focused on cryptocurrency retirement investing and now expanding into private equity, venture, and real estate. Direct competitor for crypto-IRA and emerging alternative-asset IRA flows.
Broad incumbents
- Charles Schwab (Schwab Self-Directed IRA): Mass-market brokerage with self-directed IRA offerings. Overlaps with Advanta in IRA administration but does not specialize in alternative-asset custody, and represents the incumbent benchmark investors often depart from to access alternatives.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Advanta IRA social profiles
Digital presenceAdvanta IRA compliance and trust
Trust signalCompliance2 records
Advanta IRA financial estimates
Financial estimateRevenue estimate
Valuation estimate
Advanta IRA leadership team
Management profileNumber of profiles
Profiles2 records
Advanta IRA subsidiaries and ownership
Company hierarchySubsidiaries1 record
Advanta IRA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Advanta IRA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Advanta IRA
What does Advanta IRA do?
Advanta IRA administers self-directed retirement accounts (IRAs, Solo 401(k)s, SEPs, SIMPLEs, HSAs, ESAs) that enable account holders to invest retirement funds in alternative assets such as real estate, private lending, private placements, cryptocurrency, precious metals, syndications, foreign investments, and LLCs/checkbook IRA structures. The firm provides custody, document processing (via DocuSign), fair market value reporting, and IRS compliance support for these alternative-asset retirement accounts, with each client assigned a dedicated account manager.
Is Advanta IRA a public or private company?
Advanta IRA is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Advanta IRA founded?
Advanta IRA was founded in 2003. It employs 11 to 50 people.
Where is Advanta IRA based?
Advanta IRA is headquartered in Largo, United States, in the North America region.
How does Advanta IRA make money?
Two revenue lines are on record. Account Administration Fees are the primary driver. The others are transaction Fees.
Who are Advanta IRA's main competitors?
Direct peers on record are IRA Financial Group, Equity Trust, Strata Trust Company, uDirect IRA Services, Rocket Dollar, Millennium Trust, Kingdom Trust, American IRA and Alto (Alto IRA). Charles Schwab (Schwab Self-Directed IRA) is listed as a broad incumbent.
Does Advanta IRA have an API?
No public API is recorded for Advanta IRA.
What industry is Advanta IRA in?
Advanta IRA's product category is Self-Directed IRA Custody & Administration. Its primary akta.pro industry code is FSAAAAAJ, Retirement & Pension Wealth (401(k)/IRA/SIPP/Superannuation Retail), with a secondary code of FSAEABAF, Retirement Plan Participant Advice & Managed Accounts. Its NAICS code is 525110 and its SIC code is 6282.