Advanta IRA

What Advanta IRA does

Advanta IRA is a privately held self-directed retirement plan administrator founded in 2003 and headquartered in Largo, Florida, operating as Advanta IRA Services, LLC. The company enables individuals and investment professionals to hold alternative assets — including real estate, private lending, private placements, cryptocurrency, precious metals, syndications, foreign investments, and LLC/checkbook structures — within tax-advantaged retirement accounts that traditional custodians typically restrict to stocks, bonds, and mutual funds. It serves individual investors alongside a professional partner ecosystem of capital raisers, real estate brokers, financial advisors, CPAs, attorneys, and third-party administrators, with roughly 80% of new business originating from client and professional referrals.

The firm's product surface spans nine account types — Traditional, Roth, Inherited, Solo 401(k), SEP, SIMPLE, Qualified Recordkeeping, HSA, and ESA — backed by a Salesforce-based client portal, a DocuSign-integrated document workflow, and a branded landing-page system for investment providers. Custody and recordkeeping are delivered through a high-touch model in which each client is paired with a dedicated account manager, supported by weekly educational webinars and the Alternative Investing Advantage podcast (200+ episodes). In 2026 the company launched the wholly-owned Advanta Trust Company to extend trust services, and reports $4 billion in assets under custody.

Advanta IRA monetizes via two recurring annual fee schedules (asset-based and value-based, with the value-based tier capped at $750,000 of account value) supplemented by transaction-based fees such as a $150 rush fee, wire charges, and expedited delivery fees. Distribution is a hybrid of dedicated inside-sales support, self-serve account opening through the Salesforce portal, and a referral-driven partner channel, all positioned at the US individual-investor and professional-advisor market.

Name

Advanta IRA

Legal name

Advanta IRA Services, LLC

Website

https://advantaira.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Advanta IRA is a privately held self-directed retirement plan administrator that enables US individuals and investment professionals to hold alternative assets such as real estate, private equity, and cryptocurrency inside tax-advantaged IRA, 401(k), HSA, and ESA accounts.

Ownership category

akta.pro rank

Product category

Self-Directed IRA Custody & Administration

NAICS

Pension Funds (525110), Pension Funds (52511), Finance and Insurance (52), Trusts, Estates, and Agency Accounts (52592)

SIC

Investment Advice (6282), Finance Services (6199)

akta.pro primary industry

Retirement & Pension Wealth (401(k)/IRA/SIPP/Superannuation Retail) (FSAAAAAJ)

akta.pro secondary industries

Retirement Plan Participant Advice & Managed Accounts (FSAEABAF), Managed Accounts & Unified Managed Accounts (UMAs) — Multi-Asset (FSAAAJAE)

Keywords

• Self-directed IRAs
• Retirement account administration
• Alternative asset custody
• IRA custodian services
• Tax-advantaged investing

Headquarters

HQ city

Largo

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Account Administration Fees: Fees based on either asset-based (type and number of assets) or value-based (total account value capped at $750,000) models. The company charges flat fees rather than percentage of asset value for investors.
2. Transaction Fees: Additional transaction-related fees including $150 rush fee for expedited purchase and sale of assets, wire transfer fees, and other processing charges.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Advanta IRA administers self-directed retirement accounts (IRAs, Solo 401(k)s, SEPs, SIMPLEs, HSAs, ESAs) that enable account holders to invest retirement funds in alternative assets such as real estate, private lending, private placements, cryptocurrency, precious metals, syndications, foreign investments, and LLCs/checkbook IRA structures. The firm provides custody, document processing (via DocuSign), fair market value reporting, and IRS compliance support for these alternative-asset retirement accounts, with each client assigned a dedicated account manager.

Product overview

Advanta IRA is a self-directed retirement plan administrator offering a comprehensive suite of account types for alternative investing. The core product is the Self-Directed IRA, available in Traditional, Roth, Inherited, Solo 401(k), SEP IRA, SIMPLE IRA, Qualified Recordkeeping, HSA, and ESA variants. The company facilitates investment in alternative assets including Real Estate, Private Lending, Private Placements, Cryptocurrency, Precious Metals, Syndications, Foreign Investments, and LLCs/Checkbook IRA structures. Additional services include Client Portal access, the Alternative Investing Advantage Podcast (200+ episodes), and weekly educational webinars. The company reports over $4 billion in assets under custody and serves clients through dedicated account managers.

Differentiator

Problem solved

Functional benefit

Products and services

• Self-Directed IRA Core retirement account administration service that allows account owners to invest in alternative assets such as real estate, private equity, cryptocurrency, and precious metals instead of traditional stocks, bonds, and mutual funds.
• Traditional IRA

Quantifiable outcome

• $4 billion in assets under custody milestone achieved, demonstrating scale and trust
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor and core.

• Ari Rastegar / Rastegar CapitalminorStrategic or Co-development Partner · 16 March 2026Ari Rastegar, founder and CEO of Rastegar Capital, was featured as a guest on the 200th episode of Advanta IRA's Alternative Investing Advantage podcast, discussing real estate development and housing opportunities.
• DocuSigncoreTechnology or IntegrationDocuSign integration enables streamlined document processing for investment paperwork, subscription documents, and contracts, differentiating Advanta IRA from custodians that perform lengthy legal reviews.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• IRA Financial Group: Self-directed IRA custodian and checkbook IRA LLC facilitator. Competes head-to-head with Advanta IRA on alternative-asset retirement administration, LLC/checkbook structures, and crypto IRAs.
• Equity Trust: One of the largest self-directed IRA custodians in the U.S., offering the same suite of alternative-asset retirement accounts (real estate, private equity, crypto, notes). Directly comparable business model and target customer base to Advanta IRA.
• Strata Trust Company: Specialized self-directed IRA custodian for alternative assets including real estate, notes, and private placements. Directly comparable service offering and customer segment to Advanta IRA.
• uDirect IRA Services: Self-directed IRA administrator providing real estate, private equity, and private lending retirement investing. Directly comparable offerings and small/mid-sized custodian profile.
• Rocket Dollar: Tech-forward self-directed IRA platform offering Solo 401(k) and IRA accounts for alternative investments. Comparable target market (individual investors seeking alternatives) with a more self-serve/digital UX than Advanta's high-touch model.
• Millennium Trust: Specialized custodian offering self-directed IRAs for alternative investments, with institutional scale. Comparable alternative-asset retirement focus, but with broader institutional client base than Advanta.
• Kingdom Trust: Self-directed retirement custodian specializing in alternative assets, including a notable focus on digital-asset retirement accounts. Comparable niche positioning to Advanta IRA, especially in crypto IRA custody.
• American IRA: Self-directed IRA administration firm offering traditional, Roth, SEP, and SIMPLE IRAs with alternative-asset investment support. Closely comparable service mix and education-led GTM.
• Alto (Alto IRA): Self-directed IRA platform initially focused on cryptocurrency retirement investing and now expanding into private equity, venture, and real estate. Direct competitor for crypto-IRA and emerging alternative-asset IRA flows.

Broad incumbents

• Charles Schwab (Schwab Self-Directed IRA): Mass-market brokerage with self-directed IRA offerings. Overlaps with Advanta in IRA administration but does not specialize in alternative-asset custody, and represents the incumbent benchmark investors often depart from to access alternatives.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/advantaira
• YouTubeyoutube.com/channel/UCEE4_cMUgKC9g9t61vjPo_A
• Facebookfacebook.com/AdvantaIRA
• LinkedInlinkedin.com/company/advanta-ira
• Instagraminstagram.com/advantaira

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Advanta IRA