Biztracker

What Biztracker does

BizTracker is a privately held point-of-sale (POS) software and support company headquartered in Seminole, Florida, serving SMB and mid-market retailers and restaurants across the Tampa Bay area and broader U.S. market. Its flagship product is BizTracker Infinity POS, a retail workflow platform connecting checkout, item files, departments, inventory, purchasing, label printing, cash management, customer accounts, employee controls, and reporting. The company also offers vertical-specific POS sub-products for liquor stores, grocery stores, convenience stores, multi-store retailers, wine shops, and restaurants, plus restaurant add-ons (online ordering, kitchen display, kiosk) powered by LINGA POS. Additional offerings include SAM4S cash registers, a portable data collector, an eWIC POS module, and a Cloud POS variant.

The business operates a sales-led, consultative go-to-market: free POS reviews, personalized demos (often scheduled via HubSpot under contact Dan Cyr), a Tampa Bay showroom, and an onsite service fleet for installation, training, and post-launch support. Revenue is generated through configured software subscriptions (priced per location, register, module, and feature), hardware resale (POS terminals, scanners, printers, cash drawers, payment devices, scales), merchant payment processing residuals delivered through a Hybrid Payments partnership, professional installation/setup services, and ongoing managed support. The company also maintains integrations with Fiserv, DataCap, Factor4, and Givex for payments and loyalty, and supports compliance guidance for PCI DSS.

Operationally, BizTracker is a founder-led, regionally focused reseller/software business with no institutional ownership disclosed, no public revenue or headcount figures, and no funding rounds on record. Its distribution is direct (website, phone, demo scheduling) supplemented by its Hybrid Payments channel relationship and LINGA POS technology partnership. Differentiation rests on vertical-specific retail workflows, local service presence, and a partner-stacked payments ecosystem rather than proprietary AI or platform scale.

Name

Biztracker

Legal name

BizTracker

Website

https://biztracker.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

BizTracker is a privately held Florida-based POS software and support company serving SMB and mid-market retailers and restaurants across the Tampa Bay area with vertical-specific POS systems, payments, hardware, and onsite service.

Ownership category

akta.pro rank

Product category

Retail Point-of-Sale Software

NAICS

Software Publishers (5132)

akta.pro primary industry

Integrated POS Payments (ISVs & Vertical POS Platforms) (FSAMADAD)

Keywords

• Retail POS software
• Point of sale systems
• Restaurant POS solutions
• Inventory management POS
• Merchant payment services

Headquarters

HQ city

Seminole

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain

Revenue model

1. POS Software Licensing/Subscription: BizTracker Infinity POS software is sold as a configured solution based on business size and complexity. Pricing depends on number of locations, registers, software modules, and features required.
2. POS Hardware Sales: Sale of POS terminals, barcode scanners, receipt printers, label printers, cash drawers, customer displays, payment terminals, scales, and accessories.
3. Merchant Payment Processing: Through Hybrid Payments partnership - helps liquor stores review payment acceptance, POS integration, onboarding, support, and store-level payment needs. Includes EMV chip card acceptance, contactless payments, digital wallets.
4. Installation and Setup Services: Onsite setup, configuration, item setup, hardware installation, employee training, and go-live support.
5. Ongoing Support Services: Remote support, onsite service, troubleshooting, training questions, and future upgrades. Long-term support after launch included in service offerings.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

BizTracker develops and supports the Infinity POS software platform, a retail point-of-sale system that connects checkout, inventory, purchasing, labels, reports, payments, and support in one workflow. The company sells configured POS solutions (software, hardware, installation, training, and ongoing service) tailored to inventory-heavy retailers — liquor stores, grocery stores, convenience stores, specialty retail, and multi-store operators — as well as restaurants, with restaurant online ordering, kitchen display, and kiosk capabilities powered by LINGA POS.

Product overview

BizTracker is a POS software and support company offering a platform-plus-modules product architecture centered on BizTracker Infinity POS as the core retail POS platform. The portfolio includes vertical-specific POS sub-products (Retail POS, Liquor Store POS, Grocery Store POS, Convenience Store POS, Multi-Store POS, Restaurant POS, Wine Shop POS, Cloud POS) and restaurant-specific add-ons powered by LINGA POS (Restaurant Online Ordering, Kitchen Display System, Kiosk Ordering). Supporting modules within Infinity POS cover inventory management, purchase orders, stock take, reporting dashboard, cash management, label printing, customer accounts, and age-restricted items. The offering also encompasses Merchant Services (via Hybrid Payments), SAM4S cash registers, Portable Data Collector hardware, eWIC POS, and a range of support/operational services including Tampa Bay local support, POS installation and training, POS backup planning, failover, network setup, UPS planning, and scale service. BizTracker positions itself as a retail-operations-focused provider emphasizing inventory control, reporting, and local support over basic transaction processing.

Differentiator

Problem solved

Functional benefit

Products and services

• BizTracker Infinity POS Flagship retail POS software platform for inventory-heavy stores, supporting checkout, item files, departments, inventory, barcode scanning, label printing, purchase orders, receiving, cash management, reporting, employee controls, and multi-store visibility. Built around whole retail workflows rather than transactions alone.
• Retail POS Software POS software for general retail stores, covering checkout, item management, barcode scanning, departments, inventory, pricing, customer records, vendors, purchase orders, returns, employees, and reporting.
• Liquor Store POS POS software for liquor stores, supporting barcode checkout, bottle/pack/case workflows, age-restricted item prompts, inventory, vendor purchasing, promotions, reporting, and employee controls.
• Grocery Store POS Software POS software for grocery stores, handling checkout, departments, inventory, barcode scanning, eWIC workflows, scale labels, vendor records, fast item lookup, and accurate reporting.
• Convenience Store POS POS software for convenience stores, supporting fast checkout, barcode scanning, departments, inventory, price changes, cash management, age-restricted item controls, label printing, and item reporting.
• Multi-Store POS System POS system for multi-location retailers, providing centralized reporting, inventory visibility, pricing control, employee access, and location-level performance tracking across multiple stores.
• Restaurant POS POS software for restaurants, supporting counter service, table service, patio areas, menus, modifiers, kitchen printers, online ordering, payments, and daily sales reporting.
• Restaurant Online Ordering System (powered by LINGA POS) Branded web ordering, mobile ordering, digital menus, pickup, delivery settings, customer data, loyalty, and POS-connected order flow for restaurants, powered by LINGA POS technology.
• Restaurant Kitchen Display System (powered by LINGA POS) Screen-based kitchen order management system connecting front-of-house orders, online orders, and kitchen prep into a unified workflow. Supports order routing to kitchen, bar, prep, expo, or pickup stations; ticket timing tracking; and expo coordination.
• Restaurant Kiosk Ordering System (powered by LINGA POS) Self-service restaurant kiosk ordering system letting customers browse digital menus, customize items, send orders to the kitchen, and complete payment. Supports modifiers, add-ons, combos, upsells, payment workflow, and kitchen routing.
• Merchant Services Payment processing guidance and merchant services, including credit card processing, POS credit card processing, retail/restaurant credit card processing, cash discount programs, and surcharge programs. Provided in collaboration with Hybrid Payments.
• SAM4S Cash Registers SAM4S brand electronic cash registers sold and supported by BizTracker, including models for convenience stores, retail, and restaurant environments, with programming assistance and support.
• BizTracker Portable Data Collector Portable data collector device for inventory management, supporting barcode scanning and data collection in retail environments.
• Wine Shop & Bottle Shop POS POS system tailored for wine shops and bottle shops, supporting barcode checkout, inventory, pricing, customer records, and specialty retail reporting.
• BizTracker Cloud POS Cloud-based variant of the BizTracker POS system, listed in the site index as a separate product offering alongside the standard Infinity POS.
• eWIC POS System POS system supporting eWIC (Electronic Women, Infants, and Children) workflows for WIC-approved retailers, enabling electronic benefit transactions for government nutrition programs.
• Tampa Bay POS Support Services Local POS software, hardware, setup, training, and support services for Tampa Bay area businesses. Includes onsite service, remote support, showroom demos, and business continuity planning.
• CAS and Ishida Scale Service Scale service and calibration for CAS and Ishida brand scales, including legal-for-trade calibration for Tampa Bay area businesses.

Quantifiable outcome

• Batch processing capabilities described as unmatched with speed and accuracy described as unparalleled

Named customers11 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability1 record

Feature11 records

Partnerships

Six partnerships are on record, tiered core and supporting.

• Hybrid PaymentscoreChannel Partner/ Reseller/ DistributorBizTracker collaborates with Hybrid Payments to help businesses review merchant services, payment acceptance, gateways, transparent pricing conversations, onboarding, and support. Hybrid Payments supports dual pricing options, retail merchant services, and payment terminal planning integrated with BizTracker POS systems.
• LINGA POScoreTechnology or IntegrationBizTracker Restaurant POS powered by LINGA POS provides restaurant online ordering, kitchen display systems, and kiosk ordering capabilities. LINGA POS technology enables branded web ordering, mobile ordering, digital menus, pickup, delivery settings, customer data, loyalty, and POS-connected order flow.
• FiservsupportingTechnology or IntegrationPayment processing integration partner listed as part of BizTracker's integrated payment and service provider ecosystem. Fiserv provides payment processing infrastructure for card transactions.
• Factor4supportingTechnology or IntegrationIntegrated payment and service provider partner offering gift card processing, loyalty programs, and promotional services for retail and restaurant merchants.
• DataCap SystemssupportingTechnology or IntegrationIntegrated payment and service provider partner offering payment terminal solutions and processing services connected to BizTracker POS systems.
• GivexsupportingTechnology or IntegrationIntegrated payment and service provider partner offering gift card processing, loyalty programs, and customer engagement solutions for merchants.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Toast: Toast is a leading cloud-based POS platform focused on restaurants of all sizes. It competes directly with BizTracker's restaurant POS offering and overlaps in target customers (independent and multi-unit restaurants) via online ordering, KDS, and kiosk modules.
• Shopify POS: Shopify POS extends the Shopify commerce platform into in-person retail, providing checkout, inventory, and multi-location reporting — competing for the same specialty and multi-store retail customers BizTracker serves.
• Revel Systems: Revel offers iPad-based POS for restaurants and retail with inventory and multi-location features, competing in the same SMB-to-mid-market retail and restaurant verticals BizTracker targets.
• Square (Block): Square provides integrated POS hardware, software, and payments aimed at small and mid-market retailers and restaurants — directly overlapping BizTracker's SMB customer base, including convenience and specialty retail verticals.
• Lightspeed Commerce: Lightspeed offers cloud POS and commerce solutions for retail and restaurant SMBs, including multi-store reporting and inventory features. It overlaps with BizTracker's specialty retail and multi-store value proposition.
• SAM4S: SAM4S is a hardware-focused POS and electronic cash register brand that BizTracker already resells and supports. It competes in the same convenience and grocery SMB segment and represents an adjacent peer for BizTracker's hardware-led business.
• Clover (Fiserv): Clover is an SMB POS platform sold through merchant acquirers and partners with integrated payments. It competes head-to-head in liquor, convenience, and grocery retail — verticals BizTracker explicitly targets.
• LINGA POS: LINGA provides cloud-based restaurant POS including online ordering, KDS, and kiosk — the exact stack BizTracker resells and integrates into Infinity POS. It is both a technology partner and a competitive reference for restaurant capabilities.

Broad incumbents

• NCR Voyix (Aloha POS): NCR Voyix's Aloha is an established restaurant POS platform with broader enterprise reach, serving as a larger incumbent competing for the same restaurant customers BizTracker addresses via its LINGA-powered suite.
• PAR Technology (PAR POS / Brink): PAR Technology provides POS solutions for restaurants and retail through brands including Brink POS and PAR POS, serving SMB to enterprise customers across both verticals BizTracker competes in.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/pointofsalebiz
• Facebookfacebook.com/BiztrackerPOS

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Biztracker