My Orthodontist

What My Orthodontist does

My Orthodontist is a privately-held orthodontic group practice operating 10 office locations across New Jersey (Bayonne, Cherry Hill, Deptford, Lawrenceville, Paterson, West New York, West Orange) and Pennsylvania (Langhorne), with headquarters in New Jersey and approximately 70-75 employees. Founded in 2003 and led by CEO and orthodontist Ron Saffar, the practice has grown over 20+ years from a single location into a regional specialty group serving pediatric, teen, and adult patients with comprehensive orthodontic care. Core service offerings include traditional metal braces, clear ceramic braces, Invisalign and clear aligner therapy, interceptive orthodontics for children as young as age 7, two-phase treatment programs, and post-treatment retention. Adjacent services include professional teeth whitening and custom orthodontic mouthguards.

The practice is built on a digital clinical technology stack that includes the iTero intraoral scanner for digital impressions and Invisalign workflow integration, Cone Beam 3D (CBCT) imaging for complex diagnosis, and digital radiography emitting up to 90% less radiation than film-based systems. These technologies support case acceptance, treatment planning accuracy, and patient experience differentiation rather than constituting proprietary technology.

Revenue is generated primarily through per-case treatment fees for orthodontic services, supplemented by retainers, whitening, and targeted sub-products such as the Upper Anterior Touch-Up program priced at $2,250 all-inclusive. Payment is facilitated through insurance PPO reimbursement, in-house payment plans, and third-party financing partnerships with CareCredit and Cherry, with complimentary initial consultations serving as the primary conversion mechanism. Distribution is direct-to-consumer via 10 physical offices, supported by location-specific SEO, social media presence on Facebook, Instagram, and YouTube, an educational blog, patient and dentist referral programs, and walk-in consultations. The customer base is exclusively individual consumer patients and families across the NJ/PA metro area with no disclosed enterprise or institutional customers.

Name

My Orthodontist

Legal name

My Orthodontist

Website

https://luvmyorthodontist.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

101–250 employees

Short description

My Orthodontist is a privately-held, multi-location orthodontic group practice operating 10 offices across New Jersey and Pennsylvania, founded in 2003, offering braces, Invisalign, and interceptive orthodontic care to pediatric, teen, and adult patients.

Ownership category

akta.pro rank

Product category

Orthodontic Services

NAICS

Offices of Dentists (621210)

SIC

Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Comprehensive Orthodontic Clinics (HLABABAA)

akta.pro secondary industries

Orthodontic Group Practices (HLABAKAC), Adult Orthodontics (HLABABAC), Pediatric Orthodontics (HLABABAB), Interceptive/Phase I Pediatric Orthodontics (HLABAGAG), Orthodontic Appliances & Aligners Fabrication (HLABAJAD)

Keywords

• Orthodontic treatment services
• Clear aligner therapy
• Dental braces solutions
• Pediatric orthodontic care
• Adult orthodontics

Headquarters

HQ city

Bayonne

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Orthodontic Treatment Services: Primary revenue stream from providing orthodontic treatment services including traditional metal braces, clear ceramic braces, and clear aligners. Revenue is generated through one-time treatment fees with flexible payment plan options, insurance reimbursement, and out-of-pocket payments. Treatment duration typically ranges from 12-30 months depending on complexity.
2. Retention Products: Revenue from retainers provided after active orthodontic treatment concludes. Both fixed (bonded) and removable (Essix) retainers are offered to maintain teeth alignment post-treatment.
3. Teeth Whitening: Professional teeth whitening services including take-home custom trays with professional-grade whitening gel and in-office Zoom! whitening treatment. Offered as a finishing touch after orthodontic treatment.
4. Financing and Payment Plans: Revenue is facilitated through third-party financing partnerships with CareCredit and Cherry, as well as in-house payment plans. Insurance PPO plans are accepted. Payment is due at time of service unless prior arrangements are made.
5. Upper Anterior Touch-Up Treatment: Specialized targeted treatment for upper six anterior teeth alignment or gap closure. Fixed pricing at $2,250 including all appointments, aligners or braces, and post-treatment retainers. Completed within approximately six months.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

My Orthodontist is a multi-location orthodontic practice operating 10 offices across New Jersey and Pennsylvania. It provides comprehensive orthodontic treatment services including traditional metal braces, clear ceramic braces, Invisalign, and proprietary clear aligners, along with pediatric interceptive orthodontics, retention services, and add-on offerings such as teeth whitening. Treatment is supported by advanced diagnostic technology including Cone Beam 3D imaging, digital X-rays, and the iTero intraoral scanner, and is delivered directly to individual patients and families through in-office visits.

Product overview

My Orthodontist is a multi-location orthodontic practice operating 10+ locations across New Jersey and Pennsylvania, offering comprehensive orthodontic services as a unified practice rather than a platform architecture. The core product portfolio centers on teeth alignment treatments including Traditional Metal Braces, Clear Ceramic Braces, and Clear Aligners (Invisalign and proprietary clear aligners). These are supplemented by specialized programs such as Two-Phase Orthodontic Treatment and Interceptive Orthodontics for children, plus post-treatment Retention Services. Add-on services include Teeth Whitening and Orthodontic Mouthguards. The practice distinguishes itself through advanced diagnostic technology including Cone Beam 3D Imaging, Digital X-Rays, and iTero Scanner for digital impressions. Treatment options serve all ages from early childhood (age 7+) through adults, with services ranging from comprehensive alignment to targeted solutions like Upper Anterior Touch-Ups for minor corrections.

Differentiator

Problem solved

Functional benefit

Products and services

• Traditional Metal Braces Time-tested orthodontic treatment using high-grade stainless steel brackets bonded to each tooth and connected by archwires to gradually move teeth into proper alignment. Effective for complex dental issues including severe misalignments and bite problems. Used for both adolescent and adult patients.
• Clear Ceramic Braces Discrete orthodontic solution using transparent ceramic brackets that blend with natural tooth color. Less noticeable than metal braces while providing similar functionality for teeth realignment.
• Invisalign Clear plastic aligner system that gradually straightens teeth without wires or brackets. Removable for eating and oral hygiene, virtually invisible when worn. Suitable for teens and adults, with treatment typically ranging from 6-18 months depending on complexity.
• Clear Aligners Alternative to traditional braces using a series of custom plastic aligners that gently move teeth using gradual force. Removable during meals and oral hygiene routines, with treatment duration of 9-18 months on average.
• Upper Anterior Touch-Ups Targeted treatment focusing on the upper six anterior teeth for quick alignment or gap closure. Completed within approximately six months at a fixed cost of $2,250, which includes all appointments, aligners or braces, and post-treatment retainers.
• Two-Phase Orthodontic Treatment Specialized orthodontic approach dividing care into two distinct periods with a resting phase. Phase One (ages 7-11) addresses jaw development while Phase Two refines tooth positioning after permanent teeth erupt.
• Interceptive Orthodontics (Phase 1) Early intervention orthodontic care starting at age 7 that addresses developing orthodontic issues as they emerge. Uses expanders, partial braces, or appliances to guide jaw growth and create space for incoming permanent teeth.
• Retention Services Post-treatment services including custom fixed or removable retainers (including Essix) to maintain teeth alignment after active orthodontic treatment. Includes regular monitoring and patient education on retainer care.
• Orthodontic Mouthguards Custom-fitted protective mouthguards designed to accommodate braces brackets and wires. Protects athletes with braces from oral injuries during sports activities.
• Teeth Whitening Professional whitening treatments including take-home custom trays with professional-grade gel and in-office Zoom! whitening. Available for patients who have completed orthodontic treatment or are in clear aligner therapy.
• Adult Orthodontics Specialized orthodontic treatment program for adult patients offering traditional metal braces, clear ceramic braces, and Invisalign. Includes personalized treatment plans with flexible scheduling and aesthetic options to suit adult lifestyles.
• Invisalign for Teens Invisalign aligner system tailored for teenagers with features to track wear time and accommodate erupting new teeth or molars. Offers the same benefits as standard Invisalign with design modifications for adolescent patients.

Quantifiable outcome

• Up to 90% less radiation exposure with digital X-rays compared to traditional film X-rays
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves3 records

Expansion highlights5 records

Broad incumbents

• Smile Brands: PE-backed dental services organization operating multiple brands across the US. Competes in adjacent geographies with overlapping orthodontic service lines and similar patient demographic focus.
• Aspen Dental: Large PE-backed DSO with hundreds of locations offering general dentistry and orthodontic services. Competes for the same suburban family and adult patient segments with greater scale and marketing budget.
• Heartland Dental: Largest US dental support organization supporting general and specialty practices. Represents the institutional scale competitor that could acquire or outcompete regional orthodontic groups.
• Pacific Dental Services: National DSO providing practice support and clinical technology to dental offices, including orthodontic services. Comparable operating model with broader geographic reach and deeper capital.
• Great Expressions Dental Centers: Multi-location dental group with significant presence in the Northeast US, including NJ/PA. Overlaps with My Orthodontist in target market and service portfolio, including orthodontics.

Direct peers

• Diamond Braces: Multi-location orthodontic group practice serving the NY/NJ/CT tri-state area with braces, Invisalign, and clear aligners. Closest comparable to My Orthodontist in business model, geography, and service mix.
• Carter Orthodontics: Multi-doctor orthodontic group practice offering braces and Invisalign for children and adults. Comparable in operating model, patient demographic, and treatment portfolio at a smaller regional scale.
• Simply Orthodontics: Regional multi-location orthodontic group providing traditional braces and clear aligner therapy. Comparable in service breadth, multi-site operations, and family-focused patient base.

Others

• Align Technology (Invisalign): Manufacturer of Invisalign clear aligners and iTero scanners. Functions as both a key supplier/partner to My Orthodontist and an indirect competitor via its DTC SmileDirectClub-era channels and consumer brand.

Emerging players

• Tend: VC-backed modern dental group with orthodontic offerings, expanding in East Coast metros. Comparable multi-location consumer-facing dental/orthodontic brand targeting similar demographics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCQPFTyXWjaXe3TDiIxqsEKw
• Facebookfacebook.com/luvmyorthodontist
• Instagraminstagram.com/luvmyorthodontist

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about My Orthodontist