What ID360 does

ID360 is a US-based, direct-to-consumer identity theft protection company founded in 2013 and headquartered in Staten Island, New York. Operating under the "Identity Lockdown" brand, the company delivers subscription-based prevention, detection, and recovery services to individual consumers and couples through three tiered packages priced between $7.95 and $25.95 per month, with couple discounts available. Its core product surface is a proprietary Annual ID Checkup developed by former senior law enforcement professionals that aggregates and analyzes data from the three major credit bureaus, Innovis, LexisNexis, ChexSystems, Accurint, Certegy, CoreLogic, OptOut, Department of Motor Vehicles, and the Medical Information Bureau to surface identity fraud signals that conventional credit-only monitoring would miss.

The underlying monitoring, alert, and concierge recovery infrastructure is delivered through a core partnership with CyberScout, which allows ID360 to offer US-based 24/7 support and a restoration model that does not require customers to grant power of attorney — a workflow differentiator versus LifeLock. All three tiers include the same prevention (educational ebook, ID bulletins, resource center), detection (ID Checkup, dark web monitoring, public records and payday loan monitoring, sex offender registry notification, score tracker) and recovery (household ID theft recovery) features, with the Premium and Ultimate tiers adding deeper credit bureau coverage, and the Ultimate tier adding full three-bureau credit monitoring.

ID360 monetizes exclusively through monthly and annual subscription fees processed on its own website, targets US consumers only, and employs 51-100 people. The company has not disclosed funding rounds, revenue, ownership structure, or expansion plans. Its go-to-market relies on website-driven direct sales, comparison marketing against LifeLock, and educational content (book, resource center, YouTube) as top-of-funnel acquisition. The reported 45,000,000 monitoring and resolution customer figure originates from the CyberScout platform-wide statistic used in ID360's competitive comparison, not from ID360's own active subscriber base.

Name

ID360

Legal name

ID360

Website

https://id360.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

ID360 is a US-based direct-to-consumer identity theft protection company offering subscription-based prevention, detection, and concierge recovery services for individuals and couples through its "Identity Lockdown" platform, powered by CyberScout monitoring infrastructure and a proprietary law-enforcement-developed ID Checkup.

Ownership category

akta.pro rank

Headquarters

HQ city

Staten Island

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Subscription Services: Monthly and annual subscription fees for identity theft protection services across three tiered packages (Basic, Premium, Ultimate). Offers individual and couple pricing with discounts for annual billing.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

ID360 sells subscription-based identity theft protection under the "Identity Lockdown by ID360" brand, bundling prevention education, multi-bureau credit and public-records monitoring, dark web and cyber surveillance, and concierge restoration services for individual consumers and couples. The company's differentiating feature is a proprietary Annual ID Checkup developed by former senior law enforcement professionals that combines data across credit bureaus, DMV, medical records, and other databases to surface fraud. Underlying monitoring and recovery services are powered through a partnership with CyberScout, allowing ID360 to deliver three priced tiers — Basic, Premium, and Ultimate — at price points it claims undercut competitors such as LifeLock.

Product overview

ID360 offers a unified identity theft protection platform under the Identity Lockdown brand, providing three subscription tier packages (Basic at $7.95/month, Premium at $15.95/month, and Ultimate at $25.95/month) with couple discounts available. All tiers include prevention, detection, and recovery services, with the Ultimate package offering the most comprehensive coverage including 3 credit bureau monitoring. The Proprietary ID Checkup is a core feature available across packages, combining data from multiple credit bureaus and databases to perform in-depth identity analysis. Services are delivered through a partnership with CyberScout.

Differentiator

Problem solved

Functional benefit

Products and services

• Identity Lockdown by ID360 A subscription identity theft protection service for individual consumers and couples in the United States that combines prevention education, multi-bureau credit and public-records monitoring, dark web and cyber surveillance, and concierge identity restoration support, including a $1,000,000 expense insurance policy. The service is sold in three pricing tiers — Basic ($7.95/mo individual), Premium ($15.95/mo individual), and Ultimate ($25.95/mo individual) — with discounted couple pricing, and is powered by a CyberScout partnership while anchored by ID360's proprietary Annual ID Checkup developed by former senior law enforcement professionals.

Quantifiable outcome

• 45 million monitoring and resolution customers served

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• CyberScoutcoreTechnology or IntegrationID360 has partnered with CyberScout to deliver identity monitoring and recovery services. This partnership enables ID360 to offer comprehensive identity protection services by leveraging CyberScout's infrastructure and expertise in identity theft resolution.

Scale indicators1 record

Recent moves4 records

Expansion highlights1 record

Direct peers

• TransUnion TrueIdentity: TransUnion's consumer identity and credit monitoring service, including dark web surveillance and identity restoration. Competes in the same tiered D2C subscription model and represents the third credit bureau's direct-to-consumer identity offering.
• Aura: Aura is a fast-growing direct-to-consumer identity theft, credit, and digital security platform that bundles identity protection with VPN, antivirus, and parental controls. It competes directly with ID360 in the consumer subscription identity protection category with a similar all-in-one value proposition.
• Norton LifeLock: Now part of Gen Digital (NortonLifeLock), LifeLock is the dominant direct-to-consumer identity theft protection service in the US. ID360 explicitly compares its Ultimate tier against LifeLock Ultimate Plus on pricing and features, making it the most direct competitive comparable in the category.
• McAfee Identity Protection: McAfee's consumer identity theft protection service bundled with their broader security suite. Competes with ID360 in the consumer identity protection space, often leveraging cross-sell from antivirus customers.
• Equifax ID Patrol / TrustedID Premier: Equifax's consumer identity theft protection products offer 3-bureau credit monitoring and identity restoration. As one of the three major credit bureaus, Equifax is both a data source ID360 relies on and a direct competitor in the consumer identity protection space.
• IdentityForce: IdentityForce (acquired by TransUnion/Sontiq) provides consumer and family identity theft protection with credit monitoring, dark web surveillance, and restoration services. Directly comparable to ID360 in tiered D2C subscription model and feature scope.
• Experian IdentityWorks: Experian's direct-to-consumer identity protection service offering credit monitoring, dark web surveillance, and identity restoration. Operates in the same D2C subscription tier structure as ID360 and represents the credit bureau incumbent path into the same category.
• Allstate Identity Protection: Allstate Identity Protection (formerly InfoArmor) offers consumer identity monitoring and restoration services. Competes directly with ID360 in tiered D2C identity protection, with Allstate's brand and insurance backing providing a different distribution advantage.

Others

• CyberScout: CyberScout is ID360's core infrastructure partner providing the underlying identity monitoring and recovery services. While not a direct consumer competitor, it is the platform on which ID360's offering is built, making it the most strategically relevant counterpart for understanding ID360's economics and service capabilities.

Broad incumbents

• Kroll Identity Monitoring: Kroll offers enterprise and high-net-worth identity monitoring and breach response services with broader risk advisory capabilities. Overlaps with ID360's recovery service model but serves a different (enterprise/affluent) customer segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/id360lockdown

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ID360