Footmaxx

What Footmaxx does

Footmaxx, Inc. is a privately held orthopedic device manufacturer founded in 1994 and headquartered in Roanoke, Virginia, with an additional office in Brampton, Canada. The company operates an integrated orthotic laboratory producing custom prescription orthotics, non-prescription orthotics, custom AFO (ankle-foot orthosis) braces, and orthotic-friendly footwear, complemented by its own scanning and gait analysis hardware and software sold to clinicians.

The company's core technology platform centers on three proprietary tools: the 3Dmaxx volumetric foot scanner (8-second scan time, 800,000 data points, 250 micrometer accuracy, with three casting options), the Metascan gait analysis mat (analyzing 19 aspects of gait, with certified pedorthist-reviewed reports), and the AcquireTD mobile scanning app leveraging Apple TrueDepth camera technology on iPad and iPhone. Custom orthotics are hand-built by a team of six to seven Certified Pedorthists in Footmaxx's Virginia lab, with a build-to-order configurator spanning modules, accommodations, top covers, and bottom reinforcements across product lines including Trilamaxx, Performaxx, MaxxLife, Comfortmaxx, Expedition, Voyager, diabetic/arthritic, EVA, and Sportmaxx variants.

Footmaxx monetizes through a B2B channel: custom orthotics are prescribed by healthcare providers (orthopaedic surgeons, podiatrists, pedorthists, physiotherapists, chiropractors, sports medicine specialists, and rehabilitation/diabetes centers), with the company providing dedicated Territory Managers across US and Canada who deliver in-office training and order support. Revenue streams include one-time prescription sales of custom and non-custom orthotics, AFO braces, scanning hardware (3Dmaxx, Metascan), and distributed footwear. International distribution partners extend reach beyond North America. The company is led by General Manager Steve Stone and operates without disclosed external funding, M&A, or parent-company ownership.

Name

Footmaxx

Legal name

Footmaxx, Inc.

Website

https://footmaxx.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

51–100 employees

Short description

Footmaxx is a privately held orthopedic device manufacturer founded in 1994 that produces custom prescription orthotics, AFO braces, and 3D scanning/gait analysis technology, sold through a healthcare provider channel in the US and Canada with international distribution partners.

Ownership category

akta.pro rank

Product category

Orthopedic Devices & Custom Orthotics

NAICS

Footwear Manufacturing (3162), Footwear Manufacturing (316210)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Comfort, Orthopedic & Medical Footwear (CRAAACAG)

akta.pro secondary industries

Foot Care & Orthotics OTC (Corn/Callus Care, Insoles, Athlete’s Foot Treatments) (CRADAMAL), Footwear Components & Materials (Uppers, Soles, Laces, Insoles) (CRAAACAK)

Keywords

• Custom orthotics
• AFO braces
• 3D foot scanning
• Gait analysis
• Orthopedic devices

Headquarters

HQ city

Roanoke

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Custom Orthotics: Prescription custom orthotics sold through healthcare providers. Hand-crafted orthotics using high-tech equipment. Multiple product lines including Signature Orthotics, Build Your Own custom options, Trilamaxx, Performaxx, MaxxLife, Comfortmaxx, Expedition, Voyager, Diabetic/Arthritic lines, Premium Sports, Standard Sports, Sportmaxx, and EVA orthotics.
2. Non-Custom Orthotics: Pre-manufactured orthotics including MyFit brand (Control, Support, Heat-Moldable), diabetic orthotics, Sportflexx, All-Purpose, Heel Cup Dress, Cushion Dress, Children's Thermocork, Adult's Thermocork, and Heel Lifts. Available for immediate take-home from doctor's offices.
3. Scanning Technology Systems: Sale of 3Dmaxx and Metascan scanning equipment to healthcare professionals for in-office gait analysis and foot scanning. AcquireTD mobile app for iPad/iPhone scanning.
4. AFO Braces: Custom ankle foot orthosis braces including Axiom, Sedona, Reflexx, Santa Fe, and Ballast models for various foot and ankle conditions.
5. Orthotic-Friendly Footwear: Shoes designed to accommodate custom orthotics, including Altra, Brooks, Merrell, Florsheim, K-Swiss, Minnetonka, Naot, OluKai, CAOS, Bates Tactical, and Roanoke Sandalthotic brands.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Footmaxx manufactures and distributes custom prescription orthotics, non-custom orthotics, custom AFO ankle foot braces, orthotic-friendly footwear, and proprietary 3D foot scanning and gait analysis technology (3Dmaxx, Metascan, AcquireTD). Products are produced in a hand-crafted Virginia-based lab and sold primarily through a B2B network of healthcare professionals who prescribe Footmaxx solutions to their patients for biomechanical correction, foot pain relief, athletic performance, and diabetic foot care.

Product overview

Footmaxx is a complete orthotic laboratory offering a comprehensive portfolio of custom and non-custom orthotics, AFO braces, gait analysis technology, and orthotic-friendly footwear. The custom orthotic line includes Trilamaxx, Performaxx, MaxxLife, Comfortmaxx, Expedition, and Voyager models from the Maxximum line, plus diabetic/arthritic orthotics, EVA custom milled orthotics, Premium and Standard sports orthotics (including sport-specific Sportmaxx variants), and diabetic EVA orthotics. Non-custom offerings include MyFit orthotics (Control, Support, Heat-Moldable), diabetic non-prescription orthotics, and Sportflexx. The AFO brace portfolio features Axiom, Sedona, Reflexx, Santa Fe, Ballast, and Insightful Cuboid Lock for various conditions. Technology products include 3Dmaxx (3D volumetric foot scanner with 8-second scan time and 800,000 data points), AcquireTD (mobile iPad/iPhone scanning app using Apple TrueDepth), and Metascan (gait analysis mat analyzing 19 aspects of gait). The company offers a build-to-order system allowing customization of modules, accommodations, top covers, and bottom reinforcements, supported by certified pedorthists and territory managers across North America.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Prescription Orthotics Hand-crafted prescription custom orthotics line including Trilamaxx, Performaxx, MaxxLife, Comfortmaxx, Voyager, Expedition, EVA-milled, Diabetic/Arthritic, Premium Sports, Standard Sports, and Sportmaxx sport-specific variants. Prescribed by healthcare providers for biomechanical correction, foot pain relief, athletic performance, and diabetic foot care using patient-specific 3D scans or casts.
• Non-Custom Orthotics Pre-manufactured non-prescription orthotics including MyFit brand (Control, Support, Heat-Moldable variants), diabetic non-prescription orthotics (Quad-Density, Triple-Density, Dual-Density), Sportflexx, and other take-home options available immediately from provider offices.
• Custom AFO Braces Handmade custom ankle foot orthosis braces including Axiom (ankle instability), Sedona (flexible compression/PTTD), Reflexx (drop foot), Santa Fe (compressive stabilization), Ballast (proprioceptive balance), and Insightful Cuboid Lock LI (lateral ankle instability). Subjected to rigorous quality and comfort testing.
• 3Dmaxx 3D Foot Scanner

Quantifiable outcome

• 20-25% improvement every 2 weeks until complete recovery for plantar fasciitis (generally 2-3 months)
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Pike Place Fish MarketminorStrategic or Co-development Partner · 26 September 2017Footmaxx partnered with Seattle's famous Pike Place Fish Market to test Voyager custom orthotics. The fishmongers, who stand on concrete floors for up to 12 hours daily, received free custom orthotics. Footmaxx used 3Dmaxx scanning to create orthotics with Smart-Tech top cover, Carbon Edge heel cup, PORON Vive forefoot, and XRD rearfoot technology. Testing partnership to validate orthotic performance in demanding work environments.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Hanger Clinic (Hanger, Inc.): Hanger is the largest US provider of orthotic and prosthetic (O&P) services, fitting custom orthotics, braces, and prosthetic devices through a national clinician network. Overlaps with Footmaxx on custom orthotics and AFO braces but at significantly greater scale.
• Dr. Scholl's (Bayer): Dr. Scholl's is the mass-market incumbent in OTC insoles, orthotics, and foot-care products sold through drugstores, mass retailers, and grocery. It competes with Footmaxx in the consumer-facing segment but at much lower price points and scale.

Others

• Brooks Running: Brooks Running is a major athletic-running footwear brand also distributed by Footmaxx as an orthotic-compatible option. Comparable as an adjacent ecosystem player in performance foot health; not a direct orthotics competitor but a key brand partner.
• Altra Footwear: Altra is an athletic-footwear brand with foot-shaped design and zero-drop platform, sold through Footmaxx as an orthotic-friendly shoe brand. While not a direct competitor, Altra represents the broader performance footwear category Footmaxx addresses via its sports-orthotic line.

Direct peers

• Aetrex: Aetrex is an orthotics and comfort-footwear brand offering custom orthotics, OTC insoles (Lynco), 3D foot-scanning technology (Albert), and orthotic-friendly shoes. Directly comparable across Footmaxx's full stack (custom orthotics, scanning tech, footwear).
• PowerStep: PowerStep manufactures OTC and professional-grade orthotic insoles sold through pharmacies, running stores, and medical professionals. It is one of Footmaxx's closest direct competitors in the non-custom orthotic and podiatrist-channel segment.
• Superfeet Worldwide: Superfeet is a direct competitor in the premium and OTC insole/orthotic market, offering both custom-fit and off-the-shelf insoles sold through retailers and healthcare providers. Comparable product breadth (sport, comfort, work, diabetic) and prescriber/retail distribution model overlap directly with Footmaxx.
• Sole Supports: Sole Supports is a custom-orthotics lab casting and fabricating prescription orthotics for clinicians, with a focus on biomechanical correction. Directly comparable to Footmaxx's Signature/Trilamaxx/Performaxx custom-orthotic offering and prescriber-channel GTM.
• Spenco Medical: Spenco manufactures OTC orthotic insoles, diabetic foot care products, and sport insoles sold through retail and medical channels. Comparable to Footmaxx's non-custom orthotic, diabetic, and Sportflexx lines.
• Langer Biomechanics: Langer is a US-based manufacturer of prescription custom orthotics, AFOs, and foot-scanning technology sold to podiatrists and orthotic specialists. Overlaps with Footmaxx on custom orthotics, AFO braces, and clinician-distribution model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/footmaxxinc
• Facebookfacebook.com/footmaxx

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Footmaxx