Pike Place Fish Market

What Pike Place Fish Market does

Pike Place Fish Market is a Seattle-based fresh seafood retailer and tourist destination operating continuously from Pike Place Market since 1930. The company sells 100% responsibly sourced wild Pacific seafood including wild salmon (King, Sockeye, Coho, Copper River), halibut, king crab, Dungeness crab, scallops, oysters, mussels, spot prawns, black cod, and caviar through three primary channels: walk-in retail at the flagship 86 Pike Place location serving 20,000+ daily visitors, nationwide overnight shipping via Goldbelly and UPS Next Day Air, and local Seattle delivery and pickup via Toasttab. The company also offers meal kits (developed with Atrium Kitchen in May 2022), gift packages, and corporate events/team-building training programs that leverage its famous culture transformation story.

The business is employee-owned following a 2018 management buyout by four veteran fishmongers (Jaison Scott, Ryan Reese, Sam Samson, Anders Miller) from longtime owner John Yokoyama, with over 80 years of combined experience among the ownership group. Revenue is generated through per-transaction retail sales (by weight), one-time e-commerce orders, and event-based professional services fees. The proprietary leakproof, ice-cold insulated packaging system with gel ice packs enables 48+ hour freshness for nationwide shipping. No subscription model, no public pricing tiers, and no external institutional capital are present. The business serves individual consumers (home cooks, gift-givers, tourists), corporate clients (team-building events), and restaurants/foodservice buyers via a horizontal segmentation approach, with earned media from major outlets (CNN, NBC, NY Times) serving as the primary awareness driver.

Name

Pike Place Fish Market

Legal name

Pike Place Fish Market

Website

https://pikeplacefish.com

Company type

Private

Founded year

1930

Operating status

Operating

Headcount range

1–10 employees

Short description

Pike Place Fish Market is a Seattle-based fresh seafood retailer operating since 1930, selling 100% responsibly sourced wild Pacific seafood via flagship retail, nationwide overnight shipping through Goldbelly, and corporate team-building events. The employee-owned business serves individual consumers, gift-givers, restaurants, and corporate clients.

Ownership category

akta.pro rank

Product category

Specialty Seafood Retail

NAICS

Fish and Seafood Retailers (445250), Fish and Seafood Retailers (44525)

SIC

Retail-Grocery Stores (5411)

akta.pro primary industry

Seafood Markets & Fishmongers (CRAHAHAC)

akta.pro secondary industry

Frozen Seafood Meals & Value-Added Seafood (CRADADAG)

Keywords

• Fresh seafood retail
• Wild caught Pacific seafood
• Overnight seafood delivery
• Sustainable seafood sourcing
• Specialty fish market

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Fresh & Frozen Seafood Retail (Bricks-and-Mortar): Direct retail sales of fresh wild Pacific seafood at the Pike Place Market location in Seattle. Products include wild salmon, halibut, king crab, Dungeness crab, scallops, oysters, shrimp, and more. Revenue is generated through per-transaction sales at the counter.
2. Nationwide E-commerce / Direct-to-Consumer Shipping: Online orders shipped overnight anywhere in the US via UPS Next Day Air, powered by Goldbelly platform. Customers order through pikeplacefish.goldbelly.com. Non-perishable items shipped via 5-7 day UPS Ground. Orders placed by 7am PST for next-day delivery.
3. Corporate Events & Team Building Training: Pike Place Fish Market offers inspirational corporate training and team building events where fishmongers travel to conduct sessions for organizations, sharing their culture and empowerment methodology developed since 1986. Revenue generated through event fees.
4. Meal Kits: Pre-packaged meal kits (poke bowl kit, wild halibut tacos, whiskey BBQ cod with cheesy grits and greens) developed with Chef Traci of Atrium Kitchen, sold for home preparation.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Pike Place Fish Market is a specialty seafood retailer that sells fresh, wild-caught Pacific seafood — including salmon, halibut, shellfish, smoked fish, and prepared items — directly to consumers from its Pike Place Market storefront in Seattle and via nationwide overnight shipping through the Goldbelly platform. The company also offers seafood meal kits, curated gift packages, and corporate events/team-building experiences featuring the market's iconic fish-throwing demonstration.

Product overview

Pike Place Fish Market is a world-famous Seattle fish market operating since 1930 that sells 100% responsibly sourced, premium Pacific Northwest seafood. The company offers a unified product portfolio centered on fresh, wild seafood products with overnight nationwide shipping via UPS. Core offerings include wild salmon varieties (King, Sockeye, Coho, and seasonal Copper River), crab (King, Dungeness, Snow/Bairdi), shellfish (scallops, oysters, mussels, clams, spot prawns, shrimp), white fish (halibut, black cod, ling cod), and premium caviar. The company also offers complementary products including Alderwood smoked salmon preparations, smoked salmon spread, seafood bisques and chowders, seasonings, and meal kits developed with Atrium Kitchen. Services include nationwide UPS Next Day Air delivery, Seattle local delivery via Toast Tab, local pickup, and corporate team-building events featuring their famous fish-throwing philosophy. Gift packages with shipping included are also available.

Differentiator

Problem solved

Functional benefit

Products and services

• Fresh Wild Pacific Seafood (Retail) In-store retail offering of fresh, 100% sustainably sourced wild-caught Pacific seafood — including salmon, halibut, shellfish, and other seasonal species — sold by weight to walk-in customers at the Pike Place Market storefront. Aimed at local shoppers, regional visitors, and tourists seeking premium fresh seafood and the iconic in-store experience.
• Nationwide Fresh Seafood Delivery Online ordering and overnight shipping of fresh, sustainably sourced wild Pacific seafood to U.S. consumers nationwide, delivered in leakproof, ice-cold insulated packaging with a 48+ hour freshness guarantee via the Goldbelly platform.
• Seafood Meal Kits Ready-to-cook meal kits featuring pre-portioned Pike Place seafood and accompaniments, intended for home cooks seeking a guided, restaurant-quality seafood meal without sourcing individual ingredients.
• Seafood Gift Packages Curated assortment gift boxes of Pike Place seafood (smoked fish, shellfish, fillets, and accompaniments) packaged for gifting occasions and shipped nationwide.
• Corporate Events and Team-Building Experience Bookable in-store group experiences built around the Pike Place Fish Market fish-throwing tradition, sold to corporate clients for team-building, offsites, and group events at the Seattle market location.
• Local Seattle Pickup and Delivery Local pickup and delivery of fresh Pike Place seafood for Seattle-metro customers, allowing regional buyers to order directly from the market without traveling to the store.

Quantifiable outcome

• 20,000+ daily visitors to the Pike Place Market location
• +4 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• GoldbellycoreChannel Partner/ Reseller/ DistributorGoldbelly powers Pike Place Fish Market's nationwide e-commerce and overnight shipping platform at pikeplacefish.goldbelly.com. Goldbelly handles the technology infrastructure for nationwide delivery, enabling the fish market to ship fresh seafood anywhere in the US via UPS Next Day Air. The partnership is integral to the company's direct-to-consumer e-commerce strategy outside the Seattle market.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Fulton Fish Market: Historic New York City seafood wholesale and retail market operating since 1822. Directly comparable as a long-established, iconic American fish market combining a physical destination with online and wholesale seafood distribution.
• Vital Choice Wild Seafood & Organics: Direct-to-consumer online retailer of sustainably sourced wild seafood and organic foods, shipping nationwide from the Pacific Northwest. Comparable in sustainability positioning, wild Pacific product mix, and nationwide direct-to-consumer fulfillment.
• Santa Monica Seafood: California-based specialty seafood retailer and broadline distributor serving restaurants and consumers with wild and farmed species. Comparable as a long-established specialty seafood retailer with both consumer-facing and foodservice supply operations.
• The Lobster Place: Specialty seafood market and wholesaler at Chelsea Market in New York City, combining a bustling retail counter with restaurant supply and nationwide shipping. Comparable as a high-traffic urban seafood retailer with a national e-commerce arm.
• Wild Alaskan Company: Subscription-based D2C seafood company shipping wild-caught Alaskan salmon and other species direct to consumers. Comparable nationwide direct-to-consumer model and wild-caught sustainability positioning, though it competes primarily on subscription rather than destination retail.
• Browne Trading Company: Portland, Maine-based specialty seafood retailer and wholesaler carrying sustainably sourced fish, shellfish, caviar, and smoked seafood with nationwide shipping. Comparable in wild, sustainably sourced product mix and nationwide specialty shipping focus.
• Citarella: New York City specialty seafood, meat, and gourmet foods retailer with a flagship destination store and online nationwide shipping. Comparable in destination-retail seafood positioning, premium product mix, and direct-to-consumer online channel.
• Sitka Salmon Shares: Community-supported fishery delivering wild Alaskan salmon and seafood directly to households nationwide. Comparable in wild Pacific species mix, sustainability story, and direct-to-consumer shipping model, though anchored in community subscriptions rather than a flagship retail store.

Others

• Goldbelly: Online marketplace aggregating iconic American and regional foods (including Pike Place Fish Market) for nationwide shipping. Comparable as the platform and logistics layer that enables Pike Place Fish's national e-commerce arm, making it both a partner and an indirect aggregator of competing seafood and gift retailers.

Emerging players

• Lummi Island Wild Co-op: Pacific Northwest cooperative of indigenous and small-boat fishermen selling wild salmon and other seafood directly to consumers nationwide. Comparable in sustainability-led wild Pacific species and direct-to-consumer distribution, though smaller scale and cooperatively owned.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/pike-place-fish-market

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pike Place Fish Market