WealthMagic

What WealthMagic does

WealthMagic operates as Fintso, an integrated digital wealth management platform offered by Adapt Fintech Advisors Private Limited, a private company incorporated in Maharashtra, India in 2019 (CIN U67200MH2019PTC334521) and headquartered in Mumbai. The platform serves independent financial advisors, mutual fund distributors, and ARN holders across India, enabling them to onboard clients, execute transactions, manage portfolios, and deliver reporting under their own brand and ARN. The customer-facing surface comprises the Partner Web dashboard, the FintsoWM Partner App for advisors, and the MyWealth Client App provided as a white-label offering to end investors, supported by a dedicated service team.

The technology stack is cloud-native and integrates AI-powered advisory capabilities — including a neural network-based tactical allocation engine and an AI research/recommendation system for scheme and model portfolio selection — layered on process mapping, RPA-driven backoffice automation, APIs, DevOps, and cloud infrastructure. The platform provides a 360-degree consolidated portfolio view across mutual funds, life insurance (via BLISS integration), general insurance, stocks, PMS, fixed income, and PPF, and is built on automated feeds, monthly reconciliations, and 20+ reporting templates. Live product coverage is currently concentrated in mutual funds, with global investments, fixed deposits, equity baskets, loan against securities, P2P, and insurance explicitly roadmaped as upcoming.

The business model is annual subscription-based with a 15-day cooling/refund period and no revenue sharing, positioning the company in deliberate contrast to aggregator platforms and enabling advisors to retain full commission under their own ARN. The GTM motion is sales-led with self-serve digital onboarding, distributed through a web portal and mobile apps on Google Play and the Apple App Store, and targets India's ARN-holder population with a secondary narrative aimed at financial inclusion for "NeXT billion investors" in Tier 2+ cities. Geographic focus is India-only per the Terms of Use, and no public funding rounds, acquisitions, or institutional investor information are disclosed.

Name

WealthMagic

Legal name

Adapt Fintech Advisors Private Limited

Website

https://wealthmagic.in

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

WealthMagic (operating as Fintso) is a Mumbai-based SaaS wealth management platform enabling independent financial advisors and mutual fund distributors in India to distribute investments under their own ARN via subscription-based pricing with no revenue sharing.

Ownership category

akta.pro rank

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Subscription Fees: Annual subscription-based revenue model for the platform access. Subscribers pay yearly subscription charges for platform and services with a 15-day cooling period for refunds.
2. No Revenue Sharing: Advisors transact under their own brand and ARN with no revenue sharing required, allowing them to retain full commission.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

WealthMagic (Fintso) is a cloud-native, AI-powered SaaS wealth management platform that enables independent financial advisors and mutual fund distributors (ARN holders) in India to run their advisory practice under their own brand, distribute mutual funds and other investment products, manage clients, generate reports, and leverage AI-based advisory and automated backoffice tools. The platform combines a Partner Web dashboard, FintsoWM Partner App, MyWealth Client App, AI-powered research/tactical allocation, and 360-degree portfolio consolidation across asset classes.

Product overview

WealthMagic (operated as Fintso) offers a full-stack digital wealth management platform for financial advisors in India. The core platform consists of Fintso (the main integrated digital wealth platform), supplemented by the Partner Web dashboard, FintsoWM Partner App, and MyWealth Client App. The platform enables advisors to distribute multiple products — starting with mutual funds and expanding to global investments, fixed deposits, equity, loans against securities, P2P, and insurance — under their own brand and ARN. AI-powered advisory capabilities (tactical allocation, model portfolios, fund recommendations) combine with automated backoffice operations and a co-branded client app to serve end clients across all asset classes.

Differentiator

Problem solved

Functional benefit

Brands

• FintsoWM - Partner App: Mobile application for financial advisors/partners to manage their business, clients, and transactions.
• MyWealth - Client App

Products and services

• Fintso Integrated Digital Wealth Platform Core cloud-native SaaS wealth management platform for independent financial advisors and mutual fund distributors in India, enabling multi-product distribution, client management, portfolio tracking, AI-powered advisory and reporting under the advisor's own brand and ARN.
• FintsoWM Partner App Mobile application for financial advisors and ARN holders to manage clients, execute transactions, view portfolios and access business reporting on the go.
• MyWealth Client App White-label client-facing mobile application for end investors to view consolidated portfolios across multiple asset classes, access goal planning tools and execute transactions under the advisor's brand.
• Partner Web Web-based advisor dashboard for client onboarding, mandate creation, online mutual fund transactions across all AMCs, portfolio statements and business reporting, accessible via the WealthMagic portal.
• Mutual Fund Distribution Core live product offering that enables advisors to execute mutual fund transactions across all AMCs under their own ARN, with real-time portfolio view, reporting and consolidation of third-party data (NJ and Prudent formats).

Quantifiable outcome

• AUM increased by 26%+ for advisors using the platform
• +3 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability5 records

Feature5 records

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Groww: Largest Indian D2C investment platform spanning mutual funds, stocks, and other assets; competes indirectly with Fintso by capturing end clients that would otherwise route through IFAs.
• Coin (by Zerodha): Zerodha-owned direct mutual fund platform in India serving a large retail investor base; competes indirectly with Fintso by pulling end clients toward self-service direct mutual fund investing.

Direct peers

• WealthDesk: Wealth management and portfolio tracking platform serving Indian financial advisors and distributors with model portfolios, rebalancing, and reporting — competes head-to-head with Fintso for the same IFA customer.
• Kuvera: Direct mutual fund and wealth advisory platform in India with advisor partnership program and white-label tools for IFAs — overlaps significantly with Fintso's advisor enablement product suite.
• Orowealth Technologies: India-based wealthtech platform purpose-built for financial advisors and mutual fund distributors with portfolio analytics, model portfolios, and client reporting — directly comparable TAMP/Advisor Tech offering to Fintso.
• Prudent Corporate Advisory Services: Publicly listed Indian mutual fund distributor and corporate agent running an extensive sub-distributor (ARN) platform with technology stack and white-label capabilities — directly overlaps Fintso's ARN/IFPP use case.
• MFCentral (by BSE): BSE- and AMFI-backed centralized mutual fund portfolio aggregation and transaction platform; though infrastructure-led rather than advisor-led, it competes in the same mutual fund consolidation and KYC space.
• NJ E-Wealth (NJ IndiaInvest): One of India's largest mutual fund distributors offering an aggregator and advisor-platform stack with built-in data formats referenced by Fintso, making it a direct incumbent competitor in the IFA tech space.

Emerging players

• INDmoney: Indian super-investment app aggregating mutual funds, stocks, fixed deposits, and loans under one platform for end consumers; adjacent competitor building a direct path to products Fintso plans to offer via advisors.
• MProfit: India-based portfolio tracking and analytics tool widely used by financial advisors and investors for tax, P&L, and reporting — overlaps with Fintso's reporting and 360° portfolio consolidation features.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCb9gO--uWHK8ZHFIqcuUolg
• Facebookfacebook.com/FintsoIndia
• LinkedInlinkedin.com/company/fintso

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WealthMagic