ORO Wealth
- Company typePrivate
- Founded2015
- HeadquartersMumbai, India
- Headcount11–50
- GTM typeB2C
- OfferingServices
ORO Wealth firmographics
Firmographics- Name
- ORO Wealth
- Legal name
- Orowealth
- Website
- https://orowealth.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
ORO Wealth industry classification
Industry- Product category
- Digital Wealth Management
- NAICS
- Portfolio Management and Investment Advice (523940), Open-End Investment Funds (525910), Funds, Trusts, and Other Financial Vehicles (525)
- SIC
- Investment Advice (6282), Security & Commodity Brokers, Dealers, Exchanges & Services (6200)
- akta.pro primary industry
- Alternatives & Multi-Asset Digital Wealth Platforms (PE/VC/Real Assets access) (FSAGAEAL)
- akta.pro secondary industries
- Execution-Only / Self-Directed Investing Platforms (FSAAAAAI), Registered Investment Advisor (RIA) Wealth Management (FSAEABAA)
Keywords
Where ORO Wealth is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Markets served
ORO Wealth business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Investment Platform Distribution: Platform fees from facilitating investments in mutual funds, bonds, fixed deposits, alternative assets, and equity broking services. The platform operates as a distribution channel for various investment products.
- Asset Management (Planned): Following Sebi in-principle approval for a mutual fund license, the company plans to build a digital-first AMC (Asset Management Company), expanding from fund distribution into fund manufacturing to generate management fees.
Distribution channels1 record
ORO Wealth product offering
Product offeringCore offering
ORO Wealth operates a digital wealth management platform that provides retail investors direct access to mutual funds, bonds, fixed deposits, alternative assets, and equity broking services through a single integrated interface. Following its acquisition by InCred Money in early 2023, the platform has secured Sebi in-principle approval for a mutual fund license and plans to launch a digital-first Asset Management Company within 6-9 months, extending its model from fund distribution into fund manufacturing.
Differentiator
Problem solved
Functional benefit
Products and services
- Direct Mutual Fund Platform (Orowealth) Direct mutual fund platform acquired by InCred Money in early 2023, providing retail investors access to direct mutual fund investments without distributor intermediation.
- InCred Money Wealth Platform Wealth-tech platform offering bonds, fixed deposits, alternative assets, and equity broking services to retail investors, with plans to expand into fund manufacturing (AMC) following Sebi in-principle approval for a mutual fund license.
Companies that use ORO Wealth
Customer profileSegments1 record
Ideal customer profiles1 record
ORO Wealth technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ORO Wealth partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- OrowealthcoreInCred Money acquired Orowealth, a direct mutual fund platform, in early 2023. This acquisition expanded InCred Money's product portfolio and customer base in the wealth management space, combining Orowealth's mutual fund expertise with InCred Money's broader investment platform spanning bonds, fixed deposits, alternative assets, and equity broking.
Scale indicators2 records
ORO Wealth competitors and assessment
Company assessmentDirect peers
- Groww: India's largest direct mutual fund and equity broking platform, serving retail investors with multi-asset access — directly comparable to ORO Wealth's core value proposition of self-directed retail wealth management.
- Kuvera: Direct mutual fund platform with a strong focus on goal-based financial planning and tax-efficient investing — competes with ORO Wealth's direct MF and financial planning heritage.
- INDmoney: Super financial app aggregating mutual funds, stocks, fixed deposits, US stocks, and personal finance tools — directly comparable multi-asset digital wealth platform targeting Indian retail investors.
- Zerodha (Coin): India's largest discount broker offering direct mutual funds via Coin alongside equity broking — directly competes with ORO Wealth's combined MF and broking offering.
- Paytm Money: Backed by Paytm, this platform offers direct mutual funds, stocks, NPS, and other investment products — a comparable multi-asset digital wealth platform with strong retail distribution.
- ETMONEY: Times Group-backed wealth management platform offering mutual funds, stocks, loans, and insurance — directly comparable multi-product digital wealth platform in India.
- Scripbox: Goal-based direct mutual fund investment platform with AI-driven portfolio recommendations — competes with ORO Wealth's retail investment advisory and direct MF offering.
- 5paisa: Discount broker offering mutual funds, stocks, derivatives, and insurance — comparable to ORO Wealth's equity broking and multi-asset retail offering.
- Upstox: Leading Indian discount broker expanding into mutual funds and other investment products — directly comparable equity broking and emerging wealth platform competitor.
Emerging players
- Smallcase: Thematic investing platform offering model portfolios of stocks and ETFs — adjacent competitor targeting digitally native retail investors with differentiated investment products.
Market position
Customer concentration
ORO Wealth social profiles
Digital presenceORO Wealth financial estimates
Financial estimateRevenue estimate
Valuation estimate
ORO Wealth leadership team
Management profileNumber of profiles
Profiles3 records
ORO Wealth funding detail
Funding detailFunding overview
Funding rounds4 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ORO Wealth M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ORO Wealth
What does ORO Wealth do?
ORO Wealth operates a digital wealth management platform that provides retail investors direct access to mutual funds, bonds, fixed deposits, alternative assets, and equity broking services through a single integrated interface. Following its acquisition by InCred Money in early 2023, the platform has secured Sebi in-principle approval for a mutual fund license and plans to launch a digital-first Asset Management Company within 6-9 months, extending its model from fund distribution into fund manufacturing.
Is ORO Wealth a public or private company?
ORO Wealth is a private company. It is classified as corporate owned and is currently operating.
When was ORO Wealth founded?
ORO Wealth was founded in 2015. It employs 11 to 50 people.
Where is ORO Wealth based?
ORO Wealth is headquartered in Mumbai, India, in the Asia region.
How does ORO Wealth make money?
Two revenue lines are on record. Investment Platform Distribution is the primary driver. The others are asset Management (Planned).
Who are ORO Wealth's main competitors?
Direct peers on record are Groww, Kuvera, INDmoney, Zerodha (Coin), Paytm Money, ETMONEY, Scripbox, 5paisa and Upstox. Smallcase is listed as an emerging player.
Does ORO Wealth have an API?
No public API is recorded for ORO Wealth.
What industry is ORO Wealth in?
ORO Wealth's product category is Digital Wealth Management. Its primary akta.pro industry code is FSAGAEAL, Alternatives & Multi-Asset Digital Wealth Platforms (PE/VC/Real Assets access), with a secondary code of FSAAAAAI, Execution-Only / Self-Directed Investing Platforms. Its NAICS code is 523940 and its SIC code is 6282.