Yawnder

What Yawnder does

Yawnder, legally operated as Sleep Coast, LLC, is a San Diego-based specialty sleep retailer founded in 2015 that combines a 5,400 sq ft physical showroom in Encinitas, CA with an e-commerce storefront. The company carries more than 40 mattress brands side-by-side for in-person testing, holds exclusive authorized Osaki massage chair dealer status in San Diego, and distributes third-party lines including Avocado, Helix, Puffy, Nectar, Brooklyn Bedding, DreamCloud, and WinkBeds. Its proprietary product portfolio includes the Yawnder hybrid mattress, a four-tier Yawnder Adjustable Base family (3.0 through 6.0) manufactured by Ergomotion with German Okin motors, the ErgoSportive athlete-recovery smart bed with Garmin wearable integration, the Dawn House adjustable hi-low smart bed with health monitoring, and the NodPod weighted sleep mask line.

The company's technology differentiation centers on a testing partnership with DepthSight Innovations that produces data-driven mattress reviews using ASTM 1566-compliant firmness curves and free weight drop tests, plus the Mattress Match Quiz recommendation tool. Smart-bed products (ErgoSportive, Dawn House, Yawnder 6.0) incorporate third-party biometric sensors for heart rate, respiration, sleep staging, and anti-snore automation, but no proprietary AI/ML capability is disclosed.

Yawnder's revenue model is multi-stream: one-time sales of mattresses, adjustable bases, and massage chairs constitute the core, supplemented by bedding/accessory revenue, Affirm 0% APR financing transaction fees, Flex HSA/FSA payment processing, and affiliate referral commissions to partner brands. Pricing spans entry-level accessories at $46 to flagship smart beds above $4,299, with a 10% service discount program for military, medical, teaching, and first-responder segments verified through VerifyPass. The customer base is direct-to-consumer across general sleep seekers, athletes, seniors, families, and budget-conscious buyers, served through the showroom and a single-country e-commerce channel with no disclosed revenue, funding, or institutional backing.

Name

Yawnder

Legal name

Sleep Coast, LLC

Website

https://yawnder.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Yawnder is a San Diego-based specialty sleep retailer operating a 5,400 sq ft Encinitas showroom and e-commerce store, selling 40+ mattress brands, its own Yawnder-branded mattresses and adjustable bases, smart beds, and Osaki massage chairs to direct-to-consumer sleep shoppers across general, athlete, and senior segments.

Ownership category

akta.pro rank

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Mattress and Adjustable Bed Sales: Primary revenue from selling mattresses and adjustable beds from multiple branded partners (Avocado, Bear, Brooklyn Bedding, DreamCloud, Helix, Nectar, Puffy, WinkBeds, and proprietary Yawnder brand products) through showroom and e-commerce.
2. Bedding and Accessory Sales: Secondary revenue from pillows, sheets, mattress protectors, weighted blankets, sleep masks, candles, and other sleep accessories.
3. Massage Chair Sales: Revenue from selling Osaki massage chairs; Yawnder is the only official Osaki dealer in San Diego.
4. Financing Services: Offers 0% APR financing through Affirm and accepts HSA/FSA payments via Flex, providing flexible payment options to customers.
5. Affiliate Referrals: Referral commissions from linking customers to partner brands (Nectar, DreamCloud, Avocado) and mattress review content.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Yawnder is a San Diego-based specialty sleep retailer that sells mattresses, adjustable bases, smart beds, massage chairs, and sleep accessories through a 5,400 sq ft physical showroom in Encinitas and an e-commerce website. The offering combines private-label products (the Yawnder Mattress and a four-tier Yawnder Adjustable Base line manufactured through Ergomotion) with curated distribution of 15+ third-party mattress brands and complementary accessories, supported by a proprietary data-driven mattress testing methodology in partnership with DepthSight Innovations. Revenue is generated principally through one-time product sales supplemented by financing transaction fees (Affirm), affiliate referral commissions, and exclusive dealership economics on Osaki massage chairs.

Product overview

Yawnder is a San Diego-based mattress retailer and showroom operating a physical 5,400 sq ft Encinitas location and e-commerce platform. The product portfolio centers on Yawnder's own private-label line — the Yawnder Mattress (premium hybrid) and a four-tier Yawnder Adjustable Base family (3.0 through 6.0, scaling from essential head/foot articulation to app-controlled, Bluetooth-connected flagship automation) — complemented by the proprietary ErgoSportive athlete-recovery smart bed and Dawn House Hi-Low smart bed with health monitoring. The catalog also distributes 15+ third-party mattress brands (Avocado, Bear, Birch, Brooklyn Bedding, Diamond, DreamCloud, Helix, Leesa, Magniflex, Mlily, Nectar, Nolah, Plank, Puffy, Technogel, Titan, WinkBeds) and Osaki massage chairs. Bedding accessories include NodPod weighted sleep masks, sheets, protectors, pillows, toppers, and duvet inserts. Services include a mattress matching quiz, in-showroom testing of 40+ brands, Affirm financing, HSA/FSA payment via Flex, VerifyPass-powered service discounts, a 100-night price match guarantee, and community mattress donation. No public API is offered.

Differentiator

Problem solved

Functional benefit

Products and services

• Yawnder Mattress Yawnder's own private-label premium hybrid mattress designed for San Diego living with a balanced feel and best price guarantee, sold alongside the Yawnder Adjustable Base family.
• Yawnder Adjustable Base (3.0 / 4.0 / 5.0 / 6.0 tiers) Private-label adjustable base line offered in four tiers (3.0 entry-level, 4.0 mid-tier with massage, 5.0 lumbar support, 6.0 flagship smart) with features including head and foot articulation, Zero-Gravity preset, optional massage, USB charging, lumbar support, wireless remote, and app/Bluetooth control on the 6.0 tier.
• ErgoSportive Smart Bed Advanced smart bed with non-contact biometric sensors tracking sleep stages, heart rate, and respiration, Garmin wearable integration, automatic anti-snore detection and adjustment, zero-G positioning, and relaxation vibration modes aimed at athletes and recovery-focused sleepers.
• Dawn House Adjustable Hi-Low Smart Bed Health-monitoring smart bed featuring hi-low height adjustability for easier entry and exit, passive health monitoring sensors (heart rate, respiration, snoring, sleep-apnea indicators), voice control, motion-activated under-bed lighting, massage, and luxury design with slate or ivory headboard options.
• Osaki Massage Chairs (OS-Pro 4D DuoMax SE, Manhattan Duo 4D) Premium massage chairs sold as the only authorized Osaki dealer in San Diego, including the OS-Pro 4D DuoMax SE customer favorite and Manhattan Duo 4D, available for in-showroom testing at the Encinitas location.
• Avocado Mattress Line (Green Hybrid, Eco Plus, Kids) GOTS-certified organic hybrid mattress line including the Avocado Green Hybrid with GOLS-certified Dunlop latex, GOTS-certified organic wool and cotton, 1127 pocketed coils with 5 support zones, plus the Avocado Eco Plus Adjustable Base (4.7 stars, 18,685 reviews) and Avocado Kids Eco Organic mattress.
• Helix Midnight Elite Mattress Luxury hybrid mattress with GlacioTex Elite cooling cover, 5 high-density foam layers, microcoil comfort layers, zoned coil support system, reinforced perimeter, and medium feel suited for side and combination sleepers.
• Puffy Lux Hybrid Mattress Medium-plush hybrid mattress with Cooling Cloud foam for heat dispersion, individually wrapped coils for motion control, CertiPUR-US certified foams, American Chiropractic Association endorsement, 101-night trial, and lifetime warranty.
• Brooklyn Bedding Aurora Luxe Cooling Mattress Advanced cooling hybrid mattress with GlacioTex cooling cover, CopperFlex foam with TitanCool, zoned Ascension coil support, available in Soft, Medium, or Firm comfort levels, and reinforced perimeter edge support.
• Nectar Classic Hybrid Mattress 12-inch hybrid mattress combining 2 inches of gel memory foam, 2 inches of polyfoam, and 8 inches of coils, with strong pressure relief, motion isolation, 365-night trial, and lifetime warranty.
• NodPod Silk Weighted Sleep Mask Premium weighted silk sleep mask wrapped in Mineralized Silk with silver ion technology for acne reduction and extended freshness between washes, featuring 22 momme Mulberry silk, dual-sided with velvet, and a strap-free design.
• NodPod Sleep Mask Weighted sleep mask with evenly distributed micro beads (~9 oz) providing deep touch pressure, cotton jersey on one side and soft fleece on the other, removable washable cover, and works for back, side, and stomach sleepers.
• Mattress Match Quiz Interactive 1-minute online personalization quiz that recommends a mattress from the Yawnder catalog based on sleep style, weight, and firmness preferences, used as a mid-funnel lead-generation and guidance tool.
• In-Showroom Testing Service (Encinitas Showroom) Hands-on testing of 40+ mattress brands, adjustable bases, and Osaki massage chairs in the 5,400 sq ft Encinitas showroom, supported by expert sleep advisors and no sales pressure, available Mon 11am-6pm, Tue-Fri 11am-7pm, Sat-Sun 11am-6pm.

Quantifiable outcome

• Firmness Testing: ASTM 1566 compliant force vs. travel curve measurements on every mattress reviewed
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature1 record

Partnerships

19 partnerships are on record, tiered core and supporting.

• DepthSight InnovationscoreTechnology or IntegrationTesting partnership for proprietary data-driven mattress testing. Conducts firmness testing measuring force vs. travel curves (ASTM 1566 compliant) and free weight drop tests tracking impact force and partner shake. Provides objective data to support mattress reviews rather than marketing claims.
• OsakicoreChannel Partner/ Reseller/ DistributorOnly official Osaki dealer in San Diego. Exclusive retail partnership allowing customers to test Osaki massage chairs (OS-Pro 4D DuoMax SE, Manhattan Duo 4D) before purchase at the Encinitas showroom.
• AffirmsupportingGTM or Marketing PartnerFinancing partner offering 0% APR financing to customers. Enables flexible payment options for mattress and adjustable bed purchases.
• Flex (HSA/FSA)supportingGTM or Marketing PartnerHSA and FSA payment integration allowing customers to use pre-tax health dollars for eligible sleep product purchases.
• VerifyPasssupportingTechnology or IntegrationIdentity verification platform powering the service discount program for military, first responders, medical providers, nurses, teachers, students, and government employees.
• GarmincoreTechnology or IntegrationErgoSportive smart bed syncs nightly recovery metrics directly with Garmin wearables. Integration provides complete picture of body battery and recovery data through Garmin ecosystem.
• AvocadosupportingChannel Partner/ Reseller/ DistributorReseller of Avocado mattresses, adjustable bases, foundations, and nightstands. GOTS-certified organic product line including Eco Plus Adjustable Base, Eco Adjustable Base, and mattress foundations.
• HelixsupportingChannel Partner/ Reseller/ DistributorReseller of Helix mattress line including Helix Core, Helix Luxe, Helix Elite, and Helix Kids Mattress models.
• PuffysupportingChannel Partner/ Reseller/ DistributorReseller of Puffy mattress line including Puffy Mattress, Puffy Lux Hybrid, and Puffy adjustable bases.
• NectarsupportingChannel Partner/ Reseller/ DistributorReseller of Nectar mattress line including Classic, Premier, and Luxe Hybrid models with 365-night trial and lifetime warranty.
• Brooklyn BeddingsupportingChannel Partner/ Reseller/ DistributorReseller of Brooklyn Bedding products including Aurora Luxe, Signature Hybrid, Sedona, and Plank mattress lines.
• Dawn HousesupportingChannel Partner/ Reseller/ DistributorReseller of Dawn House adjustable hi-low smart beds with health monitoring, anti-snore, and height adjustability features.
• ErgoSportivecoreChannel Partner/ Reseller/ DistributorReseller of ErgoSportive smart beds featuring advanced health sensors, Garmin integration, automatic anti-snore technology, and zero-G positioning for athletes and health-conscious sleepers.
• RizesupportingChannel Partner/ Reseller/ DistributorAuthorized Rize dealer offering Contemporary IV, Remedy III, and Elevation Kit products. Lowest price match guaranteed.
• Symphony SleepsupportingChannel Partner/ Reseller/ DistributorReseller of Symphony Sleep adjustable bases including S100N, ES200, ES500, ES600, Hi-Low Kit, and Elevation Kit.
• MaloufsupportingChannel Partner/ Reseller/ DistributorReseller of Malouf S755 Smart Adjustable Bed Base featuring head tilt, powered lumbar, ReachAssist technology, and dual massage.
• BedTechsupportingChannel Partner/ Reseller/ DistributorReseller of BedTech BT2000, BT3000, and BT6500 adjustable foundations with various feature tiers and price points.
• ErgomotioncoreTechnology or IntegrationManufacturing partner for Yawnder's proprietary adjustable base line (3.0, 4.0, 5.0, 6.0 models). Powers whisper-quiet German Okin motors and advanced articulation features.
• Local San Diego CharitiessupportingStrategic or Co-development PartnerCommunity partnership program donating new and gently used mattresses to families in need in the San Diego area.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Casper: Pioneer DTC mattress brand that has expanded into physical Casper Sleep Shops and sells a multi-category sleep product portfolio. Directly comparable product breadth and target customer to Yawnder, though with national scale.
• Purple: DTC mattress and sleep accessories brand with a proprietary grid technology and growing retail showroom footprint. Comparable direct-to-consumer mattress model and premium positioning to Yawnder's curated brand selection.
• Helix Sleep: DTC mattress company offering multiple model lines targeted at different sleep styles. Yawnder resells Helix products and features them prominently in the showroom, making Helix a direct channel partner and category comparable.
• Nectar Sleep: Value-positioned DTC mattress brand with 365-night trial and lifetime warranty. Yawnder resells Nectar and benefits from affiliate referrals, making it both a peer and a direct channel partner in the online mattress space.
• Avocado: Eco-focused organic mattress brand with its own DTC and showrooms. Yawnder is an authorized Avocado reseller, making it a direct brand partner and a comparable in the premium natural mattress segment.
• Puffy: DTC mattress brand offering memory foam and hybrid mattresses plus adjustable bases. Yawnder is an authorized reseller of Puffy products, making it both a channel partner and a directly comparable online-first mattress retailer.
• Brooklyn Bedding: Vertically integrated mattress manufacturer with strong DTC and own showroom presence. Resold through Yawnder, Brooklyn Bedding is a directly comparable premium-value mattress brand competing for the same end customer.
• Saatva: Premium online mattress and adjustable base retailer that complements its e-commerce model with Saatva Viewing Rooms (showrooms) for in-person testing — directly comparable to Yawnder's showroom + e-commerce hybrid strategy.

Broad incumbents

• Sleep Number: National smart bed retailer with proprietary adjustable Sleep Number beds and a large owned retail footprint. Comparable to Yawnder's smart bed push (ErgoSportive, Dawn House) but at vastly greater scale and brand awareness.
• Mattress Firm: Largest U.S. mattress specialty retailer with hundreds of showrooms nationwide. Serves the same end customer as Yawnder but at mass-market scale, representing the dominant competitive threat in brick-and-mortar sleep retail.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/yawndersleep
• Facebookfacebook.com/yawndersleep

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yawnder