What iD Interiors and Design Studio does

iD Interiors and Design Studio Pvt Ltd is a Chennai-based residential interior design and home construction firm founded in 2013, operating across Tamil Nadu with five company-owned showrooms (four in Chennai and one in Madurai) and an in-house manufacturing facility in East Ayanambakkam, Chennai. The company delivers end-to-end interior solutions for residential homeowners, spanning modular kitchens, wardrobes, TV units, pooja units, study units, crockery units, false ceilings, and lighting, with the modular kitchen as the flagship offering. It also provides residential architectural design and a turnkey home construction package priced at Rs.2,599 per square foot. The technology stack is execution-focused rather than software-centric: a 3D/2D design preview workflow, a third-party Merino Laminates Colour Visualizer embedded on the website, a daily site-monitoring mobile application, and smart-home integrations with Google/Alexa voice control, Sensinova sensors, and Toyama touch switches. Authorized OEM partnerships with Merino and Greenlam, plus hardware partners Blum, Hafele, Ebco, and Kessebohmer, anchor the supply chain.

The business model is project-based and retail-oriented. The company sells one-time interior design packages to individual homeowners, with tiered pricing (e.g., Rs.3.99 Lakhs for a complete 3BHK, Rs.3-9 Lakhs for modular kitchen packages) and quote-based pricing for bespoke projects. Revenue is generated from design, manufacturing, installation, and after-sales service, supplemented by a 10-year warranty, free maintenance, and free consultation/estimation as customer acquisition tools. Go-to-market is showroom-led direct-to-consumer sales complemented by 50+ localized SEO service pages, Google reviews, WhatsApp inquiry, and YouTube testimonials, with a separate NRI service flow supporting secure online payments in dollars and pounds. A newly launched low-cost franchise model offers an asset-light expansion channel. Headcount is 51-100; the company is privately held with no disclosed institutional funding or external investment.

Name

iD Interiors and Design Studio

Legal name

iD Interiors and Design Studio Pvt Ltd

Website

https://idinteriors.co.in

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

iD Interiors and Design Studio is a Chennai-based residential interior design firm (founded 2013) operating five showrooms across Chennai and Madurai with an in-house manufacturing facility, serving individual homeowners with modular kitchens, full-home interior packages, and home construction services on a project-based, direct-to-consumer model.

Ownership category

akta.pro rank

Product category

Residential Interior Design

NAICS

Interior Design Services (54141), Office Furniture (including Fixtures) Manufacturing (3372), Showcase, Partition, Shelving, and Locker Manufacturing (337215)

SIC

Wood Household Furniture, (No Upholstered) (2511), Household Furniture (2510), Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540), Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Interior Design Services (BPAHAKAB)

akta.pro secondary industries

Residential Interior Fit-Out (Multi-Family & High-End) (IMAFANAE), Residential Design-Build & Renovation-Integrated Builders (IMAFABAE), Custom Cabinet Design & Build (HSAPAIAA), Custom Built-Ins (Shelving, Entertainment Centers, Mudrooms) (HSAPAIAH)

Keywords

• Residential interior design
• Modular kitchen design
• Home renovation services
• Modular furniture manufacturing
• Residential architecture services

Headquarters

HQ city

Chennai

HQ country

India

HQ region

Asia

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Residential Interior Design Services: Full-service interior design for homes including modular kitchens, wardrobes, TV units, pooja units, study units, and crockery units. Services include design, manufacturing in own factory, installation, and after-sales support.
2. Architectural Services: Residential architecture services including architectural design, new construction, and recreation. Includes pre-sketch, schematic design, and construction drawings. Pricing at Rs.2599/sqft for home construction package.
3. Modular Furniture Sales: Sale of factory-manufactured modular furniture including OEM products from MERINO and GREENLAM brands. Furniture includes wardrobes, kitchen accessories, and storage solutions.
4. Home Interior Packages: All-inclusive package pricing for home interiors. Examples: 3BHK complete home interior at ₹3.99 Lakhs, kitchen packages starting at ₹3 Lakhs for 2BHK, ₹6 Lakhs for 3BHK premium.
5. Franchise Opportunities: Low-cost franchise business opportunities for entrepreneurs wanting to start their own interior design business under the iD Interiors brand.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

iD Interiors and Design Studio provides end-to-end residential interior design services, including modular kitchens, wardrobes, TV units, pooja units, study units, and crockery units, with in-house manufacturing and on-site installation. The company also offers residential architecture and home construction packages. Design, manufacturing, installation, and after-sales support are bundled into packaged offerings served through five company-owned showrooms in Chennai and Madurai.

Product overview

iD Interiors and Design Studio is a home interior design firm operating as a single integrated service rather than a platform-plus-modules architecture. The company offers a comprehensive range of residential interior design services anchored by modular kitchens and extending to wardrobes, TV units, pooja units, study units, and crockery units. It also provides residential architecture and home construction services. The core offering is the complete interior execution from design through installation, with ancillary services including a Colour Visualizer digital tool powered by Merino Laminates, and a Tailor Made bespoke design programme with personal designer and virtual previews. Multiple package tiers are available for modular kitchens and full 3BHK interiors. The company maintains its own manufacturing factory in Chennai and holds ISO 9001:2015 certification.

Differentiator

Problem solved

Functional benefit

Products and services

• Modular Kitchen Customised modular kitchen design, manufacturing, and installation service covering space planning, multiple layout configurations, furniture selection, and complete kitchen setup for homeowners.
• Wardrobes and Lofts Custom-designed wardrobes and loft storage solutions including sliding wardrobes, space-saving designs, mirrored wardrobes, and open wardrobes with smart lighting and wardrobe accessories such as pullout hangers, trouser racks, and tie/belt holders for residential clients.
• TV Unit Custom TV unit design and installation service for living rooms and entertainment areas, integrated with the broader modular furniture range.
• Pooja Unit Custom pooja (prayer) unit design and fabrication for home religious spaces, manufactured in-house and installed as part of full-home interior packages.
• Study Unit Custom study desk and unit design and installation for home study spaces, manufactured and installed as part of full-home interior packages.
• Crockery Unit Custom crockery display and storage unit design and installation for dining areas, manufactured and installed as part of full-home interior packages.
• Kitchen Accessories Range of kitchen storage and organisation accessories including tandem drawers, cutlery drawers, plain drawers, thali baskets, oil pullouts, bottle pullouts, pantry pullouts, magic corners, wari corners, wicker baskets, rolling shutters, and sinks.
• Kitchen Appliances Provision and installation of kitchen appliances including chimneys, hobs, cooktops, microwave ovens, OTG, built-in fridges, dishwashers, deep fryers, and wine chillers sourced through vendor partnerships.
• Residential Architecture Services Specialised residential architecture service covering architectural design, new construction, and recreation projects. Includes pre-sketch evaluation, schematic design (2D and 3D), construction drawings, and ongoing project management for residential projects.
• Home Construction Complete individual home construction service offering RCC framed structure building with detailed specifications including brickwork, flooring, carpentry, plumbing, electrical, painting, and finishing. Priced at Rs.2599 per sqft.
• Tailor Made Interior Design Exclusive bespoke interior design service where each element is customised to the client's exact requirements, featuring a personal designer, real-time virtual previews, and access to an extensive range of woods, accessories, mirrors, colours, and finishes.
• Colour Visualizer Online colour and finish selection tool powered by Merino Laminates, allowing customers to visualise colours for kitchen, living room, kids room, bedroom, and bathroom interior designs via the iD Interiors website.

Quantifiable outcome

• 5000+ interior projects completed
• +4 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Merino LaminatescoreTechnology or IntegrationMerino Laminates powers iD Interiors' Colour Visualizer tool, allowing customers to preview color themes for various rooms. iD Interiors is an authorized dealer and uses Merino laminate products including the Sampada Collection featuring Indian motifs for accent walls, foyers, puja rooms, and bedrooms.
• GreenlamcoreTechnology or IntegrationiD Interiors is an authorized OEM (Original Equipment Manufacturer) of Greenlam products in Chennai and Tamil Nadu, producing Greenlam furniture solutions including laminates and furniture pieces under authorization.
• MERNO (MERNIO)coreTechnology or IntegrationiD Interiors is an authorized OEM (Original Equipment Manufacturer) of MERNIO (possibly Mernio) products in Chennai and Tamil Nadu, producing furniture solutions under authorization.
• Maya CreationsminorStrategic or Co-development PartnerGroup company within the iD Interiors corporate group, listed as part of the firms in their corporate group.
• Maple CreationsminorStrategic or Co-development PartnerGroup company within the iD Interiors corporate group, mentioned in relation to Tailor Made Design collections and brand traditions.
• ID Housing ChennaiminorStrategic or Co-development PartnerGroup company within the iD Interiors corporate group of companies.

Scale indicators6 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• DesignCafe: Bengaluru-headquartered modular interior design firm with factory-direct model, directly comparable to iD's vertical integration approach. Targets the same residential homeowner segment in South India.
• HomeLane: Modular home interiors specialist with own factories and a strong Chennai presence. Competes head-to-head with iD on kitchen, wardrobe, and full-home interior packages at similar price points.
• Livspace: India's largest tech-enabled interior design company offering modular kitchens, wardrobes, and full-home interiors with in-house manufacturing. Direct competitor across iD's core residential interior offerings in Chennai and pan-India.
• WoodenStreet: Omnichannel furniture and home interior brand with own manufacturing and experience stores. Overlaps with iD on custom furniture, modular solutions, and showroom-based direct sales to homeowners.
• Bonito Designs: Full-home interior design company with own manufacturing and design studios across multiple Indian cities. Direct overlap with iD in modular kitchen, wardrobes, and turnkey interior services.
• Decorpot: Bengaluru-based interior design and home renovation company offering end-to-end services from design to execution. Comparable in scope, customer segment, and turnkey delivery model.
• Kassa Interiors: Modular interiors and home renovation company serving Indian metros with factory-direct pricing. Directly comparable on product mix (kitchens, wardrobes, full-home interiors) and customer base.

Broad incumbents

• Urban Ladder: Premium home furniture and décor brand with interior design offerings. Overlaps with iD in serving urban Indian homeowners seeking design-led, quality-finished home solutions.
• Wakefit: D2C sleep and furniture brand that has expanded into home interior solutions with strong digital brand recognition. Broader in scope than iD but increasingly competing for the same homeowner wallet share.
• Pepperfry: Large online furniture and home furnishings marketplace with interior design services. Competes in the same end-customer category with broader catalog but less integrated design-execution model than iD.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/IDINTERIORSPVTLTD
• Instagraminstagram.com/idinteriors_india
• Xx.com/iDINTERIORS2
• LinkedInlinkedin.com/company/id-interiors-and-design-studio-pvt-ltd

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iD Interiors and Design Studio