Maple Software Creation
Maple Software Creation is a Penang-based boutique consultancy founded in 2007 that delivers AI and digital transformation advisory, workshops, and custom software implementation for enterprise and mid-market leadership teams across Southeast Asia, anchored by a proprietary seven-step architecture-first framework.
- Company typePrivate
- Founded2007
- HeadquartersButterworth, Malaysia
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Maple Software Creation does
Maple Software Creation (MSC) is a Penang, Malaysia-based Executive AI & Digital Transformation Consultancy founded in 2007 by Ts. Lukas J. Tan and operating through the legal entity Operion Ecommerce & Software Sdn Bhd. The firm organises its services into three tiers: Tier 1 executive advisory (AI Strategy, Digital Transformation, Technology Advisory, CTO-as-a-Service, Digitalisation Roadmap, AI Readiness Assessment, Technology Architecture Review, Business Process Analysis); Tier 2 workshops and training programmes (AI Leadership, Digital Transformation, Vibe Coding, AI Training, Digitalisation Roadmap Training, Corporate Digital Transformation), all HRD Corp and MBOT CPD claimable; and Tier 3 implementation services (Custom Software, ERP/CRM, Mobile, Web, Cloud Integration, API, E-Commerce, Software Maintenance). Every engagement runs through a proprietary seven-step transformation framework (Understand, Assess, Plan, Roadmap, Architecture, Build, Improve) that mandates architecture and requirements be confirmed before any code is written.
The firm's underlying technology approach is architecture-first rather than delivery-speed-first, with senior technical oversight, version control from day one, and functional/performance/security testing before production deployment. There is no packaged software product; revenue is generated entirely from professional services — project-based advisory, subscription-based CTO-as-a-Service (with disclosed pricing from RM1,500/month up to RM39,000/12 months), and fee-per-participant workshops. Go-to-market is direct and sales-led, anchored by free Discovery Sessions booked via WhatsApp, with demand generation through case studies and the Penang Digitalisation (PDX) 2027 state initiative. The company reports 1,000+ clients, 500+ projects, and 8 countries served over 19 years, with a headcount of 1–10 employees and 40+ university partnerships for talent. All customer logos in case studies are anonymised across property, retail, manufacturing, F&B, healthcare, education, logistics, professional services, e-commerce, and hospitality.
Maple Software Creation firmographics
Firmographics- Name
- Maple Software Creation
- Legal name
- Operion Ecommerce & Software Sdn Bhd
- Website
- https://maplecreation.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Maple Software Creation is a Penang-based boutique consultancy founded in 2007 that delivers AI and digital transformation advisory, workshops, and custom software implementation for enterprise and mid-market leadership teams across Southeast Asia, anchored by a proprietary seven-step architecture-first framework.
- Ownership category
- akta.pro rank
Maple Software Creation industry classification
Industry- Product category
- AI & Digital Transformation Consulting
- NAICS
- Custom Computer Programming Services (541511), Computer Systems Design Services (541512), Other Computer Related Services (541519)
- SIC
- Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Custom Application Development (Web/Mobile/Desktop) (BPAEAFAA)
- akta.pro secondary industries
- Software Engineering & Application Modernization (BPAHAEAD), Software Development (Programming, Frameworks, Dev Tools) (EDABAFAA)
Keywords
Where Maple Software Creation is headquartered
LocationHeadquarters
- HQ city
- Butterworth
- HQ country
- Malaysia
- HQ region
- Asia
Offices1 record
Markets served
Maple Software Creation business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations
Revenue model
- Advisory Services: Tier 1 executive advisory engagements including AI Strategy Consulting, Digital Transformation Consulting, Technology Advisory, CTO-as-a-Service, Digitalisation Roadmap, AI Readiness Assessment, Technology Architecture Review, and Business Process Analysis. Billed as project-based or retainer engagements.
- Workshops & Training Programmes: Tier 2 workshops including AI Leadership Workshop, Digital Transformation Workshop, Vibe Coding Workshop, AI Training, Digitalisation Roadmap Training, and Corporate Digital Transformation. HRD Corp and MBOT CPD claimable. Revenue is fee-per-participant or programme-based.
- Implementation Services: Tier 3 implementation services covering Custom Software, Enterprise Systems (ERP/CRM), Mobile App Development, Web Design & Development, Cloud Integration, API Development, E-Commerce, and Software Maintenance. Billed as project-based engagements, with Software Maintenance available as monthly retainer or ad-hoc.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Advisory-only consultation |
| Subscription | Multi-year contract | Project Kickstart (3 months) |
| Subscription | Multi-year contract | Project Blueprint (2 months) |
| Subscription | Multi-year contract | Full design and oversight (12 months) |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Maple Software Creation product offering
Product offeringCore offering
Maple Software Creation is an AI and digital transformation consultancy that helps enterprises adopt and integrate artificial intelligence solutions. The company operates through three service tiers: Advisory (strategic guidance), Workshops (training and capability building), and Implementation (hands-on deployment of AI and digital solutions). Founded in 2007 in Butterworth, Malaysia, the firm operates under the legal entity Operion Ecommerce & Software Sdn Bhd.
Product overview
MSC (Maple Software Creation) is an Executive AI & Digital Transformation Consultancy offering a three-tiered service portfolio: Tier 1 — Advisory Services (8 offerings: AI Strategy Consulting, Digital Transformation Consulting, Technology Advisory, CTO-as-a-Service, Digitalisation Roadmap, AI Readiness Assessment, Technology Architecture Review, Business Process Analysis); Tier 2 — Workshops & Training Programmes (6 offerings: AI Leadership Workshop, Digital Transformation Workshop, Vibe Coding Workshop, AI Training, Digitalisation Roadmap Training, Corporate Digital Transformation, all HRD Corp and MBOT CPD claimable); and Tier 3 — Implementation Services (8 offerings: Custom Software, Enterprise Systems (ERP/CRM), Mobile App Development, Web Design & Development, Cloud Integration, API Development, E-Commerce, Software Maintenance). Services are structured around a proprietary seven-step transformation framework: Understand, Assess, Plan, Roadmap, Architecture, Build, and Improve. The company does not offer a packaged software product but rather consults, trains, and builds custom solutions for clients.
Differentiator
Problem solved
Functional benefit
Products and services
- AI Advisory Services
Quantifiable outcome
- 70% less manual data entry per store
- +9 more outcomes
Companies that use Maple Software Creation
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles1 record
Maple Software Creation technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Maple Software Creation partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- Operion Ecommerce & Software Sdn BhdminorOperion Ecommerce & Software Sdn Bhd manages MSC's operations including the website and job portal (jobportal.operion.com.my). The relationship appears operational rather than strategic — Operion provides managed hosting and talent acquisition infrastructure for MSC.
- 40+ Universitiesminor40+ university partnerships supporting graduate training and talent pipelines. These partnerships serve as a talent pipeline for recruiting graduate-level talent into MSC's team.
- Penang Digitalisation (PDX) 2027coreMSC is a proud participant in Penang Digitalisation (PDX) 2027, the state initiative advancing digital adoption across Penang's business community. This is a government-backed ecosystem partnership positioning MSC as a key digital transformation provider in the Penang region.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Maple Software Creation competitors and assessment
Company assessmentDirect peers
- Snappymob: Malaysia-based custom software development agency offering web, mobile, and enterprise solutions to regional clients. Closely comparable in geography, size band, and bespoke-software delivery model.
- Torque (Torque Asia): Malaysian digital agency and custom software consultancy serving enterprise clients across the region. Comparable in custom web/mobile development and digital transformation advisory positioning.
- KMS Solutions: Malaysian IT consultancy specialising in enterprise systems (SAP, ERP/CRM) implementation and digital transformation for Malaysian enterprises. Overlaps with MSC's Tier 3 enterprise systems and advisory offerings.
- Atomic Object: US-based custom software consultancy emphasising architecture-first design, product strategy, and embedded technical leadership for SMEs and mid-market. Strongest analogue to MSC's CTO-as-a-Service and architecture-first positioning outside Malaysia.
Broad incumbents
- Thoughtworks: Global technology consultancy specialising in custom software, digital transformation, and platform engineering for enterprise clients. Comparable on architecture-first delivery, senior-overseen builds, and custom application modernisation.
- Accenture: Global professional services firm with a large digital transformation, AI strategy, and custom systems integration practice serving Malaysian and regional enterprises. Direct overlap on AI advisory, ERP/CRM implementation, and digital transformation consulting.
- Slalom: Global digital transformation and technology consulting firm offering advisory, custom build, and managed services to enterprise and mid-market clients. Overlaps with MSC's three-tier service model and architecture-led delivery at larger scale.
Others
- Toptal: Global freelance talent platform connecting enterprises with senior technical talent, including fractional CTOs and product experts. Comparable as a non-traditional alternative for CTO-as-a-Service engagements, though operating as a marketplace rather than a consultancy.
Emerging players
- Pancake Software: Regional software firm operating in Southeast Asia offering custom web and app development for SMEs and enterprises. Comparable in custom development delivery and Malaysian/SEA target market.
Regional players
- Emerio Malaysia: Malaysia-based IT services firm (now part of NTT Data) delivering application development, cloud integration, and managed services across Southeast Asia. Comparable in implementation services and regional enterprise customer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Maple Software Creation social profiles
Digital presenceMaple Software Creation financial estimates
Financial estimateRevenue estimate
Valuation estimate
Maple Software Creation leadership team
Management profileNumber of profiles
Profiles1 record
Maple Software Creation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Maple Software Creation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Maple Software Creation
What does Maple Software Creation do?
Maple Software Creation is an AI and digital transformation consultancy that helps enterprises adopt and integrate artificial intelligence solutions. The company operates through three service tiers: Advisory (strategic guidance), Workshops (training and capability building), and Implementation (hands-on deployment of AI and digital solutions). Founded in 2007 in Butterworth, Malaysia, the firm operates under the legal entity Operion Ecommerce & Software Sdn Bhd.
Is Maple Software Creation a public or private company?
Maple Software Creation is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Maple Software Creation founded?
Maple Software Creation was founded in 2007. It employs 1 to 10 people.
Where is Maple Software Creation based?
Maple Software Creation is headquartered in Butterworth, Malaysia, in the Asia region.
How does Maple Software Creation make money?
Three revenue lines are on record. Advisory Services are the primary driver. The others are workshops & Training Programmes and implementation Services.
Who are Maple Software Creation's main competitors?
Direct peers on record are Snappymob, Torque (Torque Asia), KMS Solutions and Atomic Object. Broad incumbents are Thoughtworks, Accenture and Slalom. Toptal is listed as an others. Pancake Software is listed as an emerging player. Emerio Malaysia is listed as a regional player.
Does Maple Software Creation have an API?
No public API is recorded for Maple Software Creation.
What industry is Maple Software Creation in?
Maple Software Creation's product category is AI & Digital Transformation Consulting. Its primary akta.pro industry code is BPAEAFAA, Custom Application Development (Web/Mobile/Desktop), with a secondary code of BPAHAEAD, Software Engineering & Application Modernization. Its NAICS code is 541511 and its SIC code is 7371.