Watermatic

What Watermatic does

Watermatic is a French industrial manufacturer specializing in wastewater evacuation solutions, with a portfolio built around two core technology platforms: WC grinder pumps (broyeurs) and sanitary lifting pumps (pompes de relevage). Founded in 1963 and operating under the legal entity SETMA Europe SAS (registered capital €4,109,010), the company designs and manufactures 100% of its products at a single facility in La Ciotat, near Marseille. The product range spans adaptable grinders (W12, W12Pro, W15SP SILENCE, WD1000) installed behind or alongside existing toilets; suspended-toilet systems with integrated grinding (WATERWALL, W40SP Silence series); compact integrated grinder toilets (W20SP/W30SP SILENCE); sanitary lifting pumps for gray water (VD80–VD500); condensate pumps and neutralizers (WATERCONDENS, Waterneutral); and commercial grease traps (Eco-Graisse). Proprietary engineering features include the Soundless noise-reduction system, Double-Tank maintenance architecture, Râpe metallic grinding mechanism, dual-flush 2L/4L system, and the turbine-râpe heavy-duty grinding system introduced in the 2021 VD120 Pro.

The company's go-to-market is exclusively B2B2C through the professional plumbing channel. Watermatic does not sell direct; products reach end users only via 104 approved service stations and resellers across metropolitan France, supported by 18 itinerant sales representatives, 6 inside sales assistants, and 5 after-sales technicians. End customers fall into three primary segments: residential homeowners installing additional bathrooms or laundry facilities below sewer level; professional plumbers and installers specifying products in client projects; and commercial end-users in food service (restaurants installing grease traps), sports facilities, and dental practices deploying intensive-use lifting pumps. Pricing is set at the reseller level and is not publicly disclosed; the company monetizes through one-time hardware sales plus a dedicated spare-parts portal offering 48-hour dispatch. After-sales support is anchored by a 2-year standard warranty extendable to 5 years upon product registration.

Commercially, Watermatic operates a stable, mature business model with no venture capital, private equity, or public-market backing disclosed. The company is privately held under parent Aquaproduction, with Eric Marchand serving as Directeur marketing. Distribution is purely domestic-focused in terms of stated channel infrastructure, though the company states it exports worldwide through a network of subsidiaries. Marketing emphasizes French manufacturing heritage, installer-focused content (YouTube tutorials, interactive digital catalogs, newsletters), and 60+ years of brand authority as the pioneer of WC grinders in France. No revenue, headcount total, or growth-rate figures are publicly disclosed.

Name

Watermatic

Legal name

SETMA Europe

Website

https://watermatic.fr

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

251–500 employees

Short description

Watermatic is a French manufacturer of WC grinder pumps and sanitary lifting pumps, founded in 1963 and producing 100% of its products at La Ciotat. It sells exclusively through a network of 104 professional plumbing service stations across metropolitan France.

Ownership category

akta.pro rank

Product category

Sanitary Pumps and Wastewater Grinders

NAICS

Pump and Compressor Manufacturing (33391), Measuring, Dispensing, and Other Pumping Equipment Manufacturing (333914)

SIC

Pumps & Pumping Equipment (3561), Heating Equip, Except Elec & Warm Air; & Plumbing Fixtures (3430)

akta.pro primary industry

Pumps & Plumbing Pump Accessories (Sump, Sewage, Booster) (IMADALAL)

akta.pro secondary industries

Pump & Compressor Packages (Skids, Booster Sets) (IMAHANAG), Sewer Pump/Lift Stations & Wet Wells (EUANACAC)

Keywords

• Sanitary lifting pumps
• WC grinder systems
• Wastewater pumping equipment
• Condensate lifting pumps
• Plumbing equipment manufacturer

Headquarters

HQ city

La Ciotat

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Grinder Sales (Broyeurs WC): Sale of WC grinder units - both adaptable grinders and integrated grinders with built-in ceramic. One-time hardware purchase model through professional distribution network.
2. Lifting Pump Sales (Pompes de relevage): Sale of sanitary lifting pumps, condensate pumps, and grease traps for various wastewater evacuation applications.
3. Spare Parts: Sale of replacement parts through dedicated spare parts portal (broyeurs.watermatic.fr) with 48-hour dispatch commitment.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Watermatic designs and manufactures WC grinders (broyeurs) and sanitary lifting pumps for wastewater evacuation when gravity drainage is impossible. The portfolio covers adaptable grinders for behind-floor or behind-wall installation, suspended toilet solutions with integrated grinders, compact toilets with built-in grinding, grey-water lifting pumps, condensate pumps and neutralizers for boilers, and grease traps for commercial kitchens. All products are designed and manufactured in La Ciotat, France, and sold exclusively through the professional plumbing channel.

Product overview

Watermatic is a 100% French manufacturer specializing in wastewater evacuation solutions, primarily WC grinders and lifting pumps. The product portfolio consists of three main product lines: (1) Adaptable grinders (W12, W12Pro, W15SP SILENCE, WD1000) - pump grinder systems installed behind or alongside toilets that macerate waste for evacuation through small pipes when gravity drainage is impossible; (2) Suspended solutions (W16P, WATERWALL, Waterwall Design, W40SP Silence, W40SP Silence Box, W40SP Silence Box Design) - suspended toilet systems with integrated grinders and support frames for wall-mounted installations; (3) Integrated grinder toilets (W20SP SILENCE, W30SP SILENCE) - compact toilets with built-in grinding systems. Supporting these are sanitary lifting pumps (VD80, VD90, VD110, VD120, VD500, Kinefloor+) for gray water from showers and appliances; condensate lifting pumps (WATERCONDENS) and neutralizers (Waterneutral, Waterneutral compact) for boilers and HVAC systems; and grease traps (Eco-Graisse) for commercial kitchens. All products are designed and manufactured in La Ciotat, France.

Differentiator

Problem solved

Functional benefit

Products and services

• W12 Adaptable grinder pump installed behind floor-level toilets or in partitions for suspended toilets, designed to evacuate wastewater when gravity drainage is impossible by macerating organic matter and toilet paper for expulsion through small-diameter (32mm) pipes.
• W12Pro Lifting pump with integrated grinding system featuring 3 inlets (1 central for WC and 2 lateral for connecting shower, washbasin or bidet) enabling creation of a complete bathroom anywhere in a house from attic to basement. 470W motor evacuates wastewater up to 6m height and 100m length with a maximum flow rate of 120L/min.
• W15SP SILENCE Adaptable grinder pump for extreme discretion featuring a highly soundproofed tank and motor, equipped with the double-tank system for clean intervention during maintenance.
• WD1000 Adaptable grinder pump for WC installation when gravity drainage is not possible.
• W16P Adaptable grinder for suspended toilets with additional shower connection capability. Ultra-thin 13cm width for easy installation, compatible with all standard chassis on the market.
• WATERWALL Adaptable grinder delivered with Grohe support frame, enabling suspended toilet and washbasin installation with a very aesthetic result. The supporting wall frame is tileable while maintaining access to the hatch.
• Waterwall Design Suspended toilet solution with integrated grinder featuring design aesthetics and built-in support frame.
• W40SP Silence Suspended toilet with integrated silent grinder, delivered with a universal self-supporting support frame to be fixed to floor and wall. Features acoustic foam anti-vibration, a 500W motor, and 2L/4L dual flush for water economy.
• W40SP Silence Box Suspended toilet with integrated silent grinder and universal self-supporting frame, delivered with thermoformed textured covering available in 3 colors (white, concrete gray, anthracite gray). No tiling required; covering is ready to install in one piece for quick and easy assembly. Can be installed in 2 hours on all wall types in new or renovation projects.
• W40SP Silence Box Design Suspended toilet with integrated silent grinder, self-supporting frame, and aluminum composite covering. Covering available in 4 finishes (white marble, white render, anthracite gray, natural oak) with three seat heights (415/445/475mm) for accessibility. 500W motor, new-generation grinder, integrated non-return valve.
• W20SP SILENCE Compact toilet with integrated grinder, only 49cm long, with a round and generous bowl shape suitable for small spaces. Equipped with an easy-clip seat for very easy and hygienic cleaning; can connect a washbasin.
• W30SP SILENCE Compact toilet with integrated grinder featuring a contemporary elongated bowl (5cm longer than W20SP). Available in 2 versions: with and without washbasin connection. Features easy-clip seat and dual flush 2L/4L for water economy.
• VD80 Sanitary lifting pump for recovering grey water from showers, sinks, washing machines, or dishwashers and expelling through small-diameter pipes to a distant main drainage line.
• VD90 Sanitary lifting pump for grey water evacuation from various household sources.
• Kinefloor+ Sanitary lifting pump for grey water recovery and evacuation.
• VD110 Sanitary lifting pump for grey water recovery from various household sources with efficient evacuation capabilities.
• VD120 Pro Heavy-duty lifting pump for grey water for intensive-use applications. Equipped with turbine-râpe technology, rotomolded polyethylene tank (5mm thickness), powerful motor evacuating up to 8m height, compact cube form with 4 inlets (2 high, 2 low) for flexible connection.
• VD500 Sanitary lifting pump for grey water applications.
• WATERCONDENS Condensate lifting pump suitable for all types of condensing boilers operating on gas (<50kW) or oil (<30kW). Delivered with wall mounting system, non-return valve, multi-diameter input adapter, 2m power cable, 6m evacuation hose, and pre-wired alarm connection.
• Waterneutral Neutralizer for condensing boilers that reduces acidity of condensates using magnesium hydroxide granules to protect piping. Suitable for wall-mounted and floor-standing boilers with 2 inputs (1 lateral, 1 upper) for easy installation.
• Waterneutral compact Compact version of the Waterneutral condensate neutralizer for condensing boilers, suitable for wall-mounted and floor-standing boilers with 2 inputs for easy installation.
• Eco-Graisse Grease trap for restaurants and food-service operations to capture fats and oils from wastewater at source, protecting drainage networks and preserving water-treatment quality.

Quantifiable outcome

• Soundless technology divides noise by 2 compared to standard grinders
• +4 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Setma EuropeparentOthersSetma Europe is the parent company and legal entity that owns the Watermatic brand. The company is registered as a SAS (Société par Actions Simplifiée) with capital of €4,109,010, registered in Marseille under B 351 412 028.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Zoeller Pump Company: Zoeller manufactures residential and commercial sump, sewage, and grinder pumps with strong installer-channel distribution in North America. Its product overlap with Watermatic's grinder and lifting pump lines makes it a category peer even though geographies differ.
• Liberty Pumps: Liberty Pumps is a US-based manufacturer of sump, sewage, and grinder pumps for residential and light commercial use. While primarily North American, it represents a comparable product category (sewage grinder pumps) that competes on technology reference for Watermatic's grinder product family.

Broad incumbents

• Xylem (Flygt / Lowara): Xylem, through its Flygt and Lowara brands, manufactures a wide range of wastewater, sewage, and lifting pumps used in residential, commercial, and municipal applications. It is a broad incumbent competitor to Watermatic in the lifting-pump category, particularly for higher-capacity and commercial installations.
• Jung Pumpen: Jung Pumpen is a German manufacturer of submersible pumps, lifting stations, and wastewater pumps for residential and commercial use. It competes with Watermatic's VD-series sanitary lifting pumps and broader pump portfolio across European professional distribution.
• Wilo SE: Wilo is a leading European pump manufacturer with a broad portfolio including drainage, sewage, and domestic lifting pump systems. Its multi-line product offering and strong European distribution make it a meaningful competitor to Watermatic in the sanitary lifting pump segment.
• Grundfos: Grundfos is a global pump manufacturer with a broad portfolio including wastewater, domestic, and commercial lifting pumps that overlap with Watermatic's sanitary lifting pump range. While not specializing in WC grinders, Grundfos competes for commercial lifting-pump specifications and is a meaningful alternative for plumbers and installers.
• KSB SE & Co. KGaA: KSB is a major European industrial pump and valve manufacturer with a domestic wastewater and sewage pump range. It serves the same professional/MEP installer base as Watermatic but on a much broader scale and with deeper commercial/industrial penetration.

Direct peers

• Sanitrit (Broyeur): Sanitrit is a French/Western European brand of WC grinder and lifting pump solutions sold primarily through professional plumbing channels. It directly competes with Watermatic's adaptable grinder and lifting pump range for the same homeowner and installer use cases (basements, additional bathrooms, retrofits).
• SFA Group (Sanibroyeur): SFA Group is the closest direct competitor to Watermatic — a French-headquartered pioneer of domestic WC grinder (Sanibroyeur) and lifting pump solutions, distributed through the same professional plumbing channel in France and internationally. Product lines and target customers (homeowners, professional plumbers, commercial kitchens) closely overlap.

Regional players

• DAB Pumps: DAB Pumps is an Italian-headquartered pump manufacturer specializing in domestic, commercial, and industrial water handling pumps. It overlaps with Watermatic in the residential/semi-commercial lifting pump category and competes through Southern European plumbing distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCyyb5Ot0YJnrShnbebvKYZw
• Facebookfacebook.com/WatermaticSetma
• LinkedInlinkedin.com/company/watermatic

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Watermatic