Go to College Fairs

What Go to College Fairs does

Go to College Fairs (GoToCollegeFairs.com) is a privately held SaaS company, founded in 2007 and headquartered in Robbinsville/Princeton, NJ, that provides software for college recruiting events. The platform serves colleges, universities, community colleges, and high school counseling programs with a bundle that includes the GTCF MobileScan App (badge/barcode lead capture on iOS and Android), College Matchmaking® (a student-to-college recommendation engine that scores five fit factors and flags high-match institutions), a Counselor Dashboard, and event management for College Fairs, High School Visits, and On-Campus Events. The company's distribution runs through both direct sales to individual institutions (named customers include Johns Hopkins, USC, NC State, Baylor, Clarks Summit University, and Milwaukee Institute of Art & Design) and channel partnerships with regional admissions associations, including NACAC, ArkACRAO, CIS, Christian College Fairs, TACRAO, LACRAO, WSCA, and WEF.

The business model is per-device subscription pricing: $25 for a single-day event license and $199 for an annual license per device, plus association-sponsored deployments. The company operates with a 1–10 person team under the operating leadership of Steve Cooper (SVP, Operations) and protects category positioning through a registered trademark on "College Matchmaking®." Vendor-published performance claims cite roughly 10× more leads and 2× engagement versus non-scanning workflows, although these are vendor-attributed and unaudited.

The technology stack is a mobile-first SaaS built around event-day scanning and a match-scoring recommendation engine. The matchmaking layer applies five fit factors (academic, geographic, financial, program, and a personal/affinity dimension) to produce 4-of-5 or 5-of-5 match flags, suggesting a weighted multi-criteria approach rather than a deep learning pipeline. Across its 15+ year operating history, the company has accumulated scan and match data that, in principle, supports a modest data flywheel, though no published model, patent, or research output is disclosed.

Name

Go to College Fairs

Legal name

GoToCollegeFairs

Website

https://gotocollegefairs.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Go to College Fairs is a SaaS platform that helps colleges, universities, and high schools run college fairs via mobile badge scanning, lead capture, and a College Matchmaking® recommendation engine, distributed through regional admissions associations and direct to institutions.

Ownership category

akta.pro rank

Product category

Higher Education Recruitment Software

NAICS

Educational Services (611), Educational Support Services (611710)

SIC

Services-Prepackaged Software (7372), Services-Educational Services (8200)

akta.pro primary industry

Virtual Recruitment Events, Fairs & Webinar Platforms (EDAIACAF)

Keywords

• College fair software
• Student recruitment platform
• Lead capture technology
• Event management software
• Higher education technology

Headquarters

HQ city

Princeton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Scanning App Access Codes: Per-device licensing model where colleges purchase access codes to use the GTCF MobileScan app. Single-Day codes ($25/device) for unlimited events on selected date, or Annual codes ($199/device) for unlimited events throughout the year. Includes unlimited leads for college fairs, high school visits, and on-campus events.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

GoToCollegeFairs operates a cloud-based SaaS platform that automates college fairs, high school visits, and on-campus events through barcode scanning, real-time lead capture, and an AI-powered College Matchmaking® service that pairs students with colleges based on five fit factors. The platform is sold via per-device access codes (Single-Day at $25 or Annual at $199) to college admissions offices and fair-planning associations, while students and school counselors register free of charge through the website or mobile app.

Product overview

GoToCollegeFairs offers a unified platform with multiple integrated modules for college fair management, student-college matchmaking, and event coordination. The core product suite includes College Matchmaking® (an AI-powered recommendation engine matching students with colleges based on five fit factors), the GTCF MobileScan App (barcode scanning for real-time lead capture), and event management modules for College Fairs, High School Visits, and On-Campus Events. Additional tools include a Counselor Dashboard for analytics and reporting, and Express Registration for bulk student registration. The platform serves four main user segments: students, college representatives, fair planners, and school counselors.

Differentiator

Problem solved

Functional benefit

Products and services

• College Matchmaking® AI-powered matching service that connects students with colleges based on five key fit and retention factors (campus size, setting, areas of study, institution type, and geographic region), generating personalized college recommendations and enabling colleges to acquire qualified leads at college fairs.
• GTCF MobileScan App Barcode scanning mobile application used by college representatives at in-person events to capture student data instantly, rank student interest, add notes, and enable real-time lead follow-up through Instant Connect functionality, available on iOS and Android via per-device Single-Day ($25) or Annual ($199) access codes.
• College Fairs Comprehensive college fair management platform providing data collection, engagement tracking, and analytics for in-person and virtual college fair events, enabling meaningful engagement between well-matched schools and students.
• High School Visits Event management solution for coordinating college representative visits to high schools, featuring student registration, barcode generation, and data collection for streamlined engagement between colleges and students.
• On-Campus Events On-campus event management platform for open houses, orientations, private visits, and other college visit events to help students experience campuses firsthand.

Quantifiable outcome

• Colleges generate at least 10X as many leads through College Matchmaking®
• +1 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Naviance (PowerSchool): Naviance is the dominant college and career readiness platform for high school counselors, with planning, search, and reporting tools that overlap directly with GTCF's Counselor Dashboard and pre-registration barcodes.
• Cappex: Cappex is a college search and student-inquiry platform that connects prospective students with colleges via profile-driven recommendations, competing head-on with GTCF's College Matchmaking® service.
• Xello: Xello (formerly Career Cruising) provides K-12 college, career, and future-readiness planning software for schools and counselors, addressing the same student-counselor workflow as GTCF's dashboard and matching modules.
• SchooLinks: SchooLinks is a college, career, and financial aid planning platform for high schools that competes for the same counselor budget and student pre-registration workflow as GoToCollegeFairs.
• TargetX (by Liaison): TargetX is a CRM and admissions marketing platform used by colleges to capture and nurture prospective student inquiries, directly overlapping GTCF's college-rep scanning and lead-delivery use case.

Broad incumbents

• College Board (BigFuture): College Board's BigFuture is a large-scale, free college search and planning tool with massive student reach; it competes indirectly with GTCF's matching engine and pre-registration flow, especially in counselor-recommended contexts.
• Common App: Common App is the dominant college application platform and increasingly embeds college search and counselor-side features that intersect with GoToCollegeFairs' pre-registration and matching workflows.
• Chegg: Chegg is a broad education-services platform with college search and admissions content that addresses the same student-funnel awareness stage as GoToCollegeFairs' student pre-registration flow.
• Salesforce Education Cloud: Salesforce Education Cloud is a higher-ed CRM that larger universities can extend to capture and route fair leads, providing an in-house alternative to GTCF's scanning and lead-delivery product.

Emerging players

• CollegeVine: CollegeVine offers AI-driven college matching and admissions consulting that overlap with GTCF's recommendation engine, particularly for the student and family segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/gotocollegefair
• YouTubeyoutube.com/channel/UCmjazw10hUN8jnWhiWD0OZQ
• Facebookfacebook.com/pages/Go-to-College-Fairs/566453500049083
• LinkedInlinkedin.com/company/gotocollegefairs
• Instagraminstagram.com/go_to_college_fairs

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Go to College Fairs