Independent Insurance Agents & Brokers of Louisiana

What Independent Insurance Agents & Brokers of Louisiana does

Independent Insurance Agents & Brokers of Louisiana (IIABL), operating under the brand Big I Louisiana, is a private nonprofit state-level trade association headquartered in Baton Rouge, Louisiana. It is the Louisiana state affiliate of the Independent Insurance Agents & Brokers of America (IIABA) and represents more than 300 member agencies encompassing over 4,000 licensed insurance professionals across the state. The organization is governed by a volunteer board of member-agency representatives and operated by a six-person professional staff led by President and CEO Ben Albright, who formally assumed the role in January 2024 after a planned three-year transition.

IIABL's product surface spans six categories: education and events (continuing education, professional designations, prelicensing, sales training, and three annual conferences including the Annual Convention, Young Agents Conference, and the upcoming Women In Insurance Conference); market access insurance programs (Personal Umbrella via RLI, Flood via Selective, Premium Finance via IPFS, Health Insurance Brokerage, Agent E&O, and Cyber Liability); advocacy (state-level work at the Louisiana Capitol and Department of Insurance, federal advocacy via IIABA, and the IIABL-PAC); information resources (a 20+ year Technical Advisory archive and the Louisiana Agent Newsletter digital magazine); agency management tools (Catalyit technology consulting, Comp 360 compensation benchmarking, Big I Hires talent acquisition, and Virtual Agency Solutions consulting); and business tools including ACORD forms and Trusted Choice marketing support. The association does not develop proprietary technology products; it orchestrates and distributes partner capabilities to its members.

IIABL's revenue model is a multi-stream nonprofit membership engine: recurring agency membership dues from Louisiana-licensed P&C agencies, event registration and sponsorship revenue from the Annual Convention and other conferences, Industry Partner annual sponsorships (LWCC, Swiss Re, Amwins, Progressive, Imperial PFS, LUBA, Safepoint and others), and Political Action Committee contributions ranging from $50 (Agent Ally) to $5,000+ (Legacy Circle). Go-to-market is channel- and event-driven rather than sales-led, with growth reliant on member referrals, partner sponsorships, advocacy-driven retention, and recurring conferences as primary engagement touchpoints. The website (iiabl.com) and an online Community Hub (my.iiabl.com) serve as the principal digital infrastructure, integrated with national IIABA systems via single sign-on.

Name

Independent Insurance Agents & Brokers of Louisiana

Legal name

Independent Insurance Agents & Brokers of Louisiana

Website

https://iiabl.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

IIABL (Big I Louisiana) is a nonprofit state trade association in Baton Rouge representing 300+ independent insurance agencies and 4,000+ professionals, delivering advocacy, education, market access, and partner-driven agency management services as the Louisiana affiliate of IIABA.

Ownership category

akta.pro rank

Headquarters

HQ city

Baton Rouge

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Agency Membership Dues: Annual membership dues from independent insurance agencies holding active Louisiana property and casualty licenses. Membership provides access to market access programs, education, advocacy, and member resources.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

IIABL is a nonprofit state trade association that sells annual agency memberships to Louisiana-licensed independent insurance agencies. Membership unlocks state and federal legislative advocacy through IIABL-PAC and InsurPAC, continuing and advanced insurance education, exclusive market access insurance programs (Personal Umbrella, Flood, E&O, Cyber, Premium Finance, Health Brokerage), member-only technology and consulting resources (Catalyit, Comp 360, Big I Hires), and the annual Convention, Young Agents, and Women In Insurance conferences.

Product overview

IIABL offers a comprehensive portfolio of services for independent insurance agents in Louisiana, organized into six main categories: Education & Events (continuing education, professional designations, licensing prep, and annual conferences); Insurance Products (market access programs, personal lines products including umbrella and flood insurance, commercial offerings, and E&O/cyber coverage); Advocacy (state and federal legislative representation through the Big I Louisiana PAC); Information Resources (technical advisories, newsletters, and expert consultations); Agency Management Tools (technology consulting via Catalyit, hiring solutions, and compensation benchmarking); and Business Tools (Acord forms, Trusted Choice marketing resources, and checklists). The organization functions as a member association providing both individual products and bundled resources to support independent agencies' operational, compliance, and growth needs across Louisiana.

Differentiator

Problem solved

Functional benefit

Brands

• IIABL-PAC: The Big I Louisiana Political Action Committee that collects contributions from member agencies to support legislative candidates
• Trusted Choice
• Catalyit

Products and services

• Agency Membership Annual membership for Louisiana-licensed independent insurance agencies, providing access to state and federal advocacy, education, market access programs, and member resources. Open to agencies holding active Louisiana property and casualty licenses; represents 300+ member agencies and 4,000+ insurance professionals.
• Continuing Education Affordable, on-demand continuing education hours for insurance professionals to maintain state licensure, delivered to IIABL members.
• Advanced Insurance Education Professional designations, niche-specific education, and advanced training programs for insurance professionals pursuing career advancement.
• Agent Development Program Structured training program for new employees or employees transitioning to a new role in the insurance industry, delivered through The InsurAcademy.
• Prelicensing Exam preparation resources to ready new employees for the Producer Licensing Exam.
• Sales Training Tailored training for producers and sales managers, delivered through Virtual Agency Solutions.
• Market Access Programs Big I Alliance programs providing member agencies with new market access opportunities and expanded carrier relationships.
• Personal Umbrella Program RLI's competitive stand-alone personal umbrella policy offered to members for additional personal liability coverage, delivered through the IIABL market access program.
• In-Home Business Program Coverage program that fills gaps left by homeowners policies for businesses operated from the home, available to members.
• Flood Insurance Flood insurance access through the Selective Write Your Own (WYO) program, available to IIABL member agencies for their customers.
• Premium Finance Premium finance services offered to members at ideal rates through IPFS to help agencies make insurance more accessible to clients.
• Health Insurance Brokerage Benefits insurance partnership that enables P&C-only agencies to round out their accounts with health insurance offerings.
• Agent Professional Liability (E&O) Errors and Omissions coverage designed for independent insurance agents to protect the agency from professional liability exposure.
• Cyber Insurance for Agencies Cyber insurance coverage designed for IIABL member agencies to address cyber risk.
• Big I Louisiana PAC Political Action Committee that collects contributions from IIABL member agencies to support candidates who align with independent agents' business and insurance interests. Includes six contribution tiers from Agent Ally ($50) to Legacy Circle ($5,000+).
• Annual Convention Premier annual event for Louisiana's independent agents, scheduled for June 14-17, 2026 at the Hilton Sandestin in Miramar Beach, FL. Serves as a primary membership acquisition and retention touchpoint.
• Young Agents Conference Annual conference co-hosted with IIAM for young insurance professionals, scheduled for August 27-29, 2026.
• Women In Insurance Conference Conference dedicated to women in the Louisiana insurance industry, scheduled for April 2027.
• Technology Consulting (Catalyit) Free technology consulting for IIABL member agencies, helping identify, implement, and deploy new agency technology solutions.
• Big I Hires Hiring assistance service offering both DIY recruiting tools and outsourced hiring options for member agencies.
• Comp 360 Compensation benchmarking tool that helps agencies compare employee compensation plans against industry standards.
• Strategic Planning Formal planning services delivered through Virtual Agency Solutions to help agencies hit performance goals and grow.
• Agency Valuation and Perpetuation Planning services for agencies preparing for a sale or transition to the next generation of ownership.

Named customers4 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered core and supporting.

• CatalyitcoreTechnology or IntegrationCatalyit provides free technology consulting for IIABL member agencies, helping identify, implement, and deploy new technology solutions. They also offer Comp 360 for employee compensation benchmarking.
• RLI InsurancecoreTechnology or IntegrationRLI offers the Personal Umbrella Program — a competitive stand-alone policy available exclusively to IIABL member agencies through the market access program.
• Selective (WYO Program)coreTechnology or IntegrationSelective provides Flood Insurance through the Write Your Own (WYO) program, offering members access to flood coverage for their customers.
• IPFS (Premium Finance)coreTechnology or IntegrationIPFS offers premium finance services to IIABL member agencies at ideal rates, helping agencies grow their business by making insurance more accessible to clients.
• Virtual Agency SolutionscoreTechnology or IntegrationVirtual Agency Solutions provides website reviews, Operational Improvement Reviews, strategic planning, and sales training tailored for producers and sales managers.
• Big I HiressupportingTechnology or IntegrationBig I Hires provides hiring support for independent agencies — both do-it-yourself recruiting tools and outsourced hiring options for member agencies.
• Trusted ChoicecoreGTM or Marketing PartnerTrusted Choice is the national brand marketing platform for independent agents, providing marketing support, social media resources, and digital presence management for IIABL member agencies.
• ACORDsupportingTechnology or IntegrationACORD forms are available free for IIABL member agencies through the business tools section, helping agencies standardize documentation and reduce administrative burden.
• Imperial PFSsupportingGTM or Marketing PartnerAnnual partner supporting IIABL. Imperial PFS is a premium finance company providing financing solutions for insurance premiums.
• LWCCsupportingGTM or Marketing PartnerAnnual partner supporting IIABL. LWCC is a Louisiana workers' compensation insurance company.
• Swiss ResupportingGTM or Marketing PartnerAnnual partner supporting IIABL. Swiss Re is a global reinsurance provider.
• AmwinssupportingTechnology or IntegrationAnnual partner supporting IIABL. Amwins is a specialty insurance broker and MGA wholesale distributor providing market access for members.
• ProgressivesupportingTechnology or IntegrationAnnual partner supporting IIABL. Progressive provides personal and commercial auto insurance markets through the independent agency channel.
• LUBA Workers' CompsupportingTechnology or IntegrationAnnual partner supporting IIABL. LUBA Workers' Comp provides workers' compensation insurance specifically for Louisiana businesses.
• Safepoint InsurancesupportingTechnology or IntegrationAnnual partner supporting IIABL. Safepoint Insurance provides property and casualty insurance products.
• Independent Insurance Agents & Brokers of America (IIABA / Big I National)coreStrategic or Co-development PartnerIIABL is the Louisiana state affiliate of IIABA (Big I). This parent organization provides national advocacy, Virtual University educational content, Ask an Expert resources, the Trusted Choice brand platform, and the national PAC (InsurPAC).

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Independent Insurance Agents of Texas (IIAT): Texas state affiliate of IIABA serving independent insurance agencies in Texas. Closest peer by structure: state-level Big I chapter with similar advocacy, education, market access, and PAC programs.
• Independent Insurance Agents of Mississippi (IIAM): Mississippi state affiliate of IIABA and co-host with IIABL of the IIABL & IIAM Young Agents Conference. Operates an essentially identical member-services and advocacy model for independent agents in Mississippi.
• Professional Insurance Agents (PIA): National trade association for independent insurance agents that competes with IIABA/IIABL for the same independent agency membership base, offering overlapping advocacy, education, and carrier-market-access programs.

Broad incumbents

• Council of Insurance Agents & Brokers (CIAB): National association representing the largest commercial insurance brokerages. Overlaps with IIABL in representing the independent agency channel, but skews toward large national/international brokerages rather than regional independents.
• National Association of Mutual Insurance Companies (NAMIC): National trade association for mutual insurance companies. Operates in the broader independent agent distribution ecosystem and engages on overlapping state and federal legislative issues affecting member carriers that work with IIABL agencies.

Others

• National Association of Insurance Commissioners (NAIC): U.S. state insurance regulators. Not a direct competitor, but a key counterparty for IIABL's state-level advocacy work with the Louisiana Department of Insurance and adjacent bodies.
• Property Casualty Insurers Association of America (PCI): National trade association for property/casualty insurers. Adjacent ecosystem participant — PCI's carrier-side advocacy and IIABL's agency-side advocacy frequently intersect on the same legislative issues in Louisiana and at the federal level.
• Trusted Choice: Consumer-facing brand-marketing platform of IIABA that IIABL extends to its members. Not a peer in the membership sense, but a key co-branded distribution and marketing channel that materially shapes IIABL's value proposition.

Regional players

• Big I New York (IIABNY): New York state IIABA affiliate serving independent insurance agents in New York. Operates the same chapter model, services, and PAC structure as IIABL but in a different, non-overlapping geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/IIABLA
• YouTubeyoutube.com/channel/UCJiiZ6P6t_Bc0oO8zPAFXEw
• Facebookfacebook.com/bigilouisiana
• LinkedInlinkedin.com/company/independent-insurance-agents-&-brokers-of-louisiana
• Instagraminstagram.com/iiaboflouisiana

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Independent Insurance Agents & Brokers of Louisiana