VEND consulting

What VEND consulting does

VEND consulting GmbH is a privately held, methodology-driven management consultancy headquartered in Nürnberg, Germany, with a single office at Frommannstraße 17. The firm was founded (under its current corporate identity and Gründerpreis recognition) in 2009 and is owned by three managing partners — Christian Oswald, Oliver Vollrath, and Robert Lettau — supported by a small team of senior consultants, consultants, and a junior consultant, for a stated headcount of 1–10.

The company sells no proprietary software. Its core asset is a portfolio of branded consulting frameworks and methodologies: OKR (Objectives & Key Results) implementation and internal coach training; Mission:DIGITAL, a four-step digital transformation approach that runs from digital-maturity assessment through target vision, concrete measures, and mindset change; Innovation Excellence, covering the full innovation process from strategy and idea generation to selection and organizational setup; Cross Industry Innovation workshops; Trendradar (a published trend-mapping tool, with a published Gesundheitsversorgung edition for healthcare); Future Sales, a value-oriented sales transformation program; and newer extensions into AI Journey Management, Data Culture, Digital Change Agent, and Modern Leadership Alignment. Delivery is via project-based consulting engagements, open-enrollment OKR and innovation workshops in cities such as Nürnberg and Düsseldorf, and channel partnerships with Bayern Innovativ, quer.kraft, and Workpath.

Commercially, VEND serves the German Mittelstand as its primary segment, with secondary work for large enterprises (e.g., AOK, uvex, Nürnberg Messe, Staedtler, Vorwerk, Vossloh, Hermes, Cherry) and selective startup mentoring through its sponsorship of the START Erlangen-Nürnberg program. Pricing is custom-quoted per project with multi-year contracts possible, there is no public price list, and the firm has no external funding, parent company, or disclosed revenue. The firm co-founded the VR company nous GmbH in 2017 as a separate venture, and it holds registered trademarks for 'VEND (consulting)' and 'Luginsland.'

Name

VEND consulting

Legal name

VEND consulting GmbH

Website

https://vend-consulting.de

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

VEND consulting GmbH is a privately held, methodology-driven management consultancy in Nürnberg, Germany, serving the German Mittelstand with OKR implementation, digital transformation (Mission:DIGITAL), innovation management, and AI advisory services delivered via projects, workshops, and training.

Ownership category

akta.pro rank

Product category

Management Consulting Services

NAICS

Management Consulting Services (54161), Other Management Consulting Services (541618), Administrative Management and General Management Consulting Services (541611)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Digital & Technology Transformation Consulting (BPAHACAH)

akta.pro secondary industries

Innovation, Product & R&D Consulting (BPAHACAM), Operations & Process Improvement Consulting (BPAHACAB), Learning, Training & Corporate Education Consulting (BPAHAGAE)

Keywords

• Management consulting services
• Digital transformation consulting
• Innovation management consulting
• OKR consulting services
• Organizational development consulting

Headquarters

HQ city

Nürnberg

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Management Consulting Services: Core consulting engagements including OKR implementation, innovation management, digital transformation strategy, and organizational development. Project-based consulting engagements tailored to client needs.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

VEND consulting GmbH is a management consultancy that delivers strategy execution, digital transformation, and innovation management services to German companies. The firm sells methodology-driven consulting engagements and training workshops built around proprietary frameworks including the Mission:DIGITAL four-step digital transformation approach, the OKR (Objectives and Key Results) goal-management methodology, and the Innovation Excellence innovation management framework. Services are delivered as customized consulting projects, open-enrollment workshops, and corporate training programs.

Product overview

VEND consulting GmbH is a management consulting firm headquartered in Nürnberg, Germany, offering a portfolio of consulting services rather than a single software product. The core offerings include OKR (Objectives & Key Results) consulting, the Mission:DIGITAL digital transformation program, Innovation Excellence, AI Journey Management, Data Culture strategy, FUTURE SALES transformation, and supplementary services such as Digital Change Agent, Modern Leadership Alignment, IT-Business Relationship Management, and professional training workshops. These services are delivered as consulting engagements, workshops, and training programs, with no SaaS platform or standalone software product identified.

Differentiator

Problem solved

Functional benefit

Products and services

• OKR – Objectives & Key Results Consulting service helping companies implement the Objectives and Key Results framework to manage strategy execution with agility, set priorities, foster cross-team collaboration, build transparency, and train internal OKR coaches.
• Mission:DIGITAL – Digital Transformation Strategy Systematic four-step digital transformation consulting service: determining digital maturity level, developing a digital target vision, deriving concrete measures, and developing the right mindset for change.
• Innovation Excellence Comprehensive innovation management consulting covering innovation strategy, idea generation, early idea selection, and organizational culture and structure for innovation.
• AI Journey Management Consulting service guiding companies through AI adoption, including use case identification, implementation planning, and integration into existing innovation processes.
• Data Culture

Quantifiable outcome

• VEND consulting GmbH won the Gründerpreis Mittelfranken 2009 and was nominated for the Bayerischer Gründerpreis 2009 — the first consulting company ever nominated for this award.
• +2 more outcomes

Named customers18 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• quer.kraftcoreStrategic or Co-development PartnerVEND consulting GmbH is one of the founding members of quer.kraft, a Nürnberg-based innovation association that helps companies develop future-oriented ideas into market-ready innovations. VEND has been represented on the board multiple times, most recently with Oliver Vollrath elected to the board in March 2019. quer.kraft organizes working groups, best practice meetings, and conferences that bring together industry and academic representatives.
• START Erlangen-Nürnberg e.V.coreStrategic or Co-development PartnerVEND consulting GmbH has been a sponsor of the START stipendium program since its inception, providing mentorship and consulting support to student entrepreneurs at Friedrich-Alexander-Universität Erlangen-Nürnberg. START was originally founded in St. Gallen in 1996 and launched in Erlangen-Nürnberg in 2003. VEND has coached multiple startup teams including My Möbelstück.
• Bayern Innovativ GmbHcoreChannel Partner/ Reseller/ DistributorBayern Innovativ is a Bavaria-wide innovation network. VEND offers workshops on Cross Industry Innovation, Innovation Management, and other topics through Bayern Innovativ's workshop platform, gaining access to their broad network of SMEs and corporations across Bavaria.
• nous GmbHminorStrategic or Co-development Partnernous GmbH is a VR startup founded in 2017 together with an external partner from VEND consulting GmbH. nous offers VR environments for business customers and operates VR arcades under the brand 'Virtuis'. The relationship represents a spin-off/investment from VEND's network.
• DataGuardminorOthersDataGuard provides external data protection officer (Datenschutzbeauftragter) services for VEND consulting. DataGuard is based in Munich and handles GDPR compliance matters for VEND.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Staufen: Staufen AG is a German operational excellence and lean transformation consultancy headquartered in Köngen, also targeting the German Mittelstand. Closest peer to VEND: comparable size, German SME customer base, and overlapping practices in operational improvement, innovation management, and digital transformation.
• Campana & Schott: Campana & Schott is a Frankfurt-based management and technology consultancy with deep German Mittelstand roots, providing project management, transformation, and digital advisory services. Highly comparable to VEND on size, geography, and the mix of transformation, methodology, and digital advisory work.

Broad incumbents

• BearingPoint: BearingPoint is a European management and technology consultancy with a strong German practice covering strategy, operations, and digital transformation. Larger incumbent in the same Mittelstand-oriented transformation niche VEND serves, but with global scale.
• Porsche Consulting: Porsche Consulting is a subsidiary of Porsche AG and one of Germany's largest management consultancies, with dedicated Mittelstand, digital, and innovation practices. Overlaps VEND on transformation and innovation advisory for German industrial firms, at materially greater scale.
• Roland Berger: Roland Berger is a Germany-founded global strategy and management consultancy with a strong DACH practice spanning operational improvement, organizational transformation, and digital strategy. A broad incumbent against which VEND competes in mid-market transformation work.
• Kienbaum: Kienbaum is a German management consultancy specializing in leadership, HR, and organizational transformation. Direct overlap with VEND's OKR, leadership alignment, and organizational development practices, scaled significantly larger.
• Capgemini Invent: Capgemini Invent is the digital transformation and innovation arm of Capgemini with a strong DACH practice. Competes with VEND on digital strategy, innovation management, and transformation advisory for German enterprise and Mittelstand clients.
• McKinsey & Company: McKinsey operates one of the largest digital, innovation, and organizational transformation practices globally, with a deep German practice serving large DACH enterprises. As a broad incumbent, it competes with VEND for digital transformation and innovation mandates in the upper Mittelstand segment.

Others

• Workpath: Workpath is a German OKR software platform partnered with VEND on co-hosted OKR webinars and training sessions. Adjacent, not directly competitive — Workpath sells software, VEND sells implementation consulting — but the two co-market to the same Mittelstand buyer.
• Haufe Group: Haufe Group is a German content, training, and advisory firm with established Mittelstand distribution, providing business content, professional development, and consulting-adjacent services. Comparable on Mittelstand customer reach and training/workshop format, less so on bespoke transformation consulting.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/vend-consulting-gmbh/?originalSubdomain=de

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VEND consulting