Pivot Marketing

What Pivot Marketing does

Pivot Marketing, legally registered as Experentia Marketing Services LLP, is a brand communication and digital marketing firm headquartered in Mumbai, India, founded in 2019. The firm serves startups, scale-ups, and global businesses across offices in India, Canada, and the UAE, with eight disclosed service lines: Brand Identity, D2C Solutions, Web Development, Social Media Marketing, Data Labelling, Strategy & Analytics, Paid Media Marketing, and SEO. Co-founders Aashish Rai (Co-Founder & CEO) and Robin Thomas (Co-Founder) each hold 25+ years of leadership experience at Fortune 500 companies and global conglomerates, anchoring the firm's positioning around senior strategic and creative talent.

Name

Pivot Marketing

Legal name

Experentia Marketing Services LLP

Website

https://pivotmkg.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Pivot Marketing is an India-headquartered digital marketing agency serving startups, scale-ups, and global enterprises across India, Canada, and the UAE with brand identity, D2C e-commerce enablement, web development, social media, paid media, SEO, and data labelling services.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising, Public Relations, and Related Services (5418), Marketing Consulting Services (541613), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Social Media & Community Management (PR-led) (BPAFADAM)

akta.pro secondary industries

Influencer Campaign Strategy & Planning (BPAFAHAC), Reputation Management & Online PR (BPAFADAN)

Keywords

• Digital marketing services
• Brand identity design
• D2C e-commerce solutions
• Data labelling services
• Performance marketing agency

Headquarters

HQ city

Andheri

HQ country

India

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Marketing Services: Project-based and retainer-based marketing services including brand identity, digital marketing, web development, SEO, social media marketing, and paid media marketing
2. D2C Solutions: End-to-end direct-to-consumer business solutions including Shopify store setup, branding, marketing strategies, and e-commerce management
3. Data Labelling Services: Data annotation and labelling services for AI/machine learning applications

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Pivot Marketing is a brand communication and digital marketing firm that delivers end-to-end marketing services for startups, scale-ups, and global businesses. Its core offerings span Brand Identity, Web Development, Social Media Marketing, Paid Media Marketing, SEO, Strategy & Analytics, Data Labelling (Text/Image Classification, NER, Object Tracking, Bounding Boxes), and a dedicated D2C Solutions vertical covering Shopify store setup, online reputation management, branding, and marketing strategies for direct-to-consumer brands.

Product overview

Pivot Marketing is a brand communication and digital marketing firm offering a comprehensive suite of marketing services. The core offering centers on Brand Identity creation, D2C Solutions (a plug-and-play direct-to-consumer platform), Web Development, Social Media Marketing, Data Labelling, Strategy & Analytics, Paid Media Marketing, and SEO. D2C Solutions serves as a standalone vertical providing end-to-end services including Shopify Store Solutions, Branding Solutions, and Business Consulting. Data Labelling provides specialized annotation services. All services are delivered through creative, tech, performance marketing, and account planning teams serving startups, scale-ups, and global businesses across India, Canada, and UAE.

Differentiator

Problem solved

Functional benefit

Brands

• D2C Solutions: Plug and Play D2C business solutions including Online Reputation Management, Business Consulting, Shopify Store Solutions, Branding Solutions, Marketing Strategies, and SEO Services.

Products and services

• Brand Identity Creates distinctive brand identities that narrate clients' unique stories, merging insight with practical experiences to create lasting impacts. Includes brand logos, collaterals, positioning, communication, and brand guidelines for startups, scale-ups, and global businesses.
• D2C Solutions Comprehensive direct-to-consumer business platform providing end-to-end services including Online Reputation Management, Business Consulting, Shopify Store Solutions, Branding Solutions, Marketing Strategies, Reach Maximization, and SEO Services. Offers plug-and-play setup for entrepreneurs and SMBs wanting to start D2C businesses.
• Web Development Designs and develops visually stunning and functionally robust websites with seamless user experiences. Includes custom Content Management System development, UI/UX and wireframing, and Ecommerce site development and management for enterprises, scale-ups, and SMBs.
• Social Media Marketing Builds relationships and nurtures leads through engaging content and audience connection on social media platforms. Includes social media management, YouTube and influencer marketing, and email marketing for startups, scale-ups, and global brands.
• Data Labelling Provides data labelling and annotation services including Text & Image Classification, Named Entity Recognition, Object Tracking, and Bounding Boxes for machine learning and AI applications. Offered to AI/ML teams and companies needing annotation support.
• Strategy & Analytics Harnesses the power of data to carve out winning strategies. Provides analytics and insights, buyer personas and journeys, and go-to-market strategy services to turn insights into impactful marketing blueprints for clients across startup, scale-up, and enterprise segments.
• Paid Media Marketing Boosts reach and visibility through targeted paid advertising on search engines and social media platforms with laser-precision customer targeting to maximize ROI for clients across startup, scale-up, and enterprise segments.
• SEO Attracts organic traffic and improves search rankings through SEO-friendly copywriting for websites, on-page and off-page SEO, and backlink building services for clients across startup, scale-up, and enterprise segments.

Quantifiable outcome

• 10,000+ coffee cup interactions with clients
• +3 more outcomes

Named customers8 records

Segments11 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability4 records

Feature4 records

Partnerships

One partnership is on record.

• ShopifycoreTechnology or IntegrationShopify integration partner for e-commerce store development. Pivot offers Shopify Store Solutions including site design, API integrations, seamless setup, and ongoing support for D2C e-commerce ventures.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Schbang: Mumbai-headquartered integrated marketing, digital, and creative agency offering brand strategy, social media, web development, and performance marketing — directly overlapping with Pivot's core service stack and India enterprise clientele.
• WATConsult: Mumbai-based full-service digital agency providing social media, paid media, SEO, and influencer marketing; serves enterprise clients in banking, FMCG, and media — a close service-line and geographic comparable to Pivot.
• Gozoop: Mumbai-headquartered integrated digital marketing agency offering social media management, performance marketing, and brand solutions across India, UAE, and Southeast Asia — overlapping with Pivot's geographic and service footprint.
• Social Beat: India-based full-service digital marketing firm offering SEO, paid media, social, content, and D2C/e-commerce marketing — competing for the same startup, scale-up, and enterprise segments Pivot targets.
• DViO Digital: India-focused performance and digital marketing agency providing paid media, SEO, programmatic, and D2C commerce services — directly comparable in offerings and in D2C-e-commerce positioning.
• Tilt Brand Solutions: Mumbai-based brand and digital marketing consultancy offering brand strategy, creative, digital, and content services — comparable to Pivot's brand-identity-led agency model serving enterprise clients.
• Interactive Avenues: Mumbai-headquartered digital media and marketing agency offering paid media, SEO, social, and analytics — a long-standing Indian digital peer with overlapping service lines and enterprise client mix.
• Kinnect: Mumbai-based integrated digital marketing and communications agency offering social media, content, performance, and influencer marketing — comparable in services, geography, and India enterprise clientele.
• Autumn Worldwide: Mumbai-headquartered independent advertising and digital agency offering creative, digital, social, and influencer services — comparable agency profile, geography, and creative-led positioning to Pivot.

Broad incumbents

• iProspect India: Large global performance and digital marketing agency (Dentsu group) with strong India presence; competes for the same enterprise media-buying, SEO, and D2C mandates but at significantly greater scale and broader portfolio scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/pivotmkg

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pivot Marketing