What Sport e Salute does

Sport e Salute S.p.A. is an Italian state-owned company (società dello Stato) wholly controlled by the Government of Italy, mandated to promote sport and healthy lifestyles across the national territory. Headquartered in Rome at Piazza Lauro de Bosis, the company operates through central and territorial structures across all 20 Italian regions, coordinating with 4,549 municipalities and 15,181 schools. Its operations span three principal layers: (1) ownership and management of iconic sports venues, including the Stadio Olimpico in Rome and the 50-hectare Parco del Foro Italico sports complex managed in concession; (2) delivery of national programs such as Scuola Attiva (reaching 112,000+ school classes), Sport di Tutti (targeting neighborhoods, parks, prisons, and inclusion), Illumina urban regeneration, and the Voucher per lo Sport program (€500 vouchers to 38,500+ youth in Lazio); and (3) support of Italian Sports Federations, ASD/SSD amateur sports organizations, and major international event hosting including Internazionali BNL d'Italia, European Athletics Championships, Premier Padel, and America's Cup preliminary races.

The company's underlying technology consists of multiple digital platforms rather than a unified stack: the Registro Nazionale delle Attività Sportive Dilettantistiche (national amateur sports registry), the Sport nei Territori georeferenced facilities database, dedicated platforms for Illumina, Sport e Salute Camp, Spazi Civici, Scuola dello Sport (e-learning), and Sport e Integrazione. A mobile application (Wansport App) supports booking at Parco Sportivo Foro Italico. No public APIs, developer documentation, or AI/ML capabilities are disclosed. The company holds no patents, trademarks, or third-party technology certifications in the input data.

Revenue mechanics are hybrid: primary funding flows from Italian Government state appropriations under its public mandate, supplemented by commercial operations at the Parco Sportivo Foro Italico (Platinum/Gold/Silver/Bronze membership tiers, tennis school, academy), event hosting revenues at Stadio Olimpico and Foro Italico (ticket sales, sponsorships, naming rights), and partnership income from commercial sponsors. The 80 million EUR convention with Struttura di Missione '150° Roma Capitale' funds Foro Italico renovation. End-user beneficiaries include 38,500+ youth receiving vouchers, 112,000+ school classes, and millions of event spectators; distribution occurs through territorial structures, school partnerships, 134 affiliated ASD/SSD organizations, regional voucher programs (Lazio, Molise, Calabria), and direct venue-based sales.

Name

Sport e Salute

Legal name

Sport e Salute S.p.A.

Website

https://sportesalute.eu

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Sport e Salute S.p.A. is the Italian state-owned company mandated to promote sport and healthy lifestyles nationwide, managing Stadio Olimpico and Parco Foro Italico while delivering programs reaching 4,549 municipalities, 15,181 schools, and 38,500+ youth voucher recipients.

Ownership category

akta.pro rank

Product category

Public Sports Promotion Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Sports Compliance, Governance & Integrity Services (Safeguarding, Anti-Doping, Match Integrity) (MPAKAKAM)

akta.pro secondary industries

Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF), Hospitality, VIP & Experiential Sponsorship (Suites, Fan Zones, On-Site Activations) (MPAKALAH), Sponsorship & Sports Experiential Marketing (MPAAAGAE)

Keywords

• Sports promotion services
• Public sports facility management
• Grassroots sports programs
• School physical education
• Amateur sports registration

Headquarters

HQ city

Rome

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Government Funding and State Appropriations: Primary revenue source from Italian Government mandates. The company is a state-owned society (società dello Stato) that receives public funding to promote sport and healthy lifestyles across Italy. Budget allocations support grassroots sports development, facility management, and national programs.
2. Stadio Olimpico Management: Sport e Salute owns and manages the Stadio Olimpico in Rome, generating revenue through event hosting (football matches, concerts, international competitions), naming rights, and venue operations.
3. Parco Sportivo Foro Italico Memberships and Operations: Concession-managed sports complex offering membership tiers (Platinum, Gold, Silver, Bronze), tennis school programs, academy training, event hosting, and ancillary services (restaurant, wellness area).
4. Sports Event Hosting and Sponsorships: Revenue from hosting major international sporting events (Internazionali BNL d'Italia, Premier Padel, European Athletics Championships, America's Cup preliminary races) and commercial partnerships with sponsors.

Pricing tiers

Go-to-market motion1 record

Distribution channels8 records

Marketing channels8 records

Core offering

Sport e Salute is an Italian state-owned company that promotes sport, physical activity, and healthy lifestyles nationwide on behalf of the Italian Government. It manages iconic sports venues (Stadio Olimpico and Parco del Foro Italico), delivers national programs such as Sport di Tutti, Scuola Attiva, Illumina, and Voucher per lo Sport, and operates digital platforms including the National Registry of Amateur Sports Activities and the georeferenced sports facility database.

Product overview

Sport e Salute S.p.A. is a state-owned Italian company promoting sports and healthy lifestyles. The portfolio comprises physical sports facilities (Parco Sportivo Foro Italico, Stadio Olimpico), digital platforms (Registro Nazionale, procurement portals), educational and training programs (Scuola Attiva, Scuola dello Sport, Foro Italico Academy, Scuola Tennis Raffaele Cirillo), financial support initiatives (Voucher per lo Sport), and urban regeneration projects (Illumina, Spazi Civici, Sport e Periferie). The organization also manages sports camps (Sport e Salute Camp) and supports integration programs, functioning as a comprehensive sports development ecosystem rather than a single product.

Differentiator

Problem solved

Functional benefit

Brands

• Illumina: Urban regeneration project to transform unused or degraded spaces into sports and community areas
• Sport di Tutti
• Scuola Attiva
• Foro Italico Academy
• Scuola Tennis Raffaele Cirillo
• Voucher per lo Sport
• Spazi Civici
• Sport Impact (Centro Studi)
• WeSportUp

Products and services

• Parco Sportivo Foro Italico
• Stadio Olimpico
• Scuola Attiva
• Voucher per lo Sport - Regione Lazio
• Illumina
• Sport di Tutti
• Sport e Salute Camp
• Scuola dello Sport
• Foro Italico Academy
• Scuola Tennis 'Raffaele Cirillo'
• Spazi Civici - Play District
• Sport e Periferie
• Registro Nazionale delle Attività Sportive Dilettantistiche
• WeSportUp
• Sport e Integrazione
• Sport Impact (Centro Studi)

Quantifiable outcome

• 38,500+ youth provided with free sports access through Voucher per lo Sport Lazio 2026
• +4 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Eleven partnerships are on record, tiered flagship, core and minor.

• adidasflagshipGTM or Marketing Partner · 1 January 2026adidas is an official partner of Sport e Salute, providing sportswear and equipment for programs and events. The partnership supports grassroots sports initiatives and major sporting events at Stadio Olimpico and Parco Foro Italico.
• BancomatcoreGTM or Marketing Partner · 1 January 2026Bancomat is an official partner of Sport e Salute, supporting digital payment systems and transaction infrastructure for sports programs and events.
• EnelflagshipGTM or Marketing Partner · 1 January 2026Enel is a major partner of Sport e Salute, actively involved in the Illumina project for urban regeneration through sport. Enel has sponsored the activation of Illumina spaces in multiple Italian cities including Caivano and Genova Marassi.
• Volvo Car ItaliacoreGTM or Marketing Partner · 1 January 2026Volvo Car Italia is an official partner of Sport e Salute. Partnership announced at Stadio dei Marmi (Foro Italico) with joint initiatives supporting sports and sustainability.
• AS RomaflagshipStrategic or Co-development Partner · 1 August 2025Multi-year agreement renewed until 2028 for AS Roma's use of Stadio Olimpico. Sport e Salute AD Nepi Molineris: 'Two teams on the field that both come out as winners from the same match'.
• CoreplaminorStrategic or Co-development Partner · 1 May 2024Partnership with Corepla (Consorzio Nazionale per la Raccolta e il Riciclo degli Imballaggi in Plastica) to enhance sustainability at Stadio Olimpico events, focusing on plastic recycling and environmental initiatives.
• Lega Serie AflagshipStrategic or Co-development Partner · 1 May 2024Joint sustainability initiatives with Lega Serie A for Italian football. Includes the 'Road to Zero' program for environmental sustainability and the 'Quiet Room' initiative for autistic children at Stadio Olimpico.
• Roma CapitaleflagshipStrategic or Co-development Partner · 1 May 2024Partnership with Rome's municipal government for sustainability initiatives at Stadio Olimpico and urban sports development projects.
• Gestore dei Servizi Energetici (GSE)coreStrategic or Co-development Partner · 1 April 2024Protocollo signed with GSE for energy transition and sustainability. The agreement focuses on making Stadio Olimpico and other Sport e Salute venues more energy efficient and environmentally sustainable.
• Luiss Business SchoolcoreStrategic or Co-development Partner · 1 January 2022Collaboration with Luiss Business School for the Executive Programme in Management Sportivo, an advanced training program for sports industry professionals offered through Scuola dello Sport.
• Struttura di Missione '150° Roma Capitale'flagshipStrategic or Co-development Partner · 1 January 202280 million EUR convention for the renovation and enhancement of Parco del Foro Italico, celebrating Rome's 150th anniversary as capital. Major infrastructure investment in Italy's premier sports complex.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• UK Sport: UK public body funding elite sport and managing high-performance programs. Comparable as a state-funded sports development body, though more focused on elite athlete funding compared to Sport e Salute's grassroots-oriented mandate.
• Sport England: UK public body responsible for growing grassroots and community sport, distributing government and National Lottery funding to sports organizations. Directly comparable as a state-mandated national sports promotion entity with mass-participation programs.
• Comitato Olimpico Nazionale Italiano (CONI): Italian National Olympic Committee, the historical public body governing Italian sport. Highly comparable as the Italian umbrella organization for sports federations, with overlapping mandate across federal funding and Olympic preparation.
• Sport Canada: Canadian government branch responsible for sport policy and funding. Comparable as a state-funded sports promotion body, though without direct venue ownership responsibilities.
• Australian Sports Commission: Australian government agency responsible for sports development and high-performance sport funding. Comparable as a public-sector sports promotion and funding body with national mandate for participation and elite pathways.
• Deutscher Olympischer Sportbund (DOSB): German Olympic Sports Confederation, the umbrella organization for German sports. Comparable as a national coordinating body for sports federations and grassroots development in Europe's largest sports market.
• Consejo Superior de Deportes (CSD): Spanish public body regulating and promoting sport at national level. Comparable as a state-owned sports promotion authority with government mandate for mass participation and federations funding.
• NOC*NSF: Dutch Olympic Sports Federation (Netherlands). Comparable as a national umbrella sports organization coordinating federations, athlete development, and grassroots sport promotion.

Regional players

• Japan Sport Council: Japanese public sports body managing national sports facilities and programs. Comparable as a state-owned sports promotion entity, though operating in a different geography with distinct program structure.

Broad incumbents

• Insep (Institut National du Sport, de l'Expertise et de la Performance): French national elite sport training and research institute. Comparable as a state-owned sports institution, though focused on elite athlete training rather than grassroots sport promotion.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/sportesalutespa
• YouTubeyoutube.com/sportesalutespa
• Facebookfacebook.com/SporteSaluteSpA
• LinkedInlinkedin.com/company/sport-e-salute
• Instagraminstagram.com/sportesalutespa
• TikToktiktok.com/@sportesalutespa

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sport e Salute